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市場調查報告書
商品編碼
1479074
全球雨衣市場評估:依類型、最終用戶、分銷管道、地區、機會和預測(2017-2031)Rainwear Market Assessment, By Type [Clothing, Footwear], By End-user [Men, Women, Kids], By Distribution Channel [Online, Offline], By Region, Opportunities and Forecast, 2017-2031F |
全球雨衣市場規模預計將從 2023 年的 25.3 億美元增至 2031 年的 35.2 億美元,預計 2024-2031 年期間複合年增長率為 4.21%。 市場的推動因素包括消費者旅行需求的增加、休閒和戶外活動的增加,例如在涼爽多雨地區健行、露營、騎自行車和登山、某些地區不可預測的天氣模式、不斷上升的時尚趨勢和不斷增加的多功能性、日常通勤需求對於季風季節的工作人口來說,以及世界某些地區降雨量的增加。
由於消費者生活方式的變化、新的時尚趨勢、社交媒體和西方文化的影響以及對動態文化的日益關注,雨衣市場呈現顯著增長。 雨衣曾經是必需品,如今因其多功能性和多樣性而成為一種趨勢。
由於高爾夫球手對雨衣的需求激增,雨衣市場正在呈現成長。 此外,DryJoys 防水技術等先進技術的使用進一步促進了市場成長。
儘管亞太地區已成為主導地區,但由於使用雨衣的人數眾多以及具有先進功能的產品的出現,其他地區也為雨衣市場做出了貢獻。
可持續且環保的雨衣在市場上勢頭強勁,並受到具有環保意識的消費者的歡迎。 例如,2024年3月,TRUE Linkswear推出了TRUELUX G,一款防水且永續的雨衣。 這款鞋是男女皆宜的,舒適且時尚。
亞太地區主導市佔率
由於不可預測的氣候變遷、反季節的天氣模式和大雨,亞太地區在雨衣市場上佔據主導地位。 從全球來看,地球上最潮濕的地方是印度和中國這兩個人口大國。 國際貨幣基金組織(IMF)報告稱,2024年亞太地區總人口將達44.4億,而美國人口普查局公佈的印度2024年人口將達14億。 世界上降雨最多的兩個地方是印度的莫辛拉姆和乞拉朋齊。 中國四川省峨眉山排名第十。 根據大英百科全書報道,全球平均年降雨量約990.6毫米。
此外,該地區快速的城市化和不斷增長的千禧世代人口使人們能夠擁抱新產品和創新。 旅行人數的增加進一步推動了需求,促使人們越來越偏好時尚耐用的雨衣。
輕質雨衣正在流行
輕便的雨衣讓消費者可以將其放入包中攜帶,使其成為日常通勤和戶外活動的完美選擇。
輕質雨衣為消費者提供活動自由並提高透氣性。 大多數都是由聚酯製成的,與笨重的材料一起穿著時會很不方便。
領先公司正在整合各種技術並使用不同的材料,使雨衣變得更輕,並在濕滑的季風季節為消費者提供便利。
例如,2022 年 10 月,Galway Bay Apparel, LLC 宣佈推出專為高爾夫球手設計的全新 2023 年雨衣系列。 其訂製雨衣採用專有的輕盈防水技術,稱為 Hydro-Flex 32 面料,具有高度透氣性,讓球員保持乾爽。 該系列包括雙面夾克、雨衣、四分之一拉鍊套頭衫和訂製雨褲,其結構旨在提供無與倫比的性能貼合性和人體工學功能。
本報告針對全球雨衣市場進行研究和分析,提供市場規模和預測、市場動態、主要參與者的現狀和前景等。
Global rainwear market is projected to witness a CAGR of 4.21% during the forecast period 2024-2031, growing from USD 2.53 billion in 2023 to USD 3.52 billion in 2031. The driving factors of the rainwear market are a rise in the traveling of consumers, an increase in recreational and outdoor activities such as hiking, camping, biking, and mountaineering in the cooler or wetter regions, unpredictable weather patterns in some places, rising fashion trends and increased multi-functionality, daily commutation requirements by working population during monsoon season, and rise in the rate of precipitation in some parts of the world.
The rainwear market is experiencing remarkable growth, driven by consumers' changing lifestyles and emerging fashion trends, the influence of social media and Western culture, and a growing emphasis on dynamic culture. Rainwear, once a necessity product, has now become a trend owing to its multi-functionality and product variety available in the market.
The rainwear market is witnessing growth due to surging demand for rainwear for golfers. Moreover, the use of advanced technologies such as DryJoys waterproof technology is further augmenting the growth of the market.
Although Asia-Pacific is emerging as a dominant region, other regions are contributing to the rainwear market due to greater number of people using the products and availability of products with advanced features.
Sustainable and environmentally friendly rainwear is gaining momentum in the market and appealing to eco-conscious consumers. For instance, in March 2024, TRUE Linkswear launched TRUELUX G, its waterproof and sustainable rainwear. These footwears are available for both men and women and provide comfort with style.
