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市場調查報告書
商品編碼
1446346
加工馬鈴薯市場評估:按產品類型、形式、應用、應用、價格範圍、最終用戶、分銷管道和地區劃分的機會和預測(2017-2031)Processed Potato Market Assessment, By Product Type, By Form, By Application, By Utility, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球加工馬鈴薯市場規模將從 2023 年的 654 億美元成長到 2031 年的 981.1 億美元,2024 年至 2031 年的預測期內複合年增長率為 5.2%。預計將會成長。
由於生活方式的改變、社交媒體的影響、同儕影響、快節奏的生活以及對動態文化的日益重視,市場正在經歷顯著增長。 馬鈴薯加工是一種被高度低估的機制,並在許多行業中得到應用。 它擁有非常大的市場,並且還在快速成長。
速食店和速食店的擴張將推動市場
快餐店和快餐特許經營店的建立極大地滿足了加工馬鈴薯市場的需求。 由於馬鈴薯零食在快餐服務商業模式中很受歡迎且易於供應和準備,因此已成為快餐店和快餐特許經營店的主食。 其多功能性和普遍接受性使其在馬鈴薯加工業中廣受歡迎。 麥當勞、肯德基和漢堡王等著名速食連鎖店都提供馬鈴薯產品。
亞太地區主導馬鈴薯加工產品市場
在全球範圍內,中國主導馬鈴薯加工市場。 由於其強大的農業供應鏈,馬鈴薯在中國種植,中國是世界上最大的馬鈴薯產區。
根據聯合國糧食及農業組織的數據,全球馬鈴薯產量為3.76億噸,其中中國產量最多,為9,400萬噸,其次是印度,產量為5,400萬噸。 這兩個國家是2021年最大的馬鈴薯生產國,亞太地區是全球主要的馬鈴薯生產國。 據聯合國糧農組織稱,2021年全球收穫面積為18,132,694公頃。
歐洲是繼亞太地區之後的世界第二大馬鈴薯生產國,馬鈴薯產量為 1.22 億噸。 根據歐洲馬鈴薯加工商協會統計,歐盟境內生產了 5,200 萬噸馬鈴薯,其中 3,700 萬噸產自比利時、法國、德國、荷蘭和英國。 歐洲生產的加工馬鈴薯價值超過100億歐元。
本報告調查了全球加工馬鈴薯市場,提供市場定義和概述、市場規模趨勢和預測、各個細分市場和地區的詳細分析、行業結構以及影響市場成長的因素分析。、案例研究、競爭格局、主要公司的簡介等等。
Global processed potato market has reached a value of USD 65.4 billion in 2023, and is anticipated to reach USD 98.11 billion by 2031, projecting a CAGR of 5.2% during the forecast period 2024-2031. The market is experiencing remarkable growth, driven by changing lifestyle, the influence of social media, peer influence, fast-paced life, and a growing emphasis on dynamic culture. Potato processing is a very underrated mechanism and is used by many industries. It has a very large market and is still growing rapidly.
The market is witnessing increasing demand for various types of processed potatoes. Key market players in the industry offer a wide range of options catering to different preferences of the consumers. The availability of various types and forms further fuels the growth of the market. The market is continuously expanding as the brands are innovating and introducing a new range of products to their existing product line and keeping the consumers hooked to their products.
With the increasing demand for processed potato and the introduction of new products comprising processed potato from distinct types and forms, the global processed potato market is anticipated to witness a rise during the forecast period.
Expansion of Quick Service Restaurants and Fast-Food Outlets Drive the Market
The establishment of quick-service restaurants and fast-food franchises has majorly contributed to the demand for the processed potato market. Various potato-based snacks such as potato cutlets and french fries are staples, being served in quick service restaurants and fast-food franchises owing to their popularity and ease in serving and cooking in the fast-food service business models. Potato-based dishes are a mainstay on quick service restaurant menus around the world as there are cheap and easy to prepare. The versatility and universal acceptance have led to the popularity of the potato processing industry. Renowned and very famous quick service restaurant chains like McDonald's, KFC, and Burger King have all integrated potato-based products into their offerings.
For instance, McDonald's has incorporated processed potatoes in its menu in the form of Fries and Hash Browns; while KFC offers Fries, Mashed Potatoes, Pot Pies, and Family Meals.
Lamb Weston Holdings, Inc., the world prime brand in producing high quality potato products, along with its European joint venture Meijer Frozen Foods B.V., launched its latest innovation in processed potato market- REALLY Crunchy Fries at the Gulfood held at the Dubai World Trade Center on February 20th, 2023.
Standardization and High Costs of Transportation May Hinder the Growth
In the quick service industry, the maintenance of taste and standardization is extremely important. The consumers resonate with the fast-food brands due to the taste thus, the maintenance of taste of the products becomes extremely important. It forces the brands to follow pre-defined processes, various quality checks, and import of potato from the source location and during a particular time of the year. For instance, while making of McDonald's hash browns and fries, it begins with sourcing of fresh potatoes, which are checked at multiple stages to make sure they meet McDonald's standards. They are cleaned and peeled before being rechecked for blemishes or imperfections.
The chains bear higher transportation costs and ensure proper storage to increase the shelf life of the imported potatoes. Therefore, cost of transporting processed potato products to international markets is high and increases the price of the product. It specially resonates with the products that require cold storages, for instance, frozen potato fries. High freight and storage costs make the processed potato products very less competitive in the market and producers face difficulty in surviving in the markets.
Asia-Pacific Holds Dominance in the Processed Potato Market
Globally, China dominates the processed potato market. Due to its strong agricultural supply network, potatoes are grown in China, which is the largest potato-growing region in the world, followed by Europe.
As per the Food and Agriculture Organization, world's total potato production amounted to 376 million tons, with China contributing the maximum out of all regions, amounting to 94 million tons followed by India, amounting to 54 million tonnes. Thus, these two nations were the largest producers of potato in 2021, making Asia-Pacific, a leading producer of potatoes worldwide. FAO indicated that, globally the total area harvested in 2021 stood at 18,132,694 hectares.
Following Asia-Pacific, 122 million tonnes of potatoes are farmed throughout Europe, ranking it second in world in potato production. The European Potato Processors' Association, coined that out of Europe's total production, 52 million tons of potatoes were produced in the EU, with 37 million tonnes being grown in Belgium, France, Germany, the Netherlands, and the United Kingdom. The value of processed potatoes produced in Europe exceeds 10 billion euros.
Potato being the fourth most vital food crop in the world, it is consumed everywhere around the globe, thus, making the processed potato market a larger market in the world.
Frozen Potato Holds a Larger Market Share in Terms of Volume
Globally, frozen potato dominates the processed potato industry. As per the World Potato Markets, in 2019, Europe's exports in totality of processed potato products, flakes, frozen, dehydrated, and flour, including chips, were a whopping USD 1.95 billion. Frozen fries and other frozen potato specialities represented a total of 75% of the overall exports of potato products which amounted to USD 1.46 billion.
According to USDA National Agricultural Statistics Service, in the United States, in 2017, around 170 million cwt of the total potato usage of the United States were used in frozen potato products, including frozen fries, spiral fries, tater tots, home fries, frozen whole potatoes and wedges. It was greater than other usages of potato in the United States, including fresh potatoes, chips, dehydrated, canned, and livestock feed.
In November 2023, McCain expanded its consumer base by launching its new innovated product, Baby Hasselbacks, which is frozen, vegan, and gluten-free. McCain's Baby Hasselbacks come in a 653g bag with skin-on, pre-sliced whole baby potatoes and a flavour sachet with sea salt and cracked black pepper. Customers can use it to cook the potatoes to their own personal tastes and liking of the seasoning.
Key Players Landscape and Outlook
Global processed potato market features a competitive landscape with several key players. These brands have established a strong presence in the market with a wide variety of potatoes catering to various consumer preferences. The outlook for these key players is positive, driven by the growing popularity of new varieties of processed potatoes worldwide. As the market expands, innovation in the processed potato industry by type and form will be pivotal for maintaining a competitive edge. Additionally, marketing strategies focusing on attracting new segment of consumers and continuous product developments are crucial in shaping the market landscape and brand positioning.
In August 2023, Idahoan Foods, LLC, a leading company of packaged potato products, offered a complete range of convenient mashed potatoes, hash browns, and other products, announcing the launch of Potato Shreds. These Potato Shreds are made with 100% real Idaho potatoes which are shredded and combined with lip smacking flavors, namely, Hidden Valley, Triple Cheese, and Original Ranch. The product can easily be prepared instantly in a microwave.
Other technological advancements are continuously taking place to revolutionize the processed potato industry. Some of them include new storage facilities, distinct pre-treatments, newly developed fryers, and advanced cutting systems.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work