網路流量分析 -市場佔有率分析、產業趨勢與統計、成長預測（2025-2030）

Network Traffic Analysis - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年01月05日 | 出版商:

Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

網路流量分析市場規模預計在 2025 年為 40.1 億美元，預計到 2030 年將達到 73.3 億美元，預測期內（2025-2030 年）的複合年成長率為 12.78%。

企業使用網路流量分析來改善網路管理和執行安全通訊協定，這推動了各行各業的市場發展。

關鍵亮點

現今的網路管理員面臨系統使用率、分散式基礎架構、虛擬和雲端服務不斷增加的動態環境，這對提高網路穩定性和管理性提出了更高的要求。這推動了對工具的需求，這些工具可以在設備/系統和網路層面提供更高的通訊可視性和對網路應用程式的控制。透過此控制，您可以縮短網路問題發生和解決之間的時間，監控網路容量消耗，並主動預防網路和應用程式問題，同時確保更高的網路安全。
雲端流量的成長引發了整個企業對網路安全的擔憂，並增加了管理分散式阻斷服務 (DDoS) 攻擊和維持體驗品質 (QoE) 的需求。由於資料中心和共用儲存解決方案的興起，全球網路基礎設施的成長正在推動網路流量分析市場的發展。
隨著攻擊性質的不斷演變，許多技術專家估計，基於網路的微入侵可能變得足夠小，甚至能夠逃避迄今為止最先進的偵測系統。眾所周知，與端點或沙盒解決方案相比，部署網路流量分析解決方案可以提供更快的投資回報。這些因素使得該市場成為企業安全團隊不斷成長的投資領域。
每種工具都有不同的分析方法，並且在不同工具之間甚至同一類別的工具之間分析所需的資料可能會大不相同。新的分析方法使得過去的研究資料基本上毫無用處。公司需要預算充足的資源用於資料收集，但這有時會超出公司的承受能力，從而限制市場採用的速度。
在 COVID-19 疫情期間，隨著員工和其他相關人員開始遠距工作，組織管理網路安全風險的壓力越來越大。在家工作政策造成的另一個主要壓力來源是缺乏提升和加強網路能力的前置作業時間。

網路流量分析市場趨勢

預計 BFSI 產業將佔據主要市場佔有率

由於擁有龐大的基本客群、廣泛的網路框架和關鍵資料，BFSI 行業面臨多次資料外洩和網路攻擊。人們對網路銀行和行動銀行的日益關注增加了此類網路攻擊和資料外洩的可能性，促使銀行和其他金融機構使用網路流量監控工具。
根據埃森哲的一項研究，金融服務公司資料外洩的平均每年成本已增加至 1,850 萬美元。這對企業聲譽產生了重大影響，並推動了 BFSI 行業市場的發展，因為金融機構在業務中優先使用網路流量分析工具。
此外，從行動應用程式到櫃檯到貸款發放，整個客戶旅程都存在安全風險。據 ImmuniWeb 稱，行動銀行的興起導致客戶期望能夠隨時獲得銀行服務，而 92% 的行動銀行應用程式至少存在一個中等風險的安全問題。
新興國家銀行數位化趨勢日益增強，導致透過線上入口網站使用銀行和金融服務的數量迅速增加。這導致銀行平台的流量增加，因此持續監控和分析這些流量至關重要。
例如，2023年1月，全球開放原始碼解決方案供應商紅帽公司為Red Hat OpenShift新增了安全性和合規功能。此功能包括一個網路可觀察性操作符，它描述可觀察的網路流量測量、流程、拓撲和追蹤，以便更深入地了解網路流量。 Red Hat OpenShift叢集可以從最佳化的網路效能中受益，協助營運商解決連線問題和發現網路瓶頸，並將工作負載擴展到整個 BFSI 產業的雲端。

