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體育用品和健身

市場調查報告書

商品編碼

1494579

印度健身器材市場評估：依產品、最終用戶、定價、分銷管道和地區劃分的機會和預測（2018-2032）

India Gym Equipment Market Assessment, By Product, By End-user, By Pricing, By Distribution Channel, By Region, Opportunities and Forecast, FY2018-FY2032F

出版日期: 2024年06月14日 | 出版商:

Market Xcel - Markets and Data | 英文 145 Pages | 商品交期: 3-5個工作天內

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簡介目錄圖表

印度健身器材市場規模預計將從 2024 年的 6.3 億美元成長到 2032 年的 11.897 億美元，預測期內複合年增長率為 8.3%。

人口健康意識的提高、國內健身和保健中心數量的增加、消費者對家庭鍛煉的興趣增加、越來越多的年輕人優先考慮健身、生活方式的改變以及快速的城市化推動了市場的增長。被認為是由於多種因素造成的，包括由於大流行，家庭健身房的流行主要推動了印度家庭健身器材市場的發展。越來越多的人選擇在家健身來繼續他們的健身習慣。因此，跑步機、健身車、啞鈴、瑜珈墊等居家健身器材的需求量不斷增加。這些產品為消費者提供靈活性和便利性，使他們能夠在家中實現健身目標。

國內和國際品牌在印度的健身器材中佔據主導地位，根據消費者的需求和預算提供產品選擇。企業們正在引入先進技術，透過向消費者提供智慧健身設備來獲得更大的市場佔有率，從而顛覆健身產業。智慧健身器材與穿戴式裝置和健身應用程式搭配使用，為使用者提供即時表現監控。提供線上健身計劃的虛擬教練的激增也推動了健身器材市場的成長。名人品牌代言在健身器材市場中也發揮著重要作用，因為它們提高了品牌知名度、可信度和消費者參與度。

不斷上升的數位健身趨勢推動市場成長：

虛擬健身的日益普及是支持市場成長的主要因素之一。健身應用程式、虛擬訓練課程和智慧型穿戴裝置的激增正在改變人們管理健康的方式。數位健身平台提供個人化的運動計畫、即時回饋以及在家運動的好處，並獲得了巨大的歡迎，尤其是在大流行之後。這些數位健身平台與智慧健身器材結合，可以為使用者提供數據驅動的見解，幫助他們有效地實現健身目標。

本報告調查了印度健身器材市場，並提供了市場定義和概述、市場規模趨勢和預測、各個細分市場和地區的詳細分析、行業結構、影響市場成長的因素分析以及案例研究、競爭格局、概況。

India gym equipment market was valued at USD 630 million in FY2024, expected to reach USD 1189.7 million in FY2032, with a CAGR of 8.3% for the forecast period between FY2025 and FY2032. The market's growth can be attributed to several factors, such as increasing health awareness among people, increasing number of fitness and wellness centers in the country, increasing consumer interest in home workouts, a growing number of young people who prioritize fitness, changing lifestyle, and rapid urbanization. The popularity of home gyms mainly drives the home gym equipment market in India due to the pandemic. More people opt for home fitness to keep up with their fitness routines. This has increased the demand for home gym equipment such as treadmills, exercise bikes, dumbbells, and yoga mats. These products offer flexibility and convenience to the consumers and allow them to reach their fitness goals from home.

Domestic and international brands dominate India gym equipment, offering product options to consumers according to their needs and budget. Market players are introducing technological advancements to gain a bigger market share by providing smart gym equipment to consumers, transforming the fitness industry. Smart gym equipment is linked to wearables and fitness apps, providing real-time performance monitoring to the users. A surge in virtual trainers offering online fitness programs also helps grow the gym equipment market. Brand endorsements by celebrities play an important role in the gym equipment market by leveraging star power to boost brand visibility, trust, and consumer engagement, which drives sales and market growth. For instance, Jerai Fitness Private Limited partnered with Salman Khan, India's most popular fitness icon, to launch the BEING STRONG brand, under which it planned to produce an exclusive range of products.

Despite the constraints, such as limited space and high prices, the market will continue to grow by offering more space-efficient solutions that can easily be incorporated into gyms and homes.

Rising Digital Fitness Trend Drives the Market Growth

The growing popularity of virtual fitness is one of the major reasons behind the growth of the gym equipment and home gym equipment market in India. The rising acceptance of fitness apps, virtual training sessions, and smart wearables has changed how people track their health. Digital fitness platforms provide personalized workout plans, real-time feedback, and the benefits of at-home workouts, which gained immense popularity, especially after the pandemic. When combined with smart gym equipment, these digital fitness platforms provide users with data-driven insights to help them reach their fitness goals effectively.

Millennials and Gen Z are particularly drawn to this trend because they are tech-savvy and like the flexibility and accessibility that virtual fitness service providers offer. With the rise of fast-paced networks and cheap smartphones, digital health has become more accessible to a wider audience. Manufacturers are responding by creating modern merchandise such as integrated displays on treadmills, connected stationary bikes and intelligent dumbbells that synchronize with health apps. For instance, Lifelong Online Retail Private Limited has Lifelong LLF45 Fit Pro Spin Fitness Bike in its portfolio, which includes a pedometer and a simulation app. The software allows the users to track their weekly activity, overall ranking, and competition with users worldwide. It also features a variety of landscapes, including lakes, mountains, seaside, and virtual reality (VR), making exercising more enjoyable and social.

