運動穿戴裝置：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Wearable Devices In Sports - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年01月05日 | 出版商:

Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

2025年運動穿戴裝置市場規模預估為 941.7 億美元，預計到 2030 年將達到 1,155.7 億美元，預測期內（2025-2030 年）複合年成長率為 4.18%。

穿戴式科技和設備市場正在快速擴張。隨著產業逐漸受到關注，公司除了在設備本身添加新功能外，還優先考慮增強服務。

主要亮點

穿戴式裝置在體育產業中佔有重要地位，提供有關各種參數的重要資訊，這些參數旨在支持和控制運動員堅持日常訓練。整合分析工具可以更好地評估和分析這些資料，從而提高運動表現和整體個人健身，這體現了體育產業對穿戴式裝置的需求。
穿戴式裝置市場的成長歸因於不斷成長的需求，以及改進的通訊協定和感測器技術的小型化的普及和相容性。由於體積小巧、整合技術優良，感測器與穿戴式裝置可組合成腕飾、服裝、鞋子、眼鏡等多種配件。
影響穿戴式裝置在運動市場發展的因素包括大公司的進入、便攜性和舒適性、醫療保健意識的增強、生產成本的上升以及技術進步。這些內在因素正在推動穿戴式裝置的普及。活動追蹤器、智慧型手錶和智慧穿戴等穿戴式裝置由於其便攜性、最新和先進的技術進步等眾多優點，越來越受到消費者的歡迎。
線上和線下體育賽事的增加是運動穿戴裝置市場發展的主要驅動力。專業比賽、業餘錦標賽和主導活動等體育賽事的興起，帶來了對穿戴式裝置的需求，這些設備可以增強運動體驗、提供即時資料並追蹤性能指標。
穿戴式電子產品在健身和運動領域有著廣泛的應用，用於控制和監測心率、卡路里消耗、睡眠、血壓等參數。穿戴式裝置允許用戶在智慧型穿戴裝置上查看健康相關資訊。
預測期內，預計限制市場擴張的主要障礙之一是創新穿戴式技術的成本高昂。該領域的大多數公司都發布高級產品產品，但許多用戶買不起，這限制了產品實現規模經濟。

運動穿戴裝置的市場趨勢

智慧型穿戴裝置類型預計將佔據相當大的市場佔有率

智慧服飾，又稱智慧服裝、智慧成衣、電子紡織品、智慧紡織品或電子紡織品，能夠透過預先定義的控制機製或認知主導的行為感知和回應外部環境。這些安排有助於利用先進的技術監測使用者的身體狀況。儘管智慧服飾市場目前還處於起步階段，但由於健身人口的增加，預計預測期內智慧服裝市場將以驚人的速度成長。
智慧服飾，包括智慧背心、內衣、智慧鞋、智慧襪子和智慧緊身褲，具有許多潛在應用，包括與其他設備通訊、收集能量並將其轉化為其他材料以及保護穿戴者免受環境危害。帶來一個重要的應用。
各研究機構也正在投入研究活動，以拓寬智慧服裝的應用範圍。例如，麻省理工學院開發了可嵌入軟性織物（包括常用於運動服裝的聚酯纖維）的輕型感測器，以持續監測體溫、心率和呼吸頻率等生命徵象。此感應器可機洗，並可整合到衣服中，然後可取出並在不同的衣服中重複使用。此感測器可用於醫療行業、體育和太空人生命徵象監測。美國國家航太總署 (NASA) 和麻省理工學院 (MIT) 媒體實驗室太空探勘計畫為麻省理工學院的研究提供了部分資助。
將智慧穿戴裝置融入服裝可能會促進智慧服裝或基於物聯網 (IoT) 的服裝的發展。
此外，就智慧服裝而言，更重要的功能是被動功能，其中感測器監控運動員的生理測量和身體運動。它可以根據資料進行智慧評估，並提供即時回饋，建議運動員應該在哪些方面更加努力、休息或修改技術。

預計北美將佔據較大的市場佔有率

北美穿戴式裝置市場，尤其是體育產業，近年來成長顯著。穿戴式裝置是一種附著在身體上的電子設備，通常作為配件或衣服，旨在收集和分析與運動和健身活動相關的資料。這些設備配備了各種感測器和技術，以追蹤和監測心率、步數、行進距離、燃燒的卡路里等參數，甚至提供即時回饋和指導。
美國足球員多年來一直穿著它們比賽。 STATSports 和 Catapult Sports 等全球定位系統 (GPS) 追蹤領域的知名公司是這一趨勢的最大受益者。
對腕戴式和身戴式產品的需求不斷增加，推動了北美消費品領域穿戴式裝置的成長。此外，美國公司的不斷發展和創新為區域市場，尤其是美國市場貢獻最大，從而導致穿戴式裝置的採用率顯著增加。
人們對健康和健身的認知和關注度不斷提高，導致對有助於追蹤和改善身體活動的穿戴式設備的需求激增。此外，各企業也積極合作，進行產品創新。例如，運動和智慧服裝公司 Athos 正在與美國金州勇士隊合作，使用智慧服裝來預防傷害並最佳化球員表現。產品包括 OMsignal健身運動胸罩和一款美觀的生活方式胸罩，可讓您即時了解您的心電圖、體力活動和呼吸活動。
智慧材料正在成為製造新軍裝的關鍵組成部分，以改善士兵的健康狀況並提高戰場洞察力。美國陸軍正在與多個政府機構、行業領袖和學術界合作，鼓勵和推動智慧服飾解決方案的發展，透過為美國軍隊提供技術和戰術性優勢，使美國軍隊受益。
由於健身追蹤技術的日益普及和行業的持續技術創新，北美運動穿戴式裝置市場有望實現成長。隨著科技的不斷進步，我們可以預見穿戴式裝置將進一步融入運動生態系統，使個人能夠監測和提高他們的運動表現。

