市場調查報告書
商品編碼
1472994
全球 SaaS 市場評估:依部署模型、依組件、依用例、依使用者類型、依行業、依地區、機會、預測 (2017-2031)Software as a Service Market Assessment, By Deployment Model, By Component, By Use Case, By User Type, By Industry Vertical, By Region, Opportunities and Forecast, 2017-2031F |
全球 SaaS 市場規模預計將從 2023 年的 2,081 億美元增至 2031 年的 8,064 億美元,2024-2031 年預測期間複合年增長率為 18.45%。 在家工作 (WFH) 在雲端運算領域勢頭強勁,推動了全球 SaaS 市場的需求。 SaaS 的進入門檻較低,由於其可擴展性和靈活性,需求正在迅速增長。 基於訂閱的模式越來越受歡迎,因為它們提供便利、個人化和永續性。 此外,企業可以透過推動客戶成功和提高買家保留率來賺取經常性收入。 最近的數位化趨勢也推動了全球 SaaS 市場的成長。 此外,人工智慧和機器學習的整合使公司能夠透過提供客製化的 SaaS 工具將其商業機會提升到一個新的水平。 這樣,不斷變化的工作趨勢和技術進步正在刺激全球SaaS市場的快速擴張。
基於訂閱的模式近年來越來越受歡迎,因為對於 Adobe、Salesforce 和 Dropbox 等主要市場參與者的解決方案的最終用戶來說,它們的價格更實惠。 SaaS 以訂閱模式提供的主要優勢在於,它使企業能夠在各個部門產生可預測的經常性收入流。 此外,各公司還提供專門為其目標客戶群設計的訂閱模式的客製化選項,以佔領全球 SaaS 市場的很大一部分佔有率。
例如,2023 年 8 月,SaaS 公司的支付基礎設施供應商 Paddle 推出了 Paddle Billing,這是一組旨在提高計費功能的 API 和服務。 這也增強了 Paddle 的基本記錄商家 (MoR) 業務。 混合計費現已成為可能,允許 SaaS 公司使用發票和信用卡對訂閱進行計費,從而提供一致的客戶體驗。
與人工智慧的整合有助於全球 SaaS 市場的成長
將人工智慧引入 SaaS 市場將透過提供預測分析、自動化日常任務以及提供智慧見解來徹底改變企業的傳統營運方式,從而提高企業的整體效率。 人工智慧與機器學習結合,分析大數據,從而做出更好的預測並增強決策能力。 Salesforce 開發的 Einstein AI 使用機器學習來幫助銷售代表識別潛在客戶並提出客製化建議和見解。 AI 也透過自然語言處理 (NLP) 技術應用於 SaaS。 NLP 技術用於理解和解釋人類語言。 例如,由微軟 Cortana 提供支援的人工智慧虛擬助理可以安排會議、發送電子郵件、提供提醒等。
例如,2024 年 2 月,西門子發佈了 Senseye Predictive Maintenance,這是針對其預測維護解決方案的一種新的生成式 AI 功能。 引入這項開發是為了使預測性維護更易於理解和對話。 這種面向 SaaS 解決方案的全新生成式人工智慧功能將生成式人工智慧和機器學習相結合,創造了一個強大、完整的預測性維護解決方案,充分利用了這兩種技術的力量。
行動優先 SaaS 與垂直 SaaS 解決方案推動全球 SaaS 市場的需求
由於行動裝置的增加,SaaS 市場正在快速轉向行動優先解決方案。 SaaS 公司專注於創建專為行動裝置設計的應用程式。 此外,隨著無縫行動存取 SaaS 解決方案的需求不斷增長,業務管理越來越依賴智慧型手機和平板電腦,擴大了全球 SaaS 市場規模。 除此之外,垂直 SaaS 開發人員專注於針對特定行業需求和工作流程量身定制的軟體。 特定行業的知識使我們能夠更好地瞭解特定行業的課題,並設計解決該行業痛點的客製化解決方案。 垂直 SaaS 允許公司採用專門為其營運設計的軟體,從而從客製化水平和行業專業知識中展示出該領域公司的優勢。
本報告研究和分析了全球 SaaS 市場,提供市場規模和預測、市場動態以及主要參與者的現狀和前景。
Global software as a service market is projected to witness a CAGR of 18.45% during the forecast period 2024-2031, growing from USD 208.1 billion in 2023 to USD 806.4 billion in 2031F. The cloud computing world is advancing towards work-from-home (WFH) jobs, fueling the demand for the software as a service market at the global level. Software-as-a-service has low entry barriers and witnesses an upsurge in demand due to its scalability and flexibility. Subscription-based models are gaining traction since they offer convenience, personalization, and sustainability. Furthermore, businesses can attract recurring revenue by encouraging customer success and improving buyers' retention. The recent digitalization trend also promotes global software as a service market growth. Furthermore, integrating artificial intelligence and machine learning results in businesses elevating their business opportunity to the next level by providing custom SaaS tools. Henceforth, the changing work trends and tech evolution fuel rapid software as a service market expansion at the global level.
The subscription-based model has been gaining traction in recent years as renting is more affordable for end-users to avail themselves of solutions by major market players such as Adobe, Salesforce, Dropbox, and others. The major advantage of SaaS provided as a subscription model is that it offers businesses the ability to generate predictable and recurring revenue streams across various sectors. Furthermore, businesses are providing curated options in subscription models specially designed to target customer segments to capture a large portion of global software as a service market share.
