巴西輪胎市場評估：依輪胎、依車輛類型、依輪胎類型、依輪圈尺寸、依需求類型、依分銷管道、依地區、機會、預測（2016-2030）

巴西輪胎市場規模預計2022年為74.7億美元，預計2030年將達到111.8億美元，2023年至2030年複合年增長率為4.81%，值得期待。巴西輪胎市場是拉丁美洲汽車市場中充滿活力和影響力的一部分。該市場由市場驅動因素和新興趨勢共同塑造，反映了巴西的經濟和人口結構。隨著汽車保有量的增加，強勁的經濟成長、不斷壯大的中產階級和不斷發展的城市化促使對輪胎的需求增加。巴西從熱帶到亞熱帶的多樣化氣候條件需要各種各樣的輪胎，從全季節輪胎到專門設計的輪胎。市場受到促進道路安全和環境永續性的政府法規和措施的影響。

此外，越來越多地採用採用智慧功能和環保材料等先進技術的輪胎是一個明顯的趨勢。由於創新技術，包括安全問題、對永續實踐的關注以及行業對不斷變化的消費者偏好的反應，巴西輪胎市場預計將進一步發展。

推出先進創新輪胎

隨著先進尖端輪胎技術的引進，巴西輪胎市場呈現出引人注目的技術創新浪潮。主要輪胎製造商正在推出專為巴西市場設計的產品，具有增強的胎面設計、提高燃油經濟性和提高耐用性等特點。智慧輪胎技術（包括用於即時監控的感測器）變得越來越重要，為消費者提供有關輪胎健康和性能的重要數據。此外，順應全球永續發展趨勢，環保輪胎解決方案也備受關注。這些創新輪胎的推出解決了巴西多樣化的氣候條件和駕駛模式，並表明了該行業致力於滿足消費者對安全、效率和環境責任不斷變化的偏好。例如，普利司通 Turanza T005A 採用普利司通先進技術設計，可提供更安靜、更安全、更平穩的乘坐體驗。透過優化輪胎接地面積並保持恆定的氣壓，我們可以減少路面的衝擊和撞擊噪音，從而提高舒適度。此輪胎具有加固的側壁以提供更好的阻尼。它也設計用於應對潮濕和乾燥的道路，胎面磨損等級為 260，牽引力等級為 A，溫度等級為 A。

燃油效率與安全性

該市場越來越關注燃油效率和安全性，反映了消費者不斷變化的優先事項。不斷上漲的燃油價格和日益增強的環保意識正促使消費者尋求能夠提高燃油效率並有助於減少碳排放的輪胎。輪胎製造商正在透過創新設計和材料來應對，以最大限度地減少滾動阻力並優化燃油經濟性。同時，安全問題也至關重要，人們越來越關注提高煞車性能、濕地牽引力和整體駕駛安全性的技術。對燃油效率和安全性的雙重關注凸顯了巴西輪胎市場的動態本質。巴西輪胎產業與全球趨勢保持一致，並滿足消費者對環境永續性和道路安全的需求。

例如，Hankook Optimo H724 是一款全天候輪胎，以其平穩、安靜的行駛而聞名，在乾燥、潮濕和溫和的冬季天氣條件下都能提供出色的牽引力。它的抓地力很好，適合全年氣溫適中的地區。這些輪胎提供中型轎車的平穩性和乘坐質量，並且比其他小型車的操控性更好。

輪胎更換激增

由於多種因素，巴西輪胎市場的輪胎更換量正在顯著增加。巴西道路上的汽車數量不斷增加以及該國多樣化的氣候條件需要頻繁更換輪胎。消費者優先考慮安全和性能，因此他們會及時更換磨損的輪胎。城市化和經濟成長促進了汽車保有量的增加，進一步推動了替換輪胎市場的發展。此外，先進輪胎技術的趨勢，包括解決燃油效率和安全問題的技術，正在促使消費者升級到新的輪胎型號。這些舉措證明了更換輪胎在維持最佳車輛性能方面發揮的重要作用，並且符合不斷變化的巴西汽車市場中消費者的期望。

