市場調查報告書
商品編碼
1488621
全球代餐市場評估:依產品類型、最終用戶、通路、地區、機會、預測(2017-2031)Meal Replacement Market Assessment, By Product Type, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
2023年全球代餐市場規模為141.1億美元,預計到2031年將達到242.3億美元,2024-2031年預測期間複合年增長率為6.99%。作為代餐的產品旨在減少卡路里。製造商通常被稱為 "營養全面" ,確保提供消費者所需的所有重要元素,此外還包含低糖碳水化合物、蛋白質和少量脂肪。這些產品通常比典型的膳食含有較少的熱量。
近年來,一些公司改變了行銷重點。他們不強調減肥,而是提倡在忙碌的生活方式中輕鬆使用代餐產品。代餐的優點是易於製作且易於使用,使消費者可以將代餐納入他們的日常生活中。我發現午餐時喝一杯奶昔或酒吧很方便,而不是典型的漢堡和薯條或早晨咖啡和蛋糕。例如,2022 年 6 月,快速擴張的代餐品牌 CTRL 宣佈推出新的 Meal On-The-Go Bars,標誌著其功能性食品系列的開始。此棒有兩種口味:魔法魅力和巧克力餅乾麵團。每份隨身攜帶餐棒均採用真正的原料製成,含有 240 卡路里、27 克有益碳水化合物、9 克膳食纖維和 15 克優質乳清蛋白。
尋找更簡單的方法來維持健康飲食是代餐的主要目標。代餐並不意味著取代包括瘦蛋白、蔬菜和全穀物的均衡飲食。相反,它取代了不健康的零食和快餐。
此外,不斷變化的消費者偏好、不斷增加的可支配收入以及消費者對健康營養意識的不斷增強正在推動市場成長。
肥胖率上升推動代餐市場成長
使用代餐產品最常見的原因是減肥。隨著各種不同的飲食時尚和補充劑的出現,人們可能會很困惑該吃什麼。使用代餐產品,您可以毫不費力地獲得有關卡路里計數和份量大小的準確資訊。它會為您完成所有計算,因此消費者無需費心計算包含 20 種不同成分的食譜中的卡路里含量。
消費者可以用特殊配方的能量棒、奶昔和粉末代替正餐,輕鬆遵循低熱量飲食。這些產品促進消費者健康的飲食習慣。想要減肥的人可以在這些產品中找到身體所需的所有營養成分。例如,2023年9月,澳洲減肥代餐產品The Man Shake在新西蘭上市。該公司聲稱,與其他產品相比,每 100 克其蛋白質含量高達三倍,碳水化合物含量高達四分之一。
便利性帶動代餐產品需求
代餐產品的一大優點就是方便。對於日程繁忙的人來說,這是滿足飲食需求的絕佳解決方案。此外,運動員,尤其是那些沒有足夠時間自己準備膳食的運動員,在運動後依靠代餐奶昔來快速補充能量。對於日程繁忙的人來說,這些飯菜幾乎不需要準備時間。此外,代餐消除了購物、飲食計劃和烹飪的需要,為消費者節省了大量的時間和精力。這些產品方便攜帶,讓消費者隨時補充能量和營養。對於消費者來說,在沒有傳統食品選擇的情況下食用它是理想的選擇,而且他們也會感覺更好。 2024 年 2 月,領先的健康與保健公司康寶萊推出了康寶萊 GLP-1 Nutrition Companion,這是一個旨在滿足人們營養需求的全新食品和補充劑產品組合系列。該系列包括傳統產品系列和純素產品系列,各有 3 種產品。
本報告研究和分析了全球代餐市場,提供市場規模和預測、市場動態以及主要參與者的現狀和前景。
Global meal replacement market was valued at USD 14.11 billion in 2023, expected to reach USD 24.23 billion in 2031, with a CAGR of 6.99% for the forecast period between 2024 and 2031. Products which serve as meal replacements are designed to reduce calories. Frequently referred to as "nutritionally complete", manufacturers guarantee to provide their consumers with all vital elements which are required, moreover, consisting of a combination of low-sugar carbohydrates, protein, and a small quantity of fat. Typically, these products are lower in calories than a typical meal.
Several companies have recently changed the focus of their marketing. They're hyping the ease of use of meal replacement products for busy lifestyles rather than emphasizing weight loss. Meal replacements have the advantage of being quite simple to make and their simplicity of use enables consumers to include meal replacements in their daily schedules. They feel convenient having a shake or bar for lunch instead of the typical burger and fries or cake with morning coffee. For instance, in June 2022, CTRL, a rapidly expanding meal replacement brand, introduced new Meal On-The-Go Bars, exhibiting the start of their functional food line. Two flavors are available for the bars: Magic Charms and Chocolate Chip Cookie Dough. Each Meal On-The-Go Bar is made with actual ingredients and contains 240 calories, 27 grams of beneficial carbs, nine grams of fiber, and 15 grams of premium whey protein.
