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市場調查報告書
商品編碼
1635418

拉丁美洲訂閱和收費管理 -市場佔有率分析、行業趨勢和統計、成長預測（2025-2030）

Latin America Subscription and Billing Management - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

拉丁美洲訂閱和收費管理市場預計在預測期內複合年成長率為 12.5%

拉丁美洲訂閱和計費管理-市場-IMG1

主要亮點

  • 基本客群的顯著成長需要自動化和標準化您的訂閱申請流程。除此之外，組織越來越注重透過改善客戶體驗來最大限度地客戶維繫。因此，訂閱申請管理解決方案的工業利用率預計在預測期內將會上升。
  • 訂閱收費解決方案通常包括追蹤功能，使企業能夠更好地了解客戶行為，從而提高參與度、客戶滿意度和客戶維繫。當公司能夠存取大量消費者資料時，他們可以根據客戶的偏好對客戶進行細分，並決定如何最好地吸引每個群體。這一特性預計將推動訂閱和收費管理市場的成長。
  • 根據 2021 年 9 月數位電視研究的數據，到 2026 年，拉丁美洲的 SVOD 訂閱人數將達到 1.31 億。這比 2021年終拉丁美洲預計的 7,600 萬例病例大幅增加。
  • 此外，Netflix將保持其在SVOD營運商中的主導地位。儘管迪士尼起步相對緩慢，但我們相信未來幾年它將在市場上取得重大進展。到 2026 年，Netflix 在拉丁美洲將擁有 4,840 萬會員，迪士尼+以 3,250 萬位居第二。
  • COVID-19 對市場成長產生了正面影響。各種規模的公司都在重新考慮 2021 年及以後的業務策略。這些公司正在部署具有跨通路可見性的訂閱管理工具，以推動常態化並調整指標，讓事情變得更容易。

拉丁美洲訂閱和收費管理市場趨勢

預計將在媒體和娛樂產業廣泛採用

  • 媒體和娛樂產業是快速數位轉型的典型例子，不斷創新和開發新方法來生產和提供基於訂閱的數位產品。廣告商、出版商、廣播公司和其他機構正在採用基於訂閱的經營模式來滿足不斷成長的需求。
  • 隨著 Netflix、Amazon Prime、Eros Now、Hulu 和 Hotstar 等媒體提供商的擴張，訂閱視訊點播 (SVOD) 串流場景正在迅速擴大。此外，Disney+、Apple TV+、Claro Video 和 HBO Max 等新進者正在支持市場擴張。
  • 因此，廣播平台、媒體公司和廣告公司正在迅速採用收費管理解決方案，將其收益流程統一為簡化的、以客戶為中心的體驗。
  • 智慧型手機的普及、資料通訊費用的降低以及對原創內容和區域數位內容的投資是推動統一費率收費管理行業的有利因素。
  • Sherlock Communications 於 2021 年 9 月在巴西進行了一項研究，要求受訪者選擇他們喜歡的訂閱隨選視訊 (SVOD) 平台。大約三分之二 (63%) 的受訪者選擇了 Netflix。排名第二的是 Amazon Prime，有 16% 的受訪者選擇。大約 6% 的受訪者選擇了 Globoplay 和 HBO Max。

網際網路的普及將大大擴大市場。

  • 由於世界上智慧型手機數量的不斷增加以及世界上大多數國家都存在高速行動電話網路，電子商務行業正在不斷成長。隨著電子商務產業的成長，行動交易預計也將快速成長，並顯著提振訂閱市場。
  • B2C 和 B2B 業務的經常性訂閱收入都在成長。客戶喜歡租用軟體而不是購買軟體。因此，SaaS（訂閱即服務）越來越受到企業的歡迎。
  • 拉丁美洲擁有6.57億人口，經濟規模達10.5兆美元，是一片充滿機會和成長潛力的大陸，預計2021年將實現3.7%的正成長。具有移動意識的中階正在蓬勃發展，知識淵博的工人正在採用技術解決方案來推動他們的社區發展。
  • 此外，根據 GSMA Intelligence 的數據，拉丁美洲行動網際網路滲透率將從 2018 年的 53% 上升至 2025 年的 64%。
  • 組織正在尋求實施更好的收費策略，以創建靈活的業務運作並節省資本支出。無紙化收費可協助企業節省紙張、列印和運輸成本。透過採用申請和訂閱軟體以及網路門戶，客戶可以更好地協調付款時間表和預算，並避免過多的逾期罰款。

拉丁美洲訂閱和收費管理產業概述

訂閱收費管理市場已被細分，因為該地區的多個市場參與企業正在為基於訂閱的業務提供創新的收費和申請解決方案。此外，新參與企業和現有企業擴大尋求資金籌措來加強和改進其產品，以最大限度地提高市場吸引力。