運動產業穿戴裝置概述

運動穿戴裝置市場較為分散，主要參與者有 Garmin Ltd.、Zepp US Inc.、Catapult Sports Pty Ltd.、Kinexon GmbH 和 Sensoria Inc.市場參與者正在採取聯盟、創新和收購等策略來加強其產品供應並獲得永續的競爭優勢。

2023 年 5 月，Garmin 在印度推出了其 Edge 540 和 840 系列 GPS 自行車電腦，配備太陽能供電選項，可實現最佳性能和訓練。這些新款 Edge 自行車電腦配備了先進的功能，包括動態性能洞察、高級地圖和太陽能充電，可幫助騎乘者做出更明智的決定並更有效地訓練。

2022年9月，健康科技新興企業Zepp Health旗下的全球智慧穿戴品牌Amazfit推出了兩款旗艦智慧型手錶： Amazfit GTR 4和Amazfit GTS 4。 Amazfit GTR 4 和 Amazfit GTS 4。這些智慧型手錶是 Amazfit 系列中第一款能夠透過 Zepp 應用程式將運動和健身資料同步到 Adidas Running 應用程式的產品，但未來可能會進行更新。這項發展是 Amazfit 和 adidas Runtastic 策略合作的結果，將增強運動和健身愛好者的使用者體驗。

其他福利：

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

Key Highlights

Wearable devices have remained a significant part of the sports industry, supporting the athlete to stick to daily routines and giving important information on various parameters it is programmed to control. Integration of analytics tools for better evaluating and analyzing this data to improve the performance or handling of overall personal fitness has sustained the need for wearable devices in the sports industry.
The growth in the wearables market can be attributed to increasing demand coupled with the propagation and suitability of improved communications protocol and miniaturization of sensor technology. Sensors and wearable devices can be combined into multiple accessories such as wristwear, garments, shoes, and eyeglasses because of their compressed or compact size and superior integration technologies.
The factors influencing wearable devices in the sports market include the entry of big players, portable and comfortable usage, elevated healthcare awareness, the soaring cost of manufacturing, and technological progressions. These essential factors have encouraged the adoption of wearable devices. Wearable devices such as activity trackers, smartwatches, and smart clothing are preferred among customers owing to their numerous advantages, including portable usage and the most modern and advanced technological advancements.
The increasing number of sports events, both online and offline, has indeed been a significant driver for the wearable devices market in sports. The rise in sports events, including professional competitions, amateur tournaments, and community-driven activities, has created a demand for wearable devices to enhance the sports experience, provide real-time data, and track performance metrics.
Wearable electronic devices find various applications in fitness and sports for controlling and monitoring parameters such as heart rate, calorie consumption, sleep, and blood pressure. Wearable devices permit a user to check health-related information on their smart wearables.
One of the main obstacles anticipated to restrain the market's expansion during the forecast period is the high cost of innovative wearable technology. Most firms in this sector are releasing their products under the category of premium products, which are not affordable for many users and restrict the products from reaching economies of scale.

Sports Wearable Devices Market Trends

Smart Clothing Device Type Segment is Expected to Hold Significant Market Share

Smart fabrics, also known as smart clothing, smart garments, electronic textiles, smart textiles, or E-textiles, can be defined as fabrics that can sense and react to the external environment via a pre-defined control mechanism or cognitive-driven behavior. These arrangements help monitor the user's physical condition by using advanced technologies. At present smart clothing, the market is at its nascent stage and is expected to rise at a notable speed during the forecast period, owing to growing fitness.
Smart clothing, such as smart vests, undergarments, smart shoes, smart socks, and smart tights, will have various potential applications, such as communicating with other devices, harvesting energy transformed into other materials, and protecting wearers from environmental hazards.
Various institutes have also been investing in research activities to increase applications for smart clothing. For instance, MIT has created a lightweight sensor that can be embedded into flexible fabrics, including polyesters typically used in athletic wear, to constantly monitor vital signs, including body temperature, heart rate, and respiratory rate. The sensors are machine-washable and can be integrated into clothing that can be removed and reused in different garments. The sensor has potential applications across the health industry, in athletics, and in astronaut vital sign monitoring. National Aeronautics and Space Administration (NASA) and Massachusetts Institute of Technology (MIT) Media Lab Space Exploration Initiative partly funded MIT research.
By integrating smart wearables into clothing, smart clothes or Internet of Things (IoT)-based garments may be developed.
Further, with smart clothing, the more significant function is the passive function, where sensors monitor an athlete's physiological measurements or physical movements. It can make smart evaluations based on the data and deliver real-time feedback suggesting that athletes work harder, rest, correct their technique, etc.