本報告研究和分析了巴西輪胎市場，提供市場規模和預測、市場動態以及主要參與者的現狀和前景。

目錄

第一章研究方法

第 2 章專案範圍與定義

第 3 章 COVID-19 對巴西輪胎市場的影響

第 4 章執行摘要

第五章客戶回饋

• 消費者受訪者的人口統計數據
• 輪胎類型
• 首選輪胎品牌
• 更換輪胎
• 購買決策因素
• 購買介質
• 性能特點
• 輪胎壽命
• 永續發展與環保輪胎
• 近期的科技進步

第六章巴西輪胎市場展望（2016-2030）

• 市場規模與預測
  • 金額
  • 數量
• 依輪胎
  • 冬季輪胎
  • 夏季輪胎
  • 全季節輪胎
• 依車輛類型
  • 搭乘車
  • 商用車
  • 越野
• 依輪胎類型
  • 徑向
  • 偏差
• 依輪圈尺寸
  • 20 吋或更小
  • 超過 20 英吋
• 依需求類型
  • 新產品（OEM）
  • 替換物品
• 依分銷管道
  • OEM
  • 多品牌經銷商
  • 單一品牌經銷商
  • 在線
• 依地區
  • 東南
  • 南部
  • 東北
  • 北
  • 中西部
• 市佔率：依公司劃分（2022 年）

第 7 章市場地圖（2022 年）

• 依輪胎
• 依車輛類型
• 依輪胎類型
• 依輪圈尺寸
• 依需求類型
• 依分銷管道
• 依地區

第八章宏觀環境與產業結構

• 需求與供給分析
• 進出口分析
• 價值鏈分析
• PESTEL 分析
• 波特五力分析

第 9 章市場動態

• 生長促進因素
• 抑製成長的因素（問題、限制因素）

第十章主要公司狀況

• 前 5 名市場領導者的競爭矩陣
• 前 5 位市場領導者的市場收入分析（2022 年）
• 併購/合資企業（如果適用）
• SWOT 分析（5 家市場公司）
• 專利分析（如果適用）

第11章價格分析

第 12 章案例研究

第十三章主要公司展望

• Bridgestone Corp.
• Goodyear Tire & Rubber Company
• Pirelli C. S.p.A.
• Michelin Group
• Continental Ag
• Hankook Tire & Technology Co., Ltd
• Toyo Tire Corporation
• Kumho Tire Co., Ltd.
• Borilli Racing
• Sumitomo Corporation

第14章戰略建議

第十五章關於我們公司，免責聲明

Brazil tyre market is anticipated to grow at a CAGR of 4.81% between 2023 and 2030. The market was estimated to be worth USD 7.47 billion in 2022 and is expected to reach USD 11.18 billion by 2030. Tyres in Brazil stands in a dynamic and influential market within the Latin American automotive landscape. Shaped by a combination of market drivers and emerging trends, it mirrors the country's economic and demographic dynamics. Robust economic growth, a rising middle class, and increasing urbanization contribute to a growing demand for tyres, driven by higher vehicle ownership rates. Brazil's diverse climatic conditions, varying from tropical regions to subtropical climates, necessitate a broad spectrum of tyre types, from all-season to specialized designs. The market is influenced by government regulations and initiatives promoting road safety and environmental sustainability.

Furthermore, there is a noticeable trend towards increased adoption of technologically advanced tyres, including those with smart features and eco-friendly materials. The Brazil tyre market is poised for further evolution, with innovations addressing safety concerns, a focus on sustainable practices, and the industry's response to changing consumer preferences, making it an important region in the global automotive tyre arena.

