歐洲數位交易管理 (DTM)：市場佔有率分析、行業趨勢和統計、成長預測（2025-2030 年）

Europe Digital Transaction Management (DTM) - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)

出版日期: 2025年03月18日 | 出版商:

Mordor Intelligence | 英文 100 Pages | 商品交期: 2-3個工作天內

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簡介目錄

預計 2025 年歐洲數位交易管理市場規模為 103.4 億美元，到 2030 年將達到 326 億美元，預測期內（2025-2030 年）的複合年成長率為 25.81%。

歐洲的數位交易管理（DTM）已經成為管理基於文件的交易的數位工具。我們還透過減少文書工作、傳真、歸檔和儲存問題，以及實施集中式儲存解決方案數位簽章來幫助簡化業務交易。除了加快交易和核准之外，DTM 還允許多名員工和相關人員存取相同的文檔，而無需透過電子郵件或傳真來回發送。

主要亮點

透過數位管道管理文件和基於文件的任務的主要好處之一是簡化業務流程。因此，在終端用戶產業中，自動化合約等常規文件相關業務不僅可以降低業務成本，還可以釋放員工的時間來專注於其他重要業務。
現代電子簽章解決方案除了提供電子簽章的便利性之外，還提供了廣泛的好處。透過實現銷售、物流和人力資源等部門之間文件工作流程的自動化，電子簽章可顯著提高效率，幫助各種規模的企業消除管理瓶頸。與數位交易管理解決方案一起，電子簽章軟體將文件數位化，使其比傳統的紙筆方法更有效率。
業務自動化是超越傳統資料處理和記錄保存業務的複雜業務流程和功能的自動化，通常透過雲端服務和數位交易管理解決方案等先進技術實現。業務自動化使用技術在系統中執行重複性任務和流程，以取代體力勞動。這樣做是為了提高效率、降低成本並簡化業務。
在吸引新客戶方面，與隱私和安全相關的威脅仍然是一個令人擔憂的問題。歐洲 DTM 市場供應商擴大採用雲端服務來提供對客戶端所需硬體要求最低的解決方案。採用雲端服務也涉及公司關鍵財務資料的共用。

歐洲數位交易管理 (DTM) 市場趨勢

最大的終端用戶是IT和通訊業

歐洲數位交易管理市場正在 IT 和通訊等多個行業中成長。數位交易管理涉及管理電子交易，包括建立、簽署、驗證和儲存數位文件。
IT 產業正在採用數位交易管理解決方案來數位化內部流程。這包括創建和核准數位文件、合約和計劃相關文書，減少對傳統紙本工作流程的依賴。與協作工具的整合使 IT 團隊能夠建立文件和協商合約。
歐盟提案在2021-2027年財政框架期間向數位技術投資約1,500億歐元（1,607億美元）。這筆金額分為三大項目，其中「地平線歐洲」計畫投資額最大，達 976 億歐元（1,041.5 億美元），其中包括約 21.3 億美元用於網路安全。
電信業者使用數位交易管理來管理服務協議、合約和其他法律文件。這加快了合約生命週期，減少了文書工作並提高了合規性。數位交易管理透過為服務協議和其他所需文件提供電子簽章，簡化了客戶入職流程。
採用數位化和雲端基礎解決方案可以實現更快的文件核准和透過電子簽章進行更有效的追蹤，這有可能改變通訊業。這些解決方案針對的是正在進行數位轉型、需要升級工作流程、核准流程和保存數位記錄的公司。
此外，數位解決方案可以減少傳統的手動紙本流程以及相關人員、員工、承包商和客戶之間的相關延誤、錯誤和混亂。並自動化合約管理和付款等流程，使您的員工能夠更快採取行動。

預計德國將佔據較大市場佔有率

區塊鏈等分散式帳本技術（DLT）在德國和歐洲越來越重要。德國擴大採用雲端運算技術和平台，加速該國的數位轉型。
隨著該地區越來越多的組織適應工業 4.0 標準並從紙本文件轉向無紙化交易，電子簽章文件被用來確保其完整性並提供簽名者接受的證明。
根據歐洲央行的數據，2023年上半年歐洲非現金支付總額與2022年上半年相比成長10.1%，達到670億筆，其中卡片付款佔54%，信用轉帳佔22%，直接扣款佔15%，電子貨幣付款7%。電子交易的大幅成長預計將為所研究的市場帶來成長機會，使參與者能夠開發新的數位交易管理解決方案和服務，獲得新客戶並擴大其在市場上的佔有率。
歐洲數位交易管理市場多方面的發展正在演變成一種普遍的經濟格局，為西門子德國等市場參與企業提供了充足的機會，使他們能夠在生產和消費模式變化、物流和尚未開發的機會等多種因素方面獲得絕對的競爭優勢，進一步加速了整個德國數位交易管理市場的成長和收益永續性。
行動電話和電子商務的快速成長刺激了數位付款的快速接受，尤其是在新冠疫情期間。數百萬歐洲人選擇無現金付款，而不是現金和信用卡。據Worldpay稱，德國有幾款網路購物應用程式，其中一些提供自己的支付方式。 2023年，使用電子錢包和數位/行動錢包的線上付款是德國最受歡迎的付款方式，佔32%。
依賴紙本表格的機構需要簽署和使用核准，造成效率低和浪費。轉向數位化流程可以幫助政府更有效率地開展工作並改善流程。

