土耳其輪胎市場評估：依輪胎、車輛類型、輪胎類型、輪圈尺寸、需求類型、分銷管道、地區、機會、預測（2016-2030）

土耳其輪胎市場規模預計2022年為52.3億美元，預計2030年將達77.1億美元，2023年至2030年複合年增長率為4.73%。土耳其輪胎市場正處於由多種因素驅動的動態成長的十字路口。土耳其因其強勁的汽車工業、不斷增長的汽車保有量以及連接歐洲和亞洲的戰略位置而在全球輪胎市場中發揮著重要作用。主要市場驅動因素包括該國中產階級的擴大、可支配收入的增加以及對道路安全和環境永續性的日益關注。

土耳其擁有從沿海地區到山區的多樣化氣候，因此需要各種各樣的輪胎，從夏季輪胎到冬季輪胎。此外，市場對創新輪胎技術的需求大幅成長。隨著汽車產業的發展，人們越來越關注智慧輪胎功能，例如用於即時監控、增強安全性和節能設計的感測器。永續性是一個重點關注點，輪胎製造商越來越多地採用環保材料和生產流程。這些市場驅動因素與對創新的承諾相結合，使土耳其輪胎市場成為一個充滿活力、不斷發展的行業，能夠滿足消費者需求和全球趨勢。

例如，Nanografen將舊輪胎回收成石墨烯，旨在改善回收系統並降低石墨烯生產成本。該公司的創新成果在 JEC World 2023 上展示，併入圍。這項措施解決了廢輪胎的環境問題，顯示出巨大的市場潛力。

農業部門的擴張

由於農業部門的蓬勃發展，土耳其輪胎市場顯著擴張。隨著我們對農業現代化的投資和採用先進機械，對特種輪胎的需求不斷增長，以滿足拖拉機、收割機和其他農業車輛的需求。農業的擴張以技術進步和對效率的日益關注為標誌，證實了輪胎在提高農業部門生產力方面的重要作用。耐用的高牽引力輪胎對於穿越不同地形和支持繁重勞動至關重要。農業領域的快速成長正在促進替換輪胎市場的發展，並凸顯土耳其輪胎市場正在適應現代化和充滿活力的農業部門不斷變化的需求。

例如，Ozka 的 AGROLOX 子午線拖拉機輪胎旨在增加陸地和公路上的牽引力，並採用更新的花紋和雙角胎面結構。這款輪胎以其靈活的胎側結構和特殊設計的胎面花紋提供出色的泥漿保護，提供駕駛舒適性。AGROLOX系列有多種尺寸和型號，如KNK-30前拖拉機輪胎、KNK-50後拖拉機輪胎、OR-71子午線輪胎。

技術進步

該市場反映了汽車行業的趨勢並顯示出重大的技術進步。輪胎製造商越來越多地採用創新技術來提高輪胎性能、安全性和環境永續性。氣壓監測系統等智慧感測器技術正在成為常態，為駕駛員提供即時數據。此外，採用永續材料和製造流程的環保輪胎的開發也引起了人們的關注。缺氣保用技術、自我修復功能和改進的胎面設計有助於提高耐用性和安全性。隨著土耳其跟上全球汽車趨勢，輪胎創新在土耳其輪胎市場非常重要，在滿足消費者不斷變化的需求並解決對安全、效率和環境影響的擔憂方面發揮著重要作用。

本報告研究和分析了土耳其輪胎市場，提供市場規模和預測、市場動態以及主要參與者的現狀和前景。

目錄

第一章研究方法論

第二章 專案範圍與定義

第三章 COVID-19對土耳其輪胎市場的影響

第 4 章執行摘要

第五章 客戶評價

• 消費者受訪者人口統計
• 輪胎類型
• 首選輪胎品牌
• 輪胎更換
• 購買決策因素
• 購買媒介
• 性能特點
• 輪胎壽命
• 永續性和環保輪胎
• 不久的將來技術進步

