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智慧聲音與閘道器市場 -市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Smart Sound and Gateway - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預測期內，智慧音響和閘道器市場預計將實現 29.24% 的複合年成長率

智慧聲音與閘道器-市場-IMG1

關鍵亮點

  • 隨著智慧型手機和高速網路的普及，全球對智慧音箱的需求呈指數級成長。 2019年，美國和英國等英語國家對內建虛擬語音助理的智慧音箱的需求明顯更高，但此後需求轉移到中國、德國和印度等非英語國家。
  • 從數位語音助理的整體需求來看，蘋果的Siri和Google Assistant憑藉其在智慧型手機市場的滲透率引領了整體市場需求。然而，說到智慧音箱，亞馬遜的 Alexa 已經引領了市場。由於透過語音搜尋進行的產品查詢不斷增加，Alexa 佔據了智慧揚聲器市場的很大佔有率。
  • 由於人們對智慧家庭設備與虛擬助理的認知和相容性不斷提高，美國市場目前佔據了需求的大部分佔有率。此外，根據Loup Ventures的研究，2019年美國智慧音箱家庭普及率為35%，預計2025年將達到75%，美國已成為各大廠商重點佈局的市場之一。
  • 預計未來幾年智慧音箱將成為各種智慧家居設備的主要控制設備。考慮到這一點，市場上各種知名供應商都在嘗試在這一領域佔有一席之地。此外，帶有顯示器的智慧揚聲器預計將在未來幾年獲得發展動力，因為它們可以為控制各種其他設備提供一個集中的平台。
  • 除此之外，隨著消費者使用耳機的趨勢日益成長，全球對可聽設備的需求也日益成長。 JBL、Sony和 Bose 是全球領先的可聽設備供應商，各大智慧型手機供應商已與這些公司合作，以增強其可聽設備產品。
  • 自從新冠肺炎疫情爆發以來，人們待在家裡的時間越來越多。隔離初期，消費者被困在家中近三到四個月，導致全球媒體消費和網路使用量增加，尤其是在北美、歐洲和亞太地區。隨著語音助理和智慧音箱的普及，2020 年第一季亞馬遜、谷歌和蘋果等供應商的出貨量增加，其中亞馬遜仍保持第一的位置，谷歌則位居第二。

智慧聲音和閘道器市場趨勢

Google Assistant 佔據領先地位

  • Google Assistant 已覆蓋全球 90 多個國家/地區，每月為智慧音箱、智慧顯示器、手機、電視和汽車等超過 5 億用戶提供支援。該公司受益於其適用於所有 Android 智慧型手機的優勢。此外，該公司早期在語音辨識方面的進展使得人們能夠更好地理解當地語言，從而得到更廣泛的接受。
  • Google Assistant 目前的主要趨勢包括個人化、最終用途特定用例和安全性。例如，2020 年 6 月，該公司宣布所有支援 Google Assistant 的裝置都能夠分辨出誰在與它們說話。
  • 隨著消費者需求的變化，Google Assistant 的使用方式也在改變。基於此，Google Assistant 不斷改進，為您提供搜尋和地圖中的準確資訊。此外，Duplex 的對話技術也用於聯繫企業並更新超過 50 萬個企業名單。
  • 近日，Google與法國零售連鎖店家樂福推出了以語音為基礎的雜貨店購物服務。顧客需要使用 Google Assistant 透過他們的個人資料搜尋和購買雜貨。語音購物體現了該零售商更大的電子商務策略，該策略預計到 2020 年將投資 28 億歐元。

