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1643232

微學習-市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Microlearning - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

微學習市場規模預計在 2025 年為 29.6 億美元，預計到 2030 年將達到 54.9 億美元，預測期內（2025-2030 年）的複合年成長率為 13.13%。

微學習-市場-IMG1

關鍵亮點

  • 微學習在職場、家庭和教育機構的應用正在迅速成長。根據NTL應用行為科學研究所的學習金字塔模型，透過聽、讀、觀察等傳統的學習方式是無效的。人們可能只記得20%到30%的內容。模擬學習技術的進步正以高比例的學習成果有效地推動市場成長。
  • 眾多全球組織對行動工作者的培訓需求是推動全球微學習市場成長的關鍵因素。另一個主要的市場驅動力是對能夠為企業帶來可衡量成果的以技能為基礎、以結果為導向的培訓的需求日益成長。
  • 微學習是一種整體的數位學習方法，主要涉及使用小型學習單元進行培訓。微學習涉及設計小塊的學習內容，每個學習內容都滿足特定的學習結果，以幫助學習者更好地獲取和保留知識。微學習是數位學習中一種很有前景的學習方法，因為它為學習者和教師提供了幾個優勢：
  • 此外，雲端基礎的解決方案的日益普及和可用性也是市場的主要驅動力。雲端解決方案提供平台和必要的基礎設施來解決傳統內部微學習的可擴展性限制。此外，微學習擴大被應用到現有的應用程式和平台中，包括遊戲化，以促進客戶參與和創造價值。
  • 此外，千禧世代對工作彈性和多樣性的需求日益成長，這顯著導致了由自由工作者組成的龐大勞動力隊伍，他們不再是長時間、常規地工作，而是頻繁更換職位，為不同的組織從事不同的計劃。因此，這些自由工作者是微學習解決方案提供者的潛在目標受眾。
  • 此外，培訓和教育的遊戲化可以提高微學習的接受度，這可能會為微學習產業的進一步發展創造機會。然而，學習者缺乏動力可能會對微學習市場的擴張帶來額外的挑戰。
  • 疫情期間，多個行業採用微學習方法來教導員工如何使用最新技術和程序來開展業務，從而帶動微學習市場顯著成長。微學習計畫利用各行業專家的視訊、音訊和親身經歷幫助人們獲得新技能。 COVID-19 為各個終端用戶行業的微學習提供了巨大的機會，因此市場可能會長期成長。

微學習市場趨勢

雲端運算市場預計將以更快的速度成長

  • 企業發現基於技能的流程有效地解決了疫情爆發以來日益增加的挑戰。雇主需要幫助來為關鍵的空缺職位招募合格的申請人並留住他們僱用的人才。採用基於技能的方法的公司可以提高申請空缺職位的候選人的數量和質量，並透過為員工提供更多在公司內部晉升的機會來幫助提高員工保留率。
  • 此外，千禧世代對工作更大靈活性和多樣性的要求導致勞動力隊伍中自由工作者的數量顯著增加，他們頻繁地更換工作，為不同的組織從事不同的計劃，而不是長時間、固定地工作。因此，這些自由工作者是微學習解決方案提供者的潛在目標受眾。
  • 基於技能的方法有助於公司找到並吸引更大的人才庫，這些人才由適合長期擔任這些職位的人組成。這種方法也為那些履歷上可能沒有具體或典型資格的非典型申請人打開了大門。
  • 2022 年 9 月，Coursera, Inc. 宣布擴展 Clips。 Clips 為員工提供約 20 萬個短影片和課程，旨在幫助他們在 10 分鐘或更短的時間內開始學習熱門技能。
  • 《培訓》雜誌在美國進行的一項調查發現，今年的大多數線上培訓都是出於強制性或合規目的。超過一半的培訓機構提供強制性培訓或合規培訓。不到 10% 的公司僅提供此類培訓，但其中 17% 的公司表示今年將親自提供此類培訓。