北美佔據主要市場佔有率

北美擁有美國和加拿大兩大經濟體，是許多全球科技公司、資料中心營運商和服務供應商的所在地。先進網路功能的採用和關鍵通訊網路的運作正在推動所有相關領域對 NTA 的需求。另一個增強該地區市場主導地位的因素是該地區的市場供應商的存在，這增加了該地區的直接銷售比例以及其服務的國際市場的銷售比例。
政府措施也推動了市場成長。例如，在公共產業產業，美國政府已強制採用 NERC CIP（北美電力可靠性公司關鍵基礎設施保護）第 5 版作為網路安全標準。同時，醫療保健產業遵守有關資料保護的 HIPPA 要求。
網路流量分析工具採用先進的自學習技術，在危險檔案感染或竊取資料的資料之前追蹤並找到它們。該工具使用人工智慧和機器學習技術來更有效地處理和檢查資料。北美地區各行業的資料隱私外洩事件日益增多，從而推動了市場採用。
根據身分盜竊資源中心發布的一項研究，2021 年美國發生了 1,862 起資料外洩事件。這比 2020 年的 1,108 起案件增加了 68%，並超過了 2017 年 1,506 起案件的最高紀錄。此外，許多網路安全機構預測，這一數字將在 2023 年及以後繼續成長，迫使本地公司將網路流量分析工具整合到其業務中。
醫療保健、金融、商業和零售是最常受到攻擊的領域，每年影響數百萬美國人。例如，2022年4月，美國行動付款服務公司Cash App遭遇超過800萬名客戶記錄的資料外洩。

網路流量分析產業概況

網路流量分析市場競爭適中，由幾家大公司組成。然而，隨著先進安全系統的發展，許多公司透過贏得新合約來擴大其在市場上的佔有率。

2022 年 1 月，SolarWinds 收購了提供監控、分析和專業服務的聯邦政府服務供應商Monalytic。此次收購將使 SolarWinds 的聯邦政府客戶能夠將其 IT 管理產品與 Monalytic 在最安全的環境中工作的經驗豐富的專家結合起來，以幫助最佳化和保護動態 IT 環境。

其他福利

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

Key Highlights

Network administrators currently face a dynamic environment wherein the rising number of system applications, distributed infrastructure, virtualizations, and cloud services have created considerable demand for stability and improved administration of networks. Thus, the need for tools to provide enhanced visibility in communication at both the device/system and network levels and control over network applications has become paramount. This control helps reduce the time between the occurrence and resolution of a network issue, monitor network capacity consumption, and proactively avoid network and application problems while ensuring greater network security.
Increasing cloud traffic resulted in increased concerns about network security across businesses, thus driving the need to manage distributed denial-of-service (DDoS) attacks and maintain the quality of experience (QoE). The global growth in network infrastructure, owing to the increasing number of data centers and shared storage solutions, drives the network traffic analysis market.
With the evolving nature of the attacks, many technology experts estimate that the network-based micro-breaches may be small enough to evade even the most advanced detection systems ever built. It is also known that deploying network traffic analysis solutions provides a rapid ROI compared to the endpoint and sandbox solutions. These factors have been instrumental in making the market a growing investment area for enterprise security teams.
Each tool has a different analytical methodology, and the data required for analysis might vary significantly from tool to tool and within tool categories. Data from past studies are marginally helpful in new analytical methods. For data collecting, it is necessary to budget for adequate resources, which is sometimes more than the companies' affordability and limiting the market adoption rate.
During the COVID-19 outbreak, employees and other stakeholders began remote work, thus created increased pressure on an organization's cybersecurity risk management. Another significant source of stress being created by work-from-home policies is no lead time for reinforcing and enhancing network capabilities.

Network Traffic Analysis Market Trends

BFSI Sector is Expected to Hold a Significant Market Share

The BFSI sector faces several data breaches and cyber-attacks due to the large customer base that the industry serves, which is supported by the presence of an extensive networking framework and critical data. People's rising propensity for online and mobile banking has raised the possibilities of these cyber-attacks and data breaches, encouraging banks and other financial institutions to use network traffic monitoring tools.
According to a survey by Accenture, the average annualized cost of data breaches for companies offering financial services has increased to USD 18.5 million. It significantly impacts a company's reputation, which drives the BFSI sector market because financial institutions prioritize using Network Traffic analysis tools in their operations.
Additionally, security risks are present throughout the whole customer journey, from mobile apps to the teller line to loan origination. Due to the widespread use of mobile banking, customers expect all-time access to their banking, and 92% of mobile banking apps, according to ImmuniWeb, have at least one medium-risk security issue, which is creating an opportunity for the market because of its applications in security management.
The utilization of banking and financial services through online portals is increasing rapidly, owing to the increasing digitization trend in banks across emerging economies. This may boost the traffic on their platforms, making it essential for these institutions to continuously monitor and analyze the traffic, enabling them to serve their consumers better.
For instance, in January 2023, Red Hat, Inc, a provider of open source solutions worldwide, added additional security and compliance features for Red Hat OpenShift, which includes the Network Observability Operator, provides observable network traffic measurements, flows, topology, and tracing for a deeper understanding of network traffic. Because the operator helps fix connectivity difficulties and makes it simpler to discover network bottlenecks, Red Hat OpenShift clusters could be benefited from increased network performance optimization, which can be used across the BFSI industries to scale their workload into the cloud.

