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市場調查報告書
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1645131

戶外 Wi-Fi：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Outdoor Wi-Fi - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2025 年戶外 Wi-Fi 市場規模預計為 78 億美元，預計到 2030 年將達到 122.7 億美元，預測期內（2025-2030 年）的複合年成長率為 9.49%。

戶外 Wi-Fi 市場-IMG1

許多地方都有戶外 Wi-Fi 熱點，包括地鐵站、飯店、火車站、咖啡館、市場、機場、公園、高等教育機構和其他公共場所。這支持了網際網路壓倒性的可訪問性。市場擴張可歸因於社群媒體使用量的增加、網路普及率的上升以及多個國家對智慧型裝置的需求不斷成長。

主要亮點

  • 世界各國政府都優先部署戶外 Wi-Fi，以增加寬頻服務的普及。根據愛立信預測，到2026年終，全球固定寬頻連線數量將達到15億。該公司也預測，到2026年終，北美5G用戶數將達到3.4億人。因此，這種擴張可能會影響戶外 Wi-Fi 市場的未來成長。
  • 此外，政府部署 Wi-Fi 熱點的措施可能會大大推動受調查市場的發展。例如，去年 5 月，印度一位高級通訊官員表示，國營的印度電力公司將於去年 6 月將 30,000 個 Wi-Fi 熱點遷移到 PM-WANI 框架。印度鐵道部製定了雄心勃勃的計劃，未來將所有熱點地區納入 PM-WANI 框架。為了提高全國的寬頻網路覆蓋率，政府於 2020 年 12 月核准當地社區商店和社區商店安裝室外 Wi-Fi 網路和網路基地台。 PM-WANI（戶外 Wi-Fi 接取網路介面）有可能在全國引發一場大規模的 Wi-Fi 革命。
  • 此外，電訊（ITU）去年估計，全球有 53 億人（佔世界人口的 66%）使用網路。這比 2019 年成長了 24%，預計 2019 年將有 11 億人加入網路。網路普及率的提高將為國內外戶外Wi-Fi供應商創造機會，推出新產品，擴大頻寬，並佔領更大的市場佔有率。
  • 疫情期間，在家工作已成為新常態。在消費者完全在家工作的壓力下，工業和住宅市場增加了對戶外 Wi-Fi 的採用以滿足這一需求。 Wi-Fi 服務日益發展，並推動了社群媒體的使用。例如，根據《紐約時報》報道，義大利的群組通話量增加了10倍，而Facebook的WhatsApp、Messenger和Instagram上的語音通話量分別增加了100%和50%。同樣地，Google也發現其視訊會議產品的使用量有所增加，並且正在關注 YouTube 上的新使用趨勢，但該公司表示尖峰時段流量水平仍在其能力範圍內。由於需求不斷成長，包括 Netflix、Akamai 和 YouTube 在內的多家應用程式供應商已同意在歐洲尖峰時段降低其影片串流服務的品質。在某些地方，我們還將預設世界設定從高品質更改為標準品質。
  • 另一方面，如果沒有 VPN，戶外 Wi-Fi 很容易受到中間人 (MITM) 攻擊、邪惡雙胞胎攻擊、惡意軟體注入以及 Wi-Fi 窺探和嗅探等攻擊。在免費公共熱點上使用 VPN 可以幫助減輕所有這些攻擊的風險。加密過程有效地保護所有使用者的資料不被竊聽。駭客可以看到您使用戶外 Wi-Fi 連接到網際網路，但無法讀取傳輸資料的詳細資訊。

