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1642974

語言服務：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Language Services - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 192 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計 2025 年語言服務市場規模為 816.3 億美元，到 2030 年將達到 1,109 億美元，預測期內（2025-2030 年）的複合年成長率為 6.32%。

語言服務-市場-IMG1

關鍵亮點

  • 推動語言服務需求的關鍵因素包括企業的快速全球化、內容的數位化不斷提高以及個人化和國際化客戶服務的興起。
  • 科大訊飛是一家提供翻譯服務的中國語音辨識公司，已成功從國家投資基金中國國新控股和安徽鐵路發展基金等投資者處資金籌措。該公司表示，這筆資金籌措將用於提高其人工智慧翻譯引擎的功能以及增強其翻譯產出。這些發展為預測期內的市場成長提供了巨大的空間，尤其是對於新興企業。
  • 語言服務的需求不再集中在大型跨國公司。儘管如此，地方政府和州政府，包括大小型企業和其他組織，都在增加對翻譯、口譯和其他語言服務的使用。
  • 過去幾十年來，國際貿易穩步擴張，包括透過自由貿易協定的激增，導致世界全球貿易爆炸性成長。此外，海外競爭加劇和政府採取各種舉措，正在鼓勵所有公司，無論規模大小，積極尋求海外市場的商機。
  • 國際行銷趨勢也有望加速語言服務市場的成長。利用這些服務，企業現在可以透過網路以低成本接觸全球越來越多的受眾。隨著觀眾中外國人越來越多，市場預計還會進一步成長。
  • 網路使用量的增加，加上內容行銷的趨勢，為語言產業開闢了新的途徑。針對國際受眾的 PPC 廣告和社群媒體行銷也以驚人的速度成長。世界各地活躍的社交網站和部落格也提供了有效的內容行銷平台，包括報導、資訊圖表、影片和多媒體作品。所有這些內容都經過在地化以實現最佳效果，這是其市場成長的主要驅動力之一。
  • 此外，由於參與企業希望加強其市場地位，市場正在經歷多起併購活動。例如，今年 10 月，Acolad Life Sciences 與 Alphanumeric 合作，支持該生命科學公司的國際通訊需求，包括為其全球客服中心提供電話口譯 (OPI)。
  • 疫情迫使世界各地的人們留在家裡。隨著 YouTube、Netflix、社群媒體和亞馬遜的用戶數量激增，世界需要更多的內容。這意味著對能夠舒適地遠端工作的翻譯人員的需求增加。
  • 另一個原因是，對抗病毒和治療患者的經驗的活躍交流促進了醫學、病毒學、免疫學和流行病學研究人員之間的全球討論和資訊交流。醫療領域可能對翻譯的需求最高。
  • 2024 年 3 月，ABC Language Services 與康乃狄克州 Language Link 合併。此次合併使 ABC 語言服務公司能夠更好地滿足其客戶的翻譯需求，其中包括政府機構、律師事務所、醫療機構、人力服務、公司和其他企業。兩家公司繼續以現有名稱營運，但現在共用所有資源和業務。
  • 新冠疫情和封鎖限制迫使全世界留在家裡，為網路貿易的發展提供了一定的動力。 Netflix、YouTube、Amazon Prime 和社交媒體等應用程式的用戶數量激增。因此，全球對內容的需求越來越大，對翻譯人員來說是個好消息。

語言服務市場趨勢

翻譯服務預計將大幅成長

  • 在語言服務中，翻譯服務在促進不同語言使用者之間的溝通方面發揮著重要作用。這些服務包括口頭和手語交流，根據國際標準化組織 (ISO) 的定義，是指將口頭或手語訊息翻譯成外語，同時保留來源語言內容的含義。
  • 隨著我們與客戶的聯繫越來越緊密，我們提供的翻譯服務範圍也不斷擴大，以滿足他們的需求，無論他們偏好哪種語言。根據過去的資料，各種企業選擇翻譯服務來為國內外客戶提供舒適感。
  • 翻譯服務通常需要整合的雲端運算平台和巨量資料分析，以確保可以從任何地方存取資料。結果是增加了儲存容量並提高了效率。
  • 隨著越來越多的企業在線上提供服務，網站和網頁內容翻譯的需求也隨之增加。世界各地的企業都需要翻譯服務來服務客戶並滿足需求。個人也會使用此類服務，但是比例很小。
  • 根據最新數據，每分鐘大約有300小時的影片內容上傳到YouTube，用戶每天觀看約50億個影片。此外，YouTube 約 70% 的觀眾位於美國以外且不講英語。這一趨勢正在推動大規模影片翻譯和在地化的需求。在預計預測期內，後期編輯機器翻譯（PEMT）將成為翻譯服務領域的主要趨勢。