Finding a simpler approach to maintaining a healthy diet is the main goal of meal replacements. They aren't meant to replace a well-balanced meal full of lean protein, vegetables, and whole grains. Rather, they are meant to replace unhealthy snacks and fast food.
Additionally, evolving consumer preferences, rising disposable incomes, and increasing awareness among consumers about healthy nutrition are driving the market's growth.
Increasing Obesity Rates Drive the Meal Replacement Market Growth
The most frequent reason for using a meal replacement product is weight loss. People find it confusing to know what to eat when a wide variety of diet fads and supplements are available. Using a meal replacement product requires no task and it gives them a precise information about the number of calories and serving size. It does all the calculations, so consumers don't have to bother figuring out how many calories there are in a recipe with twenty ingredients.
Consumers find it easy to adhere to calorie-deficit diets by replacing their meals with specially formulated bars, shakes, and powders. These products promote healthier eating habits among consumers. People looking to shed weight find all the vital nutrients required for their bodies in these products. For instance, in September 2023, an Australia-based weight loss and meal replacement product, The Man Shake, was launched in New Zealand. In comparison to other products, the company claims to have up to three times the protein and a quarter of the sugar per 100 grams.
Convenience Factor Fuels the Demand for Meal Replacements
A significant benefit of meal replacement products is convenience. People with busier schedules find a great solution for fulfilling their dietetic requirements. Moreover, athletes, especially those who do not have ample time to cook meals for themselves, rely on meal replacement shakes to refuel quickly after a workout session. These meals require minimal to no preparation time for people with hectic schedules. Furthermore, the need for shopping for groceries, planning meals, and cooking them gets eliminated with meal replacements, saving consumers a lot of time and effort. The portable format of these products provides consumers with energy and nourishment throughout the day whenever they want. During the unavailability of traditional meal options, consumers find them ideal to consume and feel better. In February 2024, Herbalife, a leading health and wellness company, launched Herbalife GLP-1 Nutrition Companion, a new line of food and supplement product combinations designed to meet the nutritional needs of individuals. The range includes classic product combo and vegan product combo, with 3 products in each range.
North America Holds the Dominant Share
Geographically, North America holds the majority of the global market share in the meal replacement market, with the United States leading the region. Local players in the region are introducing meal replacements in the form of protein shakes and bars, which are low-calorie and wholesome. These nutritious options are an emerging trend in the region. Rising sustainability trends are compelling manufacturers to launch organic meal replacements catering to the needs of eco-conscious consumers. Additionally, North American customers are drawn to meal replacement products because of their versatile nature and convenient on-the-go formats, particularly for drinks and bars. Moreover, convenience food stores offer a distinct edge over other snacks due to their ability to cater to both scheduled and impulsive purchases. In July 2023, Soylent added a new vanilla flavor to their best-selling High Protein Shake product range, Complete Protein. The product was launched online on Amazon.com and Soylent.com. Offline, the product is available on Meijer and Walmart.
Future Market Scenario (2024 - 2031F)
Rising demand for plant-based and vegan meal replacement products is expected due to growing awareness for sustainability. Eco-friendly packaging solutions will influence the manufacturers of meal replacement products.
With advancing technology, personalized meal replacement products are likely to prevail in which the consumers will be allowed to customize their products as per their dietary requirements.
Expanding e-commerce platforms along with digital marketing strategies will allow manufacturers to reach the masses and engage with them effectively. Subscription offers and convenient buying options will draw the consumers to the products.
Key Players Landscape and Outlook
Global meal replacement market holds a vast and dynamic landscape with numerous key players competing for their respective market shares. Prominent players offer a wide variety of products to consumers catering to their specific requirements and nutritional needs. The outlook for the market seems promising driven by growing demand of consumers for convenient on-the-go nutritious food options. Product innovation and diversification are expected to expand the market presence of the key players. In January 2024, Abbott Laboratories launched a high-protein nutrition shake, PROTALITY, to help people with weight loss. The shake is designed to feed the muscles for upto 7 hours, as it has a mix of fast as well as slow digesting protein.
Furthermore, niche brands are trying to gain brand recognition by bringing in customized and personalized nutrition options to the market. Also, strategic acquisitions and partnerships are likely to enhance customer experiences with new innovative products in the market.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work