歐洲自行車：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Europe Bicycle - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年03月18日 | 出版商:

Mordor Intelligence | 英文 149 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計預測期內歐洲自行車市場的複合年成長率將達到 9.67%

關鍵亮點

在一些歐洲國家，例如法國、義大利、德國和荷蘭，電動自行車的需求超過了傳統自行車的需求。健身和休閒領域正在推動歐洲自行車市場的發展，隨著越來越多的人選擇騎自行車進行休閒和鍛煉，預計該市場將在中長期內穩步成長。此外，自行車運動的日益普及以及自行車在健行和休閒活動中的多種應用也有望推動市場成長。
在日益成長的環境問題和積極的行銷宣傳活動的推動下，環保交通趨勢使得更多的人選擇騎自行車作為通勤方式。消費者對健身和健康的日益關注推動了電動自行車需求的成長。據西班牙自行車產業協會（AMBE）稱，電動自行車是西班牙最受歡迎的電動車，預計2021年銷量將超過22萬輛。
該行業的主要企業正致力於透過合併、收購、合作和新產品開發來擴大其在該地區的品牌影響力。例如，Hero Motors Company集團旗下品牌Hero Cycles於2021年6月向歐洲交付了印度製造的電動自行車，標誌著其進入歐洲市場。

歐洲自行車市場的趨勢

德國電動自行車需求不斷成長

電動自行車技術的興起正在將消費者的偏好從傳統自行車轉向電動自行車。全球和本地製造商都致力於透過採用防盜功能和智慧監控系統等新技術來滿足日益成長的需求，以在市場上獲得競爭優勢。領先的製造商正在不斷創新其電動自行車產品，正如 Dott 於 2021 年在德國推出的電動自行車所示，該電動自行車提供清潔的出行方式和單一應用技術。
政府推動電動自行車銷售的措施也促進了市場需求。根據自行車產業協會統計，2021年自行車及電動自行車總合銷量達237萬輛，與前一年同期比較成長10%。其中，電動自行車產量143萬輛，成長8%，自2019年起產量就超過了傳統自行車。
一條連接德國 10 個城市和 4 所大學的 62 英里無車自行車高速公路的建設預計將在不久的將來進一步促進銷售。消費者被高速公路的便利性和為更清潔的環境做出貢獻的機會所吸引。所有這些因素都促進了電動自行車市場的成長。

歐洲自行車產業概況

歐洲自行車市場高度細分，有許多國際和區域參與企業。市場的主要參與企業包括 Accell Group NV、Trek Bicycle Corporation、Pon Holdings BV、Scott Corporation SA 和 Giant Manufacturing。這些公司佔據市場主導地位，並利用合併、擴張、收購、合作和新產品開發等策略方法來提高其在該地區的品牌影響力。

歐洲自行車市場的其他主要參與者也在該地區佔有重要地位。決定市場參與企業地位的關鍵因素是不斷推出技術先進、品質優良的新產品。每個品牌都在設計、技術、品質和創新方面使其產品與眾不同，以在市場上獲得競爭優勢。因此，產品差異化對於企業在歐洲自行車市場保持競爭力至關重要。

其他福利

Excel 格式的市場預測 (ME) 表
3個月的分析師支持

Key Highlights

The demand for e-bikes has surpassed that of conventional bikes in certain European countries, such as France, Italy, Germany, and the Netherlands. The fitness and leisure segments have driven the European bicycle market, as more people are using bikes for recreation and exercising, leading to steady growth in the medium to long term. Moreover, the increasing popularity of cycling events and the versatile application of bikes in trekking and recreational activities are also expected to propel the market's growth.
With growing environmental concerns and aggressive marketing campaigns, the trend towards eco-friendly transportation is encouraging more people to opt for cycling as a means of commuting. The increasing demand for e-bicycles is driven by the growing focus on body fitness and health consciousness among consumers. According to the Spanish Bicycle Industry Association (Spanish: Asociacion de Marcas y Bicicletas de Espana ((AMBE)), e-bicycles are the most popular electric vehicles in Spain, with over 220,000 units sold in 2021.
Leading companies in the industry are focused on expanding their brand presence in the region through mergers, acquisitions, partnerships, and new product developments. For example, Hero Cycles, a brand under the Hero Motors Company Group, delivered its Made in India e-bikes to Europe in June 2021, marking the company's entry into the European market.