Surge in Health Consciousness Among People Fuels the Market

One of the main reasons for the growth of the gym equipment market in India is the rising health awareness among the people. The increased awareness of the advantages of regular exercise and a healthy lifestyle has changed consumer behavior. The prevalence of lifestyle diseases such as obesity, diabetes, high blood pressure, etc., has made people aware of the need for fitness and wellness. This has encouraged many people to make physical activity part of their daily routine. The increased health awareness is a result of various factors, including government initiatives such as the Fit India movement, as well as the influence of fitness celebrities on social media, have led to an increase in the number of people visiting gyms and health centres. People are investing in home & fitness equipment to keep up their fitness regime.

After launching its fitness equipment store in Delhi in June 2022, PowerMax declared its intention to grow in March 2024, with ten additional official stores to be opened in various states. Every store will feature the newest exercise gear and staff prepared to help its esteemed patrons.

Cardiovascular Training Equipment Dominate the Market

The cardiovascular training equipment segment occupies a dominant position in the market, with numerous factors contributing to its popularity and demand. Cardio exercise is important for heart health, burning calories, and achieving optimum fitness levels, making it an essential everyday workout routine.

Treadmills, stationary bikes, elliptical trainers, and rowing machines are among India's most sought-after cardiovascular training devices. Treadmills are especially popular for their versatility, allowing users to walk, jog, or run regardless of weather or seasonal conditions. For instance, in September 2022, Reach (a brand of GlobalBees Brands Private Limited), a well-known exercise and sporting goods manufacturer, introduced the T-400 motorized treadmill, a "Made in India" sleek, premium aluminum-based training equipment. With a maximum speed of 12 km/h, the motorized T-400 model features a powerful 4 HP Peak DC motor. It comes with wheels for convenient mobility and shifting and three manually adjustable inclination levels.

Additionally, stationary bicycles, representing a cardio workout with low-impact muscle training, are suitable for individuals with joint problems or recovering from injuries. Indian user's increasing emphasis on weight management and cardiovascular health by Indian users has further dominated the cardiovascular training equipment segment. Additionally, technological advancements have made cardio training devices more appealing, and features such as built-in workout programs, interactive displays, and compatibility with fitness apps appeal to users looking for fun and effective workouts.

Future Market Scenario (FY2025-FY2032F)

The home gym trend is likely to continue, as more consumers invest in compact and versatile fitness equipment for convenient home workouts.

Digital fitness solutions, including smart gym devices integrated with fitness apps and virtual training sessions, will become increasingly popular in delivering personalized and interactive experiences at the gym.

With increasing efforts to penetrate rural markets, manufacturers will offer products catering to rural needs and preferences, thus expanding the market.

Key Players Landscape and Outlook

The India gym equipment market is competitive with the presence of many key players. Dominating the market with established national brands such as Fitness World, and Fitline Retails Pvt. Ltd., as well as international giants such as TechnoGym S.p.A., these companies offer a wide range of fitness equipment to both commercial and home fitness segments, with quality, innovation, and a focus on customer satisfaction.

The outlook of key players in the Indian gym equipment market seems promising, with factors such as rising health consciousness, urbanization, home fitness trends, etc. Additionally, strategic partnerships with fitness influencers and e-commerce platforms will help expand the market and drive sales. As the market continues to evolve, key players will need to adapt to changing consumer preferences and emerging trends to maintain their position and secure growth opportunities in the dynamic market landscape.

1. Research Methodology

2. Project Scope and Definitions

3. Executive Summary

4. Voice of Customer

4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
4.2. Market Awareness and Product Information
4.3. Brand Awareness and Loyalty
4.4. Factors Considered in Purchase Decision
- 4.4.1. Brand Reputation
- 4.4.2. Price
- 4.4.3. Quality w.r.t. Durability
- 4.4.4. Product Specifications
- 4.4.5. Size of the Product
- 4.4.6. User-Friendliness
- 4.4.7. Warranty
- 4.4.8. After-Sales Service
- 4.4.9. Technological Integration
4.5. Purchase Channel
4.6. Purpose of Purchase
4.7. Frequency of Purchase
4.8. Existing or Intended User
4.9. Recommendations From Friends, Family/Online Reviews
4.10. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. India Gym Equipment Market Outlook, FY2018 -FY2032F