  • 2022 年 2 月 - Amdocs Media 旗下部門 Vindicia 宣布擴大與 Vimeo 的長期夥伴關係。作為此次合作的一部分，Vimeo 將繼續使用 Vindicia 的訂閱管理和保留解決方案服務。
  • 2021 年 10 月—建立網路經濟基礎設施的全球科技公司 Stripe 宣布，已同意收購主要企業的網路業務付款驗證軟體公司 Recko。

其他好處

  • Excel 格式的市場預測 (ME) 表
  • 3 個月分析師支持

目錄

第1章簡介

  • 研究假設和市場定義

第2章調查方法

第3章執行摘要

第4章市場動態

  • 市場概況
  • 市場促進因素
    • 訂閱經營模式的快速採用
    • 更新舊有系統的需求日益增加
  • 市場問題
    • 資料同步的複雜性
  • 評估 COVID-19 對拉丁美洲訂閱和收費管理市場的影響
  • 產業生態系分析
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 買家/消費者的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭公司之間敵對關係的強度

第5章市場區隔

  • 依發展（趨勢、2020年至2027年銷售量、市場前景）
    • 雲
    • 本地
  • 依組織規模（趨勢、2020年至2027年的銷售額、市場前景）
    • 小型企業
    • 主要企業
  • 依最終用戶產業（趨勢、2020年至2027年的銷售額、市場前景）
    • BFSI
    • 零售/電子商務
    • 資訊科技/通訊
    • 公共部門和公共產業
    • 媒體娛樂
    • 其他
  • 按地區（趨勢、2020年至2027年銷售額、市場前景）
    • 巴西
    • 墨西哥
    • 其他拉丁美洲

第6章 競爭狀況

  • 公司簡介
    • EBANX
    • Cloudmore
    • Oracle
    • SAP
    • Vindicia
    • Stripe
    • Kushki
    • Magnaquest Technologies
    • Chargebee
    • OneBill
    • Billcentrix

第7章 投資分析

第8章 市場未來展望

簡介目錄
Product Code: 91739

The Latin America Subscription and Billing Management Market is expected to register a CAGR of 12.5% during the forecast period.

Latin America Subscription and Billing Management - Market - IMG1

Key Highlights

  • Automation and standardization of the subscription billing process are becoming necessary due to the substantial growth of the customer base. This is in addition to organizations' growing emphasis on maximizing client retention through improved customer experience. As a result, industry usage of subscription billing management solutions is likely to rise during the projection period.
  • Subscription billing solutions typically include tracking capabilities that allow businesses to understand the behavior of customers better and, as a result, boost engagement, customer happiness, and retention. When companies have access to a large amount of consumer data, they may segment clients based on their preferences and decide the best ways to engage each group. This characteristic is expected to drive the growth of the Subscription and Billing Management Market.
  • According to Digital TV Research, in September 2021, it is stated that, by 2026, the Latin America region will have 131 million SVOD subscriptions. This represents a huge increase over the 76 million expected for Latin America region by the end of 2021.
  • Furthermore, Netflix will remain the dominant SVOD operator; Disney, despite a relatively late start, will make great strides in the market in the following years. By 2026, Netflix will have 48.4 million members in Latin America, with Disney+ coming in second with 32.5 million.
  • COVID-19 has had a favorable impact on market growth. Companies of all sizes are rethinking their business strategies for 2021 and beyond. These businesses are implementing subscription management tools with cross-channel visibility to drive normality and make things easier by matching their metrics.

Latin America Subscription & Billing Management Market Trends

Significant Adoption Is Expected in the Media and Entertainment Industry

  • The media and entertainment sector is a prime example of rapid digital transformation, constantly innovating technology and developing new ways to generate and distribute subscription-based digital products. Advertisers, publishers, broadcasters, and others are adopting the subscription-based business model to keep up with the continually expanding demand.
  • The subscription video-on-demand (SVOD) streaming scene is fast expanding due to the expansion of media providers like Netflix, Amazon Prime, Eros Now, Hulu, Hotstar, and others. In addition, new entrants like Disney+ and Apple TV+, as well as Claro Video and HBO Max, fuel market expansion.
  • Hence, the broadcast platforms, media corporations, and advertising companies are rapidly deploying subscription billing management solutions with an aim to integrate revenue processes into one streamlined customer-focused experience, which is expected to provide unprecedented insight into the entire Quote-to-Cash process.
  • Smartphone adoption, low data tariffs, and investments in original and regional digital content are some favorable aspects driving the subscription and billing management industry.
  • In September 2021, Respondents were asked to select their favorite subscription video-on-demand (SVOD) platform in a survey conducted by Sherlock Communications in Brazil. Almost two-thirds (63%) of those polled chose Netflix. Amazon Prime came in second place, with 16% of respondents choosing it. Globoplay and HBO Max were selected by around 6% of the subjects.

