 |
市場調查報告書
商品編碼
1642087
洞察即服務 (IaaS) 應用：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）Insight as a Service Application - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030) |
||||||
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
洞察即服務 (IaaS) 應用程式市場規模預計在 2025 年為 72.3 億美元，預計到 2030 年將達到 186 億美元，預測期內（2025-2030 年）的複合年成長率為 20.78%。
洞察即服務 (IaaS) 應用程式提供了行動計劃，類似於雲端基礎的服務，為企業提供洞察並幫助組織提供實現其業務目標的想法。 SaaS 服務提供分析和見解。中小型企業正在積極採用 Insights as a Service，因為它具有多種優勢，包括即時回應、快速決策和客戶滿意度。
主要亮點
- 洞察即服務 (IaaS) 應用市場成長的關鍵促進因素是物聯網和巨量資料分析的興起以及客戶管理需求的不斷成長。借助巨量資料，企業可以獲得客戶洞察來銷售他們的產品和服務。
- 許多中小企業正在採用雲端基礎的洞察即服務，因為它具有改善決策、加快回應時間和提高客戶滿意度等好處，從而帶來快速的收益成長並推動市場發展。
- 資料安全、安全問題以及資料整合困難正在阻礙該市場的成長。
IaaS（洞察即服務）應用市場趨勢
BFSI：預計大幅成長
- 預計 BFSI 領域將見證市場顯著成長。新的數位技術、快速變化的客戶期望以及敏捷競爭對手的出現，使得銀行吸引、留住和提升銷售當今的數位化客戶變得越來越困難。
- 銀行客戶智慧和分析使零售銀行能夠創造卓越的客戶體驗，從而提高客戶忠誠度、差異化和成長。銀行可以吸引和獲得新客戶、保留現有客戶並向其銷售產品、擴大細分市場並降低營運成本。
- 例如，TCS 的銀行客戶情報與洞察 (CI&I) 幫助零售銀行從以產品為中心轉變為以客戶為中心，同時運作得更精簡、更智慧。 Mindtree 是一家專注於幫助銀行和金融機構更好地與客戶和使用者互動的 IT 公司。
預計亞太地區將出現顯著成長
- 預計亞太地區將在預測期內顯著成長，並有望引領洞察即服務 (IaaS) 應用市場。網路普及率的提高，加上中國、印度和韓國等新興經濟體的技術發展，推動了該地區的快速成長。
- 由於對資料洞察服務進行了大量投資以提供更好的客戶體驗並簡化業務營運，該地區預計將在不久的將來實現高速成長。該地區的各個垂直行業正在迅速成熟，以利用洞察即服務技術。該地區的銀行、金融服務和保險業、零售和消費品、媒體和通訊以及服務業（包括網際網路公司）等資料主導行業在主要企業的資料資產高度採用和資本化方面處於領先地位。
- 日本、中國和印度等國家由於經濟狀況改善而取得進步，支持了該地區市場的成長。此外，全部區域工業化進程加速也是推動該地區市場成長的主要動力。該地區政府在 ICT 方面的支出也在增加，為市場創造了更多機會。
IaaS（洞察即服務）應用產業概覽
洞察即服務 (IaaS) 應用程式市場分散且競爭激烈。由於解決方案需要密切協作和知識共用，因此擁有更多供應鏈知識和聯繫的供應商往往比其他競爭對手更具優勢。市場上正在進行大量合作，從而推動產品創新。
2023年5月－產生人工智慧（AI）時代領先的企業知識圖譜平台Stardog透過Accenture創投公司獲得Accenture的策略投資。 StarDog 讓企業能夠做更多的事情並資料中獲取更多價值。 StarDog 的企業知識圖譜使現實世界的環境變得機器可讀，因此公司可以使用它來改善企業資料的整合和統一。知識圖譜可以在不改變底層資料的情況下無限地連結概念，從而實現資料統一，而不是透過連接表來合併資料。這種資料整合功能可在整個企業內建立靈活的資料層，同時也有助於形成資料孤島。
2022 年 10 月Oracle發布了 Oracle Database 23c Beta，這是世界領先的融合資料庫的最新版本，支援所有資料類型、工作負載和開發方法。 Oracle Database 23c，代號為“App Simple”，專注於簡化應用開發。 Oracle Database 23c 引進了 JSON 關係二元性技術，這是一項突破性的創新，旨在解決關聯式資料庫存儲資料的方式與應用程式表示資料的方式之間的衝突。 JSON 關係二元性可將資料用作關係表和應用程式友好的 JSON 文檔，從而簡化應用開發。
其他福利：
- Excel 格式的市場預測 (ME) 表
- 3 個月的分析師支持
目錄
第 1 章 簡介
- 研究假設和市場定義
- 研究範圍
第2章調查方法
第3章執行摘要
第4章 市場動態
- 市場概況
- 市場促進因素與限制因素簡介
- 市場促進因素
- 巨量資料和物聯網的採用日益廣泛
- 提高客戶參與
- 市場限制
- 資料安全和安全問題
- 產業價值鏈分析
- 產業吸引力－波特五力分析
- 新進入者的威脅
- 購買者/消費者的議價能力
- 供應商的議價能力
- 替代品的威脅
- 競爭對手之間的競爭強度
第5章 市場區隔
- 依部署方式
- 公共雲端
- 私有雲端
- 混合雲端
- 按最終用戶產業
- BFSI
- 資訊科技/通訊
- 衛生保健
- 零售
- 能源
- 其他最終用戶產業
- 按地區
- 北美洲
- 歐洲
- 亞太地區
- 拉丁美洲
- 中東和非洲
第6章 競爭格局
- 公司簡介
- Oracle Corporation
- Accenture PLC
- IBM Corporation
- Dell EMC
- Deloitte Touche Tohmatsu Limited
- GoodData Corporation
- Capgemini SE
- SmartFocus Limited
- Zephyr Health Inc.
- NTT Data Corporation
第7章投資分析
第8章 市場機會與未來趨勢
The Insight as a Service Application Market size is estimated at USD 7.23 billion in 2025, and is expected to reach USD 18.60 billion by 2030, at a CAGR of 20.78% during the forecast period (2025-2030).
