市場調查報告書
商品編碼
1483130
全球狗糧市場評估:依食品類型,生命階段,口味,食品偏好,包裝類型,價格範圍,最終用戶,分銷管道,地區,機會,預測(2017-2031)Dog Food Market Assessment, By Food Type, By Life Stage, By Flavor, By Food Preference, By Packaging Type, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2017-2031F |
2023年全球狗糧市場規模為539.5億美元,預計到2031年將達到761.4億美元,2024-2031年預測期間複合年增長率為4.4%。該市場是由寵物人性化趨勢上升、寵物數量不斷增長以及消費者偏好不斷變化等因素所推動的。在美國,世界人口有 9 億,8,690 萬個家庭擁有寵物,其中 6,510 萬個家庭擁有狗。在全球範圍內,狗是最受歡迎的寵物,對寵物狗的需求不斷增長預計將推動狗糧的需求。
隨著寵物主人越來越意識到寵物的身心健康,人們對基於天然和有機成分的狗糧的日益青睞是全球狗糧市場的主要趨勢之一。由於這種意識的不斷增強,對優質狗糧的需求正在迅速增加。製造商正在開發含有真正的肉類、穀物、水果和蔬菜的產品,以滿足對天然替代品不斷增長的需求。含有人工添加劑的產品未來不太可能獲得市場佔有率。
此外,狗糧分銷格局也受到電子商務通路成長的顯著影響,電子商務通路為寵物主人提供了訂購和送貨上門的便利。這些零售通路使用戶能夠從各種狗糧產品中進行選擇、比較價格並進行最終購買,從而促進市場成長。
對滿足狗狗獨特健康需求的特色食品的需求不斷增長。無穀物和低過敏性產品在市場上越來越重要。這一趨勢反映出主人對寵物健康問題的認識不斷提高,並希望為他們提供所需的飲食和營養。
2024年4月,英國狗營養公司Walker & Drake推出了一款專為滿足工作犬種營養需求而量身訂製的新型冷壓狗糧。
永續發展趨勢推動市場成長
全球狗糧市場受到全球永續發展趨勢的顯著影響。具有環保意識的寵物主人正在尋找滿足其需求的產品。他們對採用符合道德標準的原料(例如有機蔬菜和符合道德標準飼養的肉類)製成且具有透明標籤的產品感興趣。此外,永續包裝形式也在市場上越來越受歡迎,現在市場上有可回收和可生物降解的包裝材料。環保包裝可減少產品的碳足跡並吸引環保消費者。例如,2024 年 1 月,丹麥寵物食品公司 Globe Buddy 推出了 Globe Buddy Brown,這是一種採用來自丹麥昆蟲蛋白生產商 Enorm 的昆蟲蛋白生產的優質狗糧。透過此次推出,該公司旨在實現永續發展,為其產品引入了新的包裝,採用完全可回收的盒子,專為直接面向消費者的分銷而量身定制。
大多數寵物食品公司都致力於透過優化運輸路線、減少製造過程中的能源使用以及投資再生能源來減少碳排放。
創新驅動市場
過去幾十年來寵物食品生產的進步是引發這波技術創新浪潮的因素之一。從低成本冷凍乾燥技術到自動真空包裝,許多食品保鮮和昇華技術延長了包括狗糧在內的幾種易腐爛食品的保質期。這些技術讓更多的產品可以透過電子商務平台銷售,或在壁櫥和商店貨架上保存在室溫下,讓利基產品變得家喻戶曉。此外,機器人、人工智慧和自動化已成為食品和飲料生產設施的標準功能。寵物食品市場也是如此。2024 年 1 月,PawCo Foods 推出了兩種新的狗糧:Luxbites 和 Instabites。這兩種產品都是新鮮、耐儲存的狗糧,旨在方便並滿足您的狗的營養需求。
本報告研究和分析了全球狗糧市場,提供市場規模和預測、市場動態以及主要參與者的現狀和前景。
Global dog food market was valued at USD 53.95 billion in 2023 and is expected to reach USD 76.14 billion by 2031, growing at a CAGR of 4.4% during the forecast period 2024-2031. The market is driven by several factors, including the increasing trend of pet humanization, the growing pet population, and evolving consumer preferences. With a global population of 900 million, 86.9 million households in the US keep a pet, and 65.1 million of them own a dog. Globally, dogs are the most popular pets, and this growing demand for pet dogs is expected to fuel the demand for dog food.
Growing preference for natural and organic ingredient-based dog food is one of the primary trends in the global dog food market, with pet owners being conscious of their pet's health and well-being. The demand for premium dog food products has surged due to this consciousness. Manufacturers are developing products with real meat, grains, fruits, and vegetables, catering to the growing demand for natural alternatives. Products with artificial additives are less likely to gain market share in the future.
