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市場調查報告書
商品編碼
1491715
全球女鞋市場評估:依產品類型、依圖案類型、依應用、依材料、依類別、依價格範圍、依分銷渠道、依地區、機會、預測(2017-2031)Women's Footwear Market Assessment, By Product Type, By Pattern Type, By Application, By Material, By Category, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球女鞋市場規模預計將從 2023 年的 1,713 億美元增至 2031 年的 3,157.7 億美元,2024-2031 年預測期間複合年增長率為 7.9%。提高功能性和舒適度的技術進步、不斷變化的時尚趨勢、社交媒體作為塑造消費者偏好的強大工具的影響,以及消費者對減少足部疼痛的高品質、優質鞋類的需求,諸如逐漸轉變、增加流動性等因素。
Fitmyfoot 的一項調查顯示,大約 24% 的女性因高跟鞋、不合腳的鞋子、長時間站立的工作、肥胖和懷孕等原因而出現足部疼痛。因此,對舒適且可長時間穿著的平底鞋的需求正在迅速增加。
此外,技術進步和不斷創新促使鞋類製造商向女鞋市場推出創新產品。例如,2024年3月,以其超舒適鞋而受歡迎的D2C品牌Yoho推出了印度首款免持運動鞋Blinc。該品牌在其電子商務網站上推出了九款女鞋產品。採用這些先進技術的鞋類可以增強功能,吸引更廣泛的消費者,並解決殘疾、懷孕和健康問題等問題。
女鞋市場越來越青睞可持續生產、可逆或完全可生物降解的圓形鞋。例如,2024 年 4 月,ASICS Corporation推出了一款女用跑鞋 Nimbus Mirai。永續鞋的設計目的是在使用壽命結束時進行翻新,而不會影響品質或性能。該鞋採用統一的聚酯材料設計,鞋面沒有覆蓋層,更容易加工回收。
平底鞋佔據市場主導地位
女性長期穿高跟鞋,更容易出現足部疼痛、腳踝扭傷、足弓畸形、拇囊炎等足部問題。此外,它們行走起來不舒服並且在需要長時間佩戴的情況下佩戴。根據《The Wall Street Journal》預測,到2023年,美國96.7%的幼兒園和學前班教師是女性。此外,根據UNESCO Institute for Statistics的數據,到2022年,全球68%的小學教師將是女性。這些姿勢需要長時間站立和頻繁移動。因此,從事教學、護理、零售、房屋清潔和美髮等工作的職業女性更喜歡平底鞋而不是高跟鞋。
此外,平底鞋用途廣泛,可以在各種場合、活動和環境中穿著,從專業環境到休閒郊遊,使其成為日常穿著的實用選擇。舒適性、健康益處和多功能性相結合,促使女性更喜歡平底鞋而不是高跟鞋。
線下零售優勢帶動市場成長
與網路零售相比,女性更喜歡線下零售。線下零售允許消費者試穿鞋子並準確檢查合腳性、舒適度和款式。這可以最大限度地減少因資訊不靈而購買的風險,例如購買不合腳的鞋子,這是網上購物時的常見問題。
而且,離線購物可以讓你徹底檢查產品的品質和做工。透過離線購物,購物者可以檢查產品是否有缺陷,並檢查產品是否符合他們的期望。
2024年5月,Kizik宣佈將在Mall of America和King of Prussia開店。該品牌的目標是透過新的分銷管道(包括在美國和其他國際市場開設更多公司自營商店)實現零售擴張,從而繼續快速成長。
本報告研究和分析了全球女鞋市場,提供市場規模和預測、市場動態以及主要參與者的現狀和前景。
Global women's footwear market is projected to witness a CAGR of 7.9% during the forecast period 2024-2031, growing from USD 171.3 billion in 2023 to USD 315.77 billion in 2031. Factors such as technological advancement to increase functionality and comfort, evolving fashion trends, influence of social media as a powerful tool to influence consumers' preference, consumers' gradual shift towards high-quality and premium footwear to help reduce foot pain, and increase in mobility and comfort and rising women workforce is inducing the growth of the women's footwear market.
Research conducted by Fitmyfoot indicates that, about 24% women experience foot pain due to several reasons such as high-heels and ill-fitted shoes, jobs which require standing for long period of times, obesity, and/or pregnancy. It has fostered the surge in the demand for flats as they are comfortable and can be worn for prolonged duration.
Moreover, with technological advancement and continuous innovations, footwear manufacturers are introducing innovative products in the women's footwear market. For instance, in March 2024, Yoho, a D2C brand popular for ultra-comfortable footwear, introduced Blinc, India's first-ever hands-free sneakers. The brand launched 9 footwear for women on e-commerce websites. These technologically advanced footwear increases functionality and appeals to a wider spectrum of consumers, catering to their problems such as disabilities, pregnancy, and health concerns.
The women footwear market is gaining traction for sustainably produced, circular shoes which can be restored to their original form or are completely biodegradable. For instance, in April 2024, ASICS Corporation introduced Nimbus Mirai running shoes for women. Sustainable shoes are designed to be remade at the end of their useful life without making any compromise on the quality or performance. The shoe has been designed with uniform polyester material and the entire upper portion does not have overlays which promotes easy recycling process.