第六章 土耳其輪胎市場展望（2016-2030）

• 市場規模及預測
  • 金額
  • 數量
• 依輪胎
  • 冬季輪胎
  • 夏季輪胎
  • 全季節輪胎
• 依車型分類
  • 乘用車
  • 商用車
  • 越野
• 依輪胎類型
  • 徑向
  • 偏見
• 依輪圈尺寸
  • 20 英吋或更小
  • 20吋以上
• 依需求類型
  • 新產品（OEM）
  • 替代品
• 依分銷渠道
  • 代加工
  • 多品牌經銷商
  • 單一品牌經銷商
  • 線上
• 依地區
  • 馬爾馬拉
  • 中部
  • 愛琴海
  • 地中海
  • 蒙特內哥羅
  • 安納托利亞東南部
  • 東
• 市場佔有率：依公司劃分（2022 年）

第七章 市場測繪（2022）

• 依輪胎
• 依車型分類
• 依輪胎類型
• 依輪圈尺寸
• 依需求類型
• 依分銷渠道
• 依地區

第八章 宏觀環境與產業結構

• 供需分析
• 進出口分析
• 價值鏈分析
• PESTEL 分析
• 波特五力分析

第九章市場動態

• 增長動力
• 成長限制因素（問題、限制因素）

第十章 主要公司情況

• 前 5 名市場領導者的競爭矩陣
• 前 5 名市場領導者的市場收入分析（2022 年）
• 併購/合資（如適用）
• SWOT 分析（5 家市場公司）
• 專利分析（如果適用）

第11章價格分析

第十二章案例研究

第十三章 主要公司展望

• Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret AS
• Goodyear Lastikleri Turk AS
• Pirelli C. S.p.A.
• Michelin Group
• Continental Automotive Ag
• Sumitomo Corporation Dis Ticaret AS
• Hankook Tire & Technology Co., Ltd
• Ozka Lastik Ve Kaucuk Sanayi Ticaret AS

第十四章 戰略建議

第十五章 關於我們公司、免責聲明

Turkey tyre market is anticipated to grow at a CAGR of 4.73% between 2023 and 2030. The market was estimated to be worth USD 5.23 billion in 2022 and is expected to reach USD 7.71 billion by 2030. The Turkey tyre market stands at the intersection of dynamic growth, driven by a myriad of factors. With a robust automotive industry, increasing vehicle ownership, and a strategic geographical location connecting Europe and Asia, Turkey serves as a key player in the global tyre market. Key market drivers include the country's expanding middle class, rising disposable incomes, and a growing emphasis on road safety and environmental sustainability.

Turkey's diverse climate, ranging from coastal areas to mountainous terrains, necessitates a wide range of tyre types, from summer to winter tyres. Moreover, the market is witnessing a notable surge in the demand for innovative tyre technologies. As the automotive sector evolves, there is a growing focus on smart tyre features, including sensors for real-time monitoring, enhanced safety, and energy-efficient designs. Sustainability is a key focal point, with tyre manufacturers increasingly incorporating eco-friendly materials and production processes. The convergence of these market drivers and a commitment to innovation positions the Turkey tyre market as a dynamic and evolving industry, responsive to both consumer needs and global trends.

For instance, Nanografen recycles old tyres into graphene, aiming to improve recycling systems and reduce the cost of graphene production. The company's innovative work was showcased at JEC World 2023, where it was a finalist for an award. The initiative addresses the environmental challenge of waste tyres and demonstrates high market potential.

Expansion Of Agricultural Sector

The Turkey tyre market is experiencing notable expansion driven by the thriving agricultural sector. As the country invests in modernizing its agriculture practices and adopting advanced machinery, there is an increasing demand for specialized tyres catering to the needs of tractors, harvesters, and other farm vehicles. The agricultural expansion, marked by technological advancements and a growing emphasis on efficiency, underscores the crucial role that tyres play in enhancing productivity within the sector. Durable and high-traction tyres are essential for navigating diverse terrains and supporting heavy workloads. The surge in the agricultural segment contribute to the replacement tyre market and highlights the Turkey tyre market's adaptability to the evolving demands of a modernized and dynamic agriculture sector.

