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市場調查報告書
商品編碼
1642047

行動應用測試服務 (MATS)：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Mobile Application Testing Services (MATS) - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

行動應用測試服務 (MATS) 市場規模預計在 2025 年為 77 億美元，預計到 2030 年將達到 171.6 億美元，預測期內（2025-2030 年）的複合年成長率為 17.38%。

行動應用測試服務 (MATS)-市場-IMG1

行動裝置生態系統包括許多不同的硬體、軟體和網路配置。此外，新技術、瀏覽器和作業系統版本的不斷湧現使得品質保證策略和測試本身變得令人筋疲力盡且充滿挑戰。需求在很大程度上受到市場上不同類型和不同代數的行動電話供應情況的影響。應用程式必須以最佳水平運行和執行。

主要亮點

  • 相關應用程式商店中應用開發開發商之間的競爭正在影響市場。 App Store 評論的直接和透明的回饋增加了對高品質行動應用程式的需求並改善了用戶體驗。
  • 在策略合作中，很少有參與者專注於提高知名度和拓展新市場。例如，領先的下一代測試自動化解決方案開發商 Applitools 去年宣布與Capgemini SA集團的 Sogeti 合作發布《品質工程中的人工智慧現況》報告。 Applitools 透過 VisualAI 和 Ultrafast Test Cloud 提供新一代測試自動化平台。
  • 使用 MAT 服務的主要促進因素被認為是更快的上市時間、更低的預算、品質保證材料的可用性以及對使用者體驗設計的重視。在過去的十年中，行動應用商店生態系統中與應用程式品質和用戶體驗相關的測量工具市場顯著成長。
  • 開發人員在精實和敏捷的開發方法下不斷開發可立即使用的軟體的新功能和增量。小型企業正在尋求利用行動裝置帶來的龐大商機。
  • 與物聯網應用相關的使用者問題和挑戰需要測試。例如，您無法將物聯網裝置連接到行動應用程式。感測器不發送資料，應用程式無法安裝在設備上，並且應用程式一直崩潰。

行動應用測試服務 (MATS) 市場趨勢

對混合和行動應用測試服務的需求不斷增加

  • 對混合應用程式測試服務的需求不斷成長，反映了混合行動應用程式在不斷擴展的行動環境中的流行。混合應用程式結合了本機應用程式和 Web 應用程式的元素，由於其多功能性和滿足不同業務需求的能力而廣受歡迎。
  • 混合應用程式旨在在多個平台上運行，包括 iOS、Android 和 Web 瀏覽器。測試服務的需求源自於確保不同作業系統和裝置上的一致功能和效能。
  • 混合應用程式具有複雜的架構，與傳統的原生應用程式不同，需要全面的測試策略。這種複雜性源於需要確保跨不同設備和作業系統的兼容性，從而推動了對強大的測試服務的需求。
  • 此外，人工智慧和雲端基礎的測試解決方案等先進技術正在簡化測試流程。這些創新創造了一個靈活、可擴展的測試環境，這對於不斷發展的混合應用程式開發世界至關重要。

亞太地區可望成為成長最快的市場

  • 區域 IT 市場正在見證行動應用程式測試解決方案的採用率不斷提高。此外，行動應用程式測試有助於建立可在不同平台上存取和可擴展的應用程式。行動應用程式測試是透過測試其功能、一致性和可用性來建立應用程式軟體的過程。這包括自動和手動測試。
  • 亞太地區的行動電話使用量正在迅速成長。該地區的消費者擴大使用行動電話即時購買他們喜愛的品牌。塑造行動生態系統的主要趨勢包括 5G 貨幣化、生成性人工智慧的興起、向循環性的轉變、為更大規模和更有效率的整合以及金融科技。
  • 由於人們對線上遊戲、雲端運算和身臨其境型5G 應用的濃厚興趣等因素，該地區成熟的行動市場預計將實現成長。另一方面，對行動資料和金融應用服務的需求不斷成長，正在成為該地區市場收益成長要素。
  • 越來越多的用戶採用線上錢包功能預計將推動電子商務通路的使用率上升。許多公司採用複雜的測試流程來提供不太可能受到損害的應用程式。這些是市場成長的一些主要驅動力。

行動應用測試服務 (MATS) 產業概覽

行動應用測試服務（MATS）市場高度分散，多家參與者爭奪市場佔有率。就市場佔有率而言，由於終端用戶行業有多種選擇，因此沒有任何一個市場參與者能夠佔據主導地位。然而，市場參與者更喜歡透過差異化服務來與創新和快速的技術發展區分開來。

