市場調查報告書
商品編碼
1486774
全球黑啤酒市場評估:依產品類型,類別,生產,包裝,包裝尺寸,價格範圍,最終用戶,通路,地區,機會,預測(2017-2031)Black Beer Market Assessment, By Beer Type, By Category, By Production, By Packaging, By Pack Size, By Price Range, By End-user, By Channel, By Region, Opportunities, and Forecast, 2017-2031F |
2023年,全球黑啤酒市場規模為317.5億美元,預計2031年將達到619.8億美元,2024-2031年預測期間複合年增長率為8.7%。黑啤酒產業的成長得益於多種因素,包括肥胖流行、生產黑啤酒所需的小型啤酒廠的擴張、各種黑啤酒的供應以及客戶偏好的變化。
在預測期內,隨著越來越多的人希望預防與肥胖相關的疾病,黑啤酒市場預計將會成長。小型啤酒廠正在釀造黑啤酒,展現其獨特的風味,並推動精釀啤酒產業的發展趨勢。隨著小型啤酒廠數量的不斷增加,主要由小型啤酒廠生產的黑啤酒的產量也正在加速。2023 年 6 月,Beneficial Beer Co. 推出了 "Dave's Drunkenless Dark Ale" ,一種不含酒精的黑啤酒。這是一種傳統的澳洲風味全麥芽飲料,具有烘焙咖啡的香氣和風味。本品如酒精般經過充分發酵釀造,具有酒精味。
由於口味和口味多種多樣,消費者的偏好正在從傳統的標準艾爾啤酒轉向這些風味獨特的精釀啤酒。精釀啤酒具有獨特的風味和口感,因為它含有普通艾爾啤酒(例如黑麥爾)中沒有的成分。
消費者(主要是千禧世代)對精釀啤酒和獨特美味酒精飲料的需求不斷增長,推動了黑啤酒市場的成長。此後,許多小型精釀啤酒廠相繼成立,啤酒產業迅速發展,進一步推動了市場擴張。2023 年 1 月,BrewDog 推出了 Black Heart,這是一款 4.1% 酒精度的生啤酒,採用 440 毫升罐裝、4 罐裝和 10 罐裝的方便包裝。它由特黑水晶麥芽、烘焙咖啡、可可和少許焦糖製成,僅在 Tesco 和 Booker 商店出售。
阻礙黑啤酒市場擴張的主要因素之一是飲酒對健康的有害影響。飲酒與許多健康問題有關,包括肝硬化和心血管疾病,這對該行業的成長產生負面影響。
精釀啤酒趨勢的興起推動了黑啤酒的需求
近年來,精釀啤酒比普通啤酒的需求量更大,因為它透過添加常規啤酒生產中不使用的物質來提供獨特的風味。ACERMEX (Asociacion de Cerveceros Artesanales de Mexico) 報告顯示,墨西哥精釀啤酒銷量正在穩步增長,從 2011 年的 10,594 百升增至 2017 年的 166,069 公升,增長了 2,405%。黑啤酒主要在精釀啤酒廠生產,通常以小桶、瓶子或罐裝新鮮供應。隨著時間的推移,黑啤酒的產量穩定成長。例如,Brewers Association報告稱,2022 年美國小型獨立啤酒廠將生產 2,430 萬桶啤酒,與 2021 年的總產量相當。精釀啤酒在啤酒市場的銷售佔比從去年的13.1%上升至13.2%。大多數千禧世代喜歡優質啤酒,從而推動了黑啤酒的消費。由於對精釀飲料的需求不斷增加,預計黑啤酒市場在預測期內將成長更快。2023 年 1 月,柬埔寨啤酒廠 Vattanac 推出了 Dragon Premium Dark Beer,這是一種採用進口原料在國內釀造的優質深啤酒。本產品採用優質玻璃瓶包裝。
本報告研究和分析了全球黑啤酒市場,提供市場規模和預測、市場動態、主要參與者的現狀和前景等。
Global black beer market was valued at USD 31.75 billion in 2023 and is expected to reach USD 61.98 billion in 2031, with a CAGR of 8.7% for the forecast period between 2024 and 2031. The black beer industry is growing due to a number of factors, including the increase in prevalence of obesity, the expansion of microbreweries needed to produce black beer, the variety of black beers available, and the shift in customer preferences.
Over the course of the projection period, the market for dark ale is expected to rise as more people want to prevent conditions linked to obesity. Microbreweries create dark ale, which enhances its distinct flavor and drives the craft beer industry trend. The growth of numerous local breweries over time has accelerated the manufacturing of dark ale, which is primarily handled by microbreweries. In June 2023, a non-alcoholic dark ale, Dave's Drunkenless Dark Ale, was launched by Beneficial Beer Co., a traditional Australian style all-malt beverage with roasted coffee aroma and flavor. The product is fully fermented and brewed, just like alcohol, with the taste of alcohol.
Consumer tastes are shifting away from traditional, standard ales and toward these uniquely flavored craft beers due to the availability of a wide range of flavors and tastes. Craft beers have a unique flavor and taste because they include components not usually found in regular ale, such as dark ale.