戶外 Wi-Fi 市場趨勢

全球加大對智慧城市計劃的投資

  • 智慧城市是使用人工智慧 (AI)、物聯網 (IoT)、雲端儲存、巨量資料和資料分析等先進技術的都市區。收集和分析使用資料，並利用所獲得的見解有效地管理資源、服務和資產。政府為解決都市化和人口過剩問題而採取的舉措，以及永續對資源管理的日益成長的需求，正在推動智慧城市產業的發展。
  • 美國是發展智慧城市平台的領先地區。物聯網智慧社區技術可以使城市更有效地利用資源，並改善從空氣和水質到交通、能源和通訊基礎設施的一切。據Smart America稱，未來20年，美國城市政府可能花費高達41兆美元升級其基礎設施，以利用物聯網的優勢。
  • 去年11月，致力於推動智慧城市的組織「智慧城市委員會」在英國開始運作。智慧城市委員會及其相關的全球影響力計畫「每個人」都將政府、企業、學術界、慈善組織聚集在一起，以影響並採取行動應對當今城市和社區面臨的主要挑戰和機會。英國「智慧」場所和基礎設施的擴建將涵蓋人、安全、美觀、永續性、彈性和公平性。
  • 此外，豐田正在日本富士山腳下建造一座佔地 175 英畝的智慧城市，距離東京約 62 英里。這座「未來城市」將成為機器人、智慧家庭和人工智慧等技術的試驗場。最初，該設施將居住2,000 名豐田員工及其家人、退休夫婦、零售商和科學家，他們將測試和開發這些技術。豐田「編織城市」的居民將住在配備家用機器人系統的智慧房屋裡，以協助日常生活，並配備基於感測器的人工智慧來監測他們的健康和其他需求。
  • 根據國際管理髮展學院的調查，新加坡是 2021 年頂尖智慧城市。與名單上的其他城市相比，它有很多優勢，包括清潔度、醫療服務、安全CCTV攝影機等。預計此類發展將推動所研究市場的發展。

亞太地區成長強勁

  • 由於中國和印度是世界兩大經濟體，亞太地區的戶外 Wi-Fi 市場預計將快速成長。該地區強勁的經濟成長，加上網際網路提供的資訊，意味著網際網路將為亞太地區帶來動態變化。因此，戶外 Wi-Fi 市場對該地區來說意味著巨大的機會。
  • 該地區 Wi-Fi 技術領域的競爭態勢引發了各種與最新技術相關的產品的推出。例如，去年3月，中國科技公司中興通訊推出了全球首款支援Wi-Fi 7的消費級產品，名為中興MC888旗艦。中興通訊 MC888 Flagship 是一款 Wi-Fi 7 5G CPE（用戶端裝置），可將 4G LTE 和 5G 網路的蜂巢式資料轉換為 Wi-Fi 訊號，供使用者連線。當三個頻寬充分利用時，中興MC888旗艦支援2.4G Hz/5G Hz/6 Hz頻寬，速度高達19 Gbps。它包括 320MHz頻寬、多鏈路操作 (MLO) 和 4K QAM 等功能。
  • 去年 10 月，印度理工學院海德拉巴智慧城市生活實驗室與 Silicon Labs 合作建立了覆蓋校園的 Wi-SUN 網路，以促進物聯網 (IoT) 和智慧城市的研究和解決方案。為了連接數百萬個物聯網節點，Wi-SUN 使公用事業、城市和企業能夠建立遠距、低功耗無線網狀網路。在這個計劃中，校園內的路燈將被改造成Wi-SUN智慧路燈，以創建一個覆蓋整個校園的強大網路，並使用這些燈作為路由器節點來傳輸感測器資料。
  • 韓國計劃主導Wi-Fi 6E商用化。下一代 Wi-Fi 將把連線擴展到 6GHz 頻段，以實現更高的頻寬、更快的通訊和更低的延遲。例如，在去年 1 月科學技術資訊通訊部舉辦的一場活動中，Wi-Fi 6E 在南部度假島濟州島進行了多種形式的測試。該演示在虛擬實境主題樂園測試了 8K VR 即時串流服務。在高中體育館，參與者可以使用即時攝影機和 Wi-Fi 6E 路由器透過大約 100 台裝置同時觀看比賽。此外，我們也在國內機場測試了Wi-Fi 6E漫遊服務。
  • 2022年8月，D-Link推出了DSL X1852E Wi-Fi路由器。該路由器在 5GHz 頻段提供高達 1200Mbps 的速度，在 2.4GHz 頻段提供高達 574Mbps 的速度，並採用最新的 WPA3 128 位元加密。它還具有正交頻分多址 (OFDMA)，這是 Wi-Fi 6最尖端科技。它還具有雙向 MU-MIMO 技術，允許資料流同時分發到多個設備。

戶外 Wi-Fi 產業概覽

戶外Wi-Fi市場較為分散，現有企業之間的競爭非常激烈。此外，我們預計未來將看到更多大公司和新興企業之間以創新為重點的收購和合作。該市場的主要企業包括思科系統公司和惠普企業公司。

