應用程式發布自動化：市場佔有率分析、行業趨勢和成長預測（2025-2030 年）

Application Release Automation - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年01月05日 | 出版商:

Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

應用程式發布自動化市場規模在 2025 年預計為 48.9 億美元，預計到 2030 年將達到 120.3 億美元，預測期內（2025-2030 年）的複合年成長率為 19.75%。

隨著業務的變化，全球的數位基礎設施也正在發生重大變化，現代化是成功的關鍵。此外，COVID-19 疫情的出現使人們更加關注應用程式的可見性和管理，迅速改變了在家工作和企業辦公的員工的辦公環境，使他們無論身在何處都能保持高效。預計這將在預測期內進一步推動市場成長。此外，向遠端工作環境的轉變加上新冠肺炎疫情封鎖，導致使用行動應用程式進行工作和其他活動的人數空前增多，因此需要無縫安全地存取這些應用程式。

主要亮點

大多數企業擴大採用數位轉型，以及對人工智慧、巨量資料和認知自動化等先進技術的投資增加，從而提高了企業收益，這是推動應用程式發布自動化市場的主要因素。
不斷發展的數位轉型迫使大多數企業採用應用程式和工具來回應市場反饋並以比以往更快的速度向最終用戶提供新的體驗。為了在新的市場環境中保持競爭力並加快交付速度，企業正在轉向應用程式發布自動化軟體。透過利用應用程式發布自動化，企業可以輕鬆處理快速的軟體交付和更新，減少人為錯誤、錯過的步驟和潛在的生產問題。
此外，推動市場發展的一個主要因素是 IT 部門面臨的壓力越來越大，需要透過快速推出生產中的軟體應用程式的新功能以及在幾乎沒有停機時間的情況下應用安全性修補程式來確保 100% 的執行時間。此外，新冠肺炎疫情迫使全球前所未有的大量人將職場從辦公室轉移到家中，給通訊服務提供者帶來巨大壓力，要求他們支持一個擁有完美數位通訊能力的社會正常運作。
2023年2月，能源管理和自動化數位轉型領導者Schneider Electric在佛羅裡達州奧蘭多舉行的第27屆ARC產業領導力論壇上宣布了其全新的工業數位化轉型服務。這套專業服務旨在幫助工業企業實現面向未來、創新、永續和有效的端到端數位轉型。

應用程式發布自動化市場趨勢

雲端運算有望佔據主要市場佔有率

隨著世界各地的企業迅速將其應用程式遷移到雲端，全球市場對雲端基礎的應用程式的需求正在激增。此外，根據Apps Run The World的調查顯示，微軟將在2021年以13%的市場佔有率。銷售團隊和Oracle緊隨其後，分別佔有 11% 和 7% 的佔有率。
雲端基礎的應用程式和網路伺服器不僅使客戶能夠從世界任何地方靈活地存取應用程式，而且還減少了企業在使用舊有系統時因停機而產生的成本。
傳統的應用程式發布自動化用於平衡應用程式伺服器的負載並管理流量和應用程式配置。多年來，我們已經整合了新功能，例如 SSL 卸載、可見性、應用程式分析、多重雲端支援、TCP 最佳化、速率整形和網路應用程式防火牆。
2022 年 6 月，持續配置(CD) 公司 Armory 宣布全面推出 Armory 持續部署即服務，該服務使開發團隊能夠輕鬆、可靠、安全且持續地部署任何規模的軟體。該產品為支援高級漸進策略的多種環境提供聲明式配置，使開發人員能夠專注於建立出色的程式碼而不是部署、改善客戶體驗和避免停機。
此外，2023 年 1 月，阿里雲宣布推出飛天開發團體，這是一個新的中心，透過增強其提供的一系列開發者工具和資源來支援全球開發者。此舉旨在支持開發團體的持續成長，同時促進新興市場數位經濟的進一步發展。