North America Holds Significant Market Share

North America is the hub of many global technology companies, data center operators, and service providers due to the existence of 2 major economies, including the USA and Canada. The requirement for NTAs across all allied sectors is driven by deploying advanced network capabilities and the operation of critical communication networks. Another factor bolstering the region's dominance in the market studied is the presence of market vendors in the region, which has increased the proportion of direct sales and the sales of the international markets served by this region.
Government initiatives have also been instrumental in aiding the market's growth. For instance, in the utility industry, the US government mandated the adoption of version 5 of the North American Electric Reliability Corporation Critical Infrastructure Protection (NERC CIP) as the cybersecurity standard. In contrast, the healthcare industry abides by HIPPA requirements for securing data.
Advanced self-learning technology is used in a network traffic analysis tool to track and find dangerous files before they can infect or steal data. The tool can handle and examine data more efficiently by using artificial intelligence and machine learning technology, which is driving market adoption in North America because the region has witnessed a growth in data privacy breaches across industries.
According to research published by the Identity Theft Resource Center, a record of 1862 data breaches happened in the US in 2021. This number increased by 68% over the 1108 breaches in 2020 and surpassed the previous high of 1506 breaches in 2017. Additionally, many cybersecurity authorities predict that this number will continue to increase until 2023 and beyond, forcing regional companies to integrate Network Traffic Analysis tools into their businesses.
Healthcare, finance, business, and retail are among the most frequently attacked sectors since they impact millions of Americans annually. For example, in April 2022, Cash App, a mobile payment service company in the USA, underwent a data breach recorded for over 8 million customers.

Network Traffic Analysis Industry Overview

The network traffic analysis market is moderately competitive and consists of several major players. However, with the advanced security system's growth, many companies are increasing their market presence by securing new contracts.

In January 2022, SolarWinds acquired federal services provider, Monalytic, a monitoring, analytics, and professional services company. This acquisition would provide SolarWinds federal customers with round-the-clock support to help optimize and secure their dynamic IT environments by combining the company's IT management products with Monalytic's skilled professionals who work in the most secure environments.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Threat of New Entrants
- 4.2.2 Bargaining Power of Buyers/Consumers
- 4.2.3 Bargaining Power of Suppliers
- 4.2.4 Threat of Substitute Products
- 4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis
4.4 Assessment of Impact of COVID-19 on the Market

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Emergence of Network Traffic Analysis as the Key to Cyber Security
- 5.1.2 Increasing Demand for Higher Access Speed
5.2 Market Challenges
- 5.2.1 Rapidly Evolving Nature of Cyber Threats

6 MARKET SEGMENTATION

6.1 By Deployment
- 6.1.1 On-premise
- 6.1.2 Cloud-based
6.2 By End-user Vertical
- 6.2.1 BFSI
- 6.2.2 IT and Telecom
- 6.2.3 Government
- 6.2.4 Energy and Power
- 6.2.5 Retail
- 6.2.6 Other End-user Verticals
6.3 Geography
- 6.3.1 North America
- 6.3.2 Europe
- 6.3.3 Asia-Pacific
- 6.3.4 Latin America
- 6.3.5 Middle East and Africa

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Netreo Inc.
- 7.1.2 Dynatrace LLC
- 7.1.3 Kentik Technologies Inc.
- 7.1.4 Palo Alto Networks Inc.
- 7.1.5 IpswITCh Inc. (Progress Software Corporation)
- 7.1.6 ManageEngine (Zoho Corp. PVT. LTD)
- 7.1.7 Flowmon Networks AS
- 7.1.8 GreyCortex SRO
- 7.1.9 Genie Networks Ltd
- 7.1.10 Netscout Systems Inc.
- 7.1.11 SolarWinds Corporation