首頁 > 市場調查報告書 > 通訊

IoT 蜂窩物聯網

市場調查報告書

商品編碼

1643104

窄頻物聯網 -市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Narrowband IoT - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年01月05日 | 出版商:

Mordor Intelligence | 英文 140 Pages | 商品交期: 2-3個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

窄頻物聯網市場規模預計在 2025 年為 104.3 億美元，預計到 2030 年將達到 415 億美元，預測期內（2025-2030 年）的複合年成長率為 31.82%。

NB-IoT 是一項相對較新的技術，仍處於應用的早期階段。然而，預計未來幾年其採用率將會迅速增加。

關鍵亮點

NB-IoT（窄頻物聯網）是一種基於標準的低功耗廣域（LPWA）技術，旨在支援廣泛的創新物聯網產品和服務。 NB-IoT大幅提高系統容量、頻譜效率和使用者裝置功耗，尤其是在深度覆蓋區域。
NB-IoT 是由 3GPP 開發的無線通訊技術標準，3GPP 是負責所有重要行動通訊標準的全球標準機構，包括 LTE 等 4G 標準和 5G NR 等 5G 標準。 NB-IoT模組在訊號處理過程中的低功耗有助於實現10年的電池壽命。
所有主要的行動裝置、晶片組和模組製造商都支援NB-IoT，它可以與2G、3G和4G行動網路共存。此外，您還可以受益於行動網路的所有安全性和隱私屬性，包括用戶身份驗證的機密性、實體身份驗證、機密性、資料完整性以及對行動裝置身份驗證的支援。
具體來說，NB-IoT 用於需要低資料速率、長電池壽命和廣域覆蓋的智慧城市、智慧農業和資產追蹤應用程式。 NB-IoT 支援連接大量設備，通常為數百到數百萬台，非常適合需要大規模連接的物聯網應用。
由於對運動、健身以及個人護理和診斷醫療設備的需求快速成長，穿戴式設備領域預計也將佔據很大的市場佔有率。可支配收入水準的提高和對健身益處的認知的增加，鼓勵了年輕一代使用運動和健身腕帶，而已開發國家中醫療腕帶的使用也呈上升趨勢。
隨著越來越多的科技公司和通訊服務供應商開發 NB-IoT 設備並推出相關服務，NB-IoT 技術應用的快速擴張預計將在預測期內加速市場發展。巨量資料分析、人工智慧 (AI) 和機器學習 (ML) 的進步可能會使公司能夠研究透過物聯網網路監控和監視活動所獲得的大量資料。
汽車製造商正在透過引入新技術來應對乘客的安全擔憂，這無疑將提供更安全、更便利、更經濟的交通。因此，NB-IoT 準確地追蹤車輛、識別和避免擁塞以及有助於高效交通管理的能力在汽車行業中得到越來越廣泛的應用。
此外，NB-IoT網路可以到達地下深處和封閉空間，支援在室內和地下部署物聯網設備。然而，由於缺乏標準化、可負擔的網路定價模式和足夠的網路覆蓋範圍來支援大幅擴展的物聯網部署，該行業的發展受到限制。

窄頻物聯網市場趨勢

智慧城市可望推動市場

通訊業者在行動物聯網網路解決方案（例如 NB-IoT）方面的進步專為滿足智慧城市的需求而設計，提供可擴展、安全和標準化的方式來連接以永續方式提供各種服務的智慧城市資產，並且使用此類技術的經濟性可帶來圍繞網路和組件標準化的改進價值鏈。
此外，在人口稠密的都市區，蜂巢式網路可以管理來自大量物聯網設備的流量，而對網路容量幾乎沒有負面影響。例如，窄頻物聯網技術可以處理大量物聯網設備，對網路容量的影響很小，即使在每平方公里有 10,000 個家庭和數萬個物聯網設備的密集城市環境中也是如此。
政府發展智慧城市的措施可能會促進研究市場的成長。例如，2022年11月，智慧城市組織智慧城市委員會在英國開始運作。智慧城市委員會及其相關的全球影響力計畫「每個人」都將政府、企業、學術界、慈善機構和慈善組織聚集在一起，採取行動並對當今城市和社區面臨的關鍵挑戰和機會產生影響。英國場所和基礎設施的「智慧化」將涵蓋人性化、安全化、美觀化、永續性、彈性化、公平化和包容性。
此外，根據印度住宅和城市事務部的數據，這些智慧城市最近競標了6,452 個計劃，總額達 18,499.8 億印度盧比。已授予 5,809 個建築訂單，總額為 15,657.1 億印度盧比，已完成 3,131 個建築訂單，總額為 5,317.5 億印度盧比。同期，中央政府向各州和聯邦屬地提供了 2,7235 億印度盧比用於智慧城市計劃。
根據經濟學人集團報道，哥本哈根以80.3分的成績榮登2022年全球數位城市排名榜首。首爾、北京、阿姆斯特丹和新加坡則名列最佳數位城市前五名。預計在預測期內，智慧城市計畫將推動物連網和連網型設備的成長。使用物聯網連接的智慧電錶、智慧家庭、智慧照明、智慧交通等連網型設備的日益普及可能會推動所調查市場的成長。
到2030年，沙烏地阿拉伯希望成為世界上最適合居住的大都市，吸引最優秀的人才。為建設智慧城市，沙烏地阿拉伯已在285個城市投資5,000億美元。該國目前也正在建造 NEOM 城，這是一個長達 200 公里的未來大都市，將充分利用人工智慧和物聯網的最尖端科技。