歐洲數位交易管理產業概況

歐洲數位交易管理 (DTM) 市場較為分散，主要參與者包括 DocuSign Inc.、Adobe Inc.、ZorroSign Inc.、Nintex Group Pty Ltd 和 Namirial SpA。市場參與企業正在採取聯盟和收購等策略來加強其產品供應並獲得永續的競爭優勢。

2023 年 11 月，領先的電子簽章和聯絡人工作流程平台 Signeasy 宣布已整合 HubSpot CRM。對於使用 HubSpot 作為 CRM 的全球銷售負責人，Signeasy 提供了一種直覺、安全的方式來發送、追蹤和管理所有類型的合約、保密協議、協議和其他支援文件。
2023 年 9 月，基於區塊鏈的資料安全解決方案的全球領導者 ZorroSign Inc. 宣布與 Vision Tech Solutions 建立策略夥伴關係。此次合作將把 ZorroSign 的資料安全平台和區塊鏈技術融入 Vision Tech Solution 的IT基礎設施和服務中。 Vision Tech Solutions 最初作為經銷商，將隨著夥伴關係的深化以及綜合能力和技術協調，將 ZorroSign 帶入新的業務和新市場。

其他福利：

Excel 格式的市場預測 (ME) 表
3 個月的分析師支持

European digital transaction management (DTM) emerged as a digital tool to manage document-based transactions. It also helps streamline business transactions by reducing paperwork, faxing, filing, and storage issues and introducing centralized storage solutions and digital signatures. In addition to faster transactions and approvals, DTM allows multiple employees or parties to access the same documents without the need to email or fax documents back and forth.

Key Highlights

One of the significant advantages of managing documents and document-based tasks through digital channels is business process streamlining. Thus, by automating routine document-related tasks, such as contracts, the end-user industries intend to free up employee time to focus on other essential business tasks, apart from reducing costs for doing business.
Modern e-signature solutions offer a broad range of benefits, more than just the convenience of electronic signing. By automating document workflows across departments such as sales, logistics, and HR, e-signatures provide substantial efficiencies in helping businesses of all sizes eliminate paperwork bottlenecks. Along with digital transaction management solutions, e-signature software digitizes documents, which is far more efficient than the conventional pen-and-paper method.
Business automation is the automation of complex business processes and functions beyond conventional data manipulation and record-keeping activities, generally through advanced technologies such as cloud services, digital transaction management solutions, etc. Business automation uses technology to execute recurring tasks or processes in the system where manual effort can be replaced. It is done to increase efficiency, minimize costs, and streamline operations.
Privacy and security-related threats continue to remain a concern in terms of onboarding new customers. European DTM market vendors are increasingly adopting cloud services to provide their solutions with the minimum possible hardware requirements on the client premise. Adopting cloud services involves sharing the company's critical financial data as well.

Europe Digital Transaction Management (DTM) Market Trends

IT and Telecommunication Industry to be the Largest End User

The European digital transaction management market has grown across various industries, including IT and telecommunications. Digital transaction management involves managing electronic transactions, including creating, signing, authenticating, and storing digital documents.
Digital transaction management solutions are employed in the IT industry to digitize internal processes. This includes creating and approving digital documents, contracts, and project-related paperwork, reducing reliance on traditional paper-based workflows. Integration with collaboration tools allows IT teams to conduct documentation or contract negotiations.
The European Union has proposed investments in digital technologies of approximately EUR 150 billion (USD 160.07 billion) over the financial framework period from 2021 to 2027. This amount is distributed over three main programs, of which the Horizon Europe program has the most significant investment sum of EUR 97.6 billion (USD 104.15 billion), and cybersecurity investment is approximately USD 2.13 billion.
Telecommunication companies use digital transaction management to manage service agreements, contracts, and other legal documents. This helps accelerate contract lifecycles, reduce paperwork, and improve compliance. Digital transaction management streamlines customer onboarding processes by enabling the electronic signing of service contracts and other required documents.
The adoption of digital solutions and cloud-based solutions that enable faster document authorization and more effective tracking through electronic signatures can transform the telecom industry. These solutions are aimed at businesses undergoing a digital transformation that requires upgrading their workflows and approval processes and keeping digital records.
Additionally, digital solutions can reduce the traditional manual paper processes and associated delays, errors, and confusion between stakeholders, staff, contractors, and clients. This can also empower employees to act quickly by automating contract management, payments, and more processes.