北美佔有最大市場佔有率

  • 北美語言服務市場因其日益多樣化而預計將經歷顯著成長。隨著該地區人口結構的變化和日益多樣化，該地區所有行業對有效語言服務的需求預計將會增加，而熟練的翻譯和口譯人員對於滿足日益多樣化的人口需求至關重要。
  • 多元文化行銷的出現已成為當今的熱門話題，預計將推動對語言服務的需求。由於人口結構的變化，針對不同社區的行銷策略已成為許多以前僅依賴單一語言的企業的首要任務。
  • 根據美國人口普查局的數據，美國有 350 多種語言。此外，由於移民數量的增加，亞裔人口也在增加。新的移民趨勢正在擴大語言服務市場以服務這些人口。
  • 了解每個地區當前的語言趨勢以及它們如何繼續影響其市場和國家，可以幫助企業了解透過專業語言服務與多元文化消費者更有效溝通的快速成長的需求。
  • 市場參與企業正透過多種措施加強競爭，例如多次併購、產品創新、加強研發、開拓海外市場等。例如，人工智慧、機器學習 ML、自動語音辨識(ASR)、神經機器翻譯 (NMT) 和自然語言理解 (NLU) 技術領域的領導者 AppTek 宣布與 TransPerfect 建立新的合作關係。將 AppTek 強大的 ASR 引擎與 TransPerfect 的專業翻譯和在地化服務結合，可加快計劃週轉時間並進一步改善客戶工作流程。

語言服務業概覽

語言服務市場競爭激烈，有多家供應商在國內和國際市場提供服務。市場是細分的，主要企業採用產品創新和併購等策略，主要是為了擴大其服務組合併保持市場競爭力。主要參與企業包括 Atlas Language Service Inc.、Lionbridge Technologies Inc.、RWS Holdings PLC 和 SDL PLC。

2024 年 6 月，這家總部位於利默里克的公司加入了英國Valorem 集團。總部位於利默里克的口譯軟體公司 Translate 加入了 Valorem 集團，並與總部位於曼徹斯特的口譯服務供應商DA Languages 合併。與 DA Languages 的夥伴關係加強了 Translit 提供卓越語言解決方案的承諾。

2024 年 2 月，BLEND 收購了以色列領先的在地化供應商 Manpower Language Solutions (MLS)。將 MLS 在以色列市場的專業知識與 BLEND 的全球能力相結合，旨在增強服務並使客戶能夠在任何地點取得成功。 MLS 客戶可以享受優質服務，包括超過 120 種語言的視訊和音訊本地化。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業相關人員分析
  • 產業吸引力-波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭

第5章 市場動態

  • 市場促進因素
    • 全球企業不斷增加，市場繁榮
    • 線上線下內容的增加推動市場
  • 市場問題
    • 開放原始碼語言服務工具的成長
  • COVID-19 對語言服務市場的影響

第6章 重大技術投入

  • 雲端技術
  • 人工智慧
  • 網路安全
  • 數位服務

第7章 市場區隔

  • 按類型
    • 翻譯服務
    • 在地化服務
    • 口譯服務
    • 其他服務
  • 按行業
    • 生命科學（製藥、醫療設備、生物技術、CRO）
    • 媒體娛樂（OTT、遊戲、娛樂、付費電視）
    • 法律、金融、專利
    • 電子商務
    • 其他行業
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 義大利
    • 亞洲
      • 印度
      • 中國
      • 日本
    • 澳洲和紐西蘭
    • 拉丁美洲
    • 中東和非洲

第8章 競爭格局

  • 公司簡介
    • Atlas Language Services Inc.
    • Globe language Services Inc.
    • Lionbridge Technologies Inc.
    • RWS Holdings PLC
    • SDL PLC
    • Semantix AB
    • Summa Linguae Technologies
    • Teleperformance SE
    • TransPerfect Global Inc.
    • Welocalize Inc.

第9章投資分析

第10章 市場機會與未來趨勢

簡介目錄
Product Code: 68819

The Language Services Market size is estimated at USD 81.63 billion in 2025, and is expected to reach USD 110.90 billion by 2030, at a CAGR of 6.32% during the forecast period (2025-2030).