北美佔據主要市場佔有率

北美擁有多家主要的設備製造商和網路服務供應商，專注於工業和商業應用解決方案的測試和商業部署，為該行業創造了巨大的需求。此外，由於網際網路普及率不斷提高、高速網際網路基礎設施網路不斷推出、智慧城市計劃興起以及可支配收入水平不斷提高，預計該市場將佔據相當大的佔有率，尤其是在美國、加拿大、巴西和中東和非洲的其他國家。
美國和加拿大是新興經濟體，可以對研發進行大量投資。關鍵工業領域數位化的提高、技術的穩步進步以及智慧連網型設備的不斷普及，推動了北美窄頻物聯網市場的成長。連網型設備和相關網路基礎設施的使用日益增多，以及網路、硬體和軟體供應商之間日益加強的協作，是推動北美物聯網市場擴張的關鍵因素。
據思科稱，預計到 2022 年，美國和加拿大的人均設備和連接數量將位居世界第一。此外，工業領域對物聯網設備的認知度明顯高於其他地區。根據Mendix的一項調查，78%的美國製造業工人歡迎數位化，80%的製造業工人有興趣學習新的數位技能。此類物聯網設備的增加預計將推動研究市場的需求。
2022年9月，美國標準與技術實驗室（NIST）發布了美國物聯網設備安全建議草案。由於物聯網經常帶來駭客攻擊和資料外洩等網路安全風險，NIST 核心基準強調了製造商應在物聯網設備中建立的建議安全功能，以及消費者在購物時應在設備包裝盒和線上描述上閱讀的指南。
AT&T 等公司推出了窄頻物聯網網路來滿足客戶業務，並提供各種物聯網產品，例如智慧照明解決方案。未來20年，全國城市計畫投資約41兆美元發展智慧城市、智慧型能源、智慧照明和其他連網技術。據聯邦政府稱，氣候智慧建築計畫將支出增加五倍，從 2021 會計年度的 2.51 億美元增加到 2030 年的每年 12 億美元。智慧建築支出的大幅增加將為智慧照明參與企業開發新產品以佔領市場佔有率創造眾多機會。
許多政府都已啟動智慧照明計劃，並著眼於長遠目標。加拿大蒙特利爾聖洛朗區發起了一項建設智慧照明系統的計畫。該市節省了50%的能源開支，減少了近55%的維護成本，並減少了光污染。聖洛朗道路上約 90% 的路燈已替換為 LED。此次更換工作是蒙特利爾市和聖洛朗區正在進行的一系列資本投資的一部分。蒙特利爾市已投入約 1.1 億美元用於將 19 個城市的 132,000 盞路燈更換為 LED 燈的計劃。智慧照明的興起預計將為所研究市場創造成長機會。

窄頻物聯網產業概覽

全球窄頻物聯網市場適度整合，僅有少數大型參與者。每家公司都不斷投資於策略夥伴關係和產品開發，以獲得更多的市場佔有率。我們將介紹一些最近的市場發展趨勢。

2022 年 9 月-衛星通訊業者SatelIoT 宣布正在利用低地球軌道 (LEO) 衛星開發直接衛星到衛星窄頻聯網 (NB-IoT) 連接。本週，該公司宣布與亞馬遜網路服務 (AWS) 合作開發用於 NB-IoT 服務的完全虛擬、雲端原生 5G 核心。 Sateliot 並不打算出售服務本身，而是打算透過漫遊協定向行動電話電信商提供無縫覆蓋。
2022 年 9 月 - 紐西蘭物聯網連接供應商 Vodafone NZ 與全球 GPS 和物聯網資產追蹤硬體和軟體公司 Digital Matter 合作，為紐西蘭企業列出完整的物聯網資產追蹤解決方案。沃達豐紐西蘭公司將 Digital Matter 的電池供電物聯網資產監控設備與白牌資產追蹤軟體、一流的 LTE-M（Cat-M1）和 NB-IoT 連接以及內部技術支援相結合，創建了完全託管的端到端資產管理解決方案。

