查看購物車
  • Simplified Chinese
  • English
  • Japanese
  • Korean
封面
市場調查報告書
商品編碼
1690824

驅蚊劑：市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Mosquito Repellent - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 151 Pages | 商品交期: 2-3個工作天內

價格

※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

簡介目錄

驅蚊劑市場規模預計在 2025 年為 46 億美元，預計到 2030 年將達到 64.8 億美元，預測期內（2025-2030 年）的複合年成長率為 7.12%。

驅蚊劑-市場-IMG1

消費者對蚊媒疾病認知的不斷提高以及對保持健康和衛生的需求不斷成長，推動了全球驅蚊劑市場的成長。此外，登革熱、瘧疾、基孔肯雅病、日本腦炎和淋巴絲蟲病等媒介傳播疾病的發生率也有所增加。這些疾病在世界各地造成了嚴重的公共衛生問題，大多數疫情發生在季風季節。例如，2023年10月，孟加拉經歷了有史以來最嚴重的登革熱疫情。氣候變遷導致的氣溫上升加劇了登革熱在農村和都市區的蔓延。根據孟加拉衛生服務總局的官方統計，截至 2023 年 1 月，全國已有 1,017 人死亡，其中包括 100 多名兒童，感染人數已上升至 208,000 多人。這些蚊媒疾病不僅影響人類，還會將多種疾病和寄生蟲傳播給狗，包括犬心臟病、西尼羅河病毒 (WNV) 和東部馬腦炎 (EEE)。

此外，驅蚊劑市場的公司正在與世界各地的地方政府和大學密切合作，進行各種宣傳宣傳活動，教育大眾如何避免昆蟲並最終預防疾病。此外，廣告宣傳在促進消費者意識和產品教育方面發揮著至關重要的作用。例如，2021 年 10 月，達伯印度有限公司發起了一項重大舉措—#MakingIndiaDengueFree宣傳活動，以推廣其驅蚊品牌 Odomos。這些宣傳活動趨勢，加上天然和植物來源驅蟲劑以及具有持久功效的產品日益成長的趨勢，正在推動全球市場的成長。此外，環保無毒配方在市場上越來越受歡迎。這促使製造商推出新產品。例如，2022 年，莊臣推出了噴霧和濕紙巾兩種類型的驅蚊劑 STEM。根據該公司介紹，STEM 驅蚊劑採用檸檬草、薄荷和迷迭香油等植物活性成分配製而成，可提供有效的解決方案。

驅蚊劑市場趨勢

噴霧/氣霧劑市場需求旺盛

除家庭使用外，驅蚊噴霧也經常在戶外活動中使用，如露營、遠足、野餐、園藝等。它可以減少蚊蟲叮咬帶來的不適和潛在的健康風險，並帶來愉快的體驗。全球範圍內此類活動的增加是推動該領域市場成長的主要因素之一。例如，根據戶外基金會的數據，2023年美國有超過6,100萬人至少參加過一次健行活動。這是自2010年以來北美地區記錄的最高數字，比當年的數字增加了約89%。此外，驅蚊噴霧劑在大型室內空間和室外區域均有效，消費者可以在整個房間或室外環境中噴灑噴霧劑，以便在一段時間內創造無蚊區。這種廣泛的覆蓋範圍使氣霧劑成為家庭使用的理想選擇。

此外，據觀察，許多傳統驅蚊劑由於使用了活性成分而具有獨特的、有時令人不快的氣味，因此製造商在其驅蚊劑中加入水果或花香，使其使用起來更加愉快。這對於對強烈化學氣味敏感的人來說尤其有吸引力。大公司正在提供此類產品以及驅蚊劑來吸引更多的人。例如，2023年2月，Godrej Consumer Products推出了一款低成本液體驅蚊劑和一款無氣體速效驅蚊噴霧。該公司表示，Goodknight Mini Liquid 和 HIT No-Gas Spray 將為低收入家庭提供安全、無菸的驅蚊劑。預計預測期內市場上出現的此類創新突破將進一步支持和促進市場成長。