亞太地區預計將佔據主要市場佔有率

預計亞太地區將在預測期內出現最高成長率。該地區雲端運算的快速崛起預計將成為雲端基礎的應用程式交付控制器的主要驅動力。
此外，預計該地區將隨著中小企業的投資而實現成長。中小型企業正在為其基於雲端基礎的應用程式投資具有成本效益且技術先進的基於雲端的解決方案。中國和印度等國家為該地區提供了巨大的成長機會。
例如，根據印度中小微型企業部最近的資料，印度擁有 5,000 萬家中小企業，是世界上最大的中小企業市場之一。鑑於政府和小型企業對擴充性IT 系統和解決方案的依賴，將流程連同敏感資訊轉移到雲端是合理的。這推動了應用程式發布自動化市場的更大成長。
在最近的 COVID-19 疫情爆發後，亞太地區向雲端基礎的解決方案的採用發生了重大轉變，並且在各種技術提供商的支持下，應用程式發布自動化行業已證明具有韌性。印度是主要的客服中心外包目的地，需要遠端連線的協助。為此，各個供應商都在提供創新的解決方案來吸引客戶。
例如，新加坡被認為是亞太地區的醫療保健中心，並擁有該地區最好的醫療保健系統之一。國際醫療聯合委員會 (JCI) 認證了新加坡 23 多家醫院和醫療機構。每年有超過35萬名患者前往新加坡接受優質的醫療服務。預計這一潛力將增加雲端應用程式的採用，從而推動預測期內的市場成長。

應用程式發布自動化行業概覽

全球應用程式發布自動化市場競爭激烈，包括多家大型參與者。從市場佔有率來看，目前市場主要被少數幾家大公司佔據。這些佔據較大市場佔有率的大公司正致力於擴大海外基本客群。這些公司正在利用策略合作措施來增加市場佔有率和盈利。

2023 年 3 月 - Applitools 宣布啟動 Centra 的早期存取計劃，Centra 是一種旨在連接整個產品交付生命週期內的團隊的新工具。 Centra 將整個產品交付生命週期中的團隊連接起來，使他們能夠在從設計到實施的每個階段追蹤、檢驗和協作使用者介面。
2023 年 2 月-軟體智慧公司 Dynatrace 宣布推出 Automation Engine。這項新的 Dynatrace 平台技術具有直覺的介面和無程式碼和低程式碼工具集，利用 Davis Causal AI 幫助團隊在無限的 BizDevSecOps 工作流程中擴展答案驅動的自動化。

其他福利：

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

Digital infrastructure has been significantly evolving globally along with business change, thereby making modernization the key to success. Moreover, with the emergence of the COVID-19 pandemic, application visibility and management gained even more prominence as employees working from their homes and businesses rapidly transformed their environments to keep their staff productive from any location. This was anticipated to further boost the market's growth over the forecast period. Moreover, due to the COVID-19 lockdowns that were put in place along with the switch to remote working environments, an unprecedented number of people started using mobile applications for work and other activities, creating the need for seamless security access to these applications.

Key Highlights

Increasing adoption of digital transformation in most enterprises and investment in advanced technologies such as artificial intelligence, big data, and cognitive automation that can boost the company's revenue are some of the primary factors boosting the application release automation market.
The growing digital transformation has pushed most businesses to adopt applications and tools to respond to market feedback and deliver new experiences to end users faster than ever. Organizations have turned to application release automation software to stay competitive in these new market conditions and speed up delivery. By leveraging application release automation, organizations can easily handle fast software delivery and updates and decrease human error, missed steps, and potential production issues.
Additionally, the primary factor driving the market is increasing pressure on the IT sector to roll out new features to software applications quickly in production or apply security patches with little to no downtime to guarantee 100% uptime. Moreover, COVID-19 forced an unprecedented number of people worldwide to change their workplace from office to home, creating immense pressure on communications service providers to support a functioning society with flawless digital communication capabilities.
In February 2023, Schneider Electric, the leader in the digital transformation of energy management and automation, launched its new Industrial Digital Transformation Services during the 27th Annual ARC Industry Leadership Forum in Orlando, Florida. The specialized global service is designed to help industrial enterprises achieve future-ready, innovative, sustainable, and effective end-to-end digital transformation.

Application Release Automation Market Trends

Cloud is Expected to Hold Significant Market Share

As enterprises across the globe are migrating applications to the cloud at a rapid pace, there is a spike in demand for cloud-based applications in the global market. Moreover, according to a survey conducted by Apps Run The World, in 2021, Microsoft led as the top vendor in the cloud applications market share with 13%. Salesforce and Oracle were close behind, having 11% and 7% of the market share, respectively.
Cloud-based applications and web servers not only help clients to access the applications with agility from anywhere across the globe, but it reduces the cost incurred due to downtime of businesses while using legacy systems.
Traditional application release automation was used for load-balancing application servers to manage traffic and application deployment. Over the years, new functions have been integrated, including SSL offloading, visibility, application analytics, multi-cloud support, TCP optimizations, rate shaping, and web application firewalls.
In June 2022, Armory, the continuous deployment (CD) company empowering development teams to easily, reliably, safely, and continuously deploy software at any scale, announced the general availability of Armory Continuous Deployment-as-a-Service. The product delivers declarative deployments across multiple environments that support advanced progressive strategies, allowing developers to focus on building great code rather than deploying it, enhancing their customers' experience, and avoiding outages.
Further, in January 2023, Alibaba Cloud announced the launch of the Apsara Developer Community, a new hub created to support global developers through an enhanced provision of various developer tools and resources. It aims to support the developer community's continuous growth while facilitating the digital economy's further progress across markets.

