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市場調查報告書
商品編碼
1488633
全球虛擬卡市場評估:依卡類型、依產品類型、依應用、依最終用戶、依地區、機會、預測(2017-2031)Virtual Card Market Assessment, By Card Type, By Product Type, By Application, By End-user, By Region, Opportunities and Forecast, 2017-2031F |
全球虛擬卡市場規模預計將從 2023 年的 164.8 億美元成長到 2031 年的 733.8 億美元,2024-2031 年預測期間複合年增長率為 20.53%。虛擬卡市場的成長動力來自消費者對非接觸式支付的採用、智慧型手機使用量的增加、對額外安全層(例如標記化)、技術進步、線上交易的增加和高成本效益的需求的增加。
虛擬卡是實體卡的數位版本,以電子形式提供。它們主要用於線上交易,與傳統卡相比,它們提供了額外的安全層,降低了向供應商洩露您的信用卡或金融卡詳細資訊的風險。利用令牌化隨機產生憑證,並且該卡與財務管理集成,因此該卡可用於單筆或多項交易。
根據福布斯 2023 年 12 月的一項調查,不到 10% 的美國人使用現金購物。金融卡和信用卡是主要的付款方式,53%的人使用實體或虛擬金融卡,37%的人使用實體或虛擬信用卡。電子商務軟體透過提高線上表現和營運效率來擴大組織的發展,從而提供競爭優勢。這些努力旨在改善最終用戶體驗,預計將在預測期內推動全球虛擬卡市場的成長。
成本效率和增強的安全性
與虛擬卡相關的成本遠低於實體卡,且無需文書工作和實體卡管理。此外,卡片管理完全在線上完成,使金融機構能夠降低營運成本。客戶每筆交易都會獲得一個一次性的、唯一的卡號,而不是繼續使用相同的卡號與第三方進行交易。這極大地提高了資料安全性,並大大降低了電子商務詐欺和實體卡被盜的機會。基於API的平台可實現自動化、客製化和即時控制,以提高客戶的便利性。 API 還具有成本效益,因為它們與現有的金融系統和軟體無縫整合。
向數位化和以行動為中心的生活方式的轉變推動了市場成長
近年來,智慧型手機的普及率迅速增加。根據愛立信的數據,截至 2024 年 5 月,全球約 60.42% 的人口擁有智慧型手機。隨著消費者越來越依賴智慧型手機完成包括金融交易在內的日常任務,虛擬卡提供了一個方便的解決方案,可以輕鬆進行一鍵交易。虛擬卡可以無縫整合到行動錢包應用程式和現有的數位平台中。此外,電子商務和跨境貿易的全球擴張為虛擬卡市場的擴張提供了巨大的機會。目前,電子商務正在為國際支付產業的成長和整體永續性做出重大貢獻。虛擬卡為消費者提供了一種安全可靠的跨國線上支付方式,有潛力成為商業全球化時代的有力工具。
歐洲主導全球虛擬卡市佔率
歐洲已成為全球虛擬卡市場的主導地區,到 2023 年將獲得最高的市場佔有率。德國和英國等歐洲國家正在推動該地區的成長,人們越來越傾向於無現金交易。此外,千禧世代對使用現金的偏好正在下降,超過一半的人避免在不接受虛擬卡支付的商店購物。
本報告研究和分析了全球虛擬卡市場,提供市場規模和預測、市場動態以及主要參與者的現狀和前景。
Global virtual card market is projected to witness a CAGR of 20.53% during the forecast period 2024-2031F, growing from USD 16.48 billion in 2023 to USD 73.38 billion in 2031. Factors driving the growth of virtual cards market are the adoption of contactless payment by consumers, increase in the use of smartphones, increasing requirement for additional layers of security such as tokenization, technological advancements, rise in online transactions, and cost-effective features.
A virtual card is a digital counterpart of a physical card which is available in electronic form. It is primarily used for online transactions and provides added layers of security in comparison to traditional card as it reduces the risk of exposing credit or debit card detail to the vendors. Tokenization is utilized to generate credentials at random, and the cards are integrated with financial controls which allows to use the card for single or multiple-use transactions.
According to a Forbes survey in December 2023, less than 10% of Americans use cash payment methods for purchases. Debit cards and credit cards are the primary payment methods used, with 53% using a physical or virtual debit card and 37% using a physical or virtual credit card. E-commerce software expands organizational growth by encouraging online presence and operational efficiencies enabling a competitive edge. These attempts aim to improve end-user experiences and are steady to propel global virtual cards market growth during the forecast period.
