葡萄酒包裝：市場佔有率分析、行業趨勢和統計、成長預測（2025-2030 年）

2025 年葡萄酒包裝市場規模預計為 60 億美元，預計到 2030 年將達到 78.4 億美元，預測期內（2025-2030 年）的複合年成長率為 5.48%。

預計將成為葡萄酒包裝主流的新興趨勢包括旋開式軟木塞、瓶裝包裝、薄型生態玻璃、雷射切割標籤、蝕刻玻璃和收縮包裝套。

關鍵亮點

• 葡萄酒需求的不斷成長以及消費行為對包裝行為的演變正在推動葡萄酒包裝的商機。隨著葡萄酒市場競爭日益激烈，企業現在專注於獲取有關客戶需求的資訊，以滿足客戶不斷變化的需求。此外，根據國際葡萄與葡萄酒組織 (OIV) 的數據，2021 年美國，消費量為3,310 萬百升，其次是法國，消費量為2,520 萬百升，義大利為2,420萬百升，德國為1,980 萬百升。
• 此外，隨著義大利葡萄酒生產成為標準，這個快速成長的市場正在出現新的商機。現代 B2B 市場平台還可以幫助買家和賣家從義大利頂級葡萄園獲得最好的生產專家，並發現新的產品採購機會。這使得釀酒商能夠提高他們的線上影響力並推銷他們的產品，從而增加銷售量。
• 此外，消費者在購買葡萄酒時也會考慮零售貨架空間、包裝和標籤。這種包裝可以從內部保護和保存葡萄酒，同時還可作為行銷工具。葡萄酒包裝是影響顧客感知並進而影響產品接受度的手段。就葡萄酒而言，包裝對消費者的影響似乎比品牌名稱或價格等其他外在因素更大。
• 此外，製造商正在轉向使用金屬、軟木和橡膠等創新材料，以使葡萄酒瓶更耐用、可回收和可重新密封。葡萄酒包裝製造商致力於減少對環境的影響並開發環保、永續的包裝解決方案。
• 然而，儘管紙板十分堅固，但在某些情況下，紙板也會出現凹陷、破碎或損壞。而且，由於它不防水，無法承受雪或雨等天氣條件，也無法保護箱內的產品免受水分子或雪分子的侵害。
• COVID-19 已在全球產生連鎖反應，影響急救醫療領域以外的許多組織和企業。由於實施社交距離措施和全球封鎖，葡萄酒包裝等許多行業都受到了影響。疫情也影響了葡萄酒的購買。根據Wittwer和Anderson的研究，西歐爆發的新冠疫情導致國內葡萄酒消費量下降了14%。此外，俄羅斯和烏克蘭之間的戰爭正在影響整個包裝生態系統。

葡萄酒包裝市場趨勢

高級葡萄酒消費量不斷增加

• 在美國，酒精飲料佔據玻璃瓶裝飲料的主導地位。烈酒和葡萄酒的玻璃包裝比例很高，但啤酒領域的玻璃包裝比例卻明顯下降。
• 此外，2012 年第一季至 2022 年第一季期間，義大利瓶裝葡萄酒出口額大幅成長。在2020年略有下滑之後，瓶裝葡萄酒出口已開始再次成長。根據ISTAT預測，到2022年上半年，數字將達到約26億歐元（約27.4億美元），而2012年上半年為17億歐元（約18億美元）。預計出口成長將支撐葡萄酒包裝市場的需求。
• 人們對替代包裝的興趣日益濃厚，因為這些材料更輕、更容易運輸、不易破損，而且還能為消費者帶來一些新奇感。這為可回收塑膠和鋁進入市場創造了機會。
• 影響葡萄酒價格的另一個因素是玻璃瓶。價格普遍上漲的原因也多種多樣，包括勞動力問題、運輸問題以及自俄羅斯入侵烏克蘭以來的燃料成本。運送沉重的葡萄酒瓶不僅需要更多的燃料，而且耗能。據報道，由於去年油價上漲了 70%，釀酒商正在尋找其他葡萄酒包裝解決方案，例如罐頭。例如，2021 年 10 月，Ball Corporation Argentina 和 Mosquita Muerta Wines 推出了阿根廷首款罐裝氣泡葡萄酒。

