市場調查報告書
商品編碼
1394587
全球髮型設計工具市場評估:按類型、機制、價格範圍、最終用戶、分銷管道、地區、機會、預測(2016-2030)Hair Styling Tools Market Assessment, By Type, By Mechanism, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2016-2030F |
全球美髮工具市場規模預計將從 2022 年的 120 億美元增至 2030 年的 177.4 億美元,2023-2030 年預測期間複合年增長率為 5.01%。
由於幾個持續的趨勢,市場正在顯示出顯著的成長。 人們越來越注重自己的外表,在髮型設計和美容產品上的支出激增。 在大流行期間,隨著人們尋求在數位會議和聚會中看起來有吸引力,對工具的需求已成為人們關注的焦點。 該市場主要由千禧世代和 Z 世代推動,他們希望保持整潔並擁有沙龍品質的外觀。 他們不僅注重臉部護理,也注重自我照護。 始終保持上鏡的衝動也是市場驅動因素之一。 人們花更多的錢購買能讓他們以更少的努力實現自己想要的髮型的產品。
該行業的公司不斷開發獨特的新產品來滿足客戶的需求。 便攜式吹風機和其他無線工具正在席捲市場。 多年來,易用性、便攜性、重量輕和多功能性等特點在個人和專業美髮沙龍中越來越受到重視,使市場增長了一倍。
整體而言,由於多種因素,全球美髮工具市場呈現顯著成長。 製造商不斷推出創新、無憂的產品,為競爭對手創造了激烈的競爭。
有幾個因素導致對環保和永續產品的需求不斷增長。 買家越來越意識到他們的購買對環境有何影響。 這種不斷加深的認識正在推動人們對永續生產和包裝產品的偏好。 此外,買家越來越希望盡自己的一份力量來保護環境,從而導致對環保產品的興趣增加。 消費者希望在永續解決方案上花費更多,這促使商店和企業提供更廣泛的環保產品。 因此,許多消費族群越來越傾向採用環保的做法和產品,反映出綠色消費的更大趨勢。 2022 年 4 月,Symrise 在巴黎化妝品貿易展上推出了永續熱防護成分 SymHair Thermo。 本產品含有高濃度的糖、透明質酸和多醣,可形成一層保護頭髮纖維免受熱損傷。
市場的主要驅動力之一是男性和女性對健康、衛生和美容的興趣日益濃厚。 人們越來越了解徹底的髮型設計的重要性、新的時尚趨勢以及社群媒體對美麗外表的影響,預計將進一步推動市場成長。
髮型設計工具是根據沙龍專業人士和個人的意見開發的,製造商正在加速新產品的開發。 隨著 DIY 髮型教學、培訓影片和社群媒體影響者(尤其是千禧世代)的興起,該市場中公司的成長前景正在上升。
亞太地區的人們非常重視頭髮的品質和質地。 這是因為頭髮的品質和質地被認為反映了整個身體的健康狀況,是凸顯一個人吸引力的特徵。 當地時尚業的成長、個人護理支出的增加以及可支配收入的增加正在促進美髮產品市場的擴大。 日本和中國仍然是亞太地區最大的美髮產品市場,專注於產品創新和行銷工作。 市場競爭激烈,區域和跨國品牌都瞄準高品質和高性能的產品。 該地區個人美容支出的增加對全球市場的成長做出了重大貢獻。
本報告研究和分析了全球美髮工具市場,提供市場規模和預測、市場動態以及主要參與者的現狀和前景。
Global hair styling tools market size was valued at USD 12 billion in 2022, expected to reach USD 17.74 billion in 2030, with a CAGR of 5.01% for the forecast period between 2023 and 2030.
The market has shown significant growth, characterized by several ongoing trends. People are becoming increasingly conscious of their looks, resulting in a surge in expenditure on hair styling and hair grooming products. Even during the pandemic, there was a focus on the need for the tools as people wanted to look attractive during digital meetings and sessions. This market is majorly being driven by the millennials and Gen-Z, who are always inclined towards looking groomed and pleasing and attaining the salon-like look. They focus on self-care, which goes beyond facial care. The urge to always look picture-ready is also one of the market drivers. People spend a lot on products that give them their desired hairstyle with less effort.
Companies in this industry are continuously working towards developing new, unique products to meet customers' demands. Portable hair dryers and other wireless tools have taken the market by storm. Features like user-friendliness, portability, lighter weight, and multiple uses have gained significance among individuals as well as professional hair care salons over a period of time, multiplying the market's growth.
Overall, global hair styling tools market is showing significant growth driven by multiple factors. Manufacturers are coming up with great innovative hassle-free products posing a tough competition for the competitors.