For instance, in August 2023, Paddle, a payments infrastructure provider for SaaS firms, launched Paddle Billing, a collection of APIs and services designed to improve billing capabilities. It also enhances Paddle's basic Merchant of Record (MoR) business. It enables hybrid billing, allowing SaaS firms to charge subscriptions using an invoice and a credit card, providing a consistent client experience.
Integration with Artificial Intelligence Contributing to Global Software as a Service Market Growth
Implementing artificial intelligence in the software as a service market is a significant technological advancement fueling the growth in the industry as it offers predictive analytics, automates routine tasks, and provides intelligent insights improving the overall efficiency of businesses and revolutionizing the traditional way of operations. Artificial intelligence is integrated along with machine learning to analyze big data to make better predictions and enhance decision-making capabilities. Machine learning is used by Einstein AI, which Salesforce developed to help sales representatives identify potential leads and make customized recommendations and insights. Artificial intelligence is also used in SaaS through natural language processing (NLP) technology. NLP technology is used to comprehend and interpret human language, such as an AI-powered virtual assistant by Microsoft's Cortana, which can schedule meetings, send emails, and provide reminders.
For instance, in February 2024, Siemens released Senseye Predictive Maintenance, a new generative AI functionality in its prediction maintenance solution. This development was introduced to make predictive maintenance more understandable and conversational. This new generative AI feature in the Software-as-a-Service solution combines generative AI with machine learning to build a strong, complete predictive maintenance solution that utilizes both technologies' capabilities.
Mobile-First SaaS and Vertical SaaS Solutions to Boost Global Software as a Service Market Demand
The software as a service market is witnessing a rapid drift towards mobile-first solutions with the rising number of mobile devices. SaaS companies are emphasizing creating more applications specially designed for mobile devices. Reliance on smartphones and tablets for company operations is also experiencing growth with the increasing need for seamless mobile access to SaaS solutions, contributing to the global software as a service market size. Apart from this, vertical SaaS developers are focusing on software tailored to the needs and workflows of specific industries. Industry-specific knowledge provides a better understanding of a certain industry's difficulties that allows the trend to design customized solutions to cater to the pain points of that specific industry. Vertical SaaS emphasizes the benefits of the businesses in the field from the level of customization and industry expertise, as it allows businesses to employ software designed specifically for their operations.