  • 2022 年 5 月：思科宣布發布首款支援 Wi-Fi 6E 的戶外網路基地台，並針對工業遠端操作做出改進。全新 Catalyst IW9167 系列為思科工業無線產品系列帶來了更多多樣性。憑藉單一硬體解決方案和兩種無線選擇，企業可以選擇部署最適合其應用的無線技術，同時還可以隨著業務需求的變化在兩種技術之間快速切換，從而確保其部署的未來性。
  • 2022 年 5 月：Qualcomm Technologies, Inc. 宣布推出支援 Wi-Fi 7 的 Qualcomm Networking Pro Series Gen 3 平台系列。 Qualcomm Networking Pro系列Gen3是高效能Wi-Fi 7網路基礎架構平台產品組合。本產品將Wi-Fi 7的功能與Qualcomm Technologies的智慧多通道管理技術結合，以提升Wi-Fi 6/6E設備的速度、延遲和網路利用率。該產品為下一代Wi-Fi 7客戶端設備提供了突破性的吞吐量和極低的延遲。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 調查結果
  • 調查前提
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場洞察

  • 市場概況
  • 產業吸引力－波特五力分析
    • 供應商的議價能力
    • 消費者議價能力
    • 新進入者的威脅
    • 競爭對手之間的競爭
    • 替代品的威脅
  • 技術簡介

第5章 市場動態

  • 市場動態簡介
  • 市場促進因素
    • 物聯網需求不斷成長，網路設備日益普及
    • 全球加大對智慧城市計劃的投資
  • 市場限制
    • 對隱私和安全的擔憂日益增加

第6章 市場細分

  • 按產品
    • WLAN 控制器
    • 網路基地台
    • 無線主機點閘道器
  • 按服務
    • 網路規劃與設計
    • 安裝和支援
  • 按部署模型
    • 戶外熱點
    • 專用網路
  • 按最終用戶產業
    • 衛生保健
    • 教育
    • 物流與運輸
    • 旅遊與飯店
    • 公共工程
    • 其他最終用戶產業
  • 按地區
    • 北美洲
    • 歐洲
    • 亞太地區
    • 拉丁美洲
    • 中東和非洲

第7章 競爭格局

  • 公司簡介
    • Aerohive Networks
    • Airspan Networks
    • Alvarion Technologies（SuperCom）
    • Cisco Systems Inc.
    • Fortinet Inc.
    • Hewlett-Packard Company
    • Huawei Technologies Co. Ltd
    • Juniper Networks
    • Netgear Inc.
    • Nokia Siemens Networks
    • Ubiquiti Networks Inc.
    • Zebra Technologies

第8章投資分析

第9章 市場機會與未來趨勢

簡介目錄
Product Code: 54993

The Outdoor Wi-Fi Market size is estimated at USD 7.80 billion in 2025, and is expected to reach USD 12.27 billion by 2030, at a CAGR of 9.49% during the forecast period (2025-2030).

Outdoor Wi-Fi - Market - IMG1

Numerous venues, including metro stations, hotels, railroad stations, cafes, markets, airports, parks, institutions of higher learning, and other public spaces, now feature outdoor Wi-Fi hotspots. It encourages the internet's tremendous accessibility. The grounds for the market's expansion include rising social media usage, increasing internet penetration, and rising demand for smart devices in several nations.

Key Highlights

  • Governments are prioritizing outdoor Wi-Fi penetration across the globe to speed the broadband services uptake. According to Ericsson, the global number of fixed broadband connections is estimated to reach 1.5 billion by the end of 2026. It also predicted that by the end of 2026, North America would have 340 million 5G subscriptions. As a result, such expansion will likely influence the future outdoor Wi-Fi market's growth.
  • Moreover, the government initiatives towards deploying Wi-Fi hotspots will significantly drive the studied market. For instance, in May last year, a senior telecom department of India official stated that state-owned Bharat Sanchar Nigam would transition 30,000 of its Wi-Fi hotspots to the PM-WANI framework in June last year. Railways include an ambitious plan for all its future hotspots to be under the framework. To promote broadband internet proliferation throughout the nation, the government approved the establishment of outdoor Wi-Fi networks and access points by local Kirana and neighborhood shops in December 2020. The PM-WANI, or outdoor Wi-Fi Access Network Interface, includes the potential to start a vast Wi-Fi revolution in the nation.
  • Further, last year, the International Telecommunication Union (ITU) estimated that 5.3 billion people, or 66% of the world's population, would use the internet. It marks a 24% growth from 2019, with an expected 1.1 billion people joining the internet throughout that time. Such a rise in internet penetration will create opportunities for local and international outdoor Wi-Fi vendors to introduce new products and increase the bandwidth to capture a significant market share.
  • Throughout the pandemic, working from home became the new norm. Due to consumer pressure to work entirely from home, industries and the residential market have increased outdoor Wi-Fi use to meet this demand. Wi-Fi services rose to a greater extent, boosting social media use. For instance, The New York Times reports that group calls in Italy climbed tenfold while voice calls on Facebook's WhatsApp, Messenger, and Instagram platforms increased by 100% and 50%, respectively. Similarly, Google notes rising videoconferencing product usage and new YouTube usage trends but says peak traffic levels are still well within their capabilities. Many application providers, including Netflix, Akamai, and YouTube, have agreed to lower video streaming quality during peak hours in Europe due to increased demand. Some have also changed default global settings from high-definition to standard-definition.
  • On the flip side, without VPNs, outdoor Wi-Fi is exposed to attacks like Man-in-the-Middle (MITM) attacks, evil Twin attacks, malware injection, Wi-Fi snooping and sniffing, etc. Using VPN on free public hotspots will reduce all of these mentioned attacks risks. The encryption process will effectively shield all the user's data from snooping. While the hacker can see that the user is connected to the internet with the help of outdoor Wi-Fi, they cannot read the transmitted data details.

