市場調查報告書
商品編碼
1394214
全球奢華服裝市場評估:按產品類型、性別、最終用戶、分銷管道、地區、機會和預測(2016-2030)Luxury Apparels Market Assessment, By Product Type, By Gender, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2016-2030F |
全球奢侈服裝市場規模預計將從 2022 年的 1,215 億美元增至 2030 年的 2,012 億美元,2023 年至 2030 年複合年增長率為 6.5%。
消費者的願望正在推動奢華服飾領域的發展。 擁有頂級品牌的商品代表著排他性和地位,並且是強大的動力。 消費者尋求認同這些品牌的價值和美學,使奢華時尚成為強大的象徵。 創新已成為奢侈品牌的標誌,因為它們擁抱永續發展,發布限量版系列,並與藝術家合作創造獨特的產品。 電子商務開闢了一個新的維度,在保持排他性的同時提高了可訪問性。 例如,2023年8月,奢侈品牌Gucci與中國JD.com合作,在JD.com推出首家官方數位旗艦店,加強其市場覆蓋和數位行銷創新。
良好的行銷技巧透過利用高端時尚的奢華感和魅力,在塑造全球奢華服裝市場方面發揮著至關重要的作用。 這些技術創造並維持品牌知名度,增加消費者的興趣,並提升奢華服飾的理想吸引力。 透過精心打造品牌形象,奢侈品行銷人員可以傳達其產品的傳統、工藝和獨特性。 這些策略通常包括與有影響力的人合作、沉浸式店內體驗以及透過數位故事講述與消費者建立聯繫。 此外,利用限量版和引人注目的活動的力量來培養緊迫感和期待感。 奢侈品領域的有效行銷不僅可以推動銷售,還可以培養品牌忠誠度並確保品牌在這個充滿活力和競爭的市場中的存在。 例如,2022 年 3 月,珍妮佛洛佩茲 (Jennifer Lopez) 和大衛甘迪 (David Gandy) 參加了杜嘉班納 (Dolce & Gabbana) 的眼鏡廣告活動。 該系列以別緻的貓眼鏡框、超大鏡框和飛行員鏡框為特色,從 2000 年代初大膽的美學中汲取靈感。 這些鏡框可在 DolceGabbana.com、SunglassHut.com 和 LensCrafters.com 上購買。
電子商務銷售額激增的主要因素是它為消費者提供的巨大便利。 此線上平台提供多種產品選擇,增強整體購物體驗。 此外,各大公司正在將名人代言納入其行銷策略,以吸引來自不同經濟背景的不同消費者群體。 實體店的成長潛力比網上商店更有限,因此在可預見的未來,線上通路對奢侈品服裝銷售的影響力預計將越來越大。
奢侈品零售中直接面向消費者 (D2C) 平台的興起是對消費者在擔心假冒產品的同時對正品的渴望的回應。 因此,領先的公司越來越多地推出網站來改善消費者的線上購物體驗並確保產品的正品和高品質。 2023 年 10 月,Ralph Lauren 推出了專門的電子商務平台,並在加拿大開設了一家豪華實體店。 該品牌的線上商務網站 RalphLauren.ca 展示了其整個產品組合,包括 Purple Label、Ralph Lauren Collection、Polo Ralph Lauren、Double RL 和 Lauren。 我們為男士、女士和兒童提供各種配件、鞋類和精心挑選的家居用品。
政府法規對全球奢侈服飾市場產生重大影響,特別是在貿易、智慧財產權和勞工實踐領域。 關稅和進出口法規會影響優質材料和商品的成本,進而影響定價和市場准入。 智慧財產權法保護設計師品牌免遭假冒和模仿,並維護奢侈品的排他性和完整性。 此外,勞工法規涉及道德實踐,並規定權利和奢侈服裝生產遵守公平勞工標準。 環境法規,例如對異國皮革採購的限制,也會影響該行業的永續發展努力。 例如,2022年12月,歐盟頒布了一項法律,禁止進口與砍伐森林有關的皮革及相關材料。 為了遵守這項法律,組織必須深入了解其皮革原料的來源。
本報告研究和分析了全球奢侈服裝市場,提供市場規模和預測、市場動態以及主要參與者的現狀和前景。
Global luxury apparels market represents the pinnacle of fashion, where elegance, style, and exclusivity converge. Luxury apparel is more than clothing; it's a statement of individuality and prestige, marked by using the finest materials, impeccable craftsmanship, and iconic designs. At the heart of this market are factors that shape its unique character. The market reached a value of USD 121.5 billion in 2022 and is expected to reach USD 201.2 billion in 2030, indicating a projected compound annual growth rate of 6.5% from 2023 to 2030.
Brand power plays a pivotal role, with luxury fashion houses and designer brands like Louis Vuitton, Gucci, and Chanel setting the gold standard. Their enduring heritage, sterling reputation, and unwavering commitment to uncompromising quality make them the most coveted labels in the industry.
Consumer aspirations drive the luxury apparel segment. Owning a piece from a prestigious brand is a powerful motivator, representing exclusivity and status. Consumers seek to align themselves with these brands' values and aesthetics, making luxury fashion a powerful symbol. Innovation is a hallmark, as luxury brands embrace sustainability, introduce limited-edition collections, and collaborate with artists to create unique offerings. E-commerce has opened up a new dimension, enhancing accessibility while maintaining exclusivity. For instance, in August 2023, luxury brand Gucci partnered with China's JD.com, launching its official digital flagship store for the first time on JD.com, enhancing market reach and digital marketing innovations.