The growing demand for craft brews and inventive, flavorful alcoholic beverages among consumers, particularly millennials, is contributing to the rise of the black beer market. Subsequently, the swift growth of the brewery industry as a result of the establishment of numerous small and local breweries has further stimulated market expansion. In January 2023, BrewDog launched Black Heart, its draught stout with 4.1% ABV, in convenient packaging of 440ml cans, 4-pack and 10-pack formats. The product, with extra dark crystal malts and coats of roasted coffee, cocoa, and a small amount of caramel, was exclusively available at Tesco and Booker stores.
One of the main factors impeding the expansion of the black beer market is the detrimental consequences of alcohol intake on one's health. Alcohol usage is linked to numerous health complications, including liver cirrhosis and cardiovascular diseases, which are adversely affecting the growth of the industry.
Growing Trend of Craft Beer Fuels the Demand for Black Beer
Craft beer's unique flavor offering, which results from the addition of substances not utilized in the production of standard beer, has increased demand for it over regular beer in recent years. ACERMEX (Asociacion de Cerveceros Artesanales de Mexico) declared a consistent rise in craft beer sales in Mexico, from 10,594 hectoliters in 2011 to 166,069 hectoliters in 2017, showing a rise of 2405%. Black beer is mostly made in microbreweries, typically served fresh in kegs, bottles, and cans. Production volumes of black beer have been observed to rise steadily over time. For instance, the Brewers Association reports that small and independent brewers produced 24.3 million barrels of beer in the United States in 2022, equivalent to 2021's total production. Craft beer's volume share of the beer market increased to 13.2% from 13.1% in the previous year. The majority of millennials who like premium beer are the ones who push the consumption of black beer. Due to the increased demand for craft beverages, the market for black beer is anticipated to rise faster over the projected period. In January 2023, Vattanac, a Cambodia-based brewery, introduced a premium deep lager beer, Dragon Premium Dark Beer, produced by importing the raw materials and producing it within the country. Premium packaging in the form of glass bottles was used for the product.
Dark Lager Holds Dominance
In the global black beer market in 2023, the dark lager sector is expected to generate the largest revenue. Dark lager is made using a quicker and easier brewing process than other black beers, including dark ale or brown porter. While dark ales are made at warm temperatures, dark lagers are made using bottom-fermenting yeast at colder temperatures.
The supply of dark lagers is expected to increase because they are easier to produce. Moreover, black lagers' smoother, crisper, cleaner flavor makes them more well-liked than other beers. In September 2023, Nigerian Breweries launched a dark lager beer, Goldberg Black, containing 6% ABV, brewed with dark malt along with notes of caramel, offering a distinct aroma and taste to consumers.
Asia-Pacific Region Shows Rapid Growth
In 2023, Asia-Pacific accounted for the highest revenue proportion of 8.7%. Throughout the forecast period, the rise of the alcoholic beverage industry in China and India, both of which are supported by legal frameworks, is anticipated to guarantee the ongoing production of black brews, hence contributing to the growth of the Asia-Pacific black beer market. Furthermore, the world's largest beer consumption base is found in Asia-Pacific. China consumed over 42 million kiloliters (11.1 billion gallons) of beer in 2022, making up almost 22% of the global beer market. This made China the world's largest beer consumer.
Future Market Scenario (2024-2031F)
As the popularity of craft beer increases, the demand for black beer is anticipated to rise, owing to its unique flavor and origination from craft breweries.
Many health-conscious consumers are continuously seeking alcoholic beverages with health benefits in the form of a lower calorie count and others. Manufacturers may capitalize on this opportunity by innovating and bringing in dark brews using natural ingredients.
Premiumization trends could lead to the positioning of black beer as a sophisticated, high-end beverage, appealing to consumers willing to pay more for quality and exclusivity. Brewery branding and marketing efforts will play a crucial role in shaping consumer perceptions and driving demand for premium black beer products.
Key Players Landscape and Outlook
In the black beer market, key players include both established brewing companies and innovative craft breweries. Industry giants like Lion Group, Heineken N.V., Asahi Group Holdings Limited, D.G. Yuengling and Son Inc., and Carlsberg Breweries A/S maintain a significant presence with their traditional black beer offerings, leveraging their brand recognition and distribution networks. For instance, in February 2024, D.G. Yuengling & Son, Inc. relaunched a dark lager, Yuengling Bock, with a limited edition. Yuengling Bock is a rich brown beer with a distinct malt flavor.
However, the landscape is also characterized by a vibrant craft beer scene, where breweries such as Duck-Rabbit Brewery and Uinta Brewing Company have gained acclaim for their black beer varieties. These craft brewers often prioritize creativity and quality, appealing to enthusiasts seeking unique flavor experiences.
The outlook for key players in the black beer market is promising yet competitive. Established brands may focus on maintaining market share through brand loyalty and global expansion efforts, while craft breweries continue to innovate and differentiate themselves to capture niche segments of the market. Collaboration and partnerships between larger companies and craft brewers could also emerge as strategies to drive growth and diversification.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work