中國市場佔有率大幅擴大

  • 所調查市場的產品創新率高、本土供應商的製造成本低以及國內消費不斷成長是中國成為全球智慧音響和閘道器市場領先新興國家之一的關鍵因素。該國的市場供應商提供各種各樣的產品，而且大多價格實惠，這進一步提高了其在該國的滲透率。
  • 高通表示，2019年中國消費者追求更好的音質、更高音量播放時不失真的能力、語音助理的長電池待機時間以及價格實惠，而中國的智慧音箱最能滿足這些需求。在中國，阿里巴巴天貓精靈（連接方式：Wi-Fi 2.4GHz、藍牙4.0）和小米小愛同學（連接方式：藍牙Mesh閘道器技術）等音箱佔據了中國智慧音箱市場一半以上的佔有率。
  • 人工智慧輔助設備等先進技術正在市場上興起。例如，2019年9月，小米推出了小愛系列兩款全新AI智慧音箱。這些揚聲器由 Hi-Fi 音訊處理器驅動，並具有 DTS 音訊調諧以及 360 度音場。該公司表示，這些智慧揚聲器還將充當智慧家用電子電器的智慧樞紐，可控制多達 5,000 種智慧家庭產品。近日，小米也宣布，2020年迄今其智慧音箱出貨量已超過2,200萬台。
  • 5G 網路的建立和自然語言處理 (NLP) 的進步進一步支持了該國對智慧聲音和閘道器的需求。

智慧聲音與閘道器產業概覽

揚聲器和可聽設備市場在亞馬遜、谷歌、蘋果等許多知名供應商之間競爭激烈。在這裡，供應商正在不斷擴展和增強其設備的功能、功能性、準確性以及連接相容設備的能力。主要企業之間不斷的產品創新，導致競爭激烈。

  • 2020 年 7 月—Amazon.com 為想要編寫 Alexa 技能的開發人員宣布了一系列新功能。該團隊發布了 31 項新功能。
  • 2020年5月，阿里巴巴集團推出四款智慧AI新品，分別是10吋家庭智慧螢幕CC10、音質領先的智慧音箱X5、具成本效益的Sugar2產品、以及針對女性用戶的「絲絨藍版」智慧美妝鏡。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場趨勢

  • 市場概況
  • 產業吸引力-波特五力分析
    • 供應商的議價能力
    • 買家的議價能力
    • 新進入者的威脅
    • 競爭對手之間的競爭
    • 競爭對手之間的競爭
  • COVID-19 對智慧音箱市場的影響
  • 市場促進因素
    • 智慧家庭的興起
    • 消費者對連網型設備的偏好日益增加
  • 市場問題
    • 對連網型設備的安全擔憂

第5章智慧閘道器/樞紐市場評估

  • 當前市場狀況 - 趨勢、發展、市場估計與預測、2019-2025 年預測
  • 推動門戶/樞紐成長的因素
  • 阻礙門戶/樞紐機場成長的因素
  • 智慧家庭通訊協定市場現狀及方向

第6章 市場細分

  • 虛擬助手
    • Alexa
    • Google Assistant
    • Siri
    • 鱷魚
    • 小艾
    • 多個支援虛擬助理的揚聲器
    • 其他虛擬助手
  • 解決方案
    • 智慧揚聲器（僅限硬體）
    • 可聽設備（僅限硬體）
  • 地區
    • 北美洲
      • 美國
      • 加拿大
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 西班牙
      • 歐洲其他地區
    • 亞太地區
      • 中國
      • 日本
      • 其他亞太地區
    • 其他

第7章 競爭格局

  • 公司簡介
    • Amazon.com Inc.
    • Google LLC（Alphabet Inc.）
    • Apple Inc.
    • Alibaba Group Holding Limited
    • Baidu Inc.
    • Xiaomi Inc.
    • Samsung Electronics Co. Ltd
    • Sonos Inc.
    • Bose Corporation
    • Plantronics Inc.
  • 投資分析
  • 市場機會與未來趨勢
簡介目錄
Product Code: 71710

The Smart Sound and Gateway Market is expected to register a CAGR of 29.24% during the forecast period.