北美占主要佔有率

• 隨著美國葡萄酒優質化日益成熟，釀酒商開始將注意力轉向經常飲用葡萄酒的消費者，而非偶爾舉杯慶祝的消費者。此外，可支配收入的激增和年輕消費者對酒精飲料偏好的改變也推動了釀酒業的進步。這些變化包括戰後嬰兒潮世代更喜歡葡萄酒而不是啤酒，而戰後嬰兒潮世代的日常葡萄酒消費比例高於任何其他年齡層。此外，根據美國葡萄酒協會的數據，美國居住者的平均葡萄酒消費量從 2014 年的 2.82 加侖增加到 2021 年的 3.18 加侖。
• 千禧世代和戰後嬰兒潮世代的人口趨勢已經對葡萄酒市場產生了影響，使得葡萄酒包裝市場正在尋找新的解決方案。例如，根據矽谷銀行的數據，到2021年，千禧世代將占美國葡萄酒銷售額的19.8%，而戰後嬰兒潮世代將佔47.3%。為了滿足美國釀酒商和新興有機市場的需求，Gallo Glass 等公司正在投資設備，為加州穩定成長的葡萄酒業提供服務。
• 由於美國葡萄酒市場的吸引力以及政府對本地生產的重視，本地葡萄酒包裝商正在提供產品創新來吸引客戶。例如，Ardagh Group 一直致力於產品創新，包括其 ECO 系列等產品，這些產品為釀酒廠節省了運輸成本，同時實現了與傳統酒瓶相同的技術和美學品質標準。
• 此外，加拿大葡萄酒銷量的成長也為葡萄酒包裝提供了支持。根據加拿大統計局的數據，2021 年加拿大售出了約 5.3741 億公升葡萄酒，高於 2020 年的 5.27 億公升。

葡萄酒包裝行業概況

葡萄酒包裝市場高度細分，既有大量在區域市場中營運的小型參與企業，也有許多在全球具有影響力的知名參與企業。 「參與企業正在推出創新的包裝解決方案，這些解決方案不僅美觀，而且環保。近期的主要市場發展趨勢包括：

• 2022 年 7 月：新葡萄酒品牌 Juliette 推出了一款名為 Eco Magnum 的圓柱形容器裝優質盒裝葡萄酒。朱麗葉 (Juliette) 首次推出了 2021 年份的長相思 (Sauvignon Blanc) 和 2021 年份的歌海娜桃紅葡萄酒，產自位於聖巴巴拉 AVA 快樂峽谷 (Happy Canyon) 的加州認證永續酒莊。這款葡萄酒採用首次上市的圓柱形容器包裝，名為“Co-Magnum”，可容納兩個標準葡萄酒瓶（1.5L）。 Juliette 由女性企業家創立，以女性為中心，為那些將永續發展作為首要任務的挑剔葡萄酒飲用者提供高級的日常體驗。
• 2022 年 6 月：Packamama 與釀酒師 Accolade Wines 和 Taylors Wines 合作，在澳洲推出 100% 可回收的 PET 葡萄酒瓶。

其他福利

• Excel 格式的市場預測 (ME) 表
• 3 個月的分析師支持

目錄

第 1 章 簡介

• 研究假設和市場定義
• 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場動態

• 市場概況
• 產業價值鏈分析
• 產業吸引力-波特五力分析
  • 供應商的議價能力
  • 消費者議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭對手之間的競爭
• 市場促進因素
  • 創新的包裝和有吸引力的行銷
• 市場問題
  • 嚴格的環境法規
  • 與葡萄酒有關的人類健康問題
• COVID-19 對葡萄酒包裝產業的影響

第5章：全球葡萄酒市場狀況

• 世界葡萄酒產量（2020-2021年）（百萬百公升）
• 全球葡萄酒消費量（2020-2021年）（百萬百公升）
• 2021 年世界各國葡萄酒消費量（單位：百萬百公升）
• 主要葡萄酒出口國（2020-2021）（數量和金額）
• 主要葡萄酒進口國（2020-2021）（數量和金額）

第6章 市場細分

• 材料類型
  • 玻璃
  • 塑膠
  • 金屬
  • 紙板
• 產品類型
  • 玻璃瓶
  • 塑膠瓶
  • 襯袋紙盒
  • 軟木塞（天然軟木塞、合成軟木塞、鋁製螺旋蓋等）
  • 其他
• 地區
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 義大利
    • 法國
    • 西班牙
    • 歐洲其他地區
  • 亞太地區
    • 中國
    • 日本
    • 澳洲和紐西蘭
    • 其他亞太地區
  • 拉丁美洲
  • 中東和非洲

第7章 競爭格局

• 公司簡介
  • Ardagh Group
  • Ball Corporation
  • Encore Glass
  • G3 Enterprises
  • Guala Closures
  • International Paper
  • Liqui-Box Corporation（Dow Chemical Company）
  • Maverick Enterprises
  • Owens-Illinois Group
  • Saverglass SAS
  • Scholle Corporation
  • Tetra Laval International
  • TricorBraun Incorporated

第 8 章：葡萄酒包裝市場的未來

The Wine Packaging Market size is estimated at USD 6.00 billion in 2025, and is expected to reach USD 7.84 billion by 2030, at a CAGR of 5.48% during the forecast period (2025-2030).