Flat Footwear to Dominate the Market
Women are more vulnerable to foot pain and certain foot problems, such as ankle sprains and loss of the shape of the arch and bunions, when they wear heels for longer durations, which drives the demand for flat footwear. Moreover, they are uncomfortable walking and are in situations that require a long-standing duration. As per the estimation of The Wall Street Journal in 2023, 96.7% of kindergarten and preschool teachers are women in the United States. Moreover, as per UNESCO Institute for Statistics, globally, there were 68% of primary teachers in 2022. Such roles require longer duration standing and frequent mobility. Thus, working women in jobs such as teaching, nursing, retail working, house cleaning, and hairdressing prefer wearing flats over heels.
Additionally, flats are versatile and can be worn in various occasions, activities, and settings, from professional environment to casual outings, making them a practical choice for daily wear. The combination of comfort, health benefits, and versatility drives the preference of flats over heels among women.
Dominance of Offline Retail is Driving the Market Growth
Women prefer offline retail over online retail due to several key factors. Offline retail allows consumers to physically try on shoes and check their fit, comfort, and style accurately. It minimizes the risk of uninformed purchases, such as purchasing ill-fitting shoes, which is a common problem in online shopping.
Additionally, offline retail allows for a thorough inspection of the product's quality and craftsmanship, which is particularly important for purchasing expensive and high-end footwear. Through offline shopping, shoppers can check for any defects and ensure that the product meets their expectations.
In May 2024, Kizik announced the opening of its store at the Mall of America and King of Prussia where it will showcase its full assortment of women's shoes in all sizes and latest styles which will be launched by the company throughout the year. The brand aims to continue fast paced growth with the retail expansion through new distribution channels, including more company-owned retail stores at United States and other international marketplaces.
Orthotic Footwear Fostering the Growth
Orthotic footwear is gaining popularity among women due to a growing awareness of the importance of foot health and the desire for both comfort and style. Many women experience foot-related issues, such as plantar fasciitis, bunions, and arch problems which are common among women. It is because women wear high heels and poorly designed shoes more often as they prefer stylish footwear for different occasion. The growing concern of deteriorating overall foot health has boosted the demand for orthotic footwear. Thus, orthotic footwear offers a practical solution, providing necessary solutions, offering necessary support and alleviating pain, enhancing women's overall well-being.
The increasing availability of stylish orthotic footwear has contributed to their popularity. The manufacturers are responding to the dynamic preferences of the consumers, as they are demanding stylish shoes which provide orthopedic benefits. Modern orthotic footwear includes fashionable designs which appeal to a broader range of audience, enabling them to incorporate these footwear into their daily wardrobe without sacrificing style.
In April 2024, Waco Shoe Company debuted in the women's athletic shoe with the introduction of a groundbreaking addition, Revitalign Gaia athletic walking shoe. The latest offering is a stylish yet therapeutic footwear option for women which features an Ortho-Stretch 3D knitted upper. The characteristic of the latest launch promises a fit to women who have common foot issues such as bunions.
Comfortable Footwear Fueling the Market Growth
Consumers are increasing preferring comfortable footwear due to the increasing awareness of the foot care to maintain overall healthy lifestyle. Comfortable footwear addresses the common issues of foot pain due to greater usage of heels, providing better support, cushioning, and ergonomic designs which help in the prevention and alleviation of foot related problems.
Additionally, change in the lifestyle of the consumers has significantly impacted the trend. With greater mobility, travel, and increasing active lifestyle, the demand for comfortable footwear is surging in global women's footwear market.
The women footwear manufacturers are responding to this gradual shift in women's preference and creating stylish yet comfortable footwear options. They are innovating in terms of materials, designs, and technology to offer footwear which is both fashionable and comfortable.
In July 2023, Skechers USA, Inc. launched a collaborative collection with Ashley Park, named, Skechers X Ashley Park, Street Glam Collection. Its latest footwear is an ideal combination of comfort and fashion. To offer comfort while travelling, the footwear features a Skechers Air-Cooled Memory Foam cushioned insole. The innovative hybrid footwear, combines the comfort of a sneaker with the sleekness of a pointy toe shoe.
Future Market Scenario (2024 - 2031F)
Innovating is essentially fostering market growth through the launch of innovative, functional, comfortable, and technologically advanced footwear. From the introduction of traditional and stylish footwear to self-lacing smart shoes, the women footwear market has been growing exponentially through innovation. For instance, currently, the women footwear market is witnessing a surge in convertible heels which can be swapped between high heels and flats just with a twist of the heel, enabling women to wear it in different occasions.
The innovations in the footwear market are appealing to consumers as they increase comfort and functionality without compromising fashion and aesthetics. With continuous innovations taking place, it is anticipated that the manufacturers will introduce unconventional and newer concepts in the market, fostering growth in the forecast period as well.
Key Players Landscape and Outlook
Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
Various players in the women's footwear market are seeking the help of key players to gain global presence and expand their reach in the retail women's footwear market. Through these mergers and acquisitions, the brands are leveraging their global network and expanding their market share globally.
For instance, in January 2024, Authentic Brands Group announced the acquisition of Sperry, an American footwear brand. Through the acquisition, The ALDO Group Inc., comes on board as Sperry's North American operating partner for wholesale, e-commerce, and store operations as well as brand's partner for footwear design, production, and global distribution.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.