Language Services - Market - IMG1

Key Highlights

  • The primary factors driving the demand for language services include the rapidly increasing globalization among businesses, the incremental rise of digitizing content, and the increased customer service that's becoming more personalized and international.
  • Iflytek, a speech recognition company based out of China that provides translation services, successfully raised USD 407 million (CNY 2.8 billion) from its investors, including the state-run investment fund China Reform Holdings and the Anhui Railway Development Fund. The company claims that the funding will be used to enhance the translation output, along with the output of the AI translation engine. Such developments provide significant scope for the market's growth during the forecast period, especially for startups.
  • The demand for language services is no longer concentrated on large multinational corporations. Still, small and large businesses and local and state governments, including other organizations, have increased their use of translation, interpretation, and other language services.
  • International trade has steadily expanded over the past few decades, including the proliferation of free trade agreements that have led to a virtual explosion of global trade worldwide. Moreover, the increasing foreign competition and various government initiatives have led all kinds of businesses, irrespective of size, to take initiatives regarding opportunities available to them in foreign markets.
  • The ongoing trends in international marketing are also expected to accelerate the growth in the language services market. With these services, companies are now able to reach increasing audiences across the globe at a lower cost through the web. The market is expected to grow even further as these audiences are increasingly composed of foreign people.
  • The increase in internet usage, combined with the trend toward content marketing, has opened up new avenues for the language industry. PPC advertising and social media marketing aimed at foreign audiences are also expanding at remarkable rates. Social networking sites and multiple blogs that are active across the world are also providing platforms for effective content marketing that include articles, infographics, videos, and multimedia productions. All this content is localized for optimum effectiveness, which is one of the major factors driving the market.
  • Moreover, the market is witnessing multiple M&A activities by the players to strengthen their market positions. For instance, in October this year, in order to assist life sciences organizations with their needs for international communication, including over-the-phone interpreting (OPI) for global call centers, Acolad Life Sciences teamed up with Alphanumeric.
  • The lockdown restrictions amidst the pandemic forced the entire world to stay at home, which gave a strong impetus to developing trade and entertainment on the Internet. YouTube, Netflix, social media, and Amazon witnessed a surge in the number of users, producing the need for more content globally. That implies a higher demand for the services of translators, whose work is much easier to organize remotely.
  • Another reason is the active exchange of experiences in fighting against the virus and treating patients, which drove the global discussion and information exchange between researchers in healthcare, virology, immunology, epidemiology, etc. The highest demand for translators may be expected from the medical sector.
  • In March 2024, ABC Language Services merged with Language Link of Connecticut. The merger enabled ABC Language Services to better meet the translation needs of its clients, which comprise government agencies, law firms, medical practices, social services, corporations, and other businesses. Both companies continued to operate under their existing names, but now, they share all of their resources and operations.
  • The lockdown restrictions amidst the COVID-19 pandemic forced the entire world to stay at home, which has given a solid impetus for developing trade via the Internet. Applications like Netflix, YouTube, Amazon Prime, and social media have witnessed a user surge. This has resulted in an increased need for more content globally and has served as good news for translators, owing to increased demand for their services while providing the ease of being organized remotely.

Language Services Market Trends

Translation Services is Expected to Witness Significant Growth

  • Within language services translation services play a key role in facilitating communication between users of different languages. These services encompass both spoken and signed communication and follow the International Standards Organization (ISO) definition that states the rendering of a spoken or signed message into another language by preserving the meaning of the source language content.
  • The growing customer outreach has enhanced the scope of translation services to fulfill the customers' needs, barring language preferences. Historical data signifies that various companies are opting for translation services to provide comfort to their national and international clients.
  • Translation services usually require an integrated cloud computing platform and big data analytics to ensure data access from anywhere. This also results in increased storage capacity and more efficiency.
  • With more and more companies offering their services online, the need for websites and web content translation has grown. Businesses globally are seeking translation services to serve their customers and keep up with their demands. While individuals are also using this type of service, the share of such usage is minimal.
  • According to the latest figures, around 300 hours of video content is being uploaded to YouTube every minute, and approximately 5 billion videos are being watched daily by users. Also, about 70% of YouTube viewers are from outside the United States and are non-English speaking people. This trend is increasing the demand for video translations and localizations on a large scale. The post-editing of machine translations (PEMT) is expected to be a major trend in the translation services domain during the forecast period.