The insight as a service application provides action plans, and it is similar to cloud-based services, which provide insights to business corporations and also help organizations with ideas to achieve their business goals. SaaS offerings provide analytics, along with insights. SMEs are heavily adopting insights as a service owing to various advantages of insight as a service such as immediate response, quick decision making, customer satisfaction, etc.
Key Highlights
- The major factor responsible for the growth of insight as a service application market is increasing IOT and big data analytics, along with the growing need for customer management. Companies are able to get customer insights in order to sell their products and services with the help of big data.
- Many small and medium scale enterprises are adopting cloud-based insight-as-a-service due to the advantages such as improved decision making and quick response, customer satisfaction, which result in faster growth in revenue, thereby driving the market.
- Data security, safety concern, and difficulty in data integration are hindering the growth of this market.
Insight as a Service Application Market Trends
BFSI Expected to Have Significant Growth
- BFSI sector is expected to have significant growth for this market. Due to new digital technologies, rapid changes in customer expectations, and emerging agile competitors, it is increasingly becoming difficult for banks to attract, retain, and upsell today's digitally empowered customers.
- Customer intelligence and analytics for banking enables retail banks to create exceptional customer experiences that drive loyalty, differentiation, and growth. Banks can attract and acquire new customers, retain and sell more to current customers, and market segments, and drive operational costs down.
- For instance, TCS's Customer Intelligence & Insights (CI&I) for Banking helps retail banks transition from product-centric to customer-centric enterprises, while running leaner and smarter. IT Company Mindtree is focused on helping banks and financial institutions to better engage with customers and users.
Asia-Pacific Expected to Have Significant Growth
- Asia-Pacific is expected to witness significant growth over the forecast period and is anticipated to lead the Insight as a service application market over the forecast period. Increasing internet penetration coupled with developing technology in various economies, including China, India, and South Korea, can be attributed to high growth in this region.
- This region is expected to grow at a higher rate in the near future due to large investments being made in the data insights services to make better customer experiences and streamline the business operations. Various Industry verticals across the region are fast maturing in their aptitudes to leverage Insights-as-a-Service technology. Data-driven industries belonging to this region such as BFSI, retail & consumer goods, media & communications, and services (including Internet companies) are leading in high adoption and capitalization of their data assets.