For instance, the AGROLOX Radial Tractor Tire by Ozka is designed for increased traction on both land and roads, featuring a renewed pattern and double-angle tread structure. The tyres offers comfortable driving due to its flexible sidewall structure and provides excellent mud repellence with its specially designed tread pattern. The AGROLOX series includes various sizes and models, such as the KNK-30 Front Tractor Tire, KNK-50 Rear Tractor Tire, and OR-71 Radial Em Tire.

Technological Advancement

The market is experiencing significant technological advancements, reflecting a broader trend in the automotive industry. Manufacturers are increasingly incorporating innovative technologies to enhance tyre performance, safety, and environmental sustainability. Intelligent sensor technologies, such as pressure monitoring systems, are becoming standard, providing real-time data to drivers. Moreover, there is a growing focus on developing eco-friendly tyres, incorporating sustainable materials, and manufacturing processes. Run-flat technology, self-healing capabilities, and improved tread designs contribute to increased durability and safety. As Turkey aligns with global automotive trends, tyre innovation plays a pivotal role in meeting the evolving needs of consumers and addressing concerns related to safety, efficiency, and environmental impact within the Turkish tyre market.

For example, the Hankook SmartLine DL50 is a new generation truck tyre that features advanced technology to reduce rolling resistance. It is part of Hankook's SmartLine series, which includes the SmartLine AL50. The DL50 tyre is available in sizes such as 315/70 R22.5 and 315/80 R22.5, with varying load indexes and speed symbols. The use of new materials and 3D printed tyre molds has contributed to the development of these tyres, showcasing Hankook's commitment to innovation in tyre manufacturing.

Growing Surge in Multi-Brand Distributor

The market is experiencing a growing surge in multi-brand distributors, reflecting a shift in consumer preferences and retail dynamics. Multi-brand distributors offer a diverse range of tyre options, providing consumers with increased choices and the convenience of comparing various brands in a single location. The trend aligns with the evolving purchasing behavior of consumers who seek a comprehensive selection and tailored solutions for their specific needs. Multi-brand distributors cater to different market segments, offering everything from budget-friendly to premium tyre options. The approach enhances consumer convenience and fosters healthy competition among tyre brands, contributing to a dynamic and responsive landscape in Turkey tyre market.

Increased Focus on Efficiency and Sustainability

Turkey tyre market is witnessing a significant shift towards increased focus on efficiency and sustainability. With rising environmental awareness and a commitment to eco-friendly practices, tyre manufacturers are actively developing products that prioritize fuel efficiency and reduce environmental impact. Innovative tyre technologies, including low rolling resistance designs and advanced materials, contribute to improved fuel efficiency, aligning with global efforts to address climate concerns. Additionally, there's a growing emphasis on sustainable manufacturing processes and the use of eco-friendly materials, reflecting the industry's commitment to reducing its carbon footprint. The dual focus on efficiency and sustainability meets evolving consumer preferences and positions Turkey tyre market at the forefront of responsible and forward-thinking practices in the automotive industry.

For example, the Bridgestone Duravis R660 is a summer tyre designed for vans and light trucks. It offers high mileage, fuel economy, and durability, making it a cost-effective option for van drivers. The tyre features a rugged design and extra-durable construction, providing high traction and stable handling in wet weather conditions. The Duravis R660 has a symmetrical tread pattern and is available in various sizes.

Government Regulations

In September 2021, the Turkish government launched an anti-circumvention investigation concerning specific pneumatic tyres of rubber categorized under HS. Codes 4011.20, 4011.70, 4011.80, and 4011.90, which are either originating in or imported from Malaysia. The investigation, led by the Ministry of Trade, aims to address claims that the rubber tyres are being imported from Malaysia to circumvent existing anti-dumping measures against China. The purpose is to rectify the ineffectiveness of the original anti-dumping measures. As per the Ministry's Communique on Prevention of Unfair Competition in Imports, provisional measures in the form of guarantees will be imposed to protect the domestic industry against dumping until the investigation is complete.