Europe Bicycle Market Trends

Increasing Number of Cycling Events

The demand for sports bicycles may experience a boost in the upcoming years due to the increasing use of bicycles for trekking, recreational activities, and the growing number of cycling events. Celebrity endorsements also play a significant role in driving demand.
According to the data by Associazione Ciclo Motociclo Accessori (ANCMA), over 3.2 million bicycles were manufactured in Italy in 2021. The e-bike category experienced exceptional growth of 25%, while the production of regular bicycles increased by 5% year-on-year, reaching 2.9 million units. Bianchi announced its ambitious plan to triple its Italian output by August 2022, and tire producers Vittoria and Pirelli expanded their Italian facilities.
A survey conducted in 2021 in England distinguished the share of people who went cycling at least once a month by gender. The survey found that 18% of male participants cycled at least once a month, whereas 8.5% of females and 13.2% of individuals identifying as other genders cycled once a month for any purpose.
Cycling events also play a vital role in promoting cycling and driving the bicycle market's growth. These events cater to different segments of the population, such as children, adults, families, and employees of organizations. For example, European Mobility Week is an initiative by the European Coordination, National Coordinators, and the European Commission to improve public health and the overall quality of life by promoting clean mobility. In July 2021, Spanish cycling enthusiasts launched quierounabici.eu, an initiative that imports Amsterdam-style bicycles to Spain. Additionally, international sports events like cycling championships encourage consumers to take up cycling, thus driving market growth.

Rising Demand of E bicycles in Germany

The rise of e-bike technology has led to a shift in consumer preference from traditional bicycles to e-bikes. Both global and regional manufacturers are focused on meeting the growing demand by incorporating new technologies such as anti-theft features and smart monitoring systems to gain a competitive advantage in the market. Major manufacturers are continuously innovating their e-bike products, as demonstrated by Dott's recent launch of its e-bikes in Germany in 2021, which provide clean mobility and single-app use technology.
Government initiatives to promote e-bike sales have also contributed to market demand. According to the Bicycle Industry Association, bicycles and e-bikes reached a total of 2.37 million units in 2021, a 10% increase from the previous year. Of these, 1.43 million were e-bikes, which experienced an 8% growth in manufacturing, surpassing the production of traditional bicycles since 2019.
The construction of a car-free bicycle highway spanning 62 miles and linking ten cities and four universities in Germany is expected to further drive sales in the near future. Consumers are attracted to the convenience of this highway and the opportunity to contribute to a cleaner environment. All of these factors contribute to the growth of the e-bike market.

Europe Bicycle Industry Overview

The European bicycle market consists of many international and regional players, making it highly fragmented. Key players in the market include Accell Group NV, Trek Bicycle Corporation, Pon Holdings BV, Scott Corporation SA, and Giant Manufacturing Co. Ltd. These companies dominate the market and utilize strategic approaches such as mergers, expansions, acquisitions, partnerships, and new product developments to enhance their brand presence across the region.

Other leading players in the European bicycle market also hold a dominant presence in the region. The key factors determining the market players' position are the continuous launch of new products with advanced technology and high quality. Brands differentiate their products in terms of design, technology, quality, and innovation to gain a competitive advantage in the market. Thus, product differentiation is crucial for companies to maintain a competitive edge in the European bicycle market.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

4.1 Market Drivers
4.2 Market Restraints
4.3 Industry Attractiveness - Porter's Five Forces Analysis
- 4.3.1 Bargaining Power of Suppliers
- 4.3.2 Bargaining Power of Buyers
- 4.3.3 Threat of New Entrants
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

5.1 Type
- 5.1.1 Road Bicycles
- 5.1.2 Hybrid Bicycles
- 5.1.3 All Terrain Bicycles
- 5.1.4 E-bicycles
- 5.1.5 Other Types
5.2 Distribution Channel
- 5.2.1 Offline Retail Stores
- 5.2.2 Online Retail Stores
5.3 Geography
- 5.3.1 Spain
- 5.3.2 United Kingdom
- 5.3.3 Germany
- 5.3.4 France
- 5.3.5 Italy
- 5.3.6 Netherlands
- 5.3.7 Rest of Europe

6 COMPETITIVE LANDSCAPE

6.1 Strategies Adopted by Leading Players
6.2 Market Share Analysis
6.3 Company Profiles
- 6.3.1 Accell Group NV
- 6.3.2 Trek Bicycle Corporation
- 6.3.3 Pon Holdings BV
- 6.3.4 Giant Manufacturing Co. Ltd
- 6.3.5 Bulls Bikes
- 6.3.6 Ribble Cycles
- 6.3.7 Riese und Muller GmbH
- 6.3.8 Merida Industry Co. Ltd
- 6.3.9 Scott Corporation SA
- 6.3.10 Simplon Fahrrad GmbH