North America Holds Largest Market Share

  • The language services market in the North American region is expected to witness significant growth owing to its increasing diversity. As the region's population continues to shift and become more diverse, the need for effective language services is expected to increase in all industries across the region, and qualified translators and interpreters are crucial in serving the needs of this increasingly diverse population.
  • The advent of multicultural marketing has become an important topic these days, and it is expected to drive the demand for language services. The region's changing demographics have made marketing strategies to diverse communities a priority for multiple businesses that previously relied only on a single language.
  • According to the US Census Bureau, more than 350 languages are spoken in the United States. The Asian population is also rising owing to increased immigration. New immigration trends are expanding the language services market to serve these populations.
  • Understanding the current language trends in their region and how they continue to shape the market and the country helps organizations understand the rapidly rising need for providing multicultural consumers with much more effective communication through professional language services.
  • The players in the market are looking to strengthen their competitiveness through various efforts such as multiple M&A activities, product innovation, increased R&D, and exploration of overseas markets. For instance, AppTek, a leader in AI, Machine Learning ML, Automatic Speech Recognition (ASR), Neural Machine Translation (NMT), and Natural Language Understanding (NLU) technologies, announced a new partnership with TransPerfect. The combined capabilities of AppTek's powerful ASR engine and TransPerfect's specialized translation and localization services will further improve customer workflows by reducing project turnaround times.

Language Services Industry Overview

The language services market is highly competitive as multiple vendors provide their services in domestic and international markets. The market appears to be fragmented, with the significant players adopting strategies, like product innovation and mergers and acquisitions, primarily to expand their service portfolio and to stay competitive in the market landscape. Some of the major players in the market are Atlas Language Service Inc., Lionbridge Technologies Inc., RWS Holdings PLC, and SDL PLC, among others.

In June 2024, a LIMERICK-based company joined the UK-based Valorem Group. Translate, an interpreter software company headquartered in Limerick, joined the Valorem Group while also merging with fellow group member DA Languages, a Manchester-based interpreting service provider. Their partnership with DA Languages reinforces Translit's commitment to providing exceptional language solutions.

In February 2024, BLEND recently acquired Manpower Language Solutions (MLS), Israel's key localization provider. By combining MLS's expertise in the Israeli market with BLEND's global proficiency, they aim to enhance their services and empower clients to succeed in any locale. MLS's clients will benefit from improved offerings, including video and audio localization in over 120 languages.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Stakeholder Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increased Global Corporate Presence will flourish the market.
    • 5.1.2 Increase in Online and Offline Content will drive the market.
  • 5.2 Market Challenges
    • 5.2.1 Growth of Open-source Language Service Tools
  • 5.3 Impact of COVID-19 on Language Service Market

6 KEY TECHNOLOGY INVESTMENTS

  • 6.1 Cloud Technology
  • 6.2 Artificial Intelligence
  • 6.3 Cyber Security
  • 6.4 Digital Services

7 MARKET SEGMENTATION

  • 7.1 By Type
    • 7.1.1 Translation Services
    • 7.1.2 Localization Services
    • 7.1.3 Interpreting Services
    • 7.1.4 Other Services
  • 7.2 By End-user Vertical
    • 7.2.1 Life Sciences (Pharmaceuticals, Medical Devices, Biotechnology, CROs)
    • 7.2.2 Media and Entertainment (OTT, Games, Box Office, Pay TV)
    • 7.2.3 Legal, Finance, and Patents
    • 7.2.4 E-commerce
    • 7.2.5 Other End-user Verticals
  • 7.3 By Geography
    • 7.3.1 North America
      • 7.3.1.1 United States
      • 7.3.1.2 Canada
    • 7.3.2 Europe
      • 7.3.2.1 Germany
      • 7.3.2.2 United Kingdom
      • 7.3.2.3 France
      • 7.3.2.4 Italy
    • 7.3.3 Asia
      • 7.3.3.1 India
      • 7.3.3.2 China
      • 7.3.3.3 Japan
    • 7.3.4 Australia and New Zealand
    • 7.3.5 Latin America
    • 7.3.6 Middle East and Africa

8 COMPETITIVE LANDSCAPE

  • 8.1 Company Profiles
    • 8.1.1 Atlas Language Services Inc.
    • 8.1.2 Globe language Services Inc.
    • 8.1.3 Lionbridge Technologies Inc.
    • 8.1.4 RWS Holdings PLC
    • 8.1.5 SDL PLC
    • 8.1.6 Semantix AB
    • 8.1.7 Summa Linguae Technologies
    • 8.1.8 Teleperformance SE
    • 8.1.9 TransPerfect Global Inc.
    • 8.1.10 Welocalize Inc.

9 INVESTMENT ANALYSIS

10 MARKET OPPORTUNITIES AND FUTURE TRENDS