預計北美將佔很大佔有率

  • 北美數位學習市場佔有該行業的大部分佔有率。這是因為許多組織正在迅速採用技術為員工提供適當的培訓。數位學習的成長為該地區的微學習提供者提供了巨大的機會。
  • 另一個影響因素是數位設備的普及率不斷提高。根據GSMA預測，2025年北美智慧型手機用戶數將達到3.28億。此外，到 2025 年，該地區的行動用戶(86%) 和網路普及率 (80%) 可能會上升至世界第二。預計設備採用率的提高將對該地區的虛擬實境市場產生正面影響。
  • 專注於現代學習的政府支持的組織正在推動市場擴張。加拿大 21 世紀學習與創新組織 (C21 Canada) 是一個全國性的非營利組織，致力於推動 21 世紀教育學習模式。舉措致力於為加拿大人創造激勵21世紀學習的願景和框架。
  • 微學習解決方案中的遊戲化也可以成為一種有用的工具，透過各種技術來提高員工整體生產力，例如計劃管理中對任務完成的獎勵或知識管理中對資料貢獻和存取的獎勵。然而，業界也面臨遊戲化應用缺乏標準化指南的困境。
  • 根據 IBM 的一份報告，75% 的 Z 世代更喜歡智慧型手機而不是其他行動裝置。因此，微學習中針對行動裝置的特定培訓策略在未來可能會有所發展，以增加他們的學習興趣。經濟、社會和行為方面的這些變化將導致技術的採用呈指數級成長，從而推動該地區微學習市場的成長作為永續的解決方案。

微學習行業概況

市場是細分的，許多本地和地區參與企業在蓬勃發展的微學習市場中競爭。微學習市場的參與企業正在致力於透過互動式媒介傳遞內容，以吸引大量學習者參與這些培訓平台。該市場的參與企業正在採用合作和收購等策略來增強其服務產品並獲得永續的競爭優勢。該市場的參與企業包括 Mindtree Limited、IBM Corporation、SwissVBS、Axonify 和 Bigtincan。

2023 年 9 月，領先的第一線員工支援參與企業和 Zebra 註冊 ISV 合作夥伴 Axonify 與 Zebra Technologies 建立了合作關係。此外，作為 Zebra 的首個軟體解決方案聯合銷售合作夥伴，Axonify 將為 Zebra 提供新的學習平台。 Axonify 和 Zebra 正在合作為第一線員工提供培訓，培訓​​內容可直接在他們每天使用的 Zebra 行動裝置上進行。作為加強夥伴關係的一部分，Zebra 將把即時任務管理功能與 Axonify 的個人化學習和訓練模組結合。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業價值鏈分析
  • 產業吸引力-波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭強度
  • COVID-19 工業影響評估

第5章 市場動態

  • 市場促進因素
    • 無辦公桌和行動工作者的培訓需求不斷增加
    • 對以技能和成果為導向的培訓的需求日益增加
    • 遊戲化培訓和教育
  • 市場限制
    • 企業不願意花費龐大資金將現有培訓內容轉換為微內容

第6章 市場細分

  • 按組件
    • 解決方案
    • 按服務
  • 按組織規模
    • 大型企業
    • 中小型企業
  • 依實施類型
    • 本地
    • 雲
  • 按最終用戶
    • 零售
    • 製造業
    • 銀行、金融服務和保險
    • 通訊和 IT
    • 其他最終使用者（醫療生命科學、物流）
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 其他

第7章 競爭格局

  • 公司簡介
    • Mindtree Limited
    • IBM Corporation
    • SwissVBS
    • Axonify Inc
    • Bigtincan
    • Saba Software
    • iSpring Solutions Inc.
    • Epignosis
    • Qstream, Inc.
    • Cornerstone OnDemand, Inc.