亞太地區是一個快速成長的市場

亞太地區佔有最大的市場佔有率，預計未來幾年將出現顯著成長，這主要是由於人們對驅蚊劑認知的提高，蚊媒疾病的流行率以及政府和非政府支持市場佔有率的數量不斷增加，以盡量減少蚊媒疾病的發生。例如，中國國土面積廣闊，氣候類型多樣，屬於亞熱帶氣候，非常利於蚊子的傳播。因此，他們面臨瘧疾、登革熱和茲卡病毒等蚊媒疾病的挑戰。這些疾病會對民眾的健康構成重大風險，因此增加了對驅蚊劑作為預防措施的需求。例如，根據世界衛生組織（WHO）的數據，2023年8月中國全國報告了4,198例登革熱病例。因此，全國對驅蚊劑的需求正在增加。此外，政府控制疾病的措施、人們日益增強的健康意識以及這些產品的價格實惠是支持該地區驅蚊劑需求的關鍵因素。例如，印度政府推出了“國家消除瘧疾戰略計劃”，目標是到2027年使印度成為一個無瘧疾國家，到2030年徹底消滅瘧疾。此外，清潔印度運動等各種計劃的推出，在人們心中建立了衛生和清潔的重要性，從而推動了該國驅蚊劑市場的成長。

此外，以天然成分為基礎的驅蚊劑的採用也越來越多。由於消費者擔心避免皮膚刺激和過敏等問題，此類驅蚊劑的採用越來越多。因此，製造商開始涉足提供使用天然成分的驅蚊劑。例如，Goodknight 提供一種驅蚊滾珠布，據稱其 100% 天然，含有香茅油和尤加利油等成分。同樣，Mamaearth、Mother Sparsh、Herbal Strategi 和 Softsens 等品牌也開始提供天然和草本驅蚊劑，以滿足全部區域日益成長的需求。

驅蚊產業概況

驅蚊劑市場競爭激烈，市場主要企業正採取產品發布、業務擴展、夥伴關係等策略，以建立強大的消費群和受人尊敬的市場地位。主要企業正在透過增加產品系列的創新來增加市場佔有率。為了在市場上取得競爭優勢，企業利用各種因素進行競爭，以滿足高階和低階經濟細分市場的需求。公司正在推出使用植物來源成分的兒童產品和針對低收入消費者的產品。此外，主要企業正在採取必要措施，擴大其業務營運的地域和生產能力，增加銷售額，並提升其全球品牌影響力。此外，公司也開展社群媒體宣傳活動來促銷他們的驅蚊產品。主要參與者包括 Godrej Consumer Products Ltd、SC Johnson &Son、Dabur India Ltd、Spectrum Brands Holdings Inc. 和 Reckitt Benckiser。

其他福利：

  • Excel 格式的市場預測 (ME) 表
  • 3 個月的分析師支持

目錄

第 1 章 簡介

  • 研究假設和市場定義
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場動態

  • 驅動程式
    • 媒介傳播疾病的增加推動市場成長
    • 廣告和促銷宣傳活動以支援需求
  • 限制因素
    • 驅蚊劑：對環境和人類來說是一種無聲的毒藥
  • 波特五力分析
    • 新進入者的威脅
    • 購買者/消費者的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 競爭對手之間的競爭強度

第5章 市場區隔

  • 產品類型
    • 液體蒸發器
    • 蚊香
    • 噴霧劑/氣霧劑
    • 乳霜、乳液、滾珠
    • 其他產品類型
  • 成分類型
    • 天然驅蚊劑
    • 傳統驅蚊
  • 分銷管道
    • 超級市場/大賣場
    • 便利商店/雜貨店
    • 網路零售商
    • 其他分銷管道
  • 地區
    • 北美洲
      • 美國
      • 加拿大
      • 墨西哥
      • 北美其他地區
    • 歐洲
      • 英國
      • 德國
      • 西班牙
      • 法國
      • 義大利
      • 俄羅斯
      • 其他歐洲國家
    • 亞太地區
      • 中國
      • 日本
      • 印度
      • 澳洲
      • 其他亞太地區
    • 南美洲
      • 巴西
      • 阿根廷
      • 南美洲其他地區
    • 中東和非洲
      • 南非
      • 沙烏地阿拉伯
      • 其他中東和非洲地區

第6章 競爭格局

  • 主要企業策略
  • 市場佔有率分析
  • 公司簡介
    • SC Johnson & Son Inc.
    • Reckitt Benckiser Group PLC
    • Spectrum Brands Holdings Inc.
    • Godrej Consumer Products
    • Dabur India Limited
    • PIC Corporation
    • Tiger Brands Ltd
    • Pif Paf Alimentos
    • Honasa Consumer Pvt. Ltd
    • Henkel AG & Co. KGaA

第7章 市場機會與未來趨勢

簡介目錄
Product Code: 71892

The Mosquito Repellent Market size is estimated at USD 4.60 billion in 2025, and is expected to reach USD 6.48 billion by 2030, at a CAGR of 7.12% during the forecast period (2025-2030).