其他福利

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

按組件
- 網路
- 模組
按部署
- 獨立
- 帶內
- 保護帶
依設備類型
- 穿戴式裝置
- 追蹤器
- 智慧電錶
- 智慧照明
- 警報器和探測器
- 其他
按應用
- 智慧城市
- 運輸和物流
- 能源與公共產業
- 零售
- 農業
- 其他
按地區
- 北美洲
  - 美國
  - 加拿大
- 歐洲
  - 德國
  - 英國
  - 法國
- 亞洲
  - 印度
  - 中國
  - 日本
- 澳洲和紐西蘭
- 拉丁美洲
  - 巴西
  - 阿根廷
- 中東和非洲
  - 阿拉伯聯合大公國
  - 沙烏地阿拉伯

第6章競爭格局

公司簡介
- Huawei Technologies Co., Ltd
- Ericsson Corporation
- Qualcomm Technologies
- AT&T Inc
- Verizon Wireless
- Nokia Corporation
- Vodafone Group
- SEQUANS Communications
- Intel Corporation
- Intel Corporation
- Deutsche Telekom
- Twilio
- SEQUANS Communications

第7章投資分析

第8章市場機會與未來趨勢

簡介目錄

Product Code: 69689

The Narrowband IoT Market size is estimated at USD 10.43 billion in 2025, and is expected to reach USD 41.50 billion by 2030, at a CAGR of 31.82% during the forecast period (2025-2030).

As a relatively new technology, NB-IoT is still in the early phases of adoption. However, in the upcoming years, it is anticipated to increase quickly.

Key Highlights

The NarrowBand-Internet of Things (NB-IoT) is a standards-based low-power wide area (LPWA) technology designed to support a variety of innovative IoT products and services. NB-IoT dramatically increases system capacity, spectrum efficiency, and user device power consumption, especially in deep coverage.
NB-IoT is a wireless telecommunications technology standard created by 3GPP, the worldwide standards body responsible for all significant mobile telecommunications standards, including 4G standards like LTE and 5G standards like 5G NR. The NB-IoT modules' low power consumption during signal processing contributes to a ten-year battery life.
All significant manufacturers of mobile devices, chipsets, and modules support NB-IoT, which can coexist alongside 2G, 3G, and 4G mobile networks. Additionally, it gains the advantages of all mobile networks' security and privacy characteristics, including support for user identity confidentiality, entity authentication, confidentiality, data integrity, and mobile equipment identification.
In particular, NB-IoT is used in smart cities, smart agricultural, and asset-tracking applications that need low data rates, long battery life, and wide-area coverage. It is ideal for IoT applications that demand massive connectivity since it enables the connection of many devices, generally in hundreds or even millions.
The wearables sector is also predicted to contribute a major portion of the market due to the fast expanding demand for sports, fitness, and healthcare gadgets for personal care and diagnostics. While the younger population is encouraged to use sports and fitness bands due to rising disposable income levels and increased knowledge of the benefits of physical fitness, the use of healthcare bands is rising in developed nations.
As a result of the NB-IoT technology's fast-expanding uses, an increasing number of technology firms and telecommunications service providers are projected to develop NB-IoT devices and roll out related services, accelerating market growth throughout the projection period. Big data analytics, artificial intelligence (AI), and machine learning (ML) advancements would allow firms to study enormous volumes of data obtained by watching and monitoring activities via IoT networks.
Automobile manufacturers are responding to passenger safety concerns by implementing new technology that will undoubtedly provide safer, more convenient, and cost-effective transportation. As a result, NB-IoT is increasingly being used in the automobile industry due to its ability to precisely track vehicles, identify and avoid major traffic jams, and contribute to efficient traffic management.
Additionally, the capacity of the NB-IoT network to reach deep underground and enclosed locations would allow for the deployment of IoT devices indoors and underground. However, the impending lack of standardized and affordable network pricing models and sufficient network coverage to support the vastly expanded IoT deployments limits industry growth.