5.1. Market Size & Forecast
- 5.1.1. By Value
- 5.1.2. By Volume
5.2. By Product
- 5.2.1. Cardiovascular Training Equipment
  - 5.2.1.1. Treadmills
  - 5.2.1.2. Stationary Cycles
  - 5.2.1.3. Elliptical Trainers
  - 5.2.1.4. Others
- 5.2.2. Strength Training Equipment
  - 5.2.2.1. Weight Rack
  - 5.2.2.2. Rowing Machine
  - 5.2.2.3. Cable Machine
  - 5.2.2.4. LAT Machine
  - 5.2.2.5. Lat Pull Down/Low Row
  - 5.2.2.6. Barbells
  - 5.2.2.7. Kettlebells
  - 5.2.2.8. Dumbbells
  - 5.2.2.9. Leg Press Machine
  - 5.2.2.10. Sholder Press Machine
  - 5.2.2.11. Smith Machine
  - 5.2.2.12. Leg Curl/Leg Extension Machine
  - 5.2.2.13. Others
- 5.2.3. Bar
  - 5.2.3.1. Straight Bar
  - 5.2.3.2. Curl Bar
  - 5.2.3.3. Pull Up Bar
  - 5.2.3.4. Dip Bar
- 5.2.4. Bench
  - 5.2.4.1. Flat Bench
  - 5.2.4.2. Adjustable Bench
  - 5.2.4.3. Others
- 5.2.5. Weight Plates
- 5.2.6. Others
5.3. By End-user
- 5.3.1. Residential
- 5.3.2. Commercial
  - 5.3.2.1. Health Club and Gym
  - 5.3.2.2. Corporate
  - 5.3.2.3. Hotels and Resorts
  - 5.3.2.4. Others
5.4. By Pricing
- 5.4.1. Mass
- 5.4.2. Premium
5.5. By Distribution Channel
- 5.5.1. Online
  - 5.5.1.1. Company Owned Website
  - 5.5.1.2. E-Commerce Website
- 5.5.2. Offline
  - 5.5.2.1. Specialty Stores
  - 5.5.2.2. Hypermarkets
  - 5.5.2.3. Others
5.6. By Region
- 5.6.1. East
- 5.6.2. West and Central
- 5.6.3. North
- 5.6.4. South
5.7. By Company Market Share (%), FY2024

6. Market Mapping, FY2024

6.1. By Product
6.2. By End-user
6.3. By Pricing
6.4. By Distribution Channel
6.5. By Region

7. Macro Environment and Industry Structure

7.1. Supply Demand Analysis
7.2. Import Export Analysis
7.3. Value Chain Analysis
7.4. PESTEL Analysis
- 7.4.1. Political Factors
- 7.4.2. Economic System
- 7.4.3. Social Implications
- 7.4.4. Technological Advancements
- 7.4.5. Environmental Impacts
- 7.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
7.5. Porter's Five Forces Analysis
- 7.5.1. Supplier Power
- 7.5.2. Buyer Power
- 7.5.3. Substitution Threat
- 7.5.4. Threat From New Entrant
- 7.5.5. Competitive Rivalry

8. Market Dynamics

8.1. Growth Drivers
8.2. Growth Inhibitors (Challenges and Restraints)

9. Key Players Landscape

9.1. Competition Matrix of Top Five Market Leaders
9.2. Market Revenue Analysis of Top Five Market Leaders (By Value, FY2024)
9.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
9.4. SWOT Analysis (For Five Market Players)
9.5. Patent Analysis (If Applicable)

10. Pricing Analysis

11. Case Studies

12. Key Players Outlook

12.1. Durafit Fitness (India) Pvt. Limited
- 12.1.1. Company Details
- 12.1.2. Key Management Personnel
- 12.1.3. Products and Services
- 12.1.4. Financials (As Reported)
- 12.1.5. Key Market Focus and Geographical Presence
- 12.1.6. Recent Developments
12.2. Fitline Retails Pvt. Ltd.
12.3. Fitness World
12.4. HERCULES FITNESS
12.5. Into Wellness Private Limited
12.6. Jerai Fitness Private Limited
12.7. Nortus Fitness
12.8. Powermax Fitness (I) Pvt. Ltd.
12.9. KREATIVE ENTERPRISES
12.10. Technogym S.p.A.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13. Strategic Recommendations

14. About Us & Disclaimer

簡介目錄圖表

List of Tables

Table 1. Pricing Analysis of Products from Key Players
Table 2. Competition Matrix of Top 5 Market Leaders
Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

Figure 1. India Gym Equipment Market, By Value, In USD Million, FY2018-FY2032F
Figure 2. India Gym Equipment Market, By Volume, In Units, FY2018-FY2032F
Figure 3. India Gym Equipment Market Share (%), By Product, FY2018-FY2032F
Figure 4. India Gym Equipment Market Share (%), By End-user, FY2018-FY2032F
Figure 5. India Gym Equipment Market Share (%), By Pricing, FY2018-FY2032F
Figure 6. India Gym Equipment Market Share (%), By Distribution Channel, FY2018-FY2032F
Figure 7. India Gym Equipment Market Share (%), By Region, FY2018-FY2032F
Figure 8. By Product Map-Market Size (USD Million) & Growth Rate (%), FY2024
Figure 9. By End-user Map-Market Size (USD Million) & Growth Rate (%), FY2024
Figure 10. By Pricing Map-Market Size (USD Million) & Growth Rate (%), FY2024
Figure 11. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2024
Figure 12. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2024