Asia Pacific is Expected to Hold Significant Market Share

Asia-Pacific is expected to witness the highest growth rate over the forecast period. The rapid increase in cloud computing in this region is expected to be a significant driver for cloud-based application delivery controllers.
Additionally, the region is expected to witness growth, owing to the investments of small and medium organizations. SMEs are investing in cost-effective cloud-based and technologically advanced solutions for cloud-based applications. Countries such as China and India provide significant growth opportunities in the region.
For instance, according to recent data from the Ministry of Micro, Small, and Medium Enterprises, India has 50 million MSMEs, which makes it among the world's largest MSME markets. Given that the government and MSMEs rely on scalable IT systems and solutions, it is understandable that they may shift their processes, along with sensitive information, to the cloud. This has further given significant traction to the application release automation market.
In the wake of the recent outbreak of COVID-19, Asia-pacific is witnessing a significant shift toward adopting cloud-based solutions, and the application release automation industry is showing resiliency with support from various technology providers. India, a vital contact center outsourcing destination, needs help with remote connections, as regional enterprises need more technological capabilities for remote operations. Due to such reasons, various vendors offer innovative solutions to attract customers.
For instance, Singapore is considered the Asia-Pacific's medical and healthcare hub and offers the region's best healthcare system. The Joint Commission International (JCI) has accredited over 23 hospitals and healthcare facilities in Singapore. Over 350,000 patients visit Singapore to provide high-quality healthcare services each year. Such potential would increase the use of cloud applications and drive market growth during the forecast period.

Application Release Automation Industry Overview

The global application release automation market is highly competitive and has several major players. In terms of market share, few of the major players currently dominate the market. These major players with prominent shares in the market are focusing on expanding their customer base across foreign countries. These companies leverage strategic collaborative initiatives to increase their market shares and profitability.

March 2023 - Applitools announced the launch of an Early Access Program for Centra, a new tool designed to connect teams across the product delivery lifecycle. It is now available for free access; Centra connects teams across the product delivery lifecycle to track, validate, and collaborate on user interfaces at every process stage, from design to implementation.
February 2023 - Software intelligence company Dynatrace announced the launch of the AutomationEngine. This new Dynatrace platform technology features an intuitive interface and no-code and low-code toolset and leverages Davis causal AI to empower teams to extend answer-driven automation across boundless BizDevSecOps workflows.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Buyers
- 4.2.2 Bargaining Power of Suppliers
- 4.2.3 Threat of New Entrants
- 4.2.4 Threat of Substitute Products
- 4.2.5 Intensity of Competitive Rivalry
4.3 Assessment of Impact of COVID-19 on the Industry

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 On Increasing Demand of Faster Delivery of Software with Reduced Operational Risk
- 5.1.2 Rapid Adoption by Enterprise to Deliver Differentiated Customer Experiences and to Retain
5.2 Market Restraints
- 5.2.1 High Cost of Product and Failed Deployment of Software or Applications and Complexity in Configurations

6 MARKET SEGMENTATION

6.1 By Component
- 6.1.1 Tool
- 6.1.2 Services
6.2 By Deployment
- 6.2.1 Cloud
- 6.2.2 On-Premises
6.3 By End-User Industries
- 6.3.1 BFSI
- 6.3.2 IT & Telecommunications
- 6.3.3 Retail & E-commerce
- 6.3.4 Media & Entertainment
- 6.3.5 Others End-User Industries
6.4 By Geography
- 6.4.1 North America
- 6.4.2 Europe
- 6.4.3 Asia-Pacific
- 6.4.4 Rest of the World

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Broadcom Inc.
- 7.1.2 IBM Corporation
- 7.1.3 Microsoft Corporation
- 7.1.4 BMC Software, Inc.
- 7.1.5 Chef Software, Inc.
- 7.1.6 CloudBees, Inc.
- 7.1.7 Micro Focus International Plc
- 7.1.8 ARCAD Software
- 7.1.9 Attunity Ltd.
- 7.1.10 Flexagon LLC
- 7.1.11 Datical, Inc.
- 7.1.12 Electric Cloud, Inc.
- 7.1.13 CollabNet, Inc.