Narrowband IoT Market Trends

Smart Cities is Expected to Drive the Market

Advancements in mobile IoT networks solutions such as Nb-IoT from mobile operators offer a scalable, secure, and standardized way to connect smart city assets that offer a wide variety of services sustainably as they are particularly designed to meet the needs of smart city, the economics of using such technology is leading to improvement in value chain standardizes around networks and components.
Additionally, in densely populated urban areas, cellular networks can manage traffic from a sizable number of IoT devices with little negative influence on network capacity. For instance, narrow band-IoT technology can handle a huge number of enormous IoT devices with little impact on network capacity, even in a dense metropolitan environment with 10,000 households per km2 and tens of thousands of installed IoT devices.
The government's initiatives towards developing smart cities would allow the studied market to grow. For instance, in November 2022, the Smart Cities Council, a smart cities organization, began operations in the United Kingdom. The Smart Cities Council and its associated global impact program, "Everyone," bring together government, business, academia, philanthropy, and charity to take action and have an impact on the key challenges and possibilities that cities and communities face today. People, safety, beauty, sustainability, resilience, equity, and inclusion will be included in expanding "smart" from place and infrastructure in the United Kingdom.
Further, According to the Union Housing and Urban Affairs Ministry, these Smart Cities recently bid out 6,452 projects totaling INR 1,84,998 crore. Work orders have been issued for 5,809 projects totaling INR 1,56,571 crore, with 3,131 projects totaling INR 53,175 crore completed. During the same period, the Central government provided INR 27,235 crore to states and union territories for smart city projects.
According to the Economist group, Copenhagen was the leading worldwide digital city in 2022, according to the index rating above, with a score of 80.3. Seoul, Beijing, Amsterdam, and Singapore completed the top five list of best digital cities. With smart city initiatives, the trend of an increasing number of IoT and connected devices is expected to continue over the forecast period. The growing adoption of connected devices that include smart meters, smart homes, smart lighting, and smart transportation, among others that use IoT to connect, is likely to propel the growth of the studied market.
By 2030, Saudi Arabia wants to have the most livable metropolis in the world, one that can draw the brightest brains and most talented people. To construct smart cities, the Kingdom has already set up USD 500 billion to invest across 285 municipalities. The nation is also constructing NEOM City, a futuristic 200 km long city with a wealth of cutting-edge technology that utilizes AI and IoT to the maximum.

North America Holds Major Market Share

North America is home to several significant device makers and network service providers who focus on testing and commercial deployment of solutions for industrial and commercial applications, creating a massive demand for the industry. Additionally, the market is anticipated to contribute a sizeable share due to rising internet penetration, the continued rollout of high-speed internet infrastructure networks, the rise in smart city initiatives, and rising levels of disposable income, especially in economies like the United States, Canada, Brazil, and other nations in the region.
The United States and Canada have developed economies that enable them to invest heavily in R&D. Rising digitization throughout the industrial emphasis areas, steady technological advancements, and rising penetration of smart connected devices have all contributed to the growth of the North American Narrowband IoT market. The increased usage of connected devices and associated network infrastructure, as well as the increased collaboration of network, hardware, and software providers, are the primary drivers that assist in expanding the IoT market in the North American region.
According to Cisco, the United States and Canada are expected to have the highest average per capita devices and connections by 2022. Moreover, awareness about IoT devices in industries is significantly higher in the region compared to others. According to a study by Mendix, 78% of US manufacturing workers welcome digitalization; eight in ten manufacturing workers are interested in learning new digital skills. Such a rise in IoT devices would drive the demand for the studied market.
In September 2022, The National Institute of Standards and Technology (NIST) issued Draft Security Recommendations for IoT Devices in the United States. Because IoT regularly poses a cybersecurity risk through hacks and data breaches, the NIST's Core Baseline highlights recommended security features for manufacturers to incorporate into their IoT devices and guidelines for consumers to look for on a device's box or online description while shopping.
Companies like AT&T had launched NarrowBand IoT Network to cater to customers' business needs, providing them with a range of IoT offerings, including smart lighting solutions. Over the next 20 years, the cities in the country are planning to invest about USD 41 trillion to develop smart cities, smart energy, and other connected technologies, including smart lighting. According to the federal government, the Climate Smart Buildings Initiative is planned to boost performance contract spending from USD 251 million in FY2021 to USD 1.2 billion per year by 2030, a fivefold increase. Such a massive rise in spending on smart buildings would create several opportunities for the smart lighting players to develop new products to capture the market share.
Many governments initiated smart lighting schemes with long-term goals in mind. Saint-Laurent, a borough of Montreal, Canada, launched an initiative to create a smart lighting system. The city saved 50% on energy expenditures, nearly 55% on maintenance costs, and reduced light pollution. Around 90% of the streetlamps on Saint-Laurent's roads have been replaced with LEDs. This replacement work was completed as part of numerous capital investment initiatives that the Ville de Montreal and the Arrondissement de Saint-Laurent run. The City of Montreal paid about USD 110 million in a project to replace 132,000 street lighting in 19 municipalities with LEDs. Such a rise in smart lighting is expected to create opportunities for the studied market to grow.