North America is Expected to Hold Significant Market Share

The wearable devices market in North America, specifically the sports industry, has grown significantly in recent years. Wearable devices are electronic devices worn on the body, typically in accessories or clothing, and are designed to collect and analyze data related to sports and fitness activities. These devices are equipped with various sensors and technologies that track and monitor parameters such as heart rate, steps taken, distance covered, and calories burned, and even provide real-time feedback and coaching.
The US soccer athletes have been wearing them while playing for many years. Companies like STATSports and Catapult Sports, which are popular in the global positioning system (GPS) tracking space, have greatly benefitted from these trends.
The increasing demand for wristwear and bodywear products has led to the growth of wearable devices in North America's consumer products sector. Additionally, US-based companies' increasing developments and innovations have contributed most significantly to the region's market and, specifically, in the United States, resulting in a significant increase in the usage of wearable devices.
The growing awareness and focus on health and fitness among individuals have led to a surge in demand for wearable devices that can help track and improve their physical activities. In addition, companies are also collaborating actively to innovate their products. For instance, Athos, an athletic & smart clothing player, works with the US-based Golden State Warriors to use smart clothing to prevent injury and optimize player performance. The product includes an OMsignal fitness sports bra and an attractive lifestyle bra that can capture real-time ECG, physical, and respiratory activities.
The smart fabric has become a significant component in creating new military uniforms to improve soldiers' health while giving added battlefield insight. The military has a partnership with several government agencies, industry leaders, and academia to encourage and advance the growth of smart clothing solutions that would be useful to the US military by providing them with a technological and tactical edge over its opponent.
The wearable devices market in North American sports is poised for growth with the increasing adoption of fitness-tracking technologies and continuous innovation in the industry. As technology continues to advance, we can expect further integration of wearables into the sports ecosystem, empowering individuals to monitor and improve their athletic

Sports Wearable Devices Industry Overview

The wearable devices in sports market is fragmented with the presence of major players like Garmin Ltd., Zepp US Inc., Catapult Sports Pty Ltd., Kinexon GmbH, and Sensoria Inc. Players in the market are adopting strategies such as partnerships, innovations, and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

In May 2023, Garmin launched the Edge 540 and 840 series GPS cycling computers with solar power options in India for optimal performance and training. These new Edge cycling computers come with sophisticated features such as dynamic performance insights, advanced mapping, solar charging, and more, enabling riders to make smarter decisions and train more effectively.

In September 2022, Amazfit, a global smart wearables brand owned by health technology startup Zepp Health, introduced two flagship smartwatches: the Amazfit GTR 4 and Amazfit GTS 4. These smartwatches are the first in the Amazfit lineup to offer syncing of sports and fitness data to the Adidas Running app through the Zepp App, following a future update. This development is a result of the strategic relationship between Amazfit and Adidas Runtastic, enhancing the user experience for sports and fitness enthusiasts.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Defnition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Threat of New Entrants
- 4.2.2 Bargaining Power of Buyers/Consumers
- 4.2.3 Bargaining Power of Suppliers
- 4.2.4 Threat of Substitute Products
- 4.2.5 Intensity of Competitive Rivalry
4.3 Impact of COVID-19 on the Market

5 MARKET INSIGHTS

5.1 Market Drivers
- 5.1.1 Growing Demand for Data-Driven Decisions and Operations
- 5.1.2 Increasing Sports Events, Online and Offline
- 5.1.3 Portable and Convenient Usage
5.2 Market Restraints
- 5.2.1 High Initial Investment and Budget Constraints

6 MARKET SEGMENTATION

6.1 By Device Type
- 6.1.1 Fitness & Heart Rate Monitors
- 6.1.2 Smart Clothing
- 6.1.3 GPS Trackers
- 6.1.4 Other Devices (Cameras, etc)
6.2 By Geography
- 6.2.1 North America
- 6.2.2 Europe
- 6.2.3 Asia
- 6.2.4 Australia and New Zealand
- 6.2.5 Latin America

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Garmin Ltd.
- 7.1.2 Zepp US Inc.
- 7.1.3 Catapult Sports Pty Ltd.
- 7.1.4 Kinexon GmbH
- 7.1.5 Sensoria Inc
- 7.1.6 ShotTracker Inc.
- 7.1.7 STATSports Group
- 7.1.8 EXELIO SRL(GPEXE)
- 7.1.9 GPSports Systems(Catapult)
- 7.1.10 List not Exhaustive