Outdoor Wi-Fi Market Trends

Growing Investments in Smart City Projects Globally

  • A smart city is an urban area using advanced technologies such as Artificial Intelligence (AI), the Internet of Things (IoT), cloud storage, big data, and data analytics. They gather and analyze utilization data and use the insights gained from them to manage resources, services, and assets effectively. Growing government measures to address urbanization and overpopulation and the growing need for resource management for sustainable development are driving growth in the smart cities industry.
  • The United States is one of the top regions for developing platforms for smart cities. With IoT Smart Communities technology, cities can use resources more effectively and enhance everything from air and water quality to transportation, energy, and communication infrastructure. According to Smart America, during the next 20 years, American city governments may spend up to USD 41 trillion upgrading their infrastructure to take advantage of the Internet of Things.
  • In November last year, the Smart Cities Council, a smart cities organization, began operations in the United Kingdom. The Smart Cities Council and its associated global impact program, "Everyone," bring together government, business, academia, philanthropy, and charity to take action and impact the key challenges and possibilities that cities and communities face today. People, safety, beauty, sustainability, resilience, and equity will be included in the expansion of "smart" from place and infrastructure in the United Kingdom.
  • Further, Toyota is constructing a 175-acre smart city at the foot of Japan's Mount Fuji, approximately 62 miles from Tokyo. The "future city" will serve as a trial ground for technology such as robotics, smart homes, and artificial intelligence. It will initially house 2,000 Toyota employees and their families, retired couples, retailers, and scientists to test and develop these technologies. Toyota's "Woven City" residents would live in smart homes with in-home robotics systems to help with daily life and sensor-based artificial intelligence to monitor health and other necessities.
  • According to International Institute for Management Development, Singapore was the top smart city in 2021. Compared to the other cities on the list, it has many benefits, such as good cleanliness, medical services, and security CCTV cameras. Such developments are expected to drive the studied market.

Asia-Pacific to Witness the Significant Growth

  • The Asia-Pacific outdoor Wi-Fi market is expected to grow faster because of the presence of the two largest economies of the world, i.e., China and India. The strong economic growth in the region, coupled with the information that the internet brings, interprets that the internet is poised for dynamic change in the Asia-Pacific region. Due to this, the outdoor Wi-Fi market includes a massive opportunity in this region.
  • Companies are competitive in the technological Wi-Fi landscape in the region, leading to various products launch related to the latest technology. For instance, in March last year, ZTE, a Chinese technology company, showcased the world's first Wi-Fi 7 consumer-ready product named the ZTE MC888 Flagship. The ZTE MC888 Flagship is a Wi-Fi 7 5G CPE (Customer Premises Equipment) that takes cellular data from 4G LTE and 5G networks and converts it to Wi-Fi signals so users can connect. If all three bands were fully utilized, the ZTE MC888 Flagship would support the 2.4G Hz/5G Hz/6 Hz frequency bands and up to 19 Gbps speeds. Features like 320 MHz bandwidth, multi-link operation (MLO), and 4K QAM are included.
  • In October last year, a campus-wide Wi-SUN network was established by the IIIT Hyderabad Smart City Living Lab in collaboration with Silicon Labs to facilitate research and solutions for the Internet of Things (IoT) and smart cities. To connect millions of IoT nodes, Wi-SUN enables utilities, cities, and businesses to construct long-range, low-power wireless mesh networks. To create a robust network across the campus and use these lights as router nodes to transfer sensor data, this project involves converting campus streetlights to Wi-SUN smart streetlights.
  • South Korea plans to lead Wi-Fi 6E commercialization, the following Wi-Fi generation that extends the connectivity to the 6 GHz band, thus enabling more bandwidth and faster speeds at lower latency. For instance, in January last year, Wi-Fi 6E was tested in various ways on the southern resort island of Jeju at an event conducted by the Ministry of Science and ICT. An 8K VR real-time streaming service was tested in a virtual reality theme park during the demonstration. Also, participants at a high school gymnasium watched a game simultaneously through about 100 terminals using a relay camera and a Wi-Fi 6E router. Moreover, the Wi-Fi 6E roaming service was tested at an airport in the country.
  • In August 2022, D-Link launched DSL X1852E Wi-Fi Router. This router offers speeds up to 1200 Mbps on its 5 GHz band and 574 Mbps on its 2.4 GHz band with the latest WPA3 128-bit encryption. This router also incorporates Wi-Fi 6's cutting-edge Orthogonal Frequency Division Multiple Access (OFDMA) technologies. It also provides two-way MU-MIMO technology, which helps distribute data flow to multiple devices simultaneously.