Narrowband IoT Industry Overview

The Global Narrowband IoT Market is moderately consolidated, with the presence of a few major companies. The companies continuously invest in strategic partnerships and product developments to gain more market share. Some of the recent developments in the market are:

September 2022 - Sateliot, a satellite communication operator, announced that it is developing direct-to-satellite narrowband IoT (NB-IoT) connectivity using Low Earth Orbiting (LEO) satellites. This week, the business announced a collaboration with Amazon Web Services (AWS) to develop a completely virtualized cloud-native 5G core for its NB-IoT service, which is slated to be commercially operational in the second half of 2023. Rather than selling the service itself, Sateliot intends to provide seamless coverage for cell operators through roaming agreements.
September 2022 - Vodafone NZ, New Zealand's IoT connection provider, has worked with Digital Matter, a global player in GPS and IoT asset tracking hardware and software, to provide complete IoT asset tracking solutions for New Zealand businesses. Vodafone NZ has created a fully managed, end-to-end asset management solution by combining numerous battery-powered IoT asset monitoring devices from Digital Matter with white-label asset tracking software, best-in-class LTE-M (Cat-M1), NB-IoT connection, and in-house technical support.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Deliverables
1.2 Study Assumptions
1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Value Chain Analysis
4.5 Porters Five Force Analysis
- 4.5.1 Threat of New Entrants
- 4.5.2 Bargaining Power of Buyers/Consumers
- 4.5.3 Bargaining Power of Suppliers
- 4.5.4 Threat of Substitute Products
- 4.5.5 Intensity of Competitive Rivalry
4.6 Assestment of the Impact of COVID-19 on the Industry

5 MARKET SEGMENTATION

5.1 By Component
- 5.1.1 Network
- 5.1.2 Module
5.2 By Deployment
- 5.2.1 Standalone
- 5.2.2 In-band
- 5.2.3 Guard-band
5.3 By Device Type
- 5.3.1 Wearables
- 5.3.2 Tracker
- 5.3.3 Smart Meter
- 5.3.4 Smart Lighting
- 5.3.5 Alarm & Detector
- 5.3.6 Others
5.4 By Application
- 5.4.1 Smart Cities
- 5.4.2 Transportation & Logistics
- 5.4.3 Energy & Utilities
- 5.4.4 Retail
- 5.4.5 Agriculture
- 5.4.6 Others
5.5 By Geography
- 5.5.1 North America
  - 5.5.1.1 United States
  - 5.5.1.2 Canada
- 5.5.2 Europe
  - 5.5.2.1 Germany
  - 5.5.2.2 United Kingdom
  - 5.5.2.3 France
- 5.5.3 Asia
  - 5.5.3.1 India
  - 5.5.3.2 China
  - 5.5.3.3 Japan
- 5.5.4 Australia and New Zealand
- 5.5.5 Latin America
  - 5.5.5.1 Brazil
  - 5.5.5.2 Argentina
- 5.5.6 Middle East and Africa
  - 5.5.6.1 United Arab Emirates
  - 5.5.6.2 Saudi Arabia

6 COMPETITIVE LANDSCAPE

6.1 Company Profiles
- 6.1.1 Huawei Technologies Co., Ltd
- 6.1.2 Ericsson Corporation
- 6.1.3 Qualcomm Technologies
- 6.1.4 AT&T Inc
- 6.1.5 Verizon Wireless
- 6.1.6 Nokia Corporation
- 6.1.7 Vodafone Group
- 6.1.8 SEQUANS Communications
- 6.1.9 Intel Corporation
- 6.1.10 Intel Corporation
- 6.1.11 Deutsche Telekom
- 6.1.12 Twilio
- 6.1.13 SEQUANS Communications