Launch of Advanced and Innovative Tyres

Brazil tyre market is witnessing a notable wave of innovation with the launch of advanced and cutting-edge tyre technologies. Major tyre manufacturers are introducing products designed specifically for the Brazilian market, incorporating features such as enhanced tread designs, improved fuel efficiency, and increased durability. Smart tyre technologies, including sensors for real-time monitoring, are becoming integral, providing consumers with crucial data on tyre health and performance. Additionally, there's a focus on eco-friendly tyre solutions, aligning with global sustainability trends. The launch of these innovative tyres caters to the diverse climatic conditions and driving patterns in Brazil and reflects the industry's commitment to meeting evolving consumer preferences for safety, efficiency, and environmental responsibility. For example, The Bridgestone Turanza T005A tyre is designed with advanced Bridgestone technology to provide a quieter, safer, and smoother ride on the road. The optimized contact design with consistent pressure reduces road shock and impact noise for boosted comfort. The tyre features a reinforced sidewall that offers better dampening. It is engineered for handling both wet and dry road conditions, with a treadwear rating of 260, traction rating of A, and temperature rating of A.

Fuel Efficiency And Safety

In this market, there is a growing emphasis on fuel efficiency and safety concerns, reflecting evolving consumer priorities. With rising fuel prices and environmental consciousness, consumers are increasingly seeking tyres designed for improved fuel efficiency, contributing to reduced carbon emissions. Tyre manufacturers are responding with innovative designs and materials that minimize rolling resistance, optimizing fuel consumption. Simultaneously, safety concerns are paramount, with an increased focus on technologies enhancing braking performance, wet traction, and overall driving safety. This dual emphasis on fuel efficiency and safety underscores the dynamic nature of the Brazil tyre market, where the industry is aligning with global trends and addressing consumer needs for both environmental sustainability and road safety.

For example, The Hankook Optimo H724 is an all-season tyre known for its smooth and quiet ride, delivering great traction in dry, wet, and light winter weather conditions. It offers a firm grip on the road and is suitable for areas with moderate temperatures year-round. The tyre provides the composure and ride of a mid-size sedan, with better handling than other small cars.

Surge in Tyre Replacement

Brazil tyre market is experiencing a notable surge in tyre replacement, driven by several factors. The increasing number of vehicles on Brazilian roads and diverse climatic conditions across the country necessitate frequent tyre replacements. Consumers prioritize safety and performance, so they opt for timely replacements of worn-out tyres. Urbanization and economic growth contribute to higher vehicle ownership rates, further boosting the replacement tyre market. Additionally, the trend towards advanced tyre technologies, including those addressing fuel efficiency and safety concerns, motivate consumers to upgrade to newer tyre models. The surge underscores the critical role of replacement tyres in maintaining optimal vehicle performance and aligns with changing consumer expectations in the dynamic Brazilian automotive landscape.

Increased Tyre Production Capacity

Brazil tyre market is witnessing a notable increase in tyre production capacity, indicative of the industry's response to growing demand. With economic growth and rising vehicle ownership rates, manufacturers are strategically expanding their production capabilities to meet the needs of the Brazil market. Both, global giants and domestic players, are investing in new facilities and technological advancements to enhance efficiency and output. The surge in production capacity supports the domestic market and positions Brazil as a key player in the global tyre manufacturing landscape. The expansion reflects the industry's confidence in the continued growth and potential of the Brazilian tyre market in the foreseeable future.

For example, in July 2021, Sumitomo Rubber Industries, Ltd. announced that it will invest a total of approx. USD 0.17 billion to increase tyre production capacity at its group's factory in Brazil. The investment will increase the Brazil Factory's production capacity for passenger car and light truck tyres from 18,000 units per day in 2021 to 23,000 units per day by 2024. Additionally, the factory will increase its production capacity for truck and bus tyres from the current 1,000 per day to 2,200 per day by April 2025.

Government Regulations

The natural rubber production sector and the Brazilian tyre industry have been urging the federal government to reverse the measure that mitigated the import tax on truck tyres, rubber artifacts, and items such as latex at the beginning of 2021. There is an expectation that the proposal to tax foreign purchases again at 16% will be approved by the Foreign Trade Chamber (Camex).

Without the tariff since January 2021, imports have surged in recent months, with the purchase of tyres jumping to 518,000 units in November from 143,000 units per month on average before the tax exemption, totaling 3.5 million units imported in 2023. The industry has been concerned that the problem could lead to a "dismantling" of the production chain. In August 2023, the Brazil government approved a 10.8% tax on imports of natural rubber, aiming to strengthen the producers, production chain, and the industry. The measure is expected to support the domestic production of natural rubber and tyre industry in Brazil.