For instance, in September 2023, Mobly, a mobile software company, unveiled its latest application for B2B enterprises which focuses on enhancing lead collection speed and accuracy. Mobly allows searching for contacts by name and company and scans a badge or business card at any event by the use of AI-powered optical character recognition (OCR). It also enhances the lead information and seamlessly synchronizes the profiles and activity data with CRM or any marketing automation platform, shortening the time for a qualified lead. A process that used to take firms days or weeks can now be completed in seconds. The Mobly app is now accessible for Apple iOS and Google Android users.
North America Holds a Significant Share of the Market
North America is the most prominent region contributing to the growth of the global software as a service market share. The main factor behind the continuous growth of the market is the rapid shift in remote and hybrid work culture accelerated after the COVID-19 outbreak. This remote culture developed the demand for SaaS products to cater to the needs of the industries to manage remote teams and keep operations running smoothly and efficiently. Another factor was the necessity of better digital collaboration tools which enabled managers and employees to engage in proper communication to improve the workflow of the operations internally and externally. Furthermore, SaaS adoption became more prevalent in industries such as BFSI, manufacturing, and retail sectors as the era of digitalization across diverse sectors.
BFSI Sector Fostering Revenue in Global Software as a Service Market Share
SaaS is utilized in the BFSI sector since it offers superior flexibility to scale up or down depending upon the demand, thereby enabling the BFSI companies to efficiently add or remove features, users, and modules as required. The scalability achievement due to the utilization of SaaS in the BFSI sector results in the organizations staying competitive and agile in rapidly changing market dynamics. Thus, due to the above-mentioned benefits the deployment of SaaS is increasing in the BFSI sector. Furthermore, the integration of AI services with SaaS is also fostering the deployment of SaaS in the banking sector.
For instance, in April 2024, Oracle Corp. unveiled Oracle Financial Services Compliance Agent which is an artificial intelligence-powered cloud solution designed to assist the banking sector in combating anti-money laundering (AML) and the remaining compliant more efficiently. The tool allows institutions to conduct low-cost hypothetical scenario testing, alter thresholds and restrictions, and detect fraudulent actions. Compliance agents may evaluate the threat profile of new financial products, proactively analyze and reduce risks associated with vulnerable typologies, and make more cost-effective, quicker, and evidence-based risk modeling choices.
Future Market Scenario (2024-2031F)
According to the global software as a service market analysis, advancement in the field of artificial intelligence will attract more demand in the software as a service market as AI capabilities offer businesses to gain better values from their data, help to automate and customize services to cater specific industry needs, enhance the security level, and supplement human capacity. Along with automation in the software as a service market, businesses may rely on the automation tool to handle the misconfiguration issue and minimize data breaches and cybersecurity risks. Vertical SaaS may gain traction as it is completely customizable, targeting customers within a specific industry.
Key Players Landscape and Outlook
The global software as a service market has a presence of multiple companies dealing in the offering of software as a service resulting in new innovations in the market at the global level. Thus, the companies are launching new software as a service offer with upgraded features. This, in turn, is resulting in intense competition in the software as a service market at the global level.
For instance, in January 2024, Temenos AG, a Switzerland-based company that deals in the offering of software as a service (SaaS) launched end-to-end Temenos Enterprise Services. The new software as a service solution (SaaS) is enabling the banking sector to utilize software solutions in just 24 hours, thereby significantly minimizing modernization costs. The major focus of Temenos AG was to increase its market presence in the global software as a service market.
In February 2023, Oracle Corporation, a provider of SaaS solutions in the United States introduced Banking Cloud Services, a new offering of composable and componentized solutions for the banking industry. Banking Cloud Services is a software as a service (SaaS) solution that will offer corporate, along with retail banks, a competitive edge to modernize their banking applications to meet the customer's needs. The service innovation associated with software as a service (SaaS) will create a lucrative opportunity for the growth of the market during the projected forecast period.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work