Smart Sound and Gateway - Market - IMG1

Key Highlights

  • The global demand for smart speakers is growing at an exponential rate, owing to the growing access to smartphones and high-speed internet. In 2019, the demand for smart speakers built with virtual voice assistants was significantly higher in English-speaking nations, such as the United States and the United Kingdom, since then, the demand shifted to other non-English speaking nations, such as China, Germany, and India.
  • Among the overall demand for digital voice assistants, overall market demand was led by Apple's Siri and Google Assistant, owing to their penetration in the smartphone market. However, in terms of smart speakers, the market was led by Amazon's Alexa. Alexa commands a prominent share of the smart speaker market, owing to the growing product queries made via voice searches.
  • The US market currently commands a prominent share of the demand, owing to the growing awareness and increasing compatible smart home devices with a virtual assistant. Furthermore, according to a study by Loup Ventures, the US smart speaker household penetration in 2019 was valued at 35%, and it is expected to reach 75% by 2025. Thus, the US is one of the major focal points for prominent vendors.
  • Smart speakers are expected to be the primary control devices of various smart home devices over the coming years. With this in mind, various prominent vendors in the market are looking to spread their presence in the segment. Furthermore, over the coming years, the smart speakers with a display are expected to gain traction, as they can offer a centralized platform to control various other devices.
  • In addition to this, the global demand for hearable is gaining traction, with growing consumer's propensity toward using headphones. JBL, Sony, and Bose are the top vendors of hearable devices across the world, and various smartphone vendors are partnering with these firms to enhance their hearables offerings.
  • Since the outbreak of Covid-19, people are increasingly spending time at their homes; during the initial days of quarantine, consumers spent nearly 3-4 months confined to their homes, resulting in increased media consumption and internet usage across the world, especially in the North America, Europe, and Asia-pacific regions. Owing to an increased usage of the voice assistants and smart speakers, the shipments increased during the first quarter of 2020 for vendors such as Amazon, Google, and Apple, with Amazon maintaining its top position and Google retaining its second position.

Smart Sound & Gateway Market Trends

Google Assistant to witness a Significant Market Share

  • With google assistant's accessibility to users spanning in more than 90 countries, it has been assisting over 500 million people every month to get things done across smart speakers and smart displays, phones, TVs, and cars, to name a few. The company has been benefiting from its mandatory availability across all the android smartphones. Additionally, its early advancements in speech recognition have enabled a better understanding of vernacular languages, and thus a wider acceptability of the same.
  • Some of the current key trends that the Google assistance has been banking on or is expected to feature later in 2020, are based on personalization, specialized end-use applications, and security, to name a few. For instance, in June 2020, the company announced that all Google Assistant-enabled devices would be able to tell who is talking to them.
  • With consumer requirements shifting, it is also reflective of how Google Assistant is being used. Based on the same, Google Assistance has been on a continuous improvement spree to help people get accurate information on Search and Maps. In addition, it leveraged Duplex conversational technology to contact businesses and update over half a million business listings.
  • More recently, Google and French retail chain, Carrefour launched a voice-based grocery shopping service. Customers need to use Google Assistant to search for and purchase groceries using their personal profile. The voice shopping arrangement is reflective of retailers' larger e-commerce strategy, by investing EUR 2.8 billion across 2020.

Market Share of China to increase significantly

  • The high rate of product innovation in the studied market, low manufacturing cost achieved by local vendors, and increased domestic consumption are some of the major factors making China as one of the major emerging countries in the global smart sound and gateway market globally. The market vendors are in the country are offering a wide range of products, mostly at an affordable price, which is further fueling the adoption rate in the country.
  • According to Qualcomm, in 2019, the Chinese consumers looked for better sound quality, ability to play at loud volumes without distortion, voice assistant enabled long standby hours on battery, and affordable price and the Chinese smart speakers fit best for these demands. In China, speakers, such as Alibaba Tmall Genie (connectivity: Wi-Fi 2.4 GHz, Bluetooth 4.0) and Xiaomi Xiao Ai (connectivity: Bluetooth Mesh Gateway technology) nearly account for more than half of the smart speakers share in the Chinese market.
  • Advanced technologies such as AI-assisted devices are an emerging trend in the' market. For instance, in September 2019, Xiaomi has launched two new AI-powered smart speakers under the XiaoAI series. The speakers are enabled with Hi-Fi audio processors and feature DTS audio tuning along with a 360-degree sound field. According to the company, these smart speakers can also act as a smart hub for smart home appliances and can be used to control up to 5,000 smart home products. Recently, in 2020, Xiaomi also announced that its smart speaker shipments had crossed 22 million units to date.
  • The establishment of 5G network and advancement in Natural Language Processing (NLP) are further supporting the demand for smart sound and gateway in the country.