第8章投資分析

第9章 市場機會與未來趨勢

簡介目錄
Product Code: 70330

The Microlearning Market size is estimated at USD 2.96 billion in 2025, and is expected to reach USD 5.49 billion by 2030, at a CAGR of 13.13% during the forecast period (2025-2030).

Microlearning - Market - IMG1

Key Highlights

  • The use of microlearning is rapidly becoming more common across workplaces, homes, and educational institutions. According to the NTL Institute of Applied Behavioral Science Learning Pyramid model, the traditional learning methods based on listening, reading, and observing are ineffective. The person might recall only 20% to 30% of the contents. The advancement in technology based on simulation learning is effectively driving the market's growth, with a high percentage of learning outcomes.
  • The need to train mobile workers in numerous global organizations is a crucial element driving the growth of the global microlearning market. Another major market-driving factor is the expansion of the growing need for skill-based and result-oriented training that may give measurable results for businesses.
  • Microlearning is a holistic approach toward e-learning that majorly deals with using small learning units to deliver training. Microlearning involves designing bite-sized learning nuggets to help learners acquire and retain knowledge better, each meeting a specific learning outcome. It is a promising learning approach in e-learning because of its several benefits to learners and instructors.
  • Also, the increased adoption and availability of cloud-based solutions have been significant drivers for the market. They provide the platform and necessary infrastructure to address the scalability limitation of the traditional on-premise microlearning experiences. Moreover, microlearning has been witnessing an increased implementation in existing applications and platforms, which includes gamification for customer engagement and value creation.
  • Furthermore, the growing demand from millennials for higher flexibility and variation of jobs has significantly resulted in a considerable workforce consisting of freelancers changing their positions frequently and working on different projects at different organizations instead of doing routine long-hour jobs. Therefore, these freelancers have become a potential target audience for microlearning solution providers.
  • Furthermore, the gamification of training and education to enhance microlearning acceptability will create further opportunities for the microlearning industry to develop. However, a lack of motivation among learners could further challenge the expansion of the microlearning market.
  • During the pandemic, several industry verticals used micro-learning approaches to teach their staff about using the latest technology and procedures to run company activities, leading to considerable micro-learning market growth. The micro-learning program helped people acquire new skills by utilizing videos, audio, and the personal experiences of diverse industry experts. COVID-19 provided immense opportunities for microlearning in various end-user industries, and thus, the market will grow in the long run.

Microlearning Market Trends

Cloud segment is expected to grow at a higher pace

  • Companies have realized that skills-based processes effectively solve the increased difficulties since the epidemic. Employers need help to recruit qualified applicants for critical open positions and keep the talent they have hired. Companies that use a skills-based approach can increase the quantity and quality of people who apply for available jobs and help employees discover more possibilities to progress internally, which can help employers improve retention.
  • Furthermore, the growing demand from millennials for higher flexibility and variation of jobs has significantly resulted in a considerable workforce consisting of freelancers changing their positions frequently and working on different projects at different organizations instead of doing routine long-hour jobs. Therefore, these freelancers have become a potential target audience for microlearning solution providers.
  • Skills-based methods assist companies in locating and attracting a larger pool of talent comprised of individuals who are more equipped to fill these roles in the long run. Such approaches also open doors for atypical applicants, such as those who lack particular or usual qualifications on their resumes.
  • In September 2022, Coursera, Inc. announced the expansion of Clips, which provides employees access to nearly 2,00,000 short videos and lessons designed to help them begin learning high-demand skills in less than 10 minutes.
  • According to a survey conducted by Training Magazine in the United States, most online trainings were offered for compulsory or compliance training this year. More than half of the training businesses supplied mandatory or compliance training. Less than ten percent of organizations in this category supplied only online executive development training, whereas 17 percent of the same companies said they would offer such training in person this year.

