全球智慧窗戶-市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Global Smart Window - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年01月05日 | 出版商:

Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2025 年全球智慧窗戶市場規模預計為 61.4 億美元，預計到 2030 年將達到 97.7 億美元，預測期內（2025-2030 年）的複合年成長率為 9.75%。

許多先進的自動化系統和智慧型設備正在迅速進入家庭。供應商正在透過提供連網和自動化的解決方案來改進這些簾子和窗戶覆蓋提案，以使窗戶覆蓋物更加智慧。隨著語音助理在智慧家庭技術中變得越來越普遍，預計語音啟動的智慧簾子將在未來幾年得到普及，而帶有語音助理的智慧揚聲器將成為控制大部分智慧家庭技術的樞紐。

關鍵亮點

儘管家庭中很大一部分傳統解決方案將在設計和技術創新方面發生各種變化，但用於通風和照明等各種用途的窗戶預計仍將保持不變，這反過來將推動對窗簾、帷幔和簾子的需求。在北美和歐洲等地區，未來幾年平均家庭的窗戶裝飾成本預計會增加。
據全國外殼和窗戶金屬建築行業聯盟稱，這些地區智慧家居的日益普及預計將推動對智慧窗戶和連網產品的需求。 2019年，義大利住宅建築對門窗和帷幕牆的需求產生了30億歐元。預計未來兩年住宅和非住宅窗戶、門和帷幕牆的銷售額將成長，到 2021 年分別達到 32 億歐元和 19 億歐元。
亞太地區是窗簾的主要消費區和生產區之一。隨著經濟成長和核心家庭趨勢的興起，住宅解決方案的需求預計將會增加。隨著這些發展，預計該地區提供電動和聯鎖窗簾的本地供應商數量將激增。消費者對網路購物的傾向日益成長，預計將提高消費者的產品認知度，並鼓勵供應商專注於在線上平台上提供解決方案。
完整的電動窗簾裝置比傳統窗簾價格昂貴，因此對市場成長構成了挑戰。然而，一系列新的供應商正在提供可以將傳統窗簾變成智慧解決方案的小型設備。最近推出的 SwitchBor Curtain 可以連接到您現有的窗簾桿上，並透過馬達運動將您的窗簾變成智慧窗簾。
2021年5月，印度理工學院古瓦哈提分校研發部開發了一種材料，有助於設計建築物智慧氣候控制系統，以節省能源、減少碳排放。印度理工學院古瓦哈提分校開發了智慧窗戶材料，可以根據電壓的應用有效地管理通過窗戶的熱量和光的數量。據研究人員介紹，這種材料有助於開發有效的建築物自動氣候控制系統。

智慧窗戶市場趨勢

電動捲簾在不久的將來將佔據很大的市場佔有率

電動捲簾在升降時提供平穩的滾動運動，創造出一種友好、高科技的感覺，而不會分散注意力或引起注意。這使得電動捲簾非常適合辦公室窗戶、客廳、廚房等。根據美國人口普查局統計，2022年3月美國新房住宅許可數量較上月增加約8,000份。
2022 年 3 月，線上窗簾零售商 SelectBlinds.com 宣布推出新款 Eve MotionBlinds 和兩款搭載 Apple HomeKit 技術的新型電動建築捲簾產品。 Eve Motion 百葉窗馬達是市場上第一款支援 Thread 智慧家庭技術及其藍牙功能的連動百葉窗和簾子馬達。
2021年11月，全球窗簾公司Rollease Acmeda宣布，其自動電動捲簾裝產品榮獲中東歐整合家居競賽設計與工程創新特別表彰獎。
加拿大線上簾子和百葉窗零售商 Zebrablinds.ca 正在進入市場，提供全系列產品，包括比競爭對手便宜的客自訂電動捲簾簾子。該公司的簾子本身以及簾子與自動化技術相結合的可能性都受到了消費者的廣泛歡迎。受新冠疫情影響，許多人在失業期間更新了自己的家。
這家總部位於安大略省密西沙加的公司專門為不同類型的窗戶訂製簾子。由於窗戶有各種尺寸和形狀，Zebrablinds.ca 可以自訂與之相匹配的簾子，並提供多種顏色的材料以適應幾乎任何裝飾。

預計歐洲將佔據主導市場佔有率

智慧家庭產品在英國家庭中的高普及率和先進窗簾產品的日益普及是推動英國智慧窗戶市場發展的關鍵因素。智慧窗戶具有一些功能，例如讓住宅隨時了解窗戶的「開啟或關閉」狀態。這在英國市場引起了極大的興趣，不僅是因為新技術為住宅提供了物業管理的好處，還因為他們可以隨時關注大家庭的安全。
聯合國預測，到2050年，每10人中就有7人以上將居住在城市。因此，預計大型住宅區、高層建築和大型公共設施等特大城市的建設將會推進。數位化可能會在所有這些建築中發揮關鍵作用。根據歐洲通訊網路營運商協會預測，到2025年，智慧建築中將有約1.54億個活躍的物聯網連線。此類數位化措施可望推動所研究市場的發展。
最近的 COVID-19 疫情對全球製造業產生了影響，使得英國的進口商品更加便宜，這可能導致中期內對英國製造的窗簾產品的需求增加。這也有望促進智慧窗戶產品的本地製造。
近年來，本地製造商專注於全自動產品，並在百葉窗和簾子產品方面進行創新。隨著連網的簾子、百葉窗和窗簾帶來的居家室內體驗大大提高舒適度和便利性，智慧窗戶解決方案在全國的採用也正在增加。
此外，德國、義大利、俄羅斯、荷蘭、瑞士、丹麥和瑞典等國家近年來智慧窗戶的採用率顯著增加。對多功能產品的需求不斷成長、產品創新率高以及語音助理等功能是推動歐洲其他地區智慧窗戶成長的一些關鍵因素。

智慧窗戶產業概況

市場分散，有許多大大小小的供應商，但產品才剛開始被市場各個部分採用，為多個參與企業提供產品打開了大門。已經在該領域營運的供應商正在尋求擴大影響力並推出新的解決方案以及進行策略性併購活動。

2022 年 8 月：Josh.ai 與室內窗簾和室外遮陽系統管狀馬達的全球製造商 Somfy 整合，進一步擴展家庭人工智慧的功能和覆蓋範圍。此次合作不僅將兩家知名公司聚集在專門面向設計-建造社區的客製化整合自訂上，而且還為多家簾子和遮光製造商提案了語音控制平台。
2022年7月：智慧家庭營運商Aqara的改造窗簾解決方案在美國和歐洲上市。 Aqara 窗簾驅動器 E1 售價 89.99 美元，可連接到現有的窗簾軌道或窗簾桿，以自動打開和關閉窗簾。此前該款產品僅在中國販售。它兼容 Aqara 生態系統、Apple 的 HomeKit、亞馬遜的 Alexa、Google Home 和 IFTTT。 Aqara 表示，今年秋季晚些時候新智慧家居標準發布後，它將支援 Matter。

其他福利

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

Many advanced automation systems and smart devices are rapidly being installed in homes. Vendors are improving their offers with these numerous shades and window coverings by giving linked and automated solutions to make window coverings smart. Due to the increasing penetration of voice assistants in smart home technologies, voice-activated smart shades are projected to gain popularity in the coming years, and smart speakers with voice assistants are expected to be the control hubs for a large part of smart home technologies.

Key Highlights

Even though a significant share of conventional solutions in households see various changes in terms of design and innovation, the use of windows for various purposes, such as ventilation and light, is expected to remain the same and, in turn, drive the demand for curtains, drapes, and shades. The average household window covering spending is expected to increase in regions, such as North America and Europe, over the coming years.
The growing smart home penetration in these regions is expected to augment the demand for smart window coverings and connected products, according to the National Union of the Metal Construction Industries of the Envelope and Windows.EUR 3 billion was created in Italy in 2019 from the demand for windows, doors, and curtain walls for residential structures. It was predicted that sales of windows, doors and curtain walls for residential and non-residential buildings would increase during the next two years, reaching EUR 3.2 billion and EUR 1.9 billion, respectively, in 2021.
Asia-Pacific is one of the major consumers and producers of window coverings. With the growing economies and number of nuclear families, the demand for housing solutions is expected to increase. Due to such developments, the region is expected to see a surge in the number of local vendors offering motorized and connected window coverings. The growing consumer propensity toward online shopping is expected to increase the awareness of products among consumers, thus pushing vendors to focus on offering their solutions on online platforms.
The complete motorized window covering units are comparatively costlier than the conventional coverings, which challenges the market's growth. However, various new vendors are offering smaller devices capable of turning conventional curtains into smart solutions. Recently, SwitchBor Curtain was released, which fits into the existing curtain rods and turns the curtains into smart ones with its motorized movements.
In May 2021, Researchers at IIT Guwahati developed materials to aid in the design of smart climate control systems in buildings that save energy and reduce carbon emissions. IIT Guwahati created a smart window material that can effectively manage the quantity of heat and light that passes through the windows in response to a voltage applied. According to the researchers, such materials can aid in the development of effective automatic climate control systems in buildings.

Smart Window Market Trends

Motorized Roller Shades to Hold Significant Market Share in Near Future

Motorized roller shades give a smooth rolling motion when one raises or lowers them, creating a friendly, high-technology vibe that does not distract or demand sudden attention. This makes motorized roller shades perfect for office windows, living rooms, and kitchen areas. According to U.S. Census Bureau, building permits for new residential construction in the U.S. increased by roughly 8,000 units in March 2022 in comparison to the previous month.
In March 2022, SelectBlinds.com, an online window decor retailer, announced the release of two new Motorized Architect Roller Shades products, which are driven by new Eve MotionBlinds and Apple HomeKit technology. The Eve MotionBlinds motors are the first linked blinds and shades motors on the market to support Thread smart home technology and their Bluetooth capabilities.
In November 2021, Rollease Acmeda, a worldwide window coverings company, announced that it's Automated Motorized Roller Shade interior product had won the CEE Integrated Home Competition Special Recognition for Innovation in Design and Engineering Award.
Canadian online retailer of shades and blinds Zebrablinds.ca is making inroads into the market with an expanded assortment of products, including its custom-made motorized roller window shades that are less costly than the other competitors. The company witnessed a huge hit with consumers, both for the shades themselves and the potential to integrate the shades with automatic technology. This comes when many update their homes while off work, owing to the COVID-19 pandemic.
Based in Mississauga, Ontario, the company custom makes the shades to the ordered specifications depending on the window type. Given that windows come in different sizes and shapes, Zebrablinds.ca can custom-make shades that would fit while offering a wide range of materials in colors that would go with almost any decor.

Europe Expected to Dominate Market Share

High penetration of smart home products among UK households and growing adoption of advanced window covering products are some of the major factors driving the smart windows market in the United Kingdom. Smart Windows are enabling features such as constantly updating homeowners regarding their windows' 'open or close' status. This has developed a tremendous interest in the UK market, not just because of the benefits the new technology offers to the homeowner in caring for their property but also of the fact that they can watch over the security of their extended families' homes too.
According to the United Nations projections, by the year 2050, more than seven out of ten people will live in cities. This will push the development of megacities with large apartment blocks, high-rise buildings, and massive public buildings. Digitalization will play a crucial role in all of these buildings. According to the European Telecommunications Network Operators' Association, by 2025, there will be around 154 million active IoT connections in smart buildings. Such Digitalization policies will drive the studied market.
The recent COVID-19 outbreak has affected global manufacturing, hence the availability of cheaper imports into the United Kingdom, which could lead to increased demand for UK-produced window coverings products in the medium-term. This is also expected to boost the local manufacturing of smart window products.
In recent years, local manufacturers have been innovating blinds & shades products with their increasing focus on fully automated products. The adoption of smart window solutions is also rising in the country as it brings home interior experiences with connected shades, blinds, and curtains, significantly enhancing comfort and convenience.
Furthermore, countries like Germany, Italy, Russia, Netherlands, Switzerland, Denmark, and Sweden, among others, have witnessed a significant rise in the adoption of smart windows in recent years. The growing demand for multifunctionality products, high rate of product innovation, and features like voice assistants are some of the major factors driving the growth of smart windows in the rest of Europe.

Smart Window Industry Overview

Though the market is fragmented and is home to numerous small and large vendors, the product, in its initial stages of adoption in various regions of the market, is open to several players offering their products. The vendors that are already operating in this space are looking to expand their presence and launch new solutions, along with strategic M&A activities.

August 2022: Josh.ai has integrated with Somfy, the producer of tubular motors for indoor window coverings and outside shading systems in the world, to further increase the capabilities and scope of artificial intelligence in the home. The collaboration not only unites two well-known firms in the design-build community-focused custom integration channel, but it also offers several shades and screening fabricators a suggested voice control platform.
July 2022: The retrofit curtain solution from smart home business Aqara is now available in the US and Europe. The Aqara Curtain Driver E1 costs USD 89.99 and fits into an existing curtain track or rod to automatically open and close curtains. It was previously only available in China. It is compatible with the Aqara ecosystem as well as HomeKit from Apple, Alexa from Amazon, Google Home, and IFTTT. Aqara claims that when the new smart home standard launches later this fall, it will also be compatible with Matter.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Intensity of Competitive Rivalry
- 4.2.5 Threat of Substitutes

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Growing Prominence of Smart Homes Drives Strong Demand for Automated Blinds and Shades
5.2 Market Restraints
- 5.2.1 Lack of Standards in Applications and Initial Costs

6 MARKET SEGMENTATION

6.1 Product Type
- 6.1.1 Motorized Roller Shades
- 6.1.2 Motorized Zebra Shades
- 6.1.3 Motorized Drapery Systems
- 6.1.4 Other Product Types (Includes Connectable Controllers)
6.2 Geography
- 6.2.1 North America
  - 6.2.1.1 United States
  - 6.2.1.2 Canada
- 6.2.2 Europe
  - 6.2.2.1 United Kingdom
  - 6.2.2.2 France
  - 6.2.2.3 Rest of Europe
- 6.2.3 Asia Pacific
  - 6.2.3.1 China
  - 6.2.3.2 Rest of Asia Pacific
- 6.2.4 Rest of the World

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 Inter IKEA Systems BV
- 7.1.2 Springblinds
- 7.1.3 Lutron Electronics Co. Inc.
- 7.1.4 Somfy Systems Inc.
- 7.1.5 Griesser AG
- 7.1.6 Hunter Douglas
- 7.1.7 The Shade Store LLC