Furthermore, the distribution landscape for dog food products is significantly impacted by the growth of e-commerce channels, which offer pet owners the convenience of ordering and doorstep delivery. These retail channels allow users to select from a wide variety of dog food products, compare the prices, and make the final purchase, driving market growth.
Growing demand for specialized diets catering to the specific health needs of dogs has been observed. Products that are grain-free or hypoallergenic are gaining significance in the market. This trend reflects the increasing awareness of pet health issues among their owners and the desire to provide them with the required diet and nutrition.
In April 2024, Walker & Drake, a UK-based dog nutrition company, launched a new dog food, which is cold pressed and specially customized to fulfill the nutritional requirements of working dog breeds, giving them the stamina to carry out their daily tasks.
Sustainability Trend Fuels Market Growth
The global dog food market is significantly influenced by the sustainability trend all over the world. Environmentally conscious pet owners seek products that align with their requirements. They are interested in products that use ethically sourced ingredients like organic vegetables and ethically farmed meat and are transparently labeled. Moreover, sustainable packaging formats are also gaining traction in the market with recyclable and biodegradable packaging materials available in the market. Eco-friendly packaging lowers the carbon footprint of the product and appeals to eco-friendly consumers. For instance, in January 2024, Denmark-based pet food company Globe Buddy launched Globe Buddy Brown, a premium dog food produced using insect-based protein, which is sourced from Enorm, an insect protein producer in Denmark. The company aimed at sustainability with this launch by introducing new packing for the product in a fully recyclable box, tailored especially for D2C distribution.
The majority of pet food companies are focusing on reducing carbon emissions by optimizing transportation routes, using less energy during manufacturing processes, and making investments in renewable energy sources.
Innovation Drives the Market
The improvements in pet food production over the last few decades are among the factors that have sparked this innovation surge. A multitude of food preservation and sublimation techniques, ranging from low-cost freeze-drying technologies to automated vacuum sealing, have increased the shelf life of several fresh food products, including dog food. By using these techniques, more products can be sold through e-commerce platforms or kept at room temperature on closet and store shelves, enabling niche products to become household names. Moreover, robotics, artificial intelligence, and automation have become standard features in food and beverage production facilities. The market for pet food is no different. In January 2024, PawCo Foods launched Luxbites and Instabites, two new dog food products manufactured using AI technology to optimize nutrition and taste enhancement. Both products are fresh, shelf-stable dog food designed to offer convenience and fulfill the nutrient requirements of dogs.
North America Holds the Dominant Share
North America dog food market holds a significant share of the global market. The growing trends of pet humanization and premiumization are the primary drivers of the region's dog food business. For instance, in August 2023, US-based Hello Fresh launched The Pets Table, a premium pet food brand tailored to meet the exact calorie requirements of dogs. The product is developed in collaboration with veterinarians and is basically a subscription-based service offering human-grade air-dried and fresh food products, at a competitive price.
Furthermore, as pet owners become more conscious of their dogs' nutritional needs, demand for higher-quality dog food products has increased. Additionally, according to the American Society for the Prevention of Cruelty to Animals, several incidences of diabetes, cancer, and kennel cough have been documented in dogs throughout the region. As a result, veterinarians have begun promoting low-calorie and value-added dog food products to owners, pushing manufacturers to broaden their product collections. The demand for dog food in the area has also been boosted by the expansion of dog shelters in the area, which aim to improve the health of stray dogs. In the US alone, around 3,500 animal shelters exist physically. All these factors contribute to the region's dominance in the global dog food market.
Future Market Scenario (2024-2031F)
Premium and specialized dog food products will spur the market as more pet owners become concerned about their pets' nutritional requirements. Organic, grain-free, and functional dog food options are likely to experience great demand.
Technological advancements will lead to personalized pet solutions catering to the specific dietary needs of individual dogs. Customized formulations and subscription-based services will become more prevalent.
Growing demand for dog food products promoting overall well-being as well as addressing specific health concerns will be observed in future. Manufacturers are likely to develop products with functional ingredients to aid joint health, digestion and immune support in dogs.
Key Players Landscape and Outlook
Global dog food market is highly competitive, with the prevalence of prominent players in the market, such as Mars, Incorporated, and Nestle S.A. These players dominate the market landscape, maintaining their respective market share by bringing in innovation, making strategic acquisitions and mergers and creating brand recognition. For instance, in September 2023, UK-based vegan pet food company Omni launched a new vegan wet dog food with a meaty texture, created using a proprietary technology.
As there is a growing focus on premiumization and sustainability, companies are making huge investments in research and development to introduce new formulations and expand product portfolios. The outlook for the market for dog food seems positive with manufacturers focusing on catering to the evolving demands of consumers, adopting sustainable methods of production and utilizing technological advancements to drive the market growth and gain the major market share.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work