Germany is Expected to Hold Significant Market Share

Distributed ledger technology (DLT), such as blockchain, has been increasingly important in Germany and Europe. Germany is increasingly adopting cloud computing technologies and platforms to accelerate the country's digital transformation.
As more organizations in the region adapt to industry 4.0 standards and move away from paper documentation to paperless transactions, electronically signed documents are used to guarantee their integrity and to be able to bring proof of acceptance by the signer.
According to the European Central Bank, the total number of non-cash payments in Europe in the first half of 2023 increased by 10.1% to 67.0 billion compared to the first half of 2022; card payments accounted for 54% of total number of non-cash payments in the first half of 2023, credit transfers for 22%, direct debits for 15%, and e-money payments for 7%. Such a huge rise in electronic transactions is expected to create an opportunity for the market studied to grow and allow players to develop new digital transaction management solutions or services, allowing them to expand their market presence by capturing new customers.
The multi-faceted developments in the European digital transaction management market are developing into the prevailing economic scenario, which adequately lends market participants such as Siemens Germany an absolute competitive edge about diverse elements such as production and consumption patterns, logistics alterations, and untapped dormant opportunities that further accelerate growth and revenue sustainability in the digital transaction management market across Germany.
The rapid growth of mobile phones and e-commerce fueled the quick acceptance of digital payments, particularly during the COVID-19 pandemic. Millions of Europeans have chosen cashless payments over cash and credit cards. According to Worldpay, Germany has several online shopping apps available, some of which offer their own payment methods. In 2023, e-wallet, digital/mobile wallet online payment was the most popular payment method in Germany, accounting for 32%.
Government agencies relying on paper-based forms need to be signed and used for approvals, resulting in inefficiencies and waste. Switching to digital processes can enable governments to do things more efficiently, improving the process.

Europe Digital Transaction Management Industry Overview

The European digital transaction management (DTM) market is fragmented, with the presence of major players like DocuSign Inc., Adobe Inc., ZorroSign Inc., Nintex Group Pty Ltd, and Namirial SpA. Players in the market are adopting strategies such as partnerships and acquisitions to enhance their product offerings and gain sustainable competitive advantage.

November 2023: Signeasy, one of the leading e-signature and contact workflow platforms, announced that it integrated the HubSpot CRM. For sales professionals across the globe using HubSpot as their go-to CRM, Signeasy would offer an intuitive and secure way to send, track, and manage all kinds of contracts, NDAs, agreements, and other supporting documents.
September 2023: ZorroSign Inc., one of the global leaders in data security solutions built on blockchain, announced a strategic partnership with Vision Tech Solutions. This partnership would unite ZorroSign's data security platform and blockchain technologies with Vision Tech Solution's IT infrastructure and services. Initially, as a reseller, Vision Tech Solutions will bring ZorroSign to new companies and new markets as the partnership deepens with integrated capabilities and technology alignment.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumption and Market Definition
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
- 4.2.1 Bargaining Power of Suppliers
- 4.2.2 Bargaining Power of Buyers
- 4.2.3 Threat of New Entrants
- 4.2.4 Intensity of Competitive Rivalry
- 4.2.5 Threat of Substitutes
4.3 Industry Value Chain Analysis
4.4 Industry Standards and Regulations
4.5 Assessment of Impact of COVID-19 on the Market

5 MARKET DYNAMICS

5.1 Market Drivers
- 5.1.1 Rise in E-signatures and Adoption of Cloud Services
- 5.1.2 Ongoing Focus on Automation of Businesses
5.2 Market Restraint
- 5.2.1 Privacy and Security-related Threats Continue to Remain a Concern in terms of On-boarding New Customers

6 MARKET SEGMENTATION

6.1 By Component
- 6.1.1 Solutions
- 6.1.2 Services
6.2 By Organization Size
- 6.2.1 Small and Medium Enterprise
- 6.2.2 Large Enterprise
6.3 By End-user Industry
- 6.3.1 BFSI
- 6.3.2 Healthcare
- 6.3.3 Retail
- 6.3.4 IT and Telecommunication
- 6.3.5 Other End-user Industries
6.4 By Country
- 6.4.1 United Kingdom
- 6.4.2 Germany
- 6.4.3 France
- 6.4.4 Spain
- 6.4.5 Italy
- 6.4.6 Denmark
- 6.4.7 Finland
- 6.4.8 Norway
- 6.4.9 Iceland
- 6.4.10 Sweden

7 COMPETITIVE LANDSCAPE

7.1 Company Profiles
- 7.1.1 DocuSign Inc.
- 7.1.2 Adobe Inc.
- 7.1.3 ZorroSign Inc.
- 7.1.4 Nintex Group Pty Ltd
- 7.1.5 Namirial SpA
- 7.1.6 eOriginal Inc.
- 7.1.7 SignEasy
- 7.1.8 Mitratech Holdings Inc.
- 7.1.9 AssureSign LLC
- 7.1.10 Topaz Systems Inc.
- 7.1.11 PandaDoc Inc.
- 7.1.12 PactSafe Inc. (Ironclad)
- 7.1.13 InfoCert SpA (Tinexta SpA)
- 7.1.14 Scrive AB