Impact of COVID-19

The COVID-19 outbreak had a severe impact on the entire automotive industry in Brazil, including the tyre market. Travel bans characterized the impact, disrupted transportation and logistics, supply chain interruptions, unavailability of raw materials and labor, and delays in the delivery of pre-produced tyres. Additionally, there were increasing demand and supply gaps, volatile raw material prices, and the shutdown of manufacturing units, which further hindered the market growth. Cross-border trade restrictions affected the imports and exports of tyre industry in Brazil. However, with the decline in the number of COVID-19 cases, the Brazil government lifted the restrictions, allowing the resumption of business operations. As a result, market players have been working on introducing new tyres and expanding their scalability to recover from the revenue losses incurred during the crisis, which is expected to boost the overall growth of Brazil tyre market in the coming years.

Key Players Landscape and Outlook

Brazil tyre market features a competitive landscape with key players contributing to its vibrancy. Global tyre manufacturers such as Michelin, Bridgestone, and Goodyear maintain a significant presence, providing a wide array of products. Additionally, domestic players like Pirelli and Continental play pivotal roles, showcasing Brazil's manufacturing capabilities. The market outlook is marked by a continual focus on innovation and technology, addressing consumer demands for safety, performance, and sustainability. With Brazil being a major player in the South America automotive industry, the tyre market is poised for sustained growth, driven by economic factors, increasing vehicle ownership, and advancements in tyre technologies that align with global standards and cater to the diverse needs of Brazilian consumers.

For instance, Vipal Rubber started supplying tyres directly to Honda motorcycles in Brazil starting in August 2023. The Honda CG 160 Fan is the first model to come out with Vipal tyres as original equipment (OE), specifically fitted with Street ST600 80/100-18 (front) and Street ST600 90/90-18 (rear) tubeless tyres. This partnership marks a significant milestone for Vipal Rubber, as it becomes the official tyre supplier for some models of Honda motorcycles manufactured in Brazil. Honda dominates the Brazil motorcycle market, with CG 160 being one of the leading city motorcycle models in 2022.

For instance, In August 2023, Polaris Factory Racing Brazil's Torrez Azevedo Rally Team announced a new partnership with Atturo, a brand that specializes in 4x4 tyres for on and off-road use. The team will equip its vehicles with Atturo Trail Blade X/T SXS tyres for the 3,800km Rally dos Sertoes, which travels across the country from Petrolina to Prea in eight days. The team will field six Polaris Pro R UTVs in the rally, all rolling on the Atturo Trail Blade X/T SXS Tyres in sizes 30×10.00R15 and 32×10.00R15, depending on the stage. The Trail Blade X/T SXS tyre is engineered with a steel-belted construction for additional durability, making it a suitable choice for the challenging terrain of the rally.

For instance, In April 2022, Point S, a multi-brand automotive services and tyre sales franchise, expanded its global network into the Brazilian market through a Master Franchise Agreement (MFA) with local specialist, ATO. The agreement marks a significant milestone for Point S, as South America becomes the fifth continent on which the network has a presence. ATO's shareholder companies, ADTSA and Orletti Group, will be responsible for overseeing Point S's operations in Brazil.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on Brazil Tyre Market

4. Executive Summary

5. Voice of Customer

• 5.1. Consumers Respondent's Demographics
• 5.2. Tyre Type
• 5.3. Preferred Tyre Brand
• 5.4. Tyre Replacement
• 5.5. Purchase Decision Factors
• 5.6. Medium of Purchase
• 5.7. Performance Attributes
• 5.8. Tyre Lifespan
• 5.9. Sustainability and Eco-friendly Tyres
• 5.10. Technical Advancements in the Near Future