  • 2023年6月，SmartBear發布了其Swagger開放原始碼工具，支援OAS 3.1（開放API規格的最新版本）。 OAS 是一種與供應商無關的、開放的 HTTP API說明格式，被全球各地組織的開發團隊廣泛使用。 Swagger 已經發展成為最受歡迎的 API 開發開放原始碼工具之一，對 OAS、AsyncAPI、JSON Schema 等提供豐富的支援。
  • 2023 年 1 月 Cigniti Technologies 與 LambdaTest 合作，加速全球企業的數位保障和數位轉型之旅。透過此次合作，Cigniti 將獲得 LambdaTest 創新的 HyperExecute 平台的使用權，為客戶提供 DevOps（CI/CD）生命週期各個階段的安全、可擴展且富有洞察力的測試編配。透過此次合作，Cigniti 和 LambdaTest 將為客戶提供智慧測試編配平台，協助他們高速執行端對端自動化測試，加速跨產業和跨地區的產品上市時間。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 購買者/消費者的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭
  • 技術簡介

第5章 市場動態

  • 市場促進因素
    • 智慧型手機的普及推動了市場成長
    • 人工智慧和人工神經網路等增強技術的存在
  • 市場限制
    • 需要巨額資本投入的基礎設施

第6章 市場細分

  • 按應用程式類型
    • 本國的
    • 網路
    • 混合
  • 按最終用戶產業
    • 遊戲
    • BFSI
    • 衛生保健
    • 零售
    • 旅行和旅遊
    • 其他最終用戶產業
  • 按地區
    • 北美洲
    • 歐洲
    • 亞洲
    • 澳洲和紐西蘭
    • 拉丁美洲

第7章 競爭格局

  • 公司簡介
    • Accenture PLC
    • Capgemini SE
    • Cognizant Technology Solutions
    • EPAM Systems Inc.
    • IBM Corporation
    • Wipro Ltd
    • Tata Consultancy Services Limited
    • AQM Software Testing Lab
    • Cigniti Technologies Ltd
    • Amazon Web Services Inc.
    • Sauce Labs Inc.

第8章投資分析

第9章 市場機會與未來趨勢

簡介目錄
Product Code: 66378

The Mobile Application Testing Services Market size is estimated at USD 7.70 billion in 2025, and is expected to reach USD 17.16 billion by 2030, at a CAGR of 17.38% during the forecast period (2025-2030).

Mobile Application Testing Services (MATS) - Market - IMG1

There are a variety of hardware, software, and network configurations within the mobile device ecosystem. Furthermore, the task itself is tiring and presents exceptional challenges regarding quality assurance strategy and testing due to the continuous availability of new technologies and browsers and the release of operating system versions. Demand has been significantly influenced by the availability of various types and generations of cell phones on the market. The applications should work and run at the optimal level.

Key Highlights

  • The competition between application developers across relevant app stores is influencing the market. Direct and transparent feedback on reviews in the App Store has generated increased demand for high-quality mobile applications and an enhanced user experience.
  • In strategic collaboration, few players focus their attention on becoming visible and expanding into new markets. For example, Applitools, a leading developer of following-generation test automation solutions, announced a partnership with Sogeti, a Capgemini Group company, on the state of artificial intelligence in the quality engineering report last year. Applitools uses VisualAI and Ultrafast Test Cloud to provide a next-generation test automation platform.
  • The major factors considered for using MAT services are reduced time to market, lower budget and availability of quality assurance materials, and an emphasis on user experience design. Over the last ten years, there has been a marked rise in the market for measurement tools related to application quality and user experience on Mobile App Store ecosystems.
  • Developers constantly develop new features and increments of ready-to-use software under a lean and agile development approach. Small businesses were trying to take advantage of the huge business opportunities associated with cellular devices.
  • The user problems and challenges associated with the Internet of Things apps require testing. For instance, an Internet of Things device cannot be connected to a mobile application. The sensor doesn't send data, the application isn't installed on your device, and you always get an app crash.