Cost-Efficiency and Enhanced Security
The costs associated with virtual cards are much less than actuals cards, they eliminate the need for paperwork and managing physical cards. Moreover, since the management of cards is completely online, financial institutions can reduce their operating expenses. Customers are given a unique one-time card number for each transaction rather than continuously using the same number for third-party transactions. It significantly enhances data security and greatly reduces the possibility of e-commerce fraud and theft of physical cards. API based platforms allow automation, customization, and real time control making it convenient for the customers to use. API's integrate seamlessly with the existing financial system and software, hence increasing the cost-efficiency.
Shift Towards Digital and Mobile Centric Lifestyle to Drive the Market Growth
The adoption of smartphones in recent years has seen an exponential growth. According to Ericsson, as of May 2024, approx. 60.42% of the world population owns a smartphone. As consumers increasingly rely on smartphones for their everyday tasks, including financial transactions, virtual cards offer a convenient solution by enabling easy, one-click transactions. Virtual cards can be seamlessly integrated into mobile wallet applications and existing digital platforms. Moreover, the global expansion of e-commerce and cross-border trade provides an excellent opportunity for the virtual card market to expand. Currently, e-commerce contributes significantly to the growth and overall sustainability of the international payment industry. Virtual cards would provide the consumer a safe and secure means of making online payments across border, turning virtual cards into a powerful tool in times of globalized commerce.
Europe is Dominating Global Virtual Card Market Share
Europe has emerged as the dominant region in the global virtual card market in 2023 with the highest market share. European countries such as Germany, the United Kingdom, and others with a rising inclination towards cashless transactions are driving growth in the region. Furthermore, millennials' preferences for the usage of cash are decreasing and more than half of the population is likely to avoid shopping at stores that do not offer to pay through a virtual card.
Asia-Pacific is the fastest-growing region in the world due to the rise in the use of smartphones in highly populated countries such as China, India, and Japan. The penetration of smartphone usage has led to a rise in digital payments among consumers, creating the demand for virtual card payments in the region. According to data by the Press Information Bureau, more than 40% of all payments made in India are digital.
Credit Cards to Dominate Global Virtual Card Market
In 2023, the credit card segment will have the largest share of the global virtual card market. Companies have moved to centralized and managed payment methods, such as virtual credit cards, to reduce the risk of corporate fraud. According to Forbes, more than a third of consumers, or up to 35 percent, primarily use credit cards to earn rewards. In February 2024, Capital One announced the acquisition of Discover Financial Services in a stock-only transaction of USD 35.3 billion. The acquisition would give Capital One access to a credit card network of more than 300 million cardholders, increasing the size of virtual card owners as well.
The debit card segment is expected to grow significantly by drivers such as growth in net banking users across the globe, which will, in turn, drive the virtual card market growth. According to data, as of March 2023, the United Kingdom had 100 million debit cards circulating in the country with a population of 66 million. There were 2.1 billion debit transactions, which is a 5.1 percent increase.
B2B Virtual Cards to Rule the Market
The B2B virtual cards segment rules the market. Companies operating in banking, financial services, and insurance (BFSI), e-commerce, healthcare and life sciences, education, utilities, retail, and others are the key contributors to market growth in this segment. Due to the increase in the use of virtual cards, there is an opportunity for suppliers to establish a relationship with their business clients. It automates each step of business-to-business transactions, removing the need for manual intervention, indirectly lessening the workload of the accounts payable department and cutting costs related to the overall payment process. In July 2023, Mastercard teamed with Billtrust to launch a new service in business-to-business payment, "Mastercard Receivables Manager". With this tool, companies can process payments without requiring, collecting, and entering virtual card information, and it simplifies the invoice reconciliation process.
Future Market Scenario (2024 - 2031F)
Recently, Visa Inc. announced an addition to its Visa Account Attack Intelligence (VAAI), VAAI Score. It is a new tool which uses generative AI-powered fraud solutions to identify and score enumeration attacks and reduce operating losses. It assigns each transaction with a risk score in real-time to detect enumeration attacks in card-not-present transactions. Such advancements in technology along with AI tools will boost the growth of global virtual card market.
Key Players Landscape and Outlook
The virtual card market is rapidly evolving, driven by the increasing need for secure and efficient digital payments. The market is highly competitive as leading players collaborate with technology-based firms to improve banking services through various business techniques.
Recently, Visa Inc. and J.P. Morgan Payments announced a strategic collaboration to improve merchant experiences, empower cardholders, and drive innovation for J.P. Morgan Payments' customers through the Visa Direct network. Its payments will empower merchants, businesses, and fintech to set faster domestic payments into their solutions, including Push to Card payment rail, providing fast and secure movement of funds directly to recipients' bank accounts by leveraging the debit card credential.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work