Smart Sound & Gateway Industry Overview

The speaker and hearables market is witnessing an intense rivalry among prominent vendors, such as Amazon, Google, Apple, and many other vendors. Here, vendors are increasingly expanding their device capabilities, accuracy, ability to connect to compatible devices, and enhancing their abilities. The product innovation of leading companies is constant and contributes to the high level of competition.

  • Jul 2020- Amazon.com announced a slew of new features for developers who want to write Alexa skills. The team released 31 new features.
  • May 2020- Alibaba Group introduced four new smart AI products,namely, the 10-inch home smart screen CC10, the main sound quality of the smart speaker X5, cost-effective Sugar 2 product, and a "velvet blue version" smart beauty mirror for the female users.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET IDYNAMICS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Bargaining Power of Suppliers
    • 4.2.2 Bargaining Power of Buyers
    • 4.2.3 Threat of New Entrants
    • 4.2.4 Intensity of Competitive Rivalry
    • 4.2.5 Intensity of Competitive Rivalry
  • 4.3 Impact of COVID-19 on the Smart Speaker Market
  • 4.4 Market Drivers
    • 4.4.1 Increasing Number of Smart Homes
    • 4.4.2 Growing Consumer Propensity toward Connected Devices
  • 4.5 Market Challenges
    • 4.5.1 Security Concerns Pertaining to Connected Devices

5 SMART GATEWAYS/HUBS MARKET ASSESSMENT

  • 5.1 Current Market Scenario - Trends, Developments, Market Estimates, and Projections from 2019-2025
  • 5.2 Factors Driving the Growth of Gateways and Hubs
  • 5.3 Factors Challenging the Growth of Gateways and Hubs
  • 5.4 Smart Home Protocol Market Landscape and Direction

6 MARKET SEGMENTATION

  • 6.1 Virtual Assistant
    • 6.1.1 Alexa
    • 6.1.2 Google Assistant
    • 6.1.3 Siri
    • 6.1.4 AliGenie
    • 6.1.5 Xiao AI
    • 6.1.6 Multiple Virtual Assistant Support Speakers
    • 6.1.7 Other Virtual Assistants
  • 6.2 Solution
    • 6.2.1 Smart Speaker (Only Hardware)
    • 6.2.2 Hearables (Only Hardware)
  • 6.3 Geography
    • 6.3.1 North America
      • 6.3.1.1 United States
      • 6.3.1.2 Canada
    • 6.3.2 Europe
      • 6.3.2.1 Germany
      • 6.3.2.2 United Kingdom
      • 6.3.2.3 France
      • 6.3.2.4 Spain
      • 6.3.2.5 Rest of Europe
    • 6.3.3 Asia-Pacific
      • 6.3.3.1 China
      • 6.3.3.2 Japan
      • 6.3.3.3 Rest of Asia-Pacific
    • 6.3.4 Rest of the World

7 COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Amazon.com Inc.
    • 7.1.2 Google LLC (Alphabet Inc.)
    • 7.1.3 Apple Inc.
    • 7.1.4 Alibaba Group Holding Limited
    • 7.1.5 Baidu Inc.
    • 7.1.6 Xiaomi Inc.
    • 7.1.7 Samsung Electronics Co. Ltd
    • 7.1.8 Sonos Inc.
    • 7.1.9 Bose Corporation
    • 7.1.10 Plantronics Inc.
  • 7.2 INVESTMENT ANALYSIS
  • 7.3 MARKET OPPORTUNITIES AND FUTURE TERNDS