社群媒體聆聽：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

社群媒體監聽市場規模在 2025 年估計為 96.1 億美元，預計到 2030 年將達到 184.3 億美元，預測期內（2025-2030 年）的複合年成長率為 13.9%。

企業在社群媒體監聽工具上的支出增加、政府機構採用這些工具、各種品牌採用社群監聽解決方案來確立自己作為市場參與企業、以及社群媒體使用量的增加等因素都是推動受訪市場發展的一些預期因素。此外，任何想要在競爭中保持領先的企業都必須先了解他們的客戶——他們是誰、他們的行為方式以及他們的靈感來源。實現這一目標的方法之一是讓自己沉浸在最新趨勢中並了解正在發生的事情。社群媒體聆聽是一種幫助企業與目標/受眾建立聯繫的技術。傾聽客戶的意見有助於您了解他們如何彼此溝通以及與您的品牌的溝通。

關鍵亮點

• 根據 Meltwater 的《社交聆聽現狀》研究報告，該報告基於來自一系列行業專家的 650 多份調查回复，Meltwater 旨在更好地了解企業如何進行聆聽工作，他們認為此類工作有多大用處，以及他們認為可以如何改進。根據調查結果，超過 61% 的公司已經實施社交聆聽系統來監控社群媒體提及。近 80% 的品牌旨在追蹤品牌提及，其中工業社交媒體監聽和主題標籤是第二大常見功能。這可能表明大多數公司並不專注於向外部展示他們的思想領導力。
• 此外，根據社交智慧實驗室去年發布的社交聆聽報告，該報告調查了全球超過 350 名社交聆聽專業人士，包括美國、英國、歐洲、亞洲、中東和拉丁美洲，超過 80% 的受訪者使用多種社交聆聽工具。三分之一的人在社交聆聽上花費超過10萬美元。此外，大多數受訪者（55%）表示他們使用兩到三種工具。不到 20% 的人只使用一種工具來滿足他們的社交智慧需求。
• 政府機構正在採用社交聆聽解決方案來更快地分析情況。例如，去年 9 月，世界衛生組織 (WHO) 創建了公共衛生分類法，以幫助監測資訊流行病並從猴痘對話中得出見解。本技術論文概述如何將社交聆聽應用於猴痘對話以獲取有關公共衛生應對的情報見解。分類法用於更好地組織和建構分析，特別是在整合不同品質和類型的資料來源時。
• 此外，許多大品牌已經在使用社交聆聽來宣傳他們的產品。例如，歐萊雅利用社交聆聽來了解市場趨勢並發現消費者的需求。雖然數百萬品牌依靠社交聆聽來改進他們的產品，但歐萊雅卻將其作為品牌選擇的關鍵部分。當歐萊雅面臨生產哪種美髮產品的問題時，他們求助於社群媒體來尋找最有前景的趨勢。我們專注於用戶生成的內容，並將消費者的聲音發佈到社群媒體上。
• 另一方面，社交聆聽程式對某些網站的存取資料受到限制，因為每個網站都有不同的隱私權和資料收集政策。此外，一些著名的社交網路正在限制資料交換。因此，這些平台的工具只能顯示其收集的部分資料。這些結論是基於不充分的資料而得出的。此外，Discord、Clubhouse 和 WhatsApp 等私人聊天頻道無法使用社交聆聽技術。了解這些地點正在發生的事情的唯一方法是作為個人參與並觀察。此外，根據去年的社交智慧實驗室社交聆聽報告，資料準確性和品質往往是代理商面臨的更大問題（31% 對比品牌方的 19%）。然而，對於品牌而言，需要一個組織範圍內的社交聆聽願景似乎更具挑戰性（29% 對比 18% 的代理商）。
• 在新冠肺炎疫情期間，社會聆聽方法在人道主義和衛生應對、風險溝通和社區參與（RCCE）以及「資訊疫情」管理中的應用出現了前所未有的成長。雖然出於人道主義和健康目的的社交聆聽並不是什麼新鮮事，但由於在實施緊急公共衛生和社會措施 (PHSM) 時親自到達社區面臨挑戰，疫情成倍地加速了它的使用。這種日益成長的興趣促使人道主義和衛生組織產生了一系列社會傾聽成果，並透過多個風險溝通和社區參與 (RCCE) 國家、地區和全球空間進行傳播。

社交聆聽市場趨勢

社群媒體用戶的增加預計將推動市場

• 世界各地的社群媒體用戶每天都會共用影片、訊息和連結。在歐洲，由於個人化資訊推送應用程式的使用日益增多，社群媒體用戶數量預計會增加。此外，印度對加密、自毀通訊型社群應用的需求日益成長，推動了社群媒體公司的蓬勃發展。沙烏地阿拉伯對視訊聊天服務的需求不斷成長，也推動了業務成長。此外，基於應用程式內收費的社交網路應用程式的輕鬆存取使世界變得更有吸引力。此外，根據DemandSage的預測，今年全球社群媒體用戶將超過49億人。典型的社群媒體用戶每月會在六到七個平台之間切換。
• 據歐盟統計局稱，歐盟許多企業都使用社群媒體。超過一半的企業（59%）報告近年來使用過至少一個社群媒體平台，比 2015 年（37%）上升了 22 個百分點。社群媒體使用率最高的是馬耳他（84%），其次是瑞典、荷蘭（皆為 80%）和芬蘭（79%），社群媒體使用率最低的是羅馬尼亞（36%）、保加利亞（39%）和斯洛伐克（45%）。該地區社群媒體用戶的增加將為社群媒體監聽解決方案提供者創造機會，以開發新的解決方案來佔領市場佔有率。
• 此外，根據印度電子和資訊技術部 (MeITY) 的數據，YouTube 在印度擁有約 44.8 億用戶，WhatsApp 擁有超過 5,300 萬用戶，Facebook 擁有約 4,100 萬用戶，Instagram 擁有約 2,100 萬用戶。此外，根據宏盟集團的調查，YouTube 是去年印度最受歡迎的線上媒體，媒體消費者平均每天在其上花費 108 分鐘。短影片應用程式TikTok的使用頻率最低，用戶每天在該應用程式上花費的時間僅20分鐘以上。
• 據 Meta Platforms 稱，Facebook 是全球最受歡迎的線上社交網路，截至去年第四季度，每月活躍會員約為 29.6 億。 2017 年第二季度，該平台有效用戶數突破 20 億，僅需 13 年多就實現這項壯舉。截至去年 1 月，印度是 Facebook 用戶最多的國家，約有 3.3 億，其次是美國，約有 1.79 億。該平台在印尼和巴西也頗受歡迎。去年，Facebook 是美國用戶每天花費最多時間的平台。在 Facebook 上花費的平均時間為 33 分鐘，其次是 TikTok （32 分鐘）和 Twitter （31 分鐘）。社群媒體用戶的增加可能會推動市場的需求。
• 此外，據愛立信稱，去年全球智慧型手機行動網路用戶數量已超過 66 億，預計到 2028 年將達到 78 億。行動網路智慧型手機訂閱數量最多的國家是中國、印度和美國。行動訂閱數量的大幅成長可能會增加市場上社群媒體用戶的數量，從而極大地推動對社群媒體監聽解決方案的需求。

預計北美將佔據較大的市場佔有率

• 北美是社群媒體監聽市場成長突出的地區之一。由於數位廣告預算的增加，預計北美將有更多公司推動市場發展。就數位經銷店而言，社交媒體可能是您最好的選擇。具體研究表明，許多品牌現在選擇社交管道來吸引消費者，而不是過去依賴的傳統展示網路。改進的參與度資料和對目標受眾的深入了解是推動這一轉變的關鍵因素之一。社群聆聽可以幫助行銷人員創建更具吸引力的社群廣告，或至少創建更相關、更及時的廣告，從而大幅提高參與度。
• 例如，使用社群聆聽輸入的北美品牌可以開發利用 Facebook 的客製化廣告體驗等工具的廣告。此工具可協助負責人根據目標受眾，使用不同的格式（輪播、收藏）和號召性用語，動態地接觸目標受眾。該品牌能夠根據社交聆聽洞察提供客製化廣告，這也促使其最近推出了 Instagram Shopping。 LinkedIn 也採用了動態廣告。最終，所有社群媒體網路都可能會加入。
• 此外，各個行業都在採用社交列表策略來更好地服務客戶。 Taco Bell 是一家在社群媒體上非常活躍的速食連鎖店。該公司因其社交聆聽策略而聞名。我們即時傾聽客戶的意見，即時回應，並透過社群媒體與他們溝通。他們的首要任務是客戶服務。我們也利用社交聆聽來提供最好的服務。他們轉發有關自有品牌的任何正面評價。為了提高她在社群媒體上的知名度，她經常與網友互動。我們不僅重視消費者的意見，也會回應消費者的問題。例如，塔可鐘在社交媒體上收到顧客對其玉米墨西哥芝士餡餅上的起司的申訴。塔可鐘已向受影響的餐廳發送電子郵件，提醒他們遵循食譜以確保顧客滿意。
• 此外，隨著對社交聆聽解決方案的需求不斷成長，本地企業正在提供一系列解決方案來幫助他們獲得市場佔有率並擴大影響力。例如，Awarious 的社群媒體 API 及其搜尋機器人每天抓取 130 億個網頁，以便在社群網路（Twitter、Facebook、Instagram、YouTube、Reddit）、部落格、新聞、評論和網路上的任何其他地方找到有關您的品牌的所有提及。 Awario 超越了普通的搜尋。使用者可以在設定監控警報時利用搜尋參數，透過布林搜尋縮小或擴大結果範圍。
• 網路上充滿了品牌透過社交聆聽促進真正創新的例子。透過應用基於社交聆聽資料的策略，您的品牌未來可以取得的突破將沒有限制。例如，雅芳研究了超過 100 萬條關於睫毛膏的線上評論，以打造出他們所稱的同類產品中的終極旗艦產品。透過持續的社交聆聽，Netflix 發現一些用戶在觀看節目時睡著了。儘管人們在看電視時睡著是很常見的，但 Netflix 認知到這是一個機會，可以表明他們在傾聽客戶的意見，並且像一個偉大的品牌一樣進行創新。

社群聆聽產業概覽

社群媒體監聽市場細分化，有許多知名參與企業，如 Talkwalker、Brandwatch、Meltwater 和 Digimind。我們不斷投資於策略合作夥伴關係和產品開發，以擴大市場佔有率。以下是一些最近的市場趨勢。

2023 年 3 月，Digimind 推出了首個社交聆聽解決方案。該解決方案結合了兩個強大的人工智慧引擎，為消費者提供有關其在線狀態的完整洞察。該系統結合了 Digimind AI Sense 和 OpenAI ChatGPT，描述了一種收集、分析和處理線上討論的簡化方法。 DigimindAI Sense 是一位資料科學家，可以識別峰值並告知消費者他們的需求。同時，ChatGPT 將以業務分析師的身份彙編資料見解。

2022 年 9 月，客戶參與軟體和服務供應商 Khoros 和消費者智慧和深度聆聽Start-UpsTalkwalker 宣布合作，為品牌提供世界一流的社群媒體管理、智慧和深度聆聽。這項策略夥伴關係關係為公司提供了所需的資源，使其能夠從洞察到行動，與市場趨勢和受眾動向保持同步。 Khoros 消費者現在可以透過深度聆聽獲得更深入的見解。 Talkwalker 客戶還可以獲得完整的社群媒體管理系統，包括根據大規模洞察採取行動的工具以及無論身在何處都能與客戶互動和會面的能力。

其他福利

• Excel 格式的市場預測 (ME) 表
• 3 個月的分析師支持

目錄

第 1 章 簡介

• 研究假設和市場定義
• 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

• 市場概況
• 產業吸引力-波特五力分析
  • 供應商的議價能力
  • 消費者議價能力
  • 新進入者的威脅
  • 替代品的威脅
  • 競爭對手之間的競爭
• 技術簡介
• COVID-19 市場影響評估

第5章 市場動態

• 市場促進因素
  • 社群媒體用戶增加
  • 為改善客戶體驗，對社群媒體測量的需求日益增加
• 市場問題
  • 缺乏社群媒體分析的標準指標
  • 缺乏單一解決方案來管理日益成長的非結構化資料

第6章 市場細分

• 按行業
  • BFSI
  • 零售與電子商務
  • 資訊科技和電信
  • 媒體與娛樂
  • 其他行業（教育、旅遊和酒店、醫療保健等）
• 按地區
  • 北美洲
  • 歐洲
  • 亞太地區
  • 其他

第7章 競爭格局

• 公司簡介
  • Talkwalker
  • Brandwatch
  • Digimind
  • ListenFirst
  • Meltwater
  • NetBase Quid
  • Sprinklr
  • Synthesio
  • Zignal Labs
  • Awario
  • Keyhole
  • Mention
  • Agorapulse
  • Synthesio
  • Mentionlytics

第 8 章供應商定位分析

第9章：市場的未來

The Social Media Listening Market size is estimated at USD 9.61 billion in 2025, and is expected to reach USD 18.43 billion by 2030, at a CAGR of 13.9% during the forecast period (2025-2030).

Factors such as increased spending by firms on social media listening tools, government bodies' adoption of the tool, various brands incorporating social listening solutions to establish themselves as market players, and a rise in social media usage are some expected elements to propel the studied market. Further, any firm that wants to stay ahead of the competition must first understand its customers-who they are, how they behave, and what inspires them. One method to accomplish this is to immerse themselves in the most recent trends, demonstrating an understanding of what is happening. Social media listening is a technique that will help businesses connect with their target audience. It will assist the industry in listening to the voice of customers to understand how they communicate with one another and with brands.

Key Highlights

• According to Meltwater's survey report on the state of social listening in the previous years, based on more than 650 survey responses from various industry professionals, the company aimed to better understand how companies approach listening activities, how useful they believe such efforts are, and how they think they could be improved. According to survey results, over 61% of organizations have implemented a social listening system and are monitoring for keyword mentions. Almost 80% of brands aim to track brand mentions, with industry keywords and hashtags as the second most prevalent features. Fewer firms follow relevant thinking leaders in their area or employee mentions; this likely suggests that most businesses do not look to display their thought leaders externally, which would naturally place more attention on this component.
• Further, according to the social intelligence lab social listening report of the last year, which polled over 350 social listening professionals worldwide, including those from the United States, the United Kingdom, and countries in Europe, Asia, the Middle East, and Latin America, over 80% of respondents utilized multiple social listening tools. One-third spend more than USD 100,000 on their social listening stack. Most respondents (55%) also stated that they utilize two or three tools. Less than 20% of people exclusively use one tool for their social intelligence needs.
• Government bodies are adopting social listening solutions to analyze situations much faster. For instance, in September last year, the World Health Organization (WHO) created a public health taxonomy to aid in infodemic monitoring and the creation of insights from monkeypox dialogues. The technical document outlines how social listening can be applied to monkeypox talks to yield informational insights for public health responses. Taxonomies are used to better organize and structure analytics, particularly when merging data sources of diverse quality and kind.
• Further, many well-known brands already use social listening to fuel product creation. L'Oreal, for example, uses social listening to identify market trends and discover what consumers want. Although millions of brands rely on social listening to improve their goods, L'Oreal incorporates social listening into some essential brand choices. When L'Oreal was confronted with deciding which hair product to produce, they turned to social media to find the most promising trend. The organization investigated user-generated content and made its consumers' voices heard on social media.
• On the flip side, as each site has different privacy and data collection policies, social listening programs have limited access to data from some. Several prominent social networks also restrict data exchange. As a result, the tools for those platforms can only display a subset of the data they collect. These findings are based on insufficient data. Furthermore, private chat channels such as Discord, Clubhouse, and WhatsApp are inaccessible to social listening technologies. The only way to find out what's going on on these sites is to join as an individual and observe. Further, according to last year's Social Intelligence Lab social listening report, data accuracy and quality tend to be more of an issue for agencies (31% vs. 19% of brands). However, the need for an organizational-wide vision for social listening appears more difficult for brands (29% vs. 18% for agencies).
• The application of social listening approaches for humanitarian and health response, risk communication and community engagement (RCCE), and "infodemic" management increased unprecedentedly during the COVID-19 pandemic. While social listening for humanitarian and health objectives were not new, the pandemic drastically boosted its use because of the difficulties involved with in-person community participation when emergency public health and social measures (PHSM) were in effect. This increasing focus resulted in various social listening outputs created by humanitarian and health organizations and communicated through several Risk Communication and Community Engagement (RCCE) national, regional, and global spaces.

Social Listening Market Trends

Rising Number of Social Media Users is Expected to Drive the Market

• Social media users worldwide routinely share videos, messages, and links. The increased use of personalized feed-based apps in Europe will likely drive the number of social media users. Furthermore, the growing desire in India for encrypted and self-destructive messaging-based social apps is propelling the social media company's growth. Again, the rising demand for video chat services in Saudi Arabia is boosting business growth. Furthermore, the ease of access to in-app purchase-based social networking apps is increasing their global appeal. Moreover, according to DemandSage, over 4.9 billion social media users will be worldwide in the current year. The typical social media user switches between 6 and 7 platforms every month.
• According to Eurostat, many businesses use social media in the EU. Over half of the companies (59%) reported utilizing at least one social media platform in recent years, representing a 22% point increase from 2015 (37%). Social media use was most prevalent in Malta (84%), followed by Sweden, the Netherlands (both 80%), and Finland (79%), while it was least prevalent in Romania (36%), Bulgaria (39%), and Slovakia (45%). Such a rise in social media users in the region would create an opportunity for social media listening solution providers to develop new solutions to capture market share.
• Additionally, YouTube has about 44.8 crore users in India, while WhatsApp has over 53 crore users, according to the Ministry of Electronics and Information Technology (MeITY) (India).Facebook has approximately 41 crore, whereas Instagram has approximately 21 crore. Further, according to Omnicom, YouTube was the most popular online medium in India last year, with media consumers spending up to 108 minutes a day on average. TikTok, a short video format app, had the least frequent usage, with users spending just over 20 minutes daily on the platform.
• According to Meta Platforms, Facebook is the world's most popular online social network, with around 2.96 billion monthly active members as of the fourth quarter of last year. In the second quarter of 2017, the platform exceeded two billion active users, a feat accomplished in just over 13 years. As of January last year, India had the most extensive audience base on Facebook, with almost 330 million users, followed by the United States, which had approximately 179 million users. The platform is also quite popular in Indonesia and Brazil. Facebook was the platform on which US users spent the most time daily before last year. The average time spent on Facebook was 33 minutes, followed by TikTok at 32 minutes and Twitter at 31 minutes daily. Such a rise in social media users would drive demand for the studied market.
• Moreover, Ericsson says the global number of smartphone mobile network subscriptions reached over 6.6 billion in the last year and is expected to hit 7.8 billion by 2028. The countries with the most smartphone mobile network subscriptions are China, India, and the United States. Such a huge rise in mobile subscriptions would raise the number of social media users in the market, which could significantly drive the demand for social media listening solutions.

North America is Expected to Hold a Significant Market Share

• North America is one of the prominent regions for the growth of the social media listening market; due to the rise in digital advertising budgets, even more significant corporations in the North American region are expected to drive the market. And, in terms of digital outlets, social media will be their best bet. According to specific surveys, many brands increasingly choose social channels to generate engagement over the traditional display networks they have relied on. The availability of improved engagement data and deeper insights into targeted audiences is one of the primary elements driving this shift. Social listening will assist marketers in creating more engaging social ads that convert-or, at the very least, create more relevant and timely ads that will increase engagement by a large percentage.
• For example, brands in North America that use social listening inputs might develop ads utilizing tools like Facebook's tailored ad experiences. This tool assists marketers in dynamically reaching out to their target audience by changing formats (carousel, collection) and calls-to-action depending on who is delivered to. The brand's capacity to provide tailored advertisements based on social listening insights also prompted the recent release of Instagram shopping. LinkedIn, too, has adopted dynamic advertisements. Eventually, all social media networks would get on board.
• Moreover, various industries are adopting social listing strategies to provide better service to their customers, for instance. Taco Bell is a fast-food chain with an active social media presence. The firm is well known for its social listening strategy. They listen to their clients in real-time, respond in real-time, and communicate with them through social media. Their foremost priority is customer service. They also use social listening to provide the finest service possible. They retweeted everything positive expressed about their brand. They frequently interact with netizens to enhance their social media presence. They not only cherish their consumers' opinions, but they also respond to their problems. Taco Bell, for example, has received complaints from customers on social media regarding the cheese in the quesadilla. They emailed the concerned establishment and reminded them to follow the recipe for ensuring customer satisfaction.
• Further, with the rise in demand for social listening solutions, regional firms are providing various solutions that would help capture market share and expand their presence. For example, Awarious' social media APIs and its search bots crawl 13 billion web pages daily to locate all mentions of users' brands on social networks (Twitter, Facebook, Instagram, YouTube, Reddit), blogs, news, reviews, and the rest of the web. Awario goes beyond ordinary searches. Users can use a boolean search to narrow or broaden results by utilizing search parameters when configuring a monitoring alert.
• The internet is flooded with examples of brands fostering true innovation through social listening. There are no limitations to the future breakthroughs that brands can make by applying strategies based on social listening data. For example, Avon created a product that it claims is the ultimate flagship product in its category by studying over a million comments on mascara online. Netflix discovered several users fell asleep while viewing shows through persistent social listening. Although it is typical for people to fall asleep while watching television, Netflix recognized an opportunity to demonstrate that they listen and are as innovative as a great brand should be.

Social Listening Industry Overview

The social media listening market is fragmented, with many prominent players such as Talkwalker, Brandwatch, Meltwater, Digimind, and other corporations continually spending on strategic partnerships and product development to increase market share. The following are some recent market developments:

In March 2023, Digimind introduced the first social listening solution, which combines two robust artificial intelligence engines to provide consumers with complete insight into their online presence. The system combines Digimind AI Sense and OpenAI ChatGPT, providing a streamlined method for gathering, analyzing, and acting on online discussions. DigimindAI Sense is the operation's data scientist, recognizing peaks and supplying consumers with the required information. Meanwhile, ChatGPT summarizes the data findings as the business analyst.

In September 2022, Khoros, a customer engagement software and services firm, and Talkwalker, a consumer intelligence and deep listening startup, announced a collaboration to provide brands with world-class social media management, intelligence, and deep listening. The strategic partnership will provide businesses with the necessary resources to sync with market trends and audience movements, from insights to action. Khoros consumers now have access to in-depth insights due to deep listening. Customers of Talkwalker also have access to a complete social media management system that includes tools for taking action on insights at scale and the capability to engage with and meet customers wherever they are active.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.2.1 Bargaining Power of Suppliers
  • 4.2.2 Bargaining Power of Consumers
  • 4.2.3 Threat of New Entrants
  • 4.2.4 Threat of Substitute Products
  • 4.2.5 Intensity of Competitive Rivalry
• 4.3 Technology Snapshot
• 4.4 Assessment of the Impact of COVID-19 on the Market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Rising Number of Social Media Users
  • 5.1.2 Rising Need for Social Media Measurement to Enhance the Customer Experience
• 5.2 Market Challenges
  • 5.2.1 Lack of Standard Measures for Social Media Analytics
  • 5.2.2 Lack of a Single Solution to Manage the Increasing Unstructured Data

6 MARKET SEGMENTATION

• 6.1 By Industry Vertical
  • 6.1.1 BFSI
  • 6.1.2 Retail & E-commerce
  • 6.1.3 IT & Telecom
  • 6.1.4 Media & Entertainment
  • 6.1.5 Other Industry Verticals (Education, Travel & Hospitality, Healthcare etc.)
• 6.2 By Geography
  • 6.2.1 North America
  • 6.2.2 Europe
  • 6.2.3 Asia-Pacific
  • 6.2.4 Rest of the World

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 Talkwalker
  • 7.1.2 Brandwatch
  • 7.1.3 Digimind
  • 7.1.4 ListenFirst
  • 7.1.5 Meltwater
  • 7.1.6 NetBase Quid
  • 7.1.7 Sprinklr
  • 7.1.8 Synthesio
  • 7.1.9 Zignal Labs
  • 7.1.10 Awario
  • 7.1.11 Keyhole
  • 7.1.12 Mention
  • 7.1.13 Agorapulse
  • 7.1.14 Synthesio
  • 7.1.15 Mentionlytics

8 VENDOR POSITIONING ANALYSIS

9 FUTURE OF THE MARKET