Some popular emerging trends expected to become regular in wine packaging are twist-off corks, bottle wraps, thinner eco-glass, laser-cut labels, etched glass, and shrink-wrap sleeves.

Key Highlights

• The growing wine demand and evolving consumer behavior towards packaging aid the opportunities in wine packaging. Due to the increased competitiveness in wine markets, companies are now focusing on acquiring information about their customers' requests to cater to changing customer demand. Additionally, according to the International Organisation of Vine and Wine (OIV), in 2021, the United was the most significant wine consumer in the world, with 33.1 million hectoliters, followed by France, Italy, and Germany, with 25.2, 24.2, and 19.8 million hectoliters respectively.
• Additionally, with the rise of Italian wine production as the standard, new business opportunities are being created in this rapidly growing market. Also, Modern B2B Marketplace platform helps buyers and sellers identify new product sourcing opportunities with the best production experts from the top wine vineyards in Italy. This allows wine manufacturers to their online presence and marketing products, thus boosting their sales.
• Also, while purchasing wine, consumers look for aspects such as a retail shelf, packaging, labeling, etc. This packaging protects and preserves the wine from within and is also used as a marketing tool. Wine packaging is a way to influence the customer's perception and, ultimately, acceptance of the product. With wine, the package appears to have a more significant influence over the consumer than other extrinsic cues such as brand name, price, etc.
• Moreover, manufacturers are increasingly using innovative materials such as metal, cork, and rubber to make wine bottles stronger, recyclable, and resealable. Wine packaging manufacturers focus on reducing their environmental footprint and formulating highly eco-friendly and sustainable solutions for packaging.
• However, despite its strength, cardboard can be dented, crushed, or damaged under some conditions. Also, they are not waterproof and cannot withstand weather conditions like snow or rain, and they prove ineffective while keeping the product inside the box free from water and snow molecules.
• Covid-19 impacted many organizations and enterprises outside the medical and emergency sectors, creating a ripple effect across the globe. Many industries, like wine packaging, were sterilized by the introduction of social distancing and lockdown on a global scale. The impacts of pandemic affected wine purchases. As per the study by Wittwer and Anderson, there was a reduction in the value of domestic consumption of wine by 14% due to the insurgence of the covid-19 virus in Western Europe. Further, the Russia-Ukraine war has an impact on the overall packaging ecosystem.

Wine Packaging Market Trends

Growing Consumption of Premium Wines

• Alcoholic beverages dominate the glass bottles segment in the United States. A high percentage of distilled spirits and wines are packaged using glass containers, while in the beer segment, the rate of glass containers decreased significantly.
• Also, the export value of bottled wine from Italy increased significantly between the first quarter of 2012 to the first quarter of 2022. After facing a decline slightly in 2020, the value of bottled wine exports returned to growth. It reached nearly EUR 2.6 billion (~USD 2.74 billion) in the first half of 2022, compared to EUR 1.7 billion (~USD 1.80 billion) in the first half of 2012, according to ISTAT. The growing export is expected to support the demand for the wine packaging market.
• Alternative packaging has already seen a growing interest for several reasons, such as lighter materials, easier to ship, less likely to break, and still offering a bit of novelty for consumers. This creates an opportunity for recyclable plastic and aluminum to enter the market.
• Additionally, the factor affecting the price of wine is the glass bottle. Reasons behind these broad price increases are equally diverse things such as labor issues, shipping issues, and since Russia's invasion of Ukraine, fuel costs. Not only does shipping heavy wine bottles require more fuel, but they're also energy-intensive. With oil prices reportedly up as much as 70% in the past year, wine manufacturers are looking for other packaging solutions for wine, such as Cans. For instance, in October 2021, Ball Corporation Argentina and Mosquita muerta wines presented Argentina's first canned sparkling wine.

North America to Account for a Major Share

• Premiumization of wines in the United States is nearing maturity, and wine manufacturers are looking towards consumers that use the wine regularly instead of an occasional drink to toast. In addition, advances are spurred by surging disposable personal incomes and changing alcoholic beverage preferences among younger consumers. These changes include the preference for wine over beer among boomers and a larger share of boomers consuming wine daily than in other age groups. Also, according to Wine Institute, the Average wine consumption per United States resident has increased from 2.82 gallons in 2014 to 3.18 gallons in 2021.
• Millennial and boomer demographics are already impacting the wine market, which has thrust the wine packaging market to look for new solutions. For instance, according to Silicon Valley Bank, the wine sales share of millennials in the United States was 19.8% compared to boomers, which was 47.3% in 2021. Also, to meet the demand from the US winemakers and other newcomers in the flourishing organic market, companies like Gallo Glass are investing in their facilities to service the Californian wine industry, which continues to grow steadily, and currently accounts for roughly 81% of the country's wine.
• Due to the attractive wine market in the United States and the efforts made by the government to manufacture locally, local wine packaging providers are providing product innovations to attract customers. For instance, Ardagh Group is innovating its products, including options like its ECO Series collection, which achieves the same standards of technical and aesthetic quality as traditional bottles while resulting in transportation savings for wineries.
• Moreover, the wine packaging is also supported by the growing sales of wine in Canada. According to StatCan, approximately 537.41 million liters of wine were sold in Canada in 2021, which increased from 527 million liters in 2020.