Outdoor Wi-Fi Industry Overview

The outdoor Wi-Fi market is fragmented, and the competitive rivalry among existing competitors is high. Also, moving forward, acquisitions and collaboration of large companies with startups are expected, focusing on innovation. Some key players in the market are Cisco Systems Inc. and Hewlett-Packard Enterprise Company, among others.

  • May 2022: Cisco announced the release of its first outdoor Wi-Fi 6E-ready access point and improvements for remote industrial operations. The new Catalyst IW9167 Series adds greater versatility to our industrial wireless portfolio than ever. With a single hardware solution and two wireless alternatives, we give businesses more excellent options for deploying the best wireless technologies for their applications - and for future-proofing deployments by quickly switching between the two technologies as business needs change.
  • May 2022: Qualcomm Technologies, Inc. announced the availability of its Wi-Fi 7-enabled Qualcomm Networking Pro Series Gen 3 platform family. The Qualcomm Networking Pro Series, Gen3, is a high-performance Wi-Fi 7 network infrastructure platform portfolio that is now sampling and accessible to global development partners. The products combine Wi-Fi 7 features with Qualcomm Technologies' intelligent multi-channel management technologies to improve speeds, lower latency, and network utilization for Wi-Fi 6/6E devices. It offers game-changing throughput and incredibly low latency for the next generation of Wi-Fi 7 client devices.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Deliverables
  • 1.2 Study Assumptions
  • 1.3 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHT

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Consumers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Threat of Substitutes
  • 4.3 Technology Snapshot

5 MARKET DYNAMICS

  • 5.1 Introduction to Market Dynamics
  • 5.2 Market Drivers
    • 5.2.1 Increasing Demand for Internet of Things and Penetration of Internet Enabled Gadgets
    • 5.2.2 Growing Investments in Smart City Projects Globally
  • 5.3 Market Restraints
    • 5.3.1 Rising Privacy and Security Concerns

6 MARKET SEGMENTATION

  • 6.1 By Product
    • 6.1.1 WLAN Controllers
    • 6.1.2 Access Points
    • 6.1.3 Wireless Hospot Gateways
  • 6.2 By Service
    • 6.2.1 Network Planning and Design
    • 6.2.2 Installation and Support
  • 6.3 By Implementation Model
    • 6.3.1 Outdoor Hotspots
    • 6.3.2 Private Networks
  • 6.4 By End-user Industry
    • 6.4.1 Healthcare
    • 6.4.2 Education
    • 6.4.3 Logistics and Transportation
    • 6.4.4 Travel and Hospitality
    • 6.4.5 Public Utilities
    • 6.4.6 Other End-user Industries
  • 6.5 By Geography
    • 6.5.1 North America
    • 6.5.2 Europe
    • 6.5.3 Asia-Pacific
    • 6.5.4 Latin America
    • 6.5.5 Middle East & Africa

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Aerohive Networks
    • 7.1.2 Airspan Networks
    • 7.1.3 Alvarion Technologies (SuperCom)
    • 7.1.4 Cisco Systems Inc.
    • 7.1.5 Fortinet Inc.
    • 7.1.6 Hewlett-Packard Company
    • 7.1.7 Huawei Technologies Co. Ltd
    • 7.1.8 Juniper Networks
    • 7.1.9 Netgear Inc.
    • 7.1.10 Nokia Siemens Networks
    • 7.1.11 Ubiquiti Networks Inc.
    • 7.1.12 Zebra Technologies

8 INVESTMENT ANALYSIS

9 MARKET OPPORTUNITIES AND FUTURE TRENDS