Mobile Application Testing Services (MATS) Market Trends

Growing Demand of Hybrid Mobile Application Testing Services

  • The rising demand for hybrid application testing services reflects the growing prevalence of hybrid mobile applications in the ever-expanding mobile landscape. Hybrid applications, which combine elements of both native and web applications, have gained popularity due to their versatility and ability to address diverse business requirements.
  • Hybrid applications are designed to run on multiple platforms, such as iOS, Android, and web browsers. The demand for testing services arises from ensuring consistent functionality and performance across various operating systems and devices.
  • Hybrid apps, with their intricate architecture, demand thorough testing strategies, unlike traditional native apps. This complexity stems from the necessity to guarantee compatibility across diverse devices and operating systems, fueling the need for strong testing services.
  • Furthermore, advanced technologies like AI and cloud-based testing solutions are streamlining testing processes. These innovations create flexible and scalable testing environments, essential for the ever-evolving landscape of hybrid app development.

Asia Pacific Expected to be Fastest Growing Market

  • The adoption of mobile application testing solutions is increasing in IT markets in the region. Furthermore, mobile application testing facilitates building applications that are accessible and scalable across various platforms. It is a process to build application software by testing its functionality, consistency, and usability. This can be done by automation and manual testing.
  • Mobile phone usage across the Asia Pacific is booming. Consumers in the region increasingly use their phones as an immediate method to shop with their favorite brands. Key tendencies shaping the mobile ecosystem include 5G monetization, the rise of generative AI, the shift to circularity, consolidation to drive scale and efficiency, and fintech.
  • The market is expected to grow in the future owing to factors such as, in mature mobile markets in the region, there is strong interest in online gaming, cloud, and 5G-enabled immersive applications. Elsewhere, growing demand for mobile data and financial application services has emerged as crucial revenue growth drivers for the market in the region.
  • A rising number of users are adopting online wallet features, which, in turn, is expected to boost the utilization of e-commerce channels. Many enterprises are adopting advanced testing processes to deliver apps with a low possibility of security breaches. These are some of the key driving factors of growth for the market.

Mobile Application Testing Services (MATS) Industry Overview

The mobile application testing services market is highly fragmented and comprises multiple players vying for market share. About market shares, as various choices are available for the end user industry, no market player can have a dominant position. Nevertheless, market players prefer to distinguish themselves from innovation and rapid technological developments by differentiating their services.

  • June 2023: SmartBear released Swagger open-source tooling support for the latest version of the Open API Specification, OAS 3.1. A vendor-neutral, open description format for HTTP APIs, the OAS is widely used by development teams at organizations worldwide. Millions of developers use Swagger, which has evolved into one of the most popular open-source tools for API development, with rich support for the OAS, AsyncAPI, JSON Schema, and more.
  • January 2023: Cigniti Technologies Partners with LambdaTest to accelerate the digital assurance and digital transformation Journeys of global Companies; the partnership allows Cigniti to tap into LambdaTest's innovative HyperExecute platform that provides secure, scalable, and insightful test orchestration for customers at different points in their DevOps (CI/CD) lifecycle. Through this collaboration, Cigniti and LambdaTest provide their customers with a smart test orchestration platform that helps clients run end-to-end automation tests at blazing-fast speeds, enabling faster time-to-market across industries and geographies.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumption and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Technology Snapshot

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Adoption of Smartphones Drives the Market Growth
    • 5.1.2 Presence of Augmenting Technology, such as AI, ANN, and Others
  • 5.2 Market Restraints
    • 5.2.1 Significant Infrastructure Requires Huge Capital Investment

6 MARKET SEGMENTATION

  • 6.1 Application Type
    • 6.1.1 Native
    • 6.1.2 Web
    • 6.1.3 Hybrid
  • 6.2 End-User Industry
    • 6.2.1 Gaming
    • 6.2.2 BFSI
    • 6.2.3 Healthcare
    • 6.2.4 Retail
    • 6.2.5 Travel and Tourism
    • 6.2.6 Other End-User Industries
  • 6.3 Geography
    • 6.3.1 North America
    • 6.3.2 Europe
    • 6.3.3 Asia
    • 6.3.4 Australia and New Zealand
    • 6.3.5 Latin America

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Accenture PLC
    • 7.1.2 Capgemini SE
    • 7.1.3 Cognizant Technology Solutions
    • 7.1.4 EPAM Systems Inc.
    • 7.1.5 IBM Corporation
    • 7.1.6 Wipro Ltd
    • 7.1.7 Tata Consultancy Services Limited
    • 7.1.8 AQM Software Testing Lab
    • 7.1.9 Cigniti Technologies Ltd
    • 7.1.10 Amazon Web Services Inc.
    • 7.1.11 Sauce Labs Inc.

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS