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市場調查報告書
商品編碼
1644384
遊戲 GPU：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）Gaming GPU - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030) |
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遊戲 GPU 市場規模預計在 2025 年為 48.9 億美元，預計到 2030 年將達到 209.8 億美元，預測期內（2025-2030 年）的複合年成長率為 33.84%。
千禧世代中游戲化的趨勢日益成長，為電玩玩家引入了虛擬世界。遊戲設備也從餐廳、遊樂場和酒吧中強大的基於位置的設備演變為遊戲機和個人電腦形式的家用設備。由於莫耳定律的影響，晶片價格下降、性能提升，人們購買了更多的家用遊戲機，這產生了正的價格彈性效應，但以犧牲基於位置的遊戲機為代價。隨著近年來遊戲機銷售量的增加，遊戲 GPU 的需求也大幅成長。
主要亮點
- 隨著智慧型手機、平板電腦、個人電腦和遊戲機在遊戲方面的日益普及，對圖形密集型遊戲的高階運算系統的需求也日益增加。對於能夠處理遊戲所需的 2D 和 3D 圖形相關的複雜數學計算的專用處理器的需求不斷成長，推動了 GPU 市場的需求。
- 高效能運算的技術進步也可能為 GPU 供應商帶來機會。例如，今年 4 月，Nvidia 宣布研究人員利用搭載 NVIDIA GPU 的超級電腦在 4 月 25 日發現了哈伯資料中的趨勢。高效能運算使用 NVIDIA GPU 來更好地了解每個行星並分析其惡劣的大氣。
- 其他市場促進因素包括汽車、製造、房地產和醫療保健等行業，這些行業對支援圖形應用和 3D 內容的處理器的使用正在增加。例如，在汽車製造和設計應用中，CAD 和模擬軟體使用 GPU 為關鍵應用創建逼真的圖像和動畫。
- 遊戲 GPU 使用先進的技術和材料。當前 GPU 如此昂貴的主要因素之一是其製造成本高。生產者只能生產他們能負擔的材料。由於生產成本上升，生產商希望在不犧牲產品品質或數量的情況下實現利潤最大化，這導致 GPU 的銷售價格上漲。由於前期投資龐大，消費者更願意為他們的裝置配備最新的遊戲 GPU 以外的其他產品，這對市場成長構成了挑戰。
- 現代遊戲機和伺服器利用許多包含遊戲 GPU 電路的元件。由於供應鏈問題，COVID-19 已經威脅到許多零件的平均產量。不過，隨著半導體代工廠開始恢復生產，市場上廠商的熱情又重新高漲。對雲端運算、遊戲、資料中心伺服器、自動化和人工智慧技術的需求可能有助於 GPU 製造商在疫情後半段恢復成長。
遊戲 GPU 市場趨勢
對遊戲主機、擴增實境(AR) 和虛擬實境 (VR) 的需求不斷成長，推動著市場
隨著電子競技和其他線上遊戲的興起，主機電玩遊戲也呈現成長勢頭，並將在未來幾年帶來進一步的成長機會。由於這一趨勢，連接和娛樂提供商將能夠透過提供與主機相關的視訊服務（例如高速寬頻和現場體育賽事）來瞄準主機玩家，並透過 OTT 服務最佳地將觀眾收益。電玩遊戲開發商可以為遊戲發送服務提供溢價，包括訪問電子競技活動和原創內容。
- 近年來，由於雲端遊戲的興起，GPU 市場一直呈現上升趨勢。 Shadow 由法國新興企業Blade 經營，這是一家為遊戲玩家提供雲端處理服務的公司，玩家只需每月支付一定費用即可存取資料中心的遊戲電腦。與其他雲端遊戲服務相比，該公司提供完整的 Windows 11 功能。該公司目前提供的單一配置包括英特爾至強 2620 處理器、Nvidia Quadro P5000 GPU、八個 Nvidia GeForce GTX 1080 線程、12GB RAM 和 256GB 儲存空間，每月收費 35 美元。
- 此外，各大遊戲開發公司也專注於開發高畫質的主機遊戲，進而促進遊戲產業的成長。SONY和微軟並沒有將其遊戲機宣傳為具有 8K 功能，而是優先考慮高達 120fps 的刷新率，以使遊戲體驗更加無縫。 Nvidia 希望透過其強大的 RTX 3090 顯示卡超越 4K，該顯示卡有望在 PC 上實現 8K 遊戲體驗。
- 遊戲機製造商也致力於開發新產品，以提高市場競爭力。SONY的目標是實現 10.28 兆次浮點運算的效能，比 Xbox Series X 低近 15%。在散熱和架構方面也存在根本區別，SONY允許可變的 GPU 和 CPU 速度，而微軟則堅持更傳統的固定速度，4K 效能與SONY非常接近。
- 隨著 AR 和 VR 擴大被引入到各種應用中，GPU 的採用預計會增加。圖形技術的進步使得實現真正的 AR 和 VR 成為可能，從而創造了引人注目的用戶體驗。許多公司正在開發 VR 解決方案，主要是為了重新定義人們體驗運算和遊戲的方式，他們也正在為 AR 和 VR 應用開發 GPU 系統。
預計北美將佔很大佔有率
過去幾年，北美千禧世代的遊戲熱潮迅速發展。據 Limelight Networks 稱，超過 30% 的美國電玩玩家會為遊戲發送服務付費，超過 35% 的玩家每周至少玩一次線上遊戲。
- 領先的技術開發人員正在北美遊戲市場投資網路遊戲，進一步推動該地區的市場成長。今年1月，美國跨國企業微軟宣布計畫收購知名遊戲開發商和互動娛樂內容發行商動視暴雪。此次收購可能會加速微軟在行動、個人電腦、主機和雲端遊戲業務的成長，預計將增加對其 Xbox 產品的需求。
- 此外，今年 3 月，英特爾發布了用於筆記型電腦和桌上型電腦的 Arc 系列圖形處理單元 (GPU)。配備 Arc 3 GPU 的筆記型電腦專為增強遊戲和內容創作而設計，現已開放預訂，而配備 Arc 5 和 Arc 7 GPU 的筆記型電腦專為高級高效能遊戲而設計，將於今年稍後上市。
- 雲端遊戲公司將受益於與通訊業者合作開發更好的端到端網路，並加快該地區 5G 的採用。通訊業者需要增加上游容量以滿足電子競技玩家的需求，這是另一個促進因素，各種供應商正在合作滿足遊戲需求。
該地區的遊戲 GPU 製造商也專注於開發 GPU 產品，進一步推動該地區的成長。例如，AMD 於去年 7 月推出了 AMD Radeon RX 6600XT 系列顯示卡產品，充分利用 AMD RDNA 架構的強大功能，同時透過 9.6 teraflops 的 RDNA 2 技術和 8GB GDDR6 RAM 提供更好的效能。
遊戲 GPU 產業概覽
遊戲 GPU 市場高度整合，由少數全球和區域參與者組成。這些參與者佔有相當大的市場佔有率並致力於擴大基本客群。這些供應商正專注於研發投資，以推出新的解決方案、策略聯盟以及其他有機和無機成長策略，以在預測期內獲得競爭優勢。
2022 年 11 月，華碩更新了其 TUF Gaming GeForce RTX 3060 Ti 和 Dual GeForce RTX 3060 Ti 顯示卡，配備 GDDR6X 內存，以獲得更好的性能。 GDDR6X RAM 的加入增強了 3060 Ti 的功能，擴大了挑剔的 PC DIY 建造者可用的選項。華碩生產了配備 8GB GDDR6 VRAM 的新款 GeForce RTX 3060，為 GPU 提供了更多的客製化和組裝能力。
其他福利：
- Excel 格式的市場預測 (ME) 表
- 3 個月的分析師支持
目錄
第 1 章 簡介
- 研究假設和市場定義
- 研究範圍
第2章調查方法
第3章執行摘要
第4章 市場洞察
- 市場概況
- 產業吸引力－波特五力分析
- 新進入者的威脅
- 買家的議價能力
- 供應商的議價能力
- 替代品的威脅
- 競爭對手之間的競爭
- 產業價值鏈分析
- COVID-19 產業影響評估
- 市場促進因素
- 產業對遊戲機、擴增實境(AR) 和虛擬實境 (VR) 的需求增加
- 對更高刷新率的高級顯示器的需求不斷增加
- 市場限制
- 初期投資高
第5章 市場區隔
- 按類型
- 獨立顯示卡
- 整合圖形解決方案
- 其他市場類型
- 按設備
- 行動裝置
- 個人電腦和工作站
- 遊戲機
- 車
- 其他設備
- 按地區
- 北美洲
- 歐洲
- 亞太地區
- 拉丁美洲
- 中東和非洲
第6章 競爭格局
- 公司簡介
- Intel Corporation
- Advanced Micro Devices Inc.
- Nvidia Corporation
- ASUSTEK Computer Inc
- GIGA-BYTE Technology Co., Ltd.
- Arm Limited
- Qualcomm Technologies Inc.
- Imagination Technologies Group
- EVGA Corporation
- SAPPHIRE Technology Limited
第7章投資分析
第 8 章：市場的未來
The Gaming GPU Market size is estimated at USD 4.89 billion in 2025, and is expected to reach USD 20.98 billion by 2030, at a CAGR of 33.84% during the forecast period (2025-2030).
The rising gamification trend among millennials has led to the increasing adoption of a virtual world for video gamers. Gaming machines have also evolved from powerful location-based devices found in restaurants, arcades, and bars to in-home machines in the form of gaming consoles and then PCs. As Moore's Law drove down chip prices and increased performance, people bought more gaming machines for the home, which has a positive price elasticity effect at the expense of location-based gaming machines. As gaming machine sales have increased in the last few years, the demand for gaming GPUs has grown significantly.
Key Highlights
- The demand for high-end computing systems for graphics-intensive gaming applications has increased with the rising adoption of smartphones, tablets, PCs, and consoles for gaming purposes. The growing demand for specialized processors that can handle complex mathematical calculations related to the 2D and 3D graphics required for gaming drives the GPU market demand.
- Technological advancement in high-performing computing may also develop an opportunity for GPU vendors. For instance, in April this year, Nvidia stated that researchers discovered trends in Hubble data on April 25 using a supercomputer with NVIDIA GPUs. Also, high-performance computing is used with NVIDIA GPUs to increase the understanding of all planets and analyze their torrid atmospheres.
- Other drivers for the market include industry verticals such as automotive, manufacturing, real estate, and healthcare, with the rising usage of processors to support graphics applications and 3D content. For instance, in manufacturing and design applications in the automotive sector, CAD and simulation software uses GPUs to create realistic images and animations for critical applications.
- Gaming GPUs use advanced technologies and materials. One of the primary factors contributing to the high price of current GPUs is higher manufacturing expenses. Only the materials that producers can afford can be produced. Producers are thinking of maximizing their profits without sacrificing a product's quality or quantity due to rising manufacturing costs, which cause a rise in the selling price of the GPU. Due to this huge initial investment, consumers prefer to use something other than the latest gaming GPU in their devices, which is a challenge for market growth.
- Modern-day video game consoles and servers utilize many components, including gaming GPU circuits. COVID-19 threatened the average production of many of these components due to supply chain problems. However, semiconductor foundries started resuming production, which motivated manufacturers in the market. Demand in cloud computing, gaming, data center servers, automation, and AI technologies could help GPU manufacturers revive growth in the later part of the pandemic.
Gaming GPU Market Trends
Rising Demand for Gaming Consoles, Augmented Reality (AR), and Virtual Reality (VR) in the industry are Driving the Market
With the increasing adoption of esports and other types of online gaming, video games on consoles are rising and will show more growth opportunities in the coming years. As a result of this trend, connectivity and entertainment providers could target console gamers by offering console-related video services offerings, like fast broadband and live sports, and optimally monetizing the audience through OTT services. Video game developers could provide premium pricing for gaming subscription services, including access to esports events and original content.
- With the rising trend of cloud gaming, the GPU market has seen an upward trend in recent years. Blade, the French startup behind Shadow, is a cloud computing service for gamers that allows a player to access a gaming PC in a data centre for a monthly subscription fee. The company provides full Windows 11 features compared to other cloud gaming services. The company currently offers a single configuration for USD 35 per month with eight threads on an Intel Xeon 2620 processor, an Nvidia Quadro P5000 GPU, and an Nvidia GeForce GTX 1080, 12GB of RAM, and 256GB of storage.
- Further, major game developers are also focusing on developing console-based games with high graphic quality, contributing to the gaming segment's growth. Sony and Microsoft prioritize refresh rates up to 120 fps instead of trying to market the consoles as 8K capable, making the gaming experience seamless. Nvidia is trying to move beyond 4K with its monster RTX 3090 graphics card, which delivers 8K gaming for PCs.
- Console developers are also focusing on new product development to raise the bar for the competition in the market. Sony is aiming for 10.28 teraflops of performance, which is almost 15% less than the Xbox Series X. There are also some fundamental differences in cooling and architecture that allow Sony to offer variable GPU and CPU speeds, while Microsoft sticks to the more traditional fixed speeds and is very close to Sony in terms of 4K performance.
- The increasing incorporation of AR and VR in various applications is expected to drive the adoption of GPUs. Due to improvements in graphics technology, it is now possible to achieve true AR or VR and create a compelling user experience. Many companies are developing VR solutions primarily to redefine the way people experience computing and gaming, and the companies are also developing GPU systems for AR and VR applications.