6. Brazil Tyre Market Outlook, 2016-2030F

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. By Tyre
  • 6.2.1. Winter Tyre
  • 6.2.2. Summer Tyre
  • 6.2.3. All Season Tyre
• 6.3. By Vehicle Type
  • 6.3.1. Passenger Vehicles
    • 6.3.1.1. Two-wheeler
    • 6.3.1.2. Three-Wheeler
    • 6.3.1.3. Four-Wheeler
  • 6.3.2. Commercial Vehicle
    • 6.3.2.1. LCV
    • 6.3.2.2. Medium & Heavy CV
  • 6.3.3. Off the Road
    • 6.3.3.1. Agriculture
    • 6.3.3.2. Mining & Construction
    • 6.3.3.3. Others
• 6.4. By Tyre Type
  • 6.4.1. Radial
  • 6.4.2. Bias
• 6.5. By Rim Size
  • 6.5.1. Upto 20 inches
  • 6.5.2. Above 20 inches
• 6.6. By Demand Type
  • 6.6.1. New Product (OEMs)
  • 6.6.2. Replacements
• 6.7. By Distribution Channel
  • 6.7.1. Original Equipment Manufacturers (OEMs)
  • 6.7.2. Multi Brand Distributor
  • 6.7.3. Single Brand Distributor
  • 6.7.4. Online
• 6.8. By Region
  • 6.8.1. South-East
  • 6.8.2. South
  • 6.8.3. North-East
  • 6.8.4. North
  • 6.8.5. Mid-West
• 6.9. By Company Market Share (%), 2022

7. Market Mapping, 2022

• 7.1. By Tyre
• 7.2. By Vehicle Type
• 7.3. By Tyre Type
• 7.4. By Rim Size
• 7.5. By Demand Type
• 7.6. By Distribution Channel
• 7.7. By Region

8. Macro Environment and Industry Structure

• 8.1. Supply Demand Analysis
• 8.2. Import Export Analysis
• 8.3. Value Chain Analysis
• 8.4. PESTEL Analysis
  • 8.4.1. Political Factors
  • 8.4.2. Economic System
  • 8.4.3. Social Implications
  • 8.4.4. Technological Advancements
  • 8.4.5. Environmental Impacts
  • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5. Porter's Five Forces Analysis
  • 8.5.1. Supplier Power
  • 8.5.2. Buyer Power
  • 8.5.3. Substitution Threat
  • 8.5.4. Threat from New Entrant
  • 8.5.5. Competitive Rivalry

9. Market Dynamics

• 9.1. Growth Drivers
• 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

• 10.1. Competition Matrix of Top Five Market Leaders
• 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2022)
• 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4. SWOT Analysis (For Five Market Players)
• 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

• 13.1. Bridgestone Corp.
  • 13.1.1. Key Management Personnel
  • 13.1.2. Products & Services
  • 13.1.3. Financials (As reported)
  • 13.1.4. Key Market Focus & Geographical Presence
  • 13.1.5. Recent Developments
• 13.2. Goodyear Tire & Rubber Company
• 13.3. Pirelli C. S.p.A.
• 13.4. Michelin Group
• 13.5. Continental Ag
• 13.6. Hankook Tire & Technology Co., Ltd
• 13.7. Toyo Tire Corporation
• 13.8. Kumho Tire Co., Ltd.
• 13.9. Borilli Racing
• 13.10. Sumitomo Corporation

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us & Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Brazil Tyre Market, By Value, In USD Billion, 2016-2030F
• Figure 2. Brazil Tyre Market, By Volume, In Million Units, 2016-2030F
• Figure 3. Brazil Tyre Market Share (%), By Tyre, 2016-2030F
• Figure 4. Brazil Tyre Market Share (%), By Vehicle Type, 2016-2030F
• Figure 5. Brazil Tyre Market Share (%), By Tyre Type, 2016-2030F
• Figure 6. Brazil Tyre Market Share (%), By Rim Size, 2016-2030F
• Figure 7. Brazil Tyre Market Share (%), By Demand Type, 2016-2030F
• Figure 8. Brazil Tyre Market Share (%), By Distribution Channel, 2016-2030F
• Figure 9. Brazil Tyre Market Share (%), By Region, 2016-2030F
• Figure 10. By Tyre Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 11. By Vehicle Type Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 12. By Tyre Type Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 13. By Rim Size Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 14. By Demand Type Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 15. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 16. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2022