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市場調查報告書
商品編碼
1479050
全球精油市場評估:依產品類型、類別、萃取方法、應用、最終用戶、地區、機會、預測(2017-2031)Essential Oils Market Assessment, By Product, By Types, By Category, By Method of Extraction, By Application, By End-user By Region, Opportunities and Forecast, 2017-2031F |
全球精油市場規模預計將從 2023 年的 127.9 億美元成長到 2031 年的 208.5 億美元,2024-2031 年預測期間複合年增長率為 6.3%。
精油是透過物理過程從芳香植物中分離出來的芳香、無味的物質或高揮發性成分的混合物。這些物質是化學純混合物,每種物質都有其獨特性。它的萃取方法有蒸餾、冷壓萃取、溶劑萃取、酵素萃取等。此外,全國各地的水療中心和休閒中心對精油的需求不斷增加。人們將其用於芳香療法、皮膚護理和依摩療法等多種目的。研究顯示精油可以幫助減輕壓力、焦慮和真菌感染。
根據首爾建國大學國立衛生研究院 (NIH) 於 2023 年 11 月發表的一篇論文,薰衣草油透過平衡血壓、心率、呼吸頻率、飽和度等來降低焦慮水平,會對你有所幫助。
此外,社群媒體對精油知名度的影響正在加速市場成長,提高人們對健康益處的認識,並重塑全球精油市場。消費者逐漸認識到精油富含 omega-3 脂肪酸、維生素和礦物質的營養價值,增加了對有機美容產品和芳香療法解決方案的需求,推動了市場成長。
透過社群媒體提高對精油的認識加速了市場成長
社群媒體平台為精油製造/生產/供應公司和支持者提供了強大的溝通手段,以推廣他們的產品、分享資訊並與更多人聯繫。由於網路的便利性以及快節奏和忙碌的生活方式,社群媒體平台在產品推廣和銷售方面發揮著重要作用,因此人們喜歡在網路上購買產品。這些平台允許創作者和影響者透過製作影片、評論產品以及透過圖像、推薦、部落格等解釋質量,透過視覺上吸引人的內容來推廣產品。有影響力的人分享的這些經驗立即影響了數百萬人,產生了巨大的迴響。社群媒體也加速了消費者和品牌之間的直接溝通,幫助企業吸引客戶、解決他們的擔憂並提供有關產品優勢的資訊。透過這些平台,人們越來越意識到精油的好處,有助於加強市場成長。
例如,2022年9月,Robertet推出了線上精油商店平台e-Robertet。此次推出旨在透過提供透明、優質和環保產品的原料電子商務網站,更大規模地擴大我們的有機精油系列。
監管市場趨勢的政府機構
政府機構在規範精油促銷方面發揮重要作用,以確保消費者安全並防止虛假資訊和假冒品牌的聲稱。這涉及製定產品製造和銷售的指南和標準。對於精油,EMA 和 FDA 等政府機構制定了一系列監管指南,規範如何包裝、標籤和廣告。這些指南經常要求製造商提供有關產品配方、成分、保質期和副作用的準確資訊。透過實施這些法規,政府機構可以保護消費者免受誤導和虛假行銷,並確保安全有效地使用精油。此外,透過政府批准和上市前產品,鼓勵人們購買,從而增加了對該產品的需求並促進了市場成長。
本報告研究和分析了全球精油市場,提供市場規模和預測、市場動態以及主要參與者的現狀和前景。
Global essential oils market is projected to witness a CAGR of 6.3% during the forecast period 2024-2031, growing from USD 12.79 billion in 2023 to USD 20.85 billion in 2031.
Essential oils are mixtures of fragrant and odorless substances or highly volatile ingredients separated by a physical process from an odorous plant. These substances are chemically pure mixtures that provide their respective identity. They are extracted through several methods, such as distillation, cold press extraction, solvent extraction, and enzymatic extraction. Moreover, essential oils have expanded in demand due to spas and relaxation centers nationwide. People use it for various purposes, such as aromatherapy, skincare, and massage therapy. Studies have shown that essential oils help reduce stress, anxiety, and fungal infection.
An article published in November 2023 by Konkuk University, Seoul, in the National Institute of Health (NIH) states that Lavender oil helps reduce anxiety levels by balancing blood pressure, heart rate, respiratory rate, saturation, etc.
Furthermore, social media's influence on the visibility of essential oils accelerates market growth, increasing awareness of health benefits and reshaping the market of essential oils, globally. Consumers are recognizing the nutrient-rich qualities of essential oils, which are rich in omega-3 fatty acids, vitamins, and minerals, and there is growing demand for organic beauty products and aromatherapy solutions, boosting market growth.
Social Media Influence on Visibility of Essential Oils Accelerate Market Growth
Social media platforms provide a powerful means of communication for essential oils manufacturing, producing, and supplying companies and supporters to promote products, share information, and connect to a larger audience. As social media platforms play a huge role in promoting and selling a product due to easy access to the internet and a fast-paced, busy lifestyle, people want to shop for products online. These platforms allow the creators or influencers to showcase the product's advantages through visually appealing content by making videos, giving product reviews, and describing quality through images, testimonials, blogs, and others. These experiences shared by the influencers generate a huge response by reaching millions of people at a time. Also, social media accelerates direct communication between consumers and brands, supporting companies in engaging their customers, addressing their concerns, and providing information about the product's benefits. As people become more aware about the benefits of essentials oils through these platforms, it helps in strengthening the market growth.
For instance, in September 2022, Robertet launched e-Robertet, an online essential oils shop platform. The launch aims to expand its range of organic essential oils on a larger scale with an e-commerce site for raw materials, that offers transparency, quality, and environmentally friendly products.
Government Bodies Regulating Market Trends
Government bodies play an important role in regulating the promotion of essential oils to ensure the safety of consumers and prevent wrong and misleading information and claims made by false brands. It involves setting the guidelines and standards for manufacturing and selling the products. In essential oils, government bodies such as European Medicine Agency (EMA) and Food Drug Administration (FDA) establish set of regulatory guidelines which govern packaging, labelling, and advertising practices. These guidelines frequently require manufacturers to provide accurate information about the formulation, composition, shelf life, and side effects of the products. Government bodies help in protecting consumers from misleading and false marketing and ensures that essential oils are used safely and effectively by imposing these regulations. Also, through approvals and premarket products by government, people are encouraged to buy it, which in turn fuels the demand of the product and drives the market growth.
According to an article published by AgroSpectrum, in July 2023, Meghalaya Government's aroma mission achieve a massive success by producing 4 metric tons of essential oils, which is directly contributing to the state's aromatic plant industry. The initiative played an important role in cultivating ten essential aromatic plants such as wintergreen, lavender, damask rose, and marigold which are classified as high-value crops. The initiative helps over 3000 farmers across the state by improving their livelihoods and economic opportunities.
Growing Demand for Organic Beauty Products and Aromatherapy Solutions
Consumers are progressively looking for natural and sustainable alternative solutions for wellness, haircare, and skincare, which is leading to a rise in the popularity of essential oils. Essentials oils are known for their natural origin and purity which make them a preferred choice for customers in organic beauty products. They are generally used as key ingredients in moisturizers, shampoos, hair oils, creams, and other personal skincare items due to their aromatic properties and potential therapeutic benefits for hair care. Furthermore, essential oils are pivotal in aromatherapy, a holistic approach that utilizes plant-derived aromas to promote physical well-being. The demand for aromatherapy increases as people become more health conscious and seek natural solutions for relaxation and stress relief, which increased the use of essentials oils, driving the market growth.
For instance, in August 2023, Botanical Innovation launched Botanical's Breath Microencapsulated Essential Oils in the range of microencapsulated essential oil powders. The launch aims to open a new chapter in nutraceutical flavor, fragrance, and ingredient applications, redefining sensory experiences and elevating product efficacy.
Europe Dominates Global Market Share
Europe dominates the global essential oils market share due to easy availability of products and increased customer base as organizations such as the European Federation of Essential Oils (EFEO) have had a good impact on the essential oils market. Also, the region has a rich history of herbal medicine and aromatherapy for essential oils with diverse geography and climate, supporting the cultivation of aromatic plants. Increased consumer awareness about hygiene and health has helped the market to generate interest and shift towards natural products.
For instance, in June 2023, Edens Garden Essentials Corporation celebrated its 14-year anniversary by launching limited edition blends, a lavender day, and a happy day. The launch aims to generate interest of consumers in refreshing and unique aromas.
In November 2022, according to an article published by WebMD, essentials oils can manage stress and anxiety. During initial results, the researchers discovered that inhaling 2.5 to 10 droplets of orange oil reduced anxiety in male volunteers.
Future Market Scenario (2024 - 2031F)
Working on production cost or providing customized solutions based on their preference and to the consumers drives the demand for essential oils in the market.
Innovative advancements in methods of extraction will save the time for the oil producers and manufacturers to encourage the competitiveness in the market players, which will ultimately help in driving the market growth.
Managing supply chain distribution on a local level, such as retail stores, will facilitate customer availability and boost market growth.
Key Players Landscape and Outlook
Key participants in the essential's oils market include doTERRA International, LLC, Givaudan International SA, ANIMA MUNDI APOTHECARY, Edens Garden Essentials Corporation, Enio Bonchev Production Ltd, The Lebermuth, Company, Inc., Essential Oils of New Zealand, Phoenix Aromas & Essential Oils LLC, Sydney, Essential Oil Co., and Young Living Essential Oils, LC among others. Continuous innovation characterizes this landscape, as these companies compete to outperform one another in terms taste and type. The market prognosis remains positive with the rising adoption of strategies by key players, the market is expected to rise over the projected horizon. Essential oils manufacturers are concerned with supply chain resilience, product quality, and variety which will likely define the industry's future. Collaborations and developing technologies are projected to increase competition in this fast-paced market.
In September 2023, doTERRA International, LLC launched nine new products essential oils and essential oils blend at their global convention and made additions to their sleep and gut health systems product line. The launch aims to provide high quality products sourced by essential oils which is 100% pure and undiluted.
For instance, in December 2022, Dabur India expanded its air freshening products by launching an Odonil Gel Pocket, a gel-based air freshener fused with essential oils, which provide natural fragrance experience.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.