North America is Expected to Hold a Significant Share
The rise in gaming among millennials in the North American region has been dramatic and swift in the past few years. In the United States, over 30% of video gamers pay for gaming subscription services, and more than 35% play online video games at least once a week, according to Limelight Networks.
- Major technology developers are investing in online gaming in the North American gaming market, further bolstering the region's market growth. In January of this year, Microsoft, an American MNC, announced plans to acquire Activision Blizzard Inc., a prominent player in game development and interactive entertainment content publishing. This acquisition may accelerate the growth of Microsoft's gaming business across mobile, PC, console, and cloud and is expected to drive demand for the company's Xbox offerings.
- Additionally, in March of this year, Intel launched the Arc series of Graphics Processing Units (GPU) for laptops and desktop PCs. Laptops with the Arc 3 GPU, designed for enhanced gaming and content production, are available for pre-order, while laptops with the Arc 5 and Arc 7 GPUs, designed for advanced and high-performance gaming, will come later in the current year.
- Cloud gaming companies benefit from collaborating with telecoms to develop better end-to-end networks and encourage 5G adoption in the region. The need for telecoms to increase their upstream capacity to meet the demands of esports players is a further driving force, and various vendors are collaborating to meet their gaming needs.
Gaming GPU players in the region also focus on developing GPU products, further driving the region's growth. For instance, in July last year, AMD introduced the AMD Radeon RX 6600XT series graphics products, harnessing the power of the AMD RDNA architecture while providing better performance with its 9.6 teraflops of RDNA 2 technology and 8 GB of GDDR6 RAM.
Gaming GPU Industry Overview
The gaming GPU market is significantly consolidated and consists of fewer global and regional players. These players account for a significant market share and focus on expanding their customer base globally. These vendors focus on research and development investment in introducing new solutions, strategic alliances, and other organic & inorganic growth strategies to earn a competitive edge over the forecast period.
In November 2022, ASUS updated its TUF Gaming GeForce RTX 3060 Ti and Dual GeForce RTX 3060 Ti graphics cards to include GDDR6X memory for better performance. The 3060 Ti's capabilities have been improved by the addition of GDDR6X RAM, which expands the options available to discerning PC DIY builders. ASUS has produced a new GeForce RTX 3060 with 8 GB of GDDR6 VRAM to increase the GPU's capacity for customization and assembly.
Additional Benefits:
- The market estimate (ME) sheet in Excel format
- 3 months of analyst support
TABLE OF CONTENTS
1 INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2 RESEARCH METHODOLOGY
3 EXECUTIVE SUMMARY
4 MARKET INSIGHTS
- 4.1 Market Overview
- 4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Threat of New Entrants
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Bargaining Power of Suppliers
- 4.2.4 Threat of Substitutes
- 4.2.5 Intensity of Competitive Rivalry
- 4.3 Industry Value Chain Analysis
- 4.4 Assessment of Impact of COVID-19 on the Industry
- 4.5 Market Drivers
- 4.5.1 Rising Demand for Gaming Consoles, Augmented Reality (AR), and Virtual Reality (VR) in the industry
- 4.5.2 Increasing Demand for Advanced Displays with Higher Refresh Rates
- 4.6 Market Restraints
- 4.6.1 High Initial Investment
5 MARKET SEGMENTATION
- 5.1 Type
- 5.1.1 Dedicated Graphic Cards
- 5.1.2 Integrated Graphics Solutions
- 5.1.3 Other Market Types
- 5.2 Device
- 5.2.1 Mobile Devices
- 5.2.2 PCs and Workstations
- 5.2.3 Gaming Consoles
- 5.2.4 Automotive
- 5.2.5 Other Devices
- 5.3 Geography
- 5.3.1 North America
- 5.3.2 Europe
- 5.3.3 Asia Pacific
- 5.3.4 Latin America
- 5.3.5 Middle East and Africa
6 COMPETITIVE LANDSCAPE
- 6.1 Company Profiles
- 6.1.1 Intel Corporation
- 6.1.2 Advanced Micro Devices Inc.
- 6.1.3 Nvidia Corporation
- 6.1.4 ASUSTEK Computer Inc
- 6.1.5 GIGA-BYTE Technology Co., Ltd.
- 6.1.6 Arm Limited
- 6.1.7 Qualcomm Technologies Inc.
- 6.1.8 Imagination Technologies Group
- 6.1.9 EVGA Corporation
- 6.1.10 SAPPHIRE Technology Limited