Mosquito Repellent - Market - IMG1

The increase in consumer awareness regarding mosquito-borne diseases and rising demand for maintenance of health and hygiene is propelling the growth of mosquito repellents in the global market. In addition to this, the incidences of vector-borne diseases such as dengue, malaria, chikungunya, Japanese encephalitis, and lymphatic filariasis are on the rise. These diseases pose significant public health concerns globally, with most of them being prevalent during the monsoon season. For instance, in October 2023, Bangladesh witnessed the worst dengue outbreak on record, with rising temperatures due to climate change driving the ongoing spread in both rural and urban areas. The official statistics from the Bangladesh Directorate General of Health Services claimed that as of January 2023, 1,017 people had died across the country, including more than 100 children, with infections rising to over 208,000. Such mosquito diseases not only affect humans, but they also transmit several diseases and parasites to dogs, such as dog heartworm, West Nile virus (WNV), and Eastern equine encephalitis (EEE).

Moreover, companies operating in the mosquito repellent market are working closely with regional governments and universities worldwide to run several awareness campaigns to educate the public about ways to avoid insects and, consequently, prevent diseases. Additionally, advertising campaigns play an important role in promoting consumer awareness and product education. For instance, in October 2021, Dabur India Ltd launched its mega initiative, the #MakingIndiaDengueFree campaign, to promote its mosquito repellent brand, Odomos. Such campaigns, coupled with the growing trend of natural and plant-based repellents and products with long-lasting effectiveness, are some factors supporting the market's growth across the globe. Moreover, eco-friendly and non-toxic formulations are gaining popularity in the market. This, in turn, encourages manufacturers to launch new products. For instance, in 2022, S.C. Johnson launched STEM, a new lineup of mosquito repellent in spray and wipe forms. As per the company's claim, the STEM mosquito repellent is formulated using plant-active ingredients such as lemongrass, mint, and rosemary oil to provide an effective solution.

Mosquito Repellent Market Trends

Spray/Aerosols Are Gaining High Demand In The Market

Mosquito sprays are commonly used during outdoor activities such as camping, hiking, picnics, or gardening, apart from household usage. These activities often take place in areas where mosquitoes are prevalent, and applying mosquito spray helps create a comfortable experience by reducing the annoyance and potential health risks associated with mosquito bites. The rise in such activities across the globe is one of the major factors driving the segment's growth in the market. For instance, according to the Outdoor Foundation, more than 61 million people in the United States participated in hiking activities at least once in 2023. This was the highest figure recorded in the North American country since 2010 and represented a growth of around 89% over the figure recorded in that year. Additionally, mosquito aerosols are also effective in treating larger indoor spaces or outdoor areas, and consumers can create a mosquito-free zone for a specific period by spraying the aerosol throughout a room or an outdoor environment. This wide coverage makes aerosols suitable for use in homes.

Moreover, as many traditional mosquito repellents have a distinct and sometimes unpleasant odor due to the active ingredients used, manufacturers are observed to be incorporating fruity and floral fragrances into mosquito sprays, making them more pleasant to use. This can be especially appealing for individuals who are sensitive to strong chemical smells. Major players are offering such products along with mosquito repellent devices to attract a wider audience. For example, in February 2023, Godrej Consumer Product launched a low-cost liquid mosquito repellent device and a no-gas instant mosquito-kill spray. The company claims that Goodknight Mini Liquid and HIT No-Gas Spray make safe and smoke-free mosquito protection accessible for lower-income consumers. Such innovative developments happening in the market are expected to further support and boost the market's growth during the forecast period.

Asia-Pacific is the Fastest-growing Regional Market

Asia-Pacific holds the largest market share with a significant growth potential over the coming years, majorly owing to the growing awareness about mosquito repellents, the high number of mosquito-borne diseases, and increased government and non-government-supported programs to minimize incidences of mosquito-borne diseases. For instance, China is a huge country with various climates, including sub-tropical climates, that are favorable for mosquito spread. Thus, the country faces the challenge of mosquito-borne diseases such as malaria, dengue fever, and Zika virus. These diseases can pose significant health risks to the population, leading to an increased demand for mosquito repellents as a preventive measure. For example, according to the World Health Organization, in August 2023, there were 4,198 dengue cases reported across China. Owing to this, there has been a strong demand for mosquito repellents across the country. Additionally, the disease control initiatives undertaken by the government, rising health awareness among people, and the affordable costs of these products are some of the major factors supporting the demand for mosquito repellents in the region. For instance, the Indian government launched the National Strategic Plan for Malaria Elimination, aiming to make India a malaria-free country by 2027 and eliminate the disease completely by 2030. In addition, the launch of various programs like the Swacch Bharat Abhiyaan has created a sense of the importance of hygiene and cleanliness in people's minds, improving the market growth of mosquito repellents in the country.