Global luxury apparels market is an embodiment of tradition, innovation, and timeless elegance. It symbolizes richness, excellence, and the fusion of art with fashion, continually evolving to meet the changing values and expectations of consumers while remaining rooted in its heritage.
Great marketing techniques play a pivotal role in shaping the global luxury apparels market by leveraging the aura of exclusivity and desirability associated with high-end fashion. These techniques create and sustain brand recognition, drive consumer engagement, and promote the aspirational charm of luxury apparel. By carefully crafting a brand's image, luxury marketers can convey the heritage, craftsmanship, and uniqueness that define their products. These strategies often involve influencer collaborations, immersive in-store experiences, and digital storytelling to connect with consumers. Furthermore, they utilize the power of limited editions and high-profile events to promote a sense of urgency and anticipation. Effective marketing in the luxury segment not only drives sales but also cultivates brand loyalty, securing a brand's presence in this dynamic and competitive market. For instance, in March 2022, Jennifer Lopez and David Gandy joined forces for Dolce & Gabbana's eyewear campaign. The collection, featuring chic cat-eye frames, oversize styles, and pilot shapes, drew inspiration from the bold early 2000s aesthetic. One can find these frames on DolceGabbana.com, SunglassHut.com, and LensCrafters.com.
The surge in e-commerce sales is primarily driven by the remarkable convenience it offers to consumers. Online platforms provide an extensive selection, enhancing the overall shopping experience. Additionally, the incorporation of celebrity endorsements in marketing strategies by key players is attracting a diverse consumer base with varying financial backgrounds. As the growth potential of physical retail stores is limited compared to their online counterparts, they are expected to exert a growing influence on luxury apparel sales via online channels in the foreseeable future.
The rise of direct-to-consumer (D2C) platforms in luxury retail responds to consumer desires for authentic products amid concerns about counterfeiting. Consequently, key players are increasingly launching their websites to enhance consumers' online shopping experiences, assuring them of authenticity and top-quality products. In October 2023, Ralph Lauren extended its footprint in Canada by introducing a dedicated e-commerce platform and inauguring its luxury physical store in the country. The brand's online commerce site, RalphLauren.ca, showcased its entire portfolio, including Purple Label, Ralph Lauren Collection, Polo Ralph Lauren, Double RL, and Lauren. It provides a wide range of accessories, footwear, and select home products catering to men, women, and children.
Status and symbolism profoundly influence the global luxury apparel market, shaping consumer behavior and brand choices. Luxury fashion is not merely about clothing; it's a powerful symbol of social status, affluence, and personal success. Individuals who purchase luxury apparel often do so to signal their elevated status and distinguish themselves from the mainstream. Owning and wearing luxury items signifies exclusivity, sophistication, and a refined taste. Many consumers are motivated to invest in high-end fashion to project an image of success and to be part of an exclusive club of like-minded individuals. This desire for status and symbolism is a driving force in the continued appeal of luxury fashion, making it a significant player in the global fashion industry. Companies are trying to expand and capture a larger market share by opening more stores. For instance, in September 2022, Hermes International S.A. launched a new duplex store featuring a premium apparel selection at the Union Square shopping mall in Ho Chi Minh City, Vietnam.
Government regulations have a notable impact on global luxury apparels market, particularly in the areas of trade, intellectual property, and labour practices. Tariffs and import/export regulations can affect the cost of luxury materials and goods, influencing pricing and market accessibility. Intellectual property laws protect designer brands from counterfeiting and imitation, preserving the exclusivity and integrity of luxury products. Additionally, labour regulations address ethical practices and that rights and luxury apparel production adhere to fair labour standards. Environmental regulations, such as restrictions on exotic leather sourcing, also impact the industry's sustainability efforts. For instance, in December 2022, the European Union enacted a law prohibiting the import of leather and related materials associated with deforestation. To adhere to this law, organizations must gain insights into the sources of their leather raw materials.
Global luxury apparels market, renowned for its resilience, experienced substantial shifts due to the COVID-19 pandemic. Temporary closures of physical stores led to a surge in online luxury shopping. Consumers displayed a preference for casual and comfortable luxury wear, influencing brand offerings. International travel restrictions disrupted luxury tourism shopping, impacting sales in major fashion capitals. Luxury brands accelerated their digital presence, embracing virtual runway shows and online marketing to engage homebound consumers. Supply chain disruptions affected production and sustainability considerations gained importance. While the market faced challenges, it demonstrated adaptability, reaffirming the enduring allure of luxury brands despite global uncertainties.
Global luxury apparels market features an array of key players, including renowned fashion brands like Gucci, Louis Vuitton, and Chanel, alongside emerging brands and niche designers. These players are distinguished by their innovation, craftsmanship, and brand heritage. The outlook for the market remains promising, driven by increasing global affluence, the growing importance of digital channels, and a shift towards sustainable luxury. The trend of collaboration with celebrities and influencers is expected to continue, as it effectively expands brand reach.
Additionally, mergers and acquisitions impact luxury apparel brands, promoting growth, diversification, and global expansion in a highly competitive and dynamic industry. For instance, in April 2023, LVMH Moet Hennessy Louis Vuitton S.E. acquired a majority stake in Platinum Invest Group, aiming to boost production capacity for its US jeweler, Tiffany, in France. Platinum Invest will maintain its jewelry production for current non-LVMH clients and other luxury brands under the group, such as Bulgari and Chaumet.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.