Multiple factors contribute to the growing demand for eco-friendly and sustainable products. Buyers have become more aware of how their purchases affect the environment. A preference for products manufactured and packaged sustainably has grown because of this increased understanding. Furthermore, buyers want to do their part to protect the environment, which has raised interest in environmentally friendly products. Shops and businesses are encouraged to offer a greater variety of eco-friendly items due to consumers desire to spend more for sustainable solutions. Because of this, there is a noticeable tendency in many consumer segments towards adopting eco-friendly practises and products, which reflects a larger movement towards eco-friendly consumption. In April 2022, Symrise introduced SymHair Thermo, a sustainable heat-protecting component, during the in-cosmetics trade show in Paris. The product has a significant concentration of saccharides, hyaluronic acid, and polysaccharides which allows it to create a layer shielding the hair fiber from heat damage.
One of the major drivers of the market is the rise in health, hygiene and self-grooming concerns among both men and women. Increasing knowledge about the significance of complete hair styling, new fashion trends, and social media's impact on aesthetic looks and appearances are anticipated to further the market growth. In May 2023, Dyson Limited launched a wet-to-straight styler, Airstrait, which claimed to reduce the hairdryer and straightener routine damage. The tool has two arms with incredibly focused, high-velocity airflow that helps gripping and directing the hair in the downward direction, making them dry and set into a perfect straight style. The machine has two speeds and three heat modes with 140-degrees being the highest one.
Development of hair styling tools based on the opinions of salon professionals as well as individuals encourage manufacturers to create new products, which in turn accelerates market expansion. With the increase in DIY hair style tutorials, training videos, and social media influencers, particularly among millennials, the growth prospects for the market's players are showing an upward trend. In August 2023, Koninklijke Philips N.V. expanded its product portfolio by launching a Hair Straightening Brush targeting mainly Gen-Z and the millennials. The product can be bought on the official Philips website as well as other e-commerce sites. In another instance, in February 2023, a US-based company, The Richualist, introduced The Mint as their flagship product. The Mint was a tool which was for styling and maintaining textured hair. It came with a special styling pod that the user could fill with his favourite textured hair care product. After the pod was full, the gadget gently warmed it up. This allowed the product to be distributed evenly before detangling and styling, which saved consumers an average of 50% of the time they would have spent on their hair.
Individuals in the Asia Pacific highly value their hair quality and texture, considering it reflects their general physical well-being and a distinguishing characteristic of attractiveness. The region's growing fashion industry, increasing personal care spending, and rising disposable income have contributed to the expansion of the hair styling products market. Japan and China remain the largest markets for hair styling products in Asia Pacific, with a focus on product innovation and marketing activities. The market is highly competitive, with both regional as well as multinational brands targeting quality and high-performance products. The increasing spending on personal grooming in the region has significantly contributed to the growth in the global market. In January 2023, TYMO Beauty, a personal and beauty care company that makes products to give naturally glamorous looks with a variety of options, was introduced to the Indian market. It combined sophisticated design, manufacturing, and quick shipment, and the product line included hot air brushes, hair curlers, hair straighteners, and high-speed hair dryers.
The pandemic had a mixed impact on the global hair styling tools market. On one hand, it showed downfalls; adopting the right marketing and distribution strategies fuelled the market growth, too. The market experienced some obstacles as the spas and salons were shut leading to a decline in sales of the products. However, as the restrictions began to lift and the operations resumed taking all the necessary precautions, a gradual increase in the demand for hair styling products was noticed. The popularity of compact, portable, and travel-sized hair styling tools increased. The players adapted to the market changes quite quickly and the same could be noticed in the sales patterns of these players.
Global hair styling tools market is highly competitive and is characterized by key players such as Koninklijke Philips N.V., Dyson Limited, WAHL Clipper Corporation, and Panasonic Corporation. These industry leaders continuously produce innovative products to cater to evolving consumer preferences. They offer various types and sizes of products to emphasize convenience, product quality, ease of use, and lesser damage to hair. Moreover, they invest in marketing, endorsements by celebrities and influencers, and expanding their distribution channels to reach a global audience. As beauty standards keep evolving, these companies keep adapting their product lines to offer innovative and new-technology products. The outlook for these key players remains positive as they stay attuned to market trends and consumer demands. In August 2022, Shark Beauty, under the umbrella of JS Global Lifestyle Company Limited, expanded its hair care category line with the launch of Shark FlexStyle Air Styling & Drying System, which was a multi-styling tool for all types of hair.
In July 2021, a global leader in health technology, Phillips, launched a premium range of hair styling tools in India including hair straightener 7000 series, and UV protector dryer.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.