Furthermore, there has been a rise in the adoption of mosquito repellents based on natural ingredients. The adoption of such mosquito repellents has been increasing due to consumers' interest in avoiding problems such as skin rashes and allergies. Thus, manufacturers have started to be involved in offerings of mosquito repellent made with natural ingredients. For instance, Goodknight offers mosquito repellent fabric roll-on, which it claims to be 100% natural, consisting of ingredients like citronella and eucalyptus oil. Similarly, brands like Mamaearth, Mother Sparsh, Herbal Strategi, and Softsens, have started to provide natural and herbal mosquito repellents to cater to the growing demand across regional countries.

Mosquito Repellent Industry Overview

The mosquito repellent market is competitive, with the major players of the market indulging in strategies like product launches, expansions, and partnerships to establish a strong consumer base and esteemed position in the market. The major companies are increasing their market share through increased innovation in their product portfolio. To gain a competitive advantage in the market, companies compete on different factors addressing both high-end and low-end economic groups. Companies are launching products for children with plant-based ingredients and other products for low-income groups. The leading companies are also taking necessary measures to increase their business operations in terms of geography and production capacity to boost sales and enhance brand presence worldwide. Moreover, players are launching social media campaigns to promote mosquito-repellent products. A few major players include Godrej Consumer Products Ltd, S.C. Johnson & Son, Dabur India Ltd, Spectrum Brands Holdings Inc., and Reckitt Benckiser.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Drivers
    • 4.1.1 Rising Incidences of Vector-borne Disease Fueling Market Growth
    • 4.1.2 Advertisements and Promotional Campaigns Supporting Demand
  • 4.2 Restraints
    • 4.2.1 Mosquito Repellents: Silent Toxicant to the Environment and Humans
  • 4.3 Porter's Five Forces Analysis
    • 4.3.1 Threat of New Entrants
    • 4.3.2 Bargaining Power of Buyers/Consumers
    • 4.3.3 Bargaining Power of Suppliers
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

  • 5.1 Product Type
    • 5.1.1 Liquid Vaporizers
    • 5.1.2 Coils
    • 5.1.3 Sprays/Aerosols
    • 5.1.4 Creams, Lotions, and Roll-ons
    • 5.1.5 Other Product Types
  • 5.2 Ingredient Type
    • 5.2.1 Natural Mosquito Repellent
    • 5.2.2 Conventional Mosquito Repellent
  • 5.3 Distribution Channel
    • 5.3.1 Supermarkets/Hypermarkets
    • 5.3.2 Convenience/Grocery Stores
    • 5.3.3 Online Retail Stores
    • 5.3.4 Other Distribution Channels
  • 5.4 Geography
    • 5.4.1 North America
      • 5.4.1.1 United States
      • 5.4.1.2 Canada
      • 5.4.1.3 Mexico
      • 5.4.1.4 Rest of North America
    • 5.4.2 Europe
      • 5.4.2.1 United Kingdom
      • 5.4.2.2 Germany
      • 5.4.2.3 Spain
      • 5.4.2.4 France
      • 5.4.2.5 Italy
      • 5.4.2.6 Russia
      • 5.4.2.7 Rest of Europe
    • 5.4.3 Asia-Pacific
      • 5.4.3.1 China
      • 5.4.3.2 Japan
      • 5.4.3.3 India
      • 5.4.3.4 Australia
      • 5.4.3.5 Rest of Asia-Pacific
    • 5.4.4 South America
      • 5.4.4.1 Brazil
      • 5.4.4.2 Argentina
      • 5.4.4.3 Rest of South America
    • 5.4.5 Middle East and Africa
      • 5.4.5.1 South Africa
      • 5.4.5.2 Saudi Arabia
      • 5.4.5.3 Rest of Middle East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Strategies Adopted by Leading Players
  • 6.2 Market Share Analysis
  • 6.3 Company Profiles
    • 6.3.1 S. C. Johnson & Son Inc.
    • 6.3.2 Reckitt Benckiser Group PLC
    • 6.3.3 Spectrum Brands Holdings Inc.
    • 6.3.4 Godrej Consumer Products
    • 6.3.5 Dabur India Limited
    • 6.3.6 PIC Corporation
    • 6.3.7 Tiger Brands Ltd
    • 6.3.8 Pif Paf Alimentos
    • 6.3.9 Honasa Consumer Pvt. Ltd
    • 6.3.10 Henkel AG & Co. KGaA

7 MARKET OPPORTUNITIES AND FUTURE TRENDS