Asia-Pacific to Dominate the Market Share
Asia-Pacific dominates the rainwear market due to unpredictable changes in the climate, unseasonal weather patterns, and heavy rainfall experienced in the region. Globally, most wet places on the Earth are in India and China which are among the most populated countries. As per the reports of International Monetary Funds, the total population of Asia-Pacific is 4.44 billion as of 2024 while the population of India stands at 1.4 billion as stated by the United States Census Bureau in 2024. The top two wettest places globally are Mawsynram and Cherrapunji in India. Emei Shan, Sichuan Province in China ranks 10th in the same category. According to Britannica, the global yearly precipitation average is about 990.6 mm.
Moreover, rapid urbanization and the increasing millennial population in the region have enabled people to adopt new products and innovations. The rising traveling population further supports the demand, demonstrating a higher inclination for fashionable and durable rainwear.
Light Weight Rainwear is Gaining the Trend
Lightweight rainwear is gaining popularity due to reasons such as convenience and ease of portability and storage, which allows consumers to pack it in their bags and carry it with them, making it a go-to option for daily commutation and outdoor activities.
Lightweight rainwear gives consumers the freedom to move and provides better breathability since it is mostly made of polyester and causes inconvenience when worn from heavy and bulky materials.
The key players are incorporating various technologies and using different materials to make their rainwear offerings lightweight, providing convenience to consumers during the slippery monsoon season.
For instance, in October 2022, Galway Bay Apparel, LLC introduced its new 2023 rainwear collection designed for golfers. Its custom rainwear features its proprietary lightweight waterproof technology, known as the Hydro-Flex 32 fabric, which is breathable and keeps players dry. The collection includes a reversible jacket, a rain jacket, a quarter zip pullover, and tailored rain pants, constructed to provide unparalleled performance fit with ergonomic functionalities.
Sustainable Rainwear to Gain Momentum
Sustainable rainwear is gaining popularity due to increasing eco-consciousness among consumers. Various key players are using sustainable materials like recycled polyester, eco-friendly membranes, and organic cotton in their products. These materials minimize the environmental impact of production by reducing the reliance on virgin materials, helping to reduce waste. The rising demand for eco-friendly and modern rainwear created from recycled materials like nylon and PET plastic is increasing, supplementing the growth of the rainwear market.
For instance, in February 2024, Arc'teryx, a brand of Amer Sports Corporation, launched its latest Beta Jacket, made from Gore-Tex, a sustainable shell material used by the company for its rainwear. The sustainable material is a waterproof membrane that helps keep the wearers dry during monsoon. Additionally, sustainable rainwear incorporates sustainable water-resistant coatings that are free from harmful chemicals like polyvinyl chlorine. Sustainable rainwear brands practice ethical production techniques, including fair labor remuneration, transparency in the supply chain, and responsible sourcing of raw materials, contributing to a better cause.
Multi-functional Rainwear Flourishing the Growth
Due to its versatility, multi-functional rainwear is driving the growth of the market. These products are designed to protect the wearer from different situations, such as windy weather, cold temperatures, and heavy rains. This feature of rainwear is highly applicable to travelers, consumers who engage in outdoor activities, or people residing in regions with unpredictable weather patterns.
Additionally, multi-functional rainwear offers features such as removable linings, ventilation systems, and adjustable hoods, enabling the wearers to personalize their comfort level based on the prevailing conditions. This versatility reduces the need to purchase multiple outwear pieces for different weather conditions, helping consumers to save money.
Moreover, the rainwear design includes multiple pockets and compatibility with detachable hoods or zip-in liners. These features of multi-functional rainwear enrich the garment's usability and functionality, making them suitable for multiple purposes and activities.
For instance, in October 2023, Reen announced the launch of a sustainable, luxury waterproof jacket for men that can be worn even in heavy rains. The product appeals to consumers due to its functional versatility, as it includes various features like a windproof design, waterproof zippers, large pockets, arm vents, draw cords and cord locks.
Future Market Scenario (2024 - 2031F)
The demand for sustainable and eco-friendly rainwear is on the rise and expected to increase exponentially in the future, providing key players with an opportunity to offer more innovative products. For instance, companies may incorporate advanced technologies and fabrics to experiment and formulate zero-waste, sustainable rainwear, further supporting the market growth in the forecasted period.
The rising prevalence of fashion shows and the product's multi-functionality further indicate better opportunities for the market to grow. This is because of the rise in the young population and consumers' preference for fashionable rainwear.
Key Players Landscape and Outlook
Key players in the market are helping in the growth by focusing on continuous product innovation, retail expansions and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
A trend has been observed among the key players like Patagonia, Inc., whose product offerings are made from 100 percent recycled materials.
Additionally, manufacturers are launching multi-purpose rainwear which consumers can wear during heavy rainfalls and use their rainwear during colder weathers and in snow. It caters to the travel enthusiasts who enjoy adventure sports such as skiing.
For instance, in October 2023, The Helly Hansen Group introduced their latest Odin Backcountry Capsule Collection, which is ideal for ski touring and during monsoon season. The collection includes the Odin BC Infinity Shell Jacket, Odin BC LT Insulator Hood, and the Odin BC Softshell Jacket. These product offerings are lightweight, highly breathable, and dry quickly, which makes them a preferred option for the consumers.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.