Wine Packaging Industry Overview

The wine packaging market is highly fragmented due to the large number of small players operating in regional markets and the mass of prominent players with a global presence."Players are introducing innovative methods of packaging that are not only attractive but also eco-friendly."Major players are Amcor Limited, Ardagh Group SA, etc. Recent key developments in the market are as below-

• July 2022: New wine brand "Juliet" "has launched its luxury boxed wines, which come in a cylindrical container called Eco-Magnum. Debuting with a 2021 Sauvignon Blanc and 2021 Grenache Rose, Juliet hails from a Certified California Sustainable Winery in the Happy Canyon of Santa Barbara AVA. The wine is housed in a first-to-market cylindrical container named the ' co-Magnum, which holds two standard bottles of wine (1.5L). Developed by female entrepreneurs with women in mind, Juliet delivers an elevated day-to-day experience for discerning wine drinkers who prioritize sustainability.
• June 2022: Packamama has collaborated with winemakers Accolade Wines and Taylors Wines on the Australian market launch of wine bottles made from 100% recycled and recyclable PET with a flatter profile that reportedly allows twice as many bottles to fit in a standard wine case, reducing carbon emissions linked with transit.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Overview
• 4.2 Industry Value Chain Analysis
• 4.3 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.3.1 Bargaining Power of Suppliers
  • 4.3.2 Bargaining Power of Consumers
  • 4.3.3 Threat of New Entrants
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry
• 4.4 Market Drivers
  • 4.4.1 Innovative Packaging and Attractive Marketing
• 4.5 Market Challenges
  • 4.5.1 Stringent Environmental Regulations
  • 4.5.2 Wine-related Human Health Concerns
• 4.6 Impact of COVID-19 on the Wine Packaging Industry

5 GLOBAL WINE MARKET LANDSCAPE

• 5.1 Global Wine Production (2020 - 2021) (in Million hectoliters)
• 5.2 Global Wine Consumption (2020 - 2021) (in Million hectoliters)
• 5.3 Global Wine Consumption, By Country, 2021 (in Million hectoliters)
• 5.4 Major Wine Exporters (2020 - 2021) (Volume & Value)
• 5.5 Major Wine Importers (2020- 2021) (Volume & Value)

6 MARKET SEGMENTATION

• 6.1 Material Type
  • 6.1.1 Glass
  • 6.1.2 Plastic
  • 6.1.3 Metal
  • 6.1.4 Paper Board
• 6.2 Product Type
  • 6.2.1 Glass Bottles
  • 6.2.2 Plastic Bottles
  • 6.2.3 Bag in Box
  • 6.2.4 Closures (Natural Corks, Synthetic Corks,

Aluminum Screw Caps, and Others)

• 6.2.5 Other Product Types
• 6.3 Geography
  • 6.3.1 North America
    • 6.3.1.1 United States
    • 6.3.1.2 Canada
  • 6.3.2 Europe
    • 6.3.2.1 United Kingdom
    • 6.3.2.2 Germany
    • 6.3.2.3 Italy
    • 6.3.2.4 France
    • 6.3.2.5 Spain
    • 6.3.2.6 Rest of Europe
  • 6.3.3 Asia Pacific
    • 6.3.3.1 China
    • 6.3.3.2 Japan
    • 6.3.3.3 Australia and New Zealand
    • 6.3.3.4 Rest of Asia Pacific
  • 6.3.4 Latin America
  • 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Ardagh Group
  • 7.1.2 Ball Corporation
  • 7.1.3 Encore Glass
  • 7.1.4 G3 Enterprises
  • 7.1.5 Guala Closures
  • 7.1.6 International Paper
  • 7.1.7 Liqui-Box Corporation ( Dow Chemical Company)
  • 7.1.8 Maverick Enterprises
  • 7.1.9 Owens-Illinois Group
  • 7.1.10 Saverglass SAS
  • 7.1.11 Scholle Corporation
  • 7.1.12 Tetra Laval International
  • 7.1.13 TricorBraun Incorporated

8 FUTURE OF THE WINE PACKAGING MARKET