Impact of COVID-19

The emergence of COVID-19 had a devastating impact on the entire automotive industry in Turkey, including the tyre market. Travel bans characterized the impact, disrupted transportation and logistics, supply chain interruptions, unavailability of raw materials and labor, and delays in the delivery of pre-produced tyres. Additionally, there were increasing demand and supply gaps, volatile raw material prices, and the shutdown of manufacturing units, which further hindered the market growth. Cross-border trade restrictions affected the imports and exports of the tyre industry in Turkey. However, with the decline in COVID-19 cases, the Turkish government lifted the restrictions, allowing the resumption of business operations. As a result, market players have been working on introducing new tyres and expanding their scalability to recover from the revenue losses incurred during the crisis, which is expected to boost the overall growth of the Turkey tyre market in the coming years.

Key Players Landscape and Outlook

Turkey tyre market features a competitive landscape shaped by key players, both global and domestic, contributing to its dynamism. Prominent international tyre manufacturers such as Bridgestone, Michelin, and Goodyear maintain a significant presence, offering a wide range of products. The market outlook is marked by a continual focus on technological innovation, addressing consumer demands for safety, durability, and sustainability. With Turkey being a strategic hub connecting Europe and Asia, the tyre market is poised for continued growth, driven by economic development, increasing vehicle ownership, and advancements in tyre technologies.

For instance, In May 2023, Petlas, a leading Turkish tyre manufacturer, announced a USD 360 million investment in the construction of a new light vehicle tyre production facility in KIrsehir, adjacent to its existing plant. The new production line will have the following impacts: Produce 100,000 tons of tyres for passenger cars and light commercial vehicles, increasing the manufacturer's total capacity by 42% to 340,000 tons, create around 1,850 new job opportunities, begin construction in 2023, with completion expected in 2024-25.

For instance, The Kordsa tyre reinforcement plant in Izmit, Turkey has been awarded the ISCC (International Sustainability Carbon Certification) Plus certification in November 2023. The certification endorses the eco-friendly production of recycled polyester yarn, single cords, and cord fabrics in Kordsa's product range. The certification solidifies Kordsa's commitment to international sustainability standards and highlights the company's circular production model. Kordsa is a subsidiary of SabancI Holding and is a leading manufacturer of tyre and construction reinforcement products. The company's ISCC Plus certification is a testament to its efforts to promote sustainable practices in the tyre industry.

For instance, Italian tyre manufacturer, Pirelli announced in May 2022, that it replaced Russia tyres for export to Europe with tyres manufactured in Romania and Turkey. It was part of a contingency plan to mitigate the effects of the Russia-Ukraine conflict on the business. Pirelli identified alternative sources for import/export flows, with the gradual activation of supplies of finished products from Turkey and Romania to replace Russian exports to European markets.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Impact of COVID-19 on Turkey Tyre Market

4. Executive Summary

5. Voice of Customer

• 5.1. Consumers Respondent's Demographics
• 5.2. Tyre Type
• 5.3. Preferred Tyre Brand
• 5.4. Tyre Replacement
• 5.5. Purchase Decision Factors
• 5.6. Medium of Purchase
• 5.7. Performance Attributes
• 5.8. Tyre Lifespan
• 5.9. Sustainability and Eco-friendly Tyres
• 5.10. Technical Advancements in the Near Future

6. Turkey Tyre Market Outlook, 2016-2030F

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. By Tyre
  • 6.2.1. Winter Tyre
  • 6.2.2. Summer Tyre
  • 6.2.3. All Season Tyre
• 6.3. By Vehicle Type
  • 6.3.1. Passenger Vehicles
    • 6.3.1.1. Two-wheeler
    • 6.3.1.2. Three-Wheeler
    • 6.3.1.3. Four-Wheeler
  • 6.3.2. Commercial Vehicle
    • 6.3.2.1. LCV
    • 6.3.2.2. Medium & Heavy CV
  • 6.3.3. Off the Road
    • 6.3.3.1. Agriculture
    • 6.3.3.2. Mining & Construction
    • 6.3.3.3. Others
• 6.4. By Tyre Type
  • 6.4.1. Radial
  • 6.4.2. Bias
• 6.5. By Rim Size
  • 6.5.1. Upto 20 inches
  • 6.5.2. Above 20 inches
• 6.6. By Demand Type
  • 6.6.1. New Product (OEMs)
  • 6.6.2. Replacements
• 6.7. By Distribution Channel
  • 6.7.1. Original Equipment Manufacturers (OEMs)
  • 6.7.2. Multi Brand Distributor
  • 6.7.3. Single Brand Distributor
  • 6.7.4. Online
• 6.8. By Region
  • 6.8.1. Marmara
  • 6.8.2. Central
  • 6.8.3. Aegean
  • 6.8.4. Mediterranean
  • 6.8.5. Black Sea
  • 6.8.6. Southeastern Anatolia
  • 6.8.7. Eastern
• 6.9. By Company Market Share (%), 2022

7. Market Mapping, 2022

• 7.1. By Tyre
• 7.2. By Vehicle Type
• 7.3. By Tyre Type
• 7.4. By Rim Size
• 7.5. By Demand Type
• 7.6. By Distribution Channel
• 7.7. By Region

8. Macro Environment and Industry Structure

• 8.1. Supply Demand Analysis
• 8.2. Import Export Analysis
• 8.3. Value Chain Analysis
• 8.4. PESTEL Analysis
  • 8.4.1. Political Factors
  • 8.4.2. Economic System
  • 8.4.3. Social Implications
  • 8.4.4. Technological Advancements
  • 8.4.5. Environmental Impacts
  • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
• 8.5. Porter's Five Forces Analysis
  • 8.5.1. Supplier Power
  • 8.5.2. Buyer Power
  • 8.5.3. Substitution Threat
  • 8.5.4. Threat from New Entrant
  • 8.5.5. Competitive Rivalry

9. Market Dynamics

• 9.1. Growth Drivers
• 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

• 10.1. Competition Matrix of Top Five Market Leaders
• 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2022)
• 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
• 10.4. SWOT Analysis (For Five Market Players)
• 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

• 13.1. Brisa Bridgestone Sabanci Lastik Sanayi ve Ticaret AS
  • 13.1.1. Key Management Personnel
  • 13.1.2. Products & Services
  • 13.1.3. Financials (As reported)
  • 13.1.4. Key Market Focus & Geographical Presence
  • 13.1.5. Recent Developments
• 13.2. Goodyear Lastikleri Turk AS
• 13.3. Pirelli C. S.p.A.
• 13.4. Michelin Group
• 13.5. Continental Automotive Ag
• 13.6. Sumitomo Corporation Dis Ticaret AS
• 13.7. Hankook Tire & Technology Co., Ltd
• 13.8. Ozka Lastik Ve Kaucuk Sanayi Ticaret AS

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

14. Strategic Recommendations

15. About Us & Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Turkey Tyre Market, By Value, In USD Billion, 2016-2030F
• Figure 2. Turkey Tyre Market, By Volume, In Million Units, 2016-2030F
• Figure 3. Turkey Tyre Market Share (%), By Tyre, 2016-2030F
• Figure 4. Turkey Tyre Market Share (%), By Vehicle Type, 2016-2030F
• Figure 5. Turkey Tyre Market Share (%), By Tyre Type, 2016-2030F
• Figure 6. Turkey Tyre Market Share (%), By Rim Size, 2016-2030F
• Figure 7. Turkey Tyre Market Share (%), By Demand Type, 2016-2030F
• Figure 8. Turkey Tyre Market Share (%), By Distribution Channel, 2016-2030F
• Figure 9. Turkey Tyre Market Share (%), By Region, 2016-2030F
• Figure 10. By Tyre Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 11. By Vehicle Type Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 12. By Tyre Type Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 13. By Rim Size Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 14. By Demand Type Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 15. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2022
• Figure 16. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2022