Internet Penetration holds Significant growth in the Market

  • With the increasing number of smartphones worldwide and high-speed cellular networks present in most countries worldwide, the e-commerce industry is growing. With an increase in the E-commerce industry, mobile transactions are also expected to grow rapidly, providing a significant boost to the Subscription market.
  • Both B2C and B2B businesses are seeing an increase in recurring revenue from subscriptions. Customers prefer to rent software rather than buy it. Therefore subscription as a service (SAAS) is becoming increasingly popular among enterprises.
  • Latin America is a continent brimming with growth chances and potential, with a population of 657 million and a USD 10.5 trillion economy forecast to return to positive growth of 3.7 percent in 2021. It is home to a booming mobile-minded middle class and a knowledge-hungry workforce willing to embrace technological solutions to progress their communities.
  • Moreover, According to GSMA Intelligence, mobile internet penetration in Latin America will rise from 53% in 2018 to 64% by 2025.
  • For instance, prominent technology companies such as Uber, Spotify, Apple Inc., and Google LLC have transformed their business models to adapt to changing customer demand and are transitioning from a static & linear product offering to a subscription-based model to encourage predictable, recurring, and stable revenue.
  • Organizations are considering introducing better billing strategies to build flexible business operations and save capital investment. Paperless billing methods help organizations save money on paper, printing, and shipping. Customers can better arrange their payment schedules and budgets and prevent excessive late penalties by employing software and internet portals for billing and subscriptions.

Latin America Subscription & Billing Management Industry Overview

The Subscription Billing Management Market is fragmented due to several market players in this region offering innovative billing and invoicing solutions for subscription-based businesses. Also, the new and emerging and existing companies are increasingly raising funds to enhance and improvise their offerings to gain maximum market traction.

  • February 2022 - Vindicia, a division of Amdocs Media Division, announced an expansion of its long-standing partnership with Vimeo. Vimeo continues using Vindicia's services for subscription management and retention solutions as part of this arrangement.
  • October 2021 - Stripe, a worldwide technology company that builds internet economic infrastructure, said it has agreed to purchase Recko, a leading provider of payments reconciliation software for internet businesses.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions? and Market Definition

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Overview
  • 4.2 Market Drivers
    • 4.2.1 Surge in Adoption of Subscription business models
    • 4.2.2 Increasing need for Updating Legacy Systems
  • 4.3 Market Challenges
    • 4.3.1 Complexities related to Data Synchronization
  • 4.4 Assessment of the Impact of COVID-19 on the Latin America subscription and Billing Management Market
  • 4.5 Industry Ecosystem Analysis
  • 4.6 Industry Attractiveness-Porter's Five Force Analysis
    • 4.6.1 Bargaining Power of Suppliers
    • 4.6.2 Bargaining Power of Buyers/Consumers
    • 4.6.3 Threat of New Entrants
    • 4.6.4 Threat of Substitute Products
    • 4.6.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 By Deployment (Trends, Revenue for the period of 2020-2027 & Market Outlook)
    • 5.1.1 Cloud
    • 5.1.2 On-premise
  • 5.2 By Organization Size(Trends, Revenue for the period of 2020-2027 & Market Outlook)
    • 5.2.1 Small and Medium Enterprises
    • 5.2.2 Large Enterprises
  • 5.3 By End-user Industry (Trends, Revenue for the period of 2020-2027 & Market Outlook)
    • 5.3.1 BFSI
    • 5.3.2 Retail and E-Commerce
    • 5.3.3 IT and Telecommunication
    • 5.3.4 Public Sector and Utilities
    • 5.3.5 Media and Entertainment
    • 5.3.6 Other End-user Industries
  • 5.4 By Region (Trends, Revenue for the period of 2020-2027 & Market Outlook)
    • 5.4.1 Brazil
    • 5.4.2 Mexico
    • 5.4.3 Rest of Latin America

6 COMPETITIVE LANDSCAPE

  • 6.1 Company Profiles
    • 6.1.1 EBANX
    • 6.1.2 Cloudmore
    • 6.1.3 Oracle
    • 6.1.4 SAP
    • 6.1.5 Vindicia
    • 6.1.6 Stripe
    • 6.1.7 Kushki
    • 6.1.8 Magnaquest Technologies
    • 6.1.9 Chargebee
    • 6.1.10 OneBill
    • 6.1.11 Billcentrix

7 Investment Analysis

8 Future Outlook of the Market