- Countries such as Japan, China, and India are advancing due to the improving economy, which will support the growth of the regional market. Furthermore, spurting industrialization across the region is acting as a critical driving force driving the growth of the market in the area. There is a rise in ICT expenditure by the government in this region, further leading to more opportunity for the market.
Insight as a Service Application Industry Overview
The insight as a service application market is fragmented and is a highly competitive market. Since the solutions require close collaboration and knowledge sharing, vendors with better supply chain knowledge and connections tend to gain an edge over other competitors. There are many collaborations taking place in the market, further leading to product innovations.
May 2023 - In this era of generative artificial intelligence (AI), Stardog, a leading enterprise knowledge graph platform, received a strategic investment from Accenture through Accenture Ventures. Stardog enables organizations to do more with and extract more value from their data. Businesses utilize Stardog Enterprise Knowledge Graphs to improve the integration and unification of their enterprise data because they enable real-world context to be machine-readable. The ability of a knowledge graph to endlessly link concepts - without altering the underlying data - allows for data to be unified rather than integrated by joining tables. A flexible data layer is created across the entire company thanks to this ability to unify data, which also helps to connect data silos.
October 2022 - The most recent version of the top convergent database in the world, Oracle Database 23c Beta, which supports all data types, workloads, and development methodologies, was released by Oracle. Oracle Database 23c, code-named "App Simple," focuses on streamlining application development. The JSON Relational Duality technique, which Oracle Database 23c introduces, is a ground-breaking innovation for resolving the discrepancy between how relational databases store data and how applications express it. Application development is made easier by JSON Relational Duality, which enables data to be used as both relational tables and application-friendly JSON documents.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
- 4.1 Market Overview
- 4.2 Introduction to Market Drivers and Restraints
- 4.3 Market Drivers
- 4.3.1 Increasing Adoption of Big Data and IoT
- 4.3.2 Increasing Customer Engagement
- 4.4 Market Restraints
- 4.4.1 Data Security and Safety Concerns
- 4.5 Industry Value Chain Analysis
- 4.6 Industry Attractiveness - Porter's Five Forces Analysis
- 4.6.1 Threat of New Entrants
- 4.6.2 Bargaining Power of Buyers/Consumers
- 4.6.3 Bargaining Power of Suppliers
- 4.6.4 Threat of Substitute Products
- 4.6.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
- 5.1 By Deployment Mode
- 5.1.1 Public Cloud
- 5.1.2 Private Cloud
- 5.1.3 Hybrid Cloud
- 5.2 By End-user Industry
- 5.2.1 BFSI
- 5.2.2 IT & Telecom
- 5.2.3 Healthcare
- 5.2.4 Retail
- 5.2.5 Energy
- 5.2.6 Other End-user Industries
- 5.3 By Geography
- 5.3.1 North America
- 5.3.2 Europe
- 5.3.3 Asia-Pacific
- 5.3.4 Latin America
- 5.3.5 Middle East and Africa
6 COMPETITIVE LANDSCAPE
- 6.1 Company Profiles
- 6.1.1 Oracle Corporation
- 6.1.2 Accenture PLC
- 6.1.3 IBM Corporation
- 6.1.4 Dell EMC
- 6.1.5 Deloitte Touche Tohmatsu Limited
- 6.1.6 GoodData Corporation
- 6.1.7 Capgemini SE
- 6.1.8 SmartFocus Limited
- 6.1.9 Zephyr Health Inc.
- 6.1.10 NTT Data Corporation
7 INVESTMENT ANALYSIS
8 MARKET OPPORTUNITIES AND FUTURE TRENDS
洞察即服務市場：按類型、部署模型、應用、組織規模、產業分類 - 2025-2030 年全球預測
洞察即服務應用程式市場 - 按部署模型、最終用戶產業、地區和競爭細分的全球產業規模、佔有率、趨勢、機會和預測，2019-2029 年
洞察即服務市場 - 按應用程式、組織規模、部署模型、最終用戶產業、地區和競爭細分的全球產業規模、佔有率、趨勢、機會和預測，2019-2029 年
2024 年 IaaS（洞察即服務）全球市場報告
全球洞察即服務市場規模研究與預測，按類型按應用按行業 按垂直行業 按部署類型 按組織規模（中小企業、大型企業）和區域分析，2023-2030 年