North America is Expected to Hold Major Share

  • The North American eLearning market accounts for a significant share of the industry. It is increasing due to the fast technological adoption by numerous organizations to provide adequate training to their employees. The growth of e-learning will provide immense opportunities to microlearning providers in the region.
  • Another influencing factor is the increased penetration of digital devices. According to GSMA, the number of smartphone subscribers in North America is expected to reach 328 million by 2025. Moreover, by 2025, the region may witness an increase in the penetration rates of mobile subscribers (86%) and the internet (80%), the second-highest in the world. Increased device penetration will positively impact the virtual reality market in the region.
  • Organizations that are focusing on modern learning, supported by the government, are leading to market expansion. Canadians for 21st Century Learning and Innovation (C21 Canada) is a national, non-profit organization that aims to 21st-century models of learning in education. It handles initiatives dedicated to creating a 21st-century learning vision and framework that inspires Canadians.
  • Gamification in microlearning solutions is also a handy tool for increasing the overall productivity of employees by using various methods, such as rewards for task completion in case of project management or data contribution or access in case of knowledge management. However, the industry is also facing an absence of standardized guidelines for applying gamification due to the need for substantial academic research.
  • According to a report from IBM, 75% of Gen Z'ers prefer to use a smartphone compared to other mobile devices. So, a mobile-focused training strategy in microlearning will grow in the future to interest them in learning. Changing economic, social, and behavioral aspects such as these leading to acceptance of technology at an exponential rate will only boost the market growth of microlearning in the region, making them sustainable solutions.

Microlearning Industry Overview

The market is fragmented, with many local and regional players competing in a fast-growing microlearning market. Players in the microlearning market are engaged to offer their content through the interactive medium that will develop a high interest of the learners in these training platforms. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their service offerings and gain sustainable competitive advantage. Some market players are Mindtree Limited, IBM Corporation, SwissVBS, Axonify, and Bigtincan.

September 2023: Axonify, a player in frontline employee enablement and Zebra Registered ISV partner, has developed its work with Zebra Technologies. Further, being among the first co-sale associates for Zebra's software solutions, Axonify also provides {Zebra with a new learning platform. Together, Axonify and Zebra will work to obtain available training for frontline workers directly on the Zebra mobile devices they use every day. Zebra will blend its real-time task management capabilities with Axonify's personalized learning and training modules as part of the enhanced partnership.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Value Chain Analysis
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitutes
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 Assessment of Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Demand for Training Deskless and Mobile Workers
    • 5.1.2 Growing Need for Skills-Based and Result-Oriented Training
    • 5.1.3 Gamification of Training and Education
  • 5.2 Market Restraints
    • 5.2.1 Reluctance of enterprises to spend huge amount on transforming existing training content into microcontent

6 MARKET SEGMENTATION

  • 6.1 By Component
    • 6.1.1 Solution
    • 6.1.2 Services
  • 6.2 By Organization Size
    • 6.2.1 Large Enterprises
    • 6.2.2 Small and Medium-Sized Enterprises
  • 6.3 By Deployment Mode
    • 6.3.1 On-Premise
    • 6.3.2 Cloud
  • 6.4 By End User
    • 6.4.1 Retail
    • 6.4.2 Manufacturing
    • 6.4.3 Banking, Financial Services and Insurance
    • 6.4.4 Telecom and IT
    • 6.4.5 Other End Users (Healthcare and Life Sciences, Logistics)
  • 6.5 By Geography
    • 6.5.1 North America
    • 6.5.2 Europe
    • 6.5.3 Asia-Pacific
    • 6.5.4 Rest of the World

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Mindtree Limited
    • 7.1.2 IBM Corporation
    • 7.1.3 SwissVBS
    • 7.1.4 Axonify Inc
    • 7.1.5 Bigtincan
    • 7.1.6 Saba Software
    • 7.1.7 iSpring Solutions Inc.
    • 7.1.8 Epignosis
    • 7.1.9 Qstream, Inc.
    • 7.1.10 Cornerstone OnDemand, Inc.

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS