條碼列印機：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

條碼列印機市場規模預計在 2025 年為 47.1 億美元，預計到 2030 年將達到 57.8 億美元，預測期內（2025-2030 年）的複合年成長率為 4.18%。

由於條碼列印機使物流業務更加高效，其採用率的提高正在推動成長。當條碼列印機用於監控分銷鏈中的產品時，它們還可以幫助物聯網並在產品在管道之間移動時存儲序號資訊，以使這些資訊可供將來使用。這是推動條碼列印機普及的重要因素。

主要亮點

• 消費品和藥品盜竊和詐騙事件的增加推動了條碼標籤印表機市場的成長。條碼標籤的使用有助於管理庫存、確保貨物在分銷鏈中的順利運輸以及監控制造和組裝過程，從而簡化了物流和供應鏈管理。
• 條碼可以識別訂單並搜尋包裹內的物品、收件人姓名、送貨地址和送貨方式等詳細資訊。因此，電子商務條碼解決方案利用標籤來傳達必要的訊息，以成功完成整個過程。
• 此外，零售業、工業和醫療保健領域也在改變。在零售業中，消費者期待個人化的互動和無縫的多通路購買歷程。 2024 年 5 月，EM Microelectronic 和 SATO Corporation 透露，SATO 的工業印表機 CL4NX 和 CL6NX Plus 以及桌上型印表機 CT4-LX 現在能夠列印和編碼 em|echo-V RAINFC 標籤。
• 在綠色技術中使用條碼是一種創新方法，透過監控和管理物品和資源的生命週期來最大限度地減少廢棄物並支持永續性。條碼是儲存產品名稱、價格、製造商和有效期限等詳細資訊的常見符號。消費者和企業可以使用智慧型手機或專用設備掃描條碼來獲取有助於減少對環境影響的其他資訊和服務。
• 此外，條碼列印機可與條碼檢驗一起使用，有助於降低與列印品質不佳的標籤相關的成本。這些驗證器確保輸出在各方面都是品質良好的。條碼列印機以投資回報 (ROI) 的形式提供快速的投資回報期。因此，預計預測期內供應鏈產業對條碼列印機的需求將會增加。印刷法規確保印刷技術是環保的。
• 條碼不可讀或不可寫，且不包含任何其他訊息，例如有效期限。僅包括製造商和產品。然而，使用條碼非常耗費勞動力，因為必須單獨掃描，這可能會影響市場成長。

條碼列印機市場趨勢

零售業將成為最大的終端用戶產業

• 零售商使用條碼印表機將每個產品的條碼列印到自黏標籤上，然後將其貼在包裝或標籤上，以便於用條碼掃描器掃描。將產品收集到與各個 SKU 相關的倉庫後，它們會獲得一個唯一的條碼，以便在零售商系統中組織產品資料、改善庫存管理並更好地追蹤收銀機的銷售交易。使用條碼標籤印表機，商店可以選擇僅在標籤上列印條碼，或在標籤上列印其他訊息，例如價格或簡要的產品說明。
• 條碼使零售商能夠管理庫存、自動重新訂購產品、分析國家品牌和自有品牌的銷售情況、監控產品屬性偏好、根據顧客購買習慣客製化促銷活動並識別個人顧客偏好。
• 直傳印表機可以快速產生大量條碼，是需要高效率條碼列印的企業的理想選擇。它的靈活性意味著它可以在各種表面上使用，包括塑膠、紙張和金屬。直連條碼列印機由於能夠快速且準確地列印條碼物品和標籤，在零售店中越來越受歡迎。
• 條碼技術使零售商能夠監控庫存、分析類似商品的銷售情況、追蹤尺寸和色調等產品詳細資訊、自動重新訂購產品、識別顧客偏好並根據購物行為創建個人化促銷活動。
• 根據美國人口普查局的資料，到2023年終，零售總額將達到約7.24兆美元，與前一年同期比較增加約15億美元。

北美佔據主要市場佔有率

• 由於條碼和標籤技術在各行業的廣泛應用，北美被公認為市場領先的投資者和創新者之一。此外，隨著該地區終端用戶行業的擴張，供應商擁有巨大的機會進入該地區市場。美國市場參與企業佔該區域市場主要參與企業的相當大一部分。當地市場正在發生大量創新。
• 隨著電子商務和零售業（尤其是網路購物）在美國和加拿大的擴張，隨著企業優先考慮流程自動化以提高業務效率，北美對條碼列印機的需求預計將成長。美國人口普查局估計，2023 年美國電子商務銷售額將達到約 2.75 億美元。
• 隨著美國醫療保健服務的持續發展數位化提高，準確、易於使用的解決方案對於優先考慮患者照護至關重要。醫院、藥房和實驗室可以使用條碼解決方案和麵向未來的選項來應對人口成長和老化帶來的挑戰。
• 此外，Digimarc 條碼已獲得美國農業部核准，作為包裝生物工程食品（也稱為基因改造生物 (GMO)）的數位揭露方法。 Digimark 條碼是創新的、不顯眼的條碼，旨在包含在產品包裝、零售標籤和吊掛上。相容的消費者行動電話、零售條碼掃描器和電腦視覺系統都具有掃描能力。它還符合最新的聯邦法規，取消了將2D碼納入產品包裝設計的要求。

條碼列印機產業概況

條碼列印機市場較為分散，競爭也較激烈，主要企業包括： Zebra Technologies Corporation、Avery Dennison Corporation、Honeywell International Inc.、Toshiba Tec Corporation 和 Sato Holdings Corporation。

• 2023 年 12 月，東芝推出了新款 BV400T 熱轉印印表機系列，擴充了其桌上型條碼解決方案陣容，該系列提供了多種功能來改善標籤應用。 BV400T 具有 1/2 英吋 100 公尺和 1 英吋 300 公尺的色帶相容性，可為熱轉印應用提供廣泛的桌面列印解決方案。
• 2023 年 11 月 TEKLYNX International 透露，它已完成 Zebra Technologies 針對條碼標籤設計和列印自動化等一系列軟體解決方案的企業測試計畫。此分類向客戶和合作夥伴證明，TEKLYNX 軟體經過全面測試，確保與 Zebra 工業熱轉印條碼標籤印表機的相容性和效率。

其他福利：

• Excel 格式的市場預測 (ME) 表
• 3 個月的分析師支持

目錄

第 1 章 簡介

• 研究假設和市場定義
• 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

• 市場概況
• 產業價值鏈分析
• 產業吸引力－波特五力分析
  • 供應商的議價能力
  • 消費者議價能力
  • 新進入者的威脅
  • 競爭對手之間的競爭
  • 替代品的威脅
• COVID-19 市場影響評估

第5章 市場動態

• 市場促進因素
  • 不斷提高的技術進步
  • 電子商務和物流業快速成長
• 市場限制
  • 列印品質

第6章 市場細分

• 依產品類型
  • 桌上型印表機
  • 行動印表機
  • 工業印表機
• 按印刷類型
  • 熱轉印
  • 熱感
  • 其他印刷類型
• 按最終用戶產業
  • 製造業
  • 零售
  • 運輸和物流
  • 衛生保健
  • 其他最終用戶產業
• 按地區
  • 北美洲
  • 歐洲
  • 亞洲
  • 澳洲和紐西蘭
  • 拉丁美洲
  • 中東和非洲

第7章 競爭格局

• 公司簡介
  • Sato Holdings Corporation
  • Zebra Technologies Corporation
  • Honeywell International Inc.
  • Toshiba Tec Corporation
  • Avery Dennison Corporation
  • Seiko Epson Corporation
  • TSC Auto ID Technology Co. Ltd
  • Primera Technologies Inc.
  • Brother Mobile Solutions Inc.
  • Postek Electronics Co. Ltd

第8章投資分析

第9章：市場的未來

The Barcode Printer Market size is estimated at USD 4.71 billion in 2025, and is expected to reach USD 5.78 billion by 2030, at a CAGR of 4.18% during the forecast period (2025-2030).

Increased adoption is the driving force behind the growth of barcode printers as they make logistics operations more efficient. When barcode printers are used to monitor products in distribution chains, they also help store Internet of Things and serial number information while the product is moving between channels to keep that information available for future use. This is an essential factor that encourages the adoption of barcode printers.

Key Highlights

• Increasing incidents of theft and fraud in consumer goods and pharmaceuticals are fueling growth in the barcode label printers market. Utilizing barcode tags has simplified logistics and supply chain management by aiding in inventory control, smooth cargo movement in distribution networks, and monitoring manufacturing and assembly processes.
• A barcode is capable of recognizing the order and retrieving details like items in the package, recipient's name, shipping address, and shipping method. Therefore, e-commerce barcode solutions utilize labels to communicate this required information for the successful completion of the entire procedure.
• Moreover, changes are happening in the retail, industrial, and healthcare fields. In the retail industry, consumers seek individually tailored interactions and seamless multichannel buying processes. In May 2024, EM Microelectronic and SATO Corporation revealed that SATO's CL4NX and CL6NX Plus industrial printers, as well as CT4-LX desktop printers, can now print and encode em|echo-V RAINFC labels, catering to retail, healthcare, and smart industrial sectors.
• The use of barcodes in green technology is an innovative way to minimize waste and support sustainability by monitoring and controlling the life cycle of items and resources. Barcodes are common symbols that store details like product name, cost, maker, and expiry date. Consumers and businesses can use a smartphone or dedicated device to scan barcodes and access extra information and services to aid in decreasing their environmental footprint.
• In addition, the costs associated with poor printing of labels are reduced by barcode printers since they can use barcode verifiers. Those verifiers ensure that the output is of good quality in all respects. The barcode printer offers a quick payback period in the form of ROIs. Thus, demand for barcode printers in the supply chain industry is projected to increase during the forecast period. The printing regulations ensure that printing techniques are environmentally friendly.
• The barcode cannot be read or written, and it does not contain any additional information, such as expiration date. Only the manufacturer and the product are included in it. However, the use of barcodes can be very demanding since they must be scanned individually, which could affect the market's growth.

Barcode Printer Market Trends

Retail Segment to be the Largest End-user Industry

• Retail stores utilize barcode printers to print each product's barcode on a self-adhesive tag for ease of scanning by barcode scanners before attaching them to packages or tags. Once the products are gathered in a warehouse associated with their individual SKUs, they are labeled with unique barcodes for better organization of merchandise data in retailer systems, improved inventory management, and tracking of sales transactions at cash registers. The store then has the option to use a barcode label printer to print the barcode alone on the label or include additional details such as price or a brief product description.
• Barcodes allow retailers to manage inventory, automate product reordering, analyze sales of national brands versus private labels, monitor product attribute preferences, tailor promotions to customer buying habits, and identify individual customer preferences.
• Direct transfer printers are perfect for businesses that require efficient barcode printing, as they are able to rapidly produce a high volume of barcodes. They can be used on a variety of surfaces, such as plastic, paper, and metal, due to their flexibility. Directly connecting barcode printers are becoming increasingly popular in retail stores due to their fast and accurate printing of barcoded products and labels.
• Barcode technology allows retailers to monitor their stocks, analyze sales of comparable items, track product details like size and hue, automatically reorder products, recognize customer preferences, and create personalized promotions based on shopping behaviors.
• As per the US Census Bureau's data, total retail sales hit about USD 7.24 trillion by the conclusion of 2023, marking an increase of around USD 1.5 billion compared to the previous year.

North America Holds a Major Market Share

• Due to the widespread use of barcode and label technologies across various industries, North America is recognized as one of the leading investors and innovators in the market. Furthermore, suppliers have a significant opportunity to enter regional markets because of the expansion of end-user industries in the region. Players from the United States comprise a significant portion of the major participants in the regional market. There is a significant amount of innovation in the regional market.
• The expansion of the e-commerce and retail industries in the United States and Canada, with a focus on online shopping, is projected to increase the need for barcode printers in North America as companies prioritize automating processes to enhance operational efficiency. The US Census Bureau had estimated that e-commerce sales in the United States would hit around USD 275 million in 2023.
• With the ongoing growth of healthcare services and the adoption of digital advancements in the United States, it is crucial to have precise and easy-to-use solutions to prioritize patient care. Barcoding solutions and future-proof options are accessible for hospitals, pharmacies, and labs to handle the challenges posed by a growing or aging population.
• Furthermore, the Digimarc barcode has been approved by the US Department of Agriculture as a digital disclosure method for packaging bioengineered foods, also referred to as genetically modified organisms (GMOs). Digimarc Barcode is an innovative form of inconspicuous barcode designed to be included on product packaging, retail tags, and hangtags. Consumer phones that are compatible, as well as retail barcode scanners and computer vision systems, have the capability to scan them. It also removes the requirement of incorporating a QR method in the product package design and meets the updated federal regulations.

Barcode Printer Industry Overview

The competitive rivalry in the fragmented barcode printers market is high owing to some key players such as Zebra Technologies Corporation, Avery Dennison Corporation, Honeywell International Inc., Toshiba Tec Corporation, and Sato Holdings Corporation. Their ability to develop their products constantly has enabled them to compete more effectively with their competitors.

• December 2023: Toshiba added the new BV400T thermal transfer printer range to its lineup of desktop barcode solutions, offering a wide range of features to improve labeling applications. The BV400T allows for ribbon compatibility with 100 m on 1/2" and 300 m on 1" cores, offering a wide variety of desktop printing solutions for thermal transfer applications.
• November 2023: TEKLYNX International revealed that it had finished Zebra Technologies' Enterprise Testing Program for its range of software solutions, including barcode label design and print automation. This classification signifies to customers and partners that TEKLYNX software has been thoroughly tested, verifying its compatibility and efficiency with Zebra's industrial thermal transfer barcode label printers.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Value Chain Analysis
• 4.3 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.3.1 Bargaining Power of Suppliers
  • 4.3.2 Bargaining Power of Consumers
  • 4.3.3 Threat of New Entrants
  • 4.3.4 Intensity of Competitive Rivalry
  • 4.3.5 Threat of Substitute Products
• 4.4 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Growing Technological Advancements
  • 5.1.2 Rapid Growth of E-commerce and the Logistics Industry
• 5.2 Market Restraints
  • 5.2.1 Printing Quality

6 MARKET SEGMENTATION

• 6.1 By Product Type
  • 6.1.1 Desktop Printer
  • 6.1.2 Mobile Printer
  • 6.1.3 Industrial Printer
• 6.2 By Printing Type
  • 6.2.1 Thermal Transfer
  • 6.2.2 Direct Thermal
  • 6.2.3 Other Printing Types
• 6.3 By End-user Industry
  • 6.3.1 Manufacturing
  • 6.3.2 Retail
  • 6.3.3 Transportation and Logistics
  • 6.3.4 Healthcare
  • 6.3.5 Other End-user Industries
• 6.4 By Geography
  • 6.4.1 North America
  • 6.4.2 Europe
  • 6.4.3 Asia
  • 6.4.4 Australia and New Zealand
  • 6.4.5 Latin America
  • 6.4.6 Middle East and Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Sato Holdings Corporation
  • 7.1.2 Zebra Technologies Corporation
  • 7.1.3 Honeywell International Inc.
  • 7.1.4 Toshiba Tec Corporation
  • 7.1.5 Avery Dennison Corporation
  • 7.1.6 Seiko Epson Corporation
  • 7.1.7 TSC Auto ID Technology Co. Ltd
  • 7.1.8 Primera Technologies Inc.
  • 7.1.9 Brother Mobile Solutions Inc.
  • 7.1.10 Postek Electronics Co. Ltd

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET