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市場調查報告書
商品編碼
1504268
全球指甲油市場評估:依產品類型、依飾面、依塗層、依類別、依原材料、依應用、依價格、依最終用戶、依分銷渠道、依地區、機會、預測(2017-2031))Nail Polish Market Assessment, By Product Type, By Finish, By Coat, By Category, By Source, By Application, By Price, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031 |
全球指甲油市場規模預計將從2023年的 102.1 億美元增至2031年的 185.1 億美元,預計2024-2031年的年複合成長率為 7.72%。隨著消費者對指甲護理和美容意識的提高導致對各種指甲油產品的需求增加,該市場呈現出強勁的成長形勢。此外,美甲沙龍和水療中心的增加也推動了市場的發展。這是因為專業服務經常使用大量指甲油。社群媒體和影響力行銷的興起也發揮著重要作用。 Instagram 和 YouTube 等平台充斥著美甲教學和評論,鼓勵消費者嘗試不同的指甲油顏色和款式。
此外,名人代言進一步增強了新舊指甲油品牌的吸引力。此外,注重健康的消費者推動對無毒環保指甲油選擇的需求。人們對傳統美甲產品中使用的有害化學物質的認識不斷提高,導致人們轉向更安全的天然替代品。限量版和基於場合的產品線透過在假期和特殊活動期間滿足特定消費者的需求和偏好來推動銷售,確保全年穩定地發布新產品。
例如,2023年 9月,Sally Hansen與DreamWorks Animation合作拍攝了電影『Trolls Band Together』。全新 Insta-Dri x Trolls 限量版採用八種全新珍珠色和奶油色飾面色調,反映多彩能量。
不斷崛起的美容和美容行業補充了全球指甲油市場趨勢
不斷上升的美容和美容趨勢對全球指甲油市場產生重大影響。近年來,由於各種社會和文化因素,人們對自己整體外觀的興趣顯著增加。人們對個人美容日益成長的興趣也延伸到了指甲護理,拋光、保養良好的指甲成為個人美容程序的關鍵特徵。美容影響者和社交媒體平台的激增在這一趨勢中發揮關鍵作用。該媒體平台展示了創意美甲藝術、新的指甲油色調和創新技術,激勵數百萬人嘗試美甲。教學和產品評論使消費者可以輕鬆在家中重現沙龍品質的效果,推動了對高品質指甲油產品的需求。此外,自我保健和健康意識的趨勢推動人們對美容習慣進行更多投資,包括定期塗指甲油。指甲油品牌的回應是提供更多種類的顏色、飾面和配方,以滿足不同的喜好和需求。從持久的凝膠拋光劑到環保和純素選擇,配合個人喜好。
例如,2023年 8月,美容品牌 Colorbar Cosmetics Pvt. Ltd. 推出了一系列 128 種色調的純素指甲油指甲油產品。此次推出的目的是提供多種不致癌、不泛黃、不碎裂的指甲顏色。
美容和美容趨勢的上升導緻美甲沙龍和美容水療中心的增加。這項擴張使得專業美甲護理服務變得更加容易獲得,並進一步提高了指甲油產品的受歡迎程度。總體而言,對美容和美容的日益關注繼續推動指甲油市場向前發展,進一步推動市場作為一個充滿活力且快速發展的行業的成長。
本報告研究和分析了全球指甲油市場,提供市場規模和預測、市場動態以及主要參與者的現狀和前景。
Global nail polish market is projected to witness a CAGR of 7.72% during the forecast period 2024-2031, growing from USD 10.21 billion in 2023 to USD 18.51 billion in 2031. The market is experiencing robust growth driven by increasing consumer awareness regarding nail care and grooming, leading to higher demand for various nail polish products. Also, the increase of nail salons and spas has bolstered the market, as professional services often utilize a large quantity of nail polishes. The rise in social media and influencer marketing has played a crucial role. Platforms such as Instagram and YouTube are filled with nail art tutorials and reviews, encouraging consumers to experiment with different nail polish colors and styles.
Moreover, celebrity endorsements further enhance the appeal of new and existing nail polish brands. Also, health-conscious consumers are driving the demand for non-toxic, eco-friendly nail polish options. As more people become aware of the harmful chemicals traditionally used in nail products, there is a growing shift towards safer and natural alternatives. Limited edition and occasion-based collections boost sales by catering to specific consumer needs and preferences during holidays and special events, ensuring a steady stream of new product releases throughout the year.
For instance, in September 2023, Sally Hansen partnered with DreamWorks Animation's film Trolls Band Together. The new Insta-Dri x Trolls limited edition features eight new pearls and creme finish shades that reflect the colorful energy.
Rising Beauty and Grooming to Compliment Global Nail Polish Market Trends
Rising beauty and grooming trends have significantly influenced the global nail polish market. In recent years, there has been a notable increase in the attention people pay to their overall appearance, driven by various social and cultural factors. The heightened focus on personal grooming extends to nail care, with polished, well-maintained nails becoming a key aspect of one's beauty routine. The proliferation of beauty influencers and social media platforms has played a crucial role in the trend. Media platforms showcase creative nail art, new nail polish shades, and innovative techniques, inspiring millions to experiment with their nails. Tutorials and product reviews make it easier for consumers to replicate salon-quality results at home, driving the demand for high-quality nail polish products. Moreover, the trend towards self-care and wellness has prompted many to invest more in their grooming routines, including regular manicures. Nail polish brands have responded by offering a wider variety of colors, finishes, and formulations, catering to diverse preferences and needs. From long-lasting gel polishes to eco-friendly and vegan options, there is something for everyone.
For instance, in August 2023 'Colorbar Cosmetics Pvt. Ltd.' a beauty brand launched its vegan nail lacquer nail polish line with 128 different shades. The launch aims to provide a wide range of nail color shades with non-carcinogenic, non-yellowing, and non-chipping properties.
The rise in beauty and grooming trends has led to an increase in the number of nail salons and beauty spas. The expansion makes professional nail care services more accessible, further boosting the popularity of nail polish products. Overall, the growing emphasis on beauty and grooming continues to propel the nail polish market forward, making it a dynamic and rapidly evolving industry, further driving the market growth.
Innovation in Formulation to Cater the Changing Global Nail Polish Market Consumer Preferences
Innovative product formulations have become a considerable factor in the nail polish market, reflecting advancements in technology and changing consumer preferences. These innovations have enhanced the performance, attraction, and safety of nail polish products, attracting a broader audience, and retained loyal customers. One key area of innovation is the development of long-lasting and quick-drying formulas. Traditional nail polishes often require extended drying times and were prone to chipping. In response, brands have introduced gel polishes and hybrid formulations that offer durability, shine, and faster drying times. These products provide salon-quality results that can last for weeks, appealing to busy consumers seeking convenience and longevity.
Another notable advancement in the market is the introduction of eco-friendly and non-toxic formulations. As awareness of environmental and health concerns grows, consumers are increasingly demanding safer, sustainable beauty products. Brands have responded by creating nail polishes free from harmful chemicals such as formaldehyde, toluene, and dibutyl phthalate (DBP). These "5-free" or "10-free" formulations reduce health risks and environmental impact, making them popular among health-conscious and environmentally responsible consumers and providing consumers with virtual try-on reality experiences.
For instance, in February 2022, Sally Hansen introduced an advanced virtual-try on tool as an application created by Perfect Corp., a fashion tech service provider, which allows consumers to experience hundreds of color options in the augmented reality environment which is available from any mobile.
Also, brands are experimenting with unique finishes and effects, such as holographic, matte, and textured polishes. These innovative formulations allow for greater creativity and self-expression, catering to diverse aesthetic preferences. Thus, the focus on innovative product formulations has revived the nail polish market, driving the growth and meeting the evolving demands of modern consumers.
Women Segment to Hold Significant Global Nail Polish Market Share
Women segment holds the major share in the nail polish market, as women are the largest consumer segment for the market. It can be attributed to several factors such as societal beauty standards and fashion trends often emphasizing well-groomed nails, encouraging women to use nail polish as part of their personal care routine. For instance, many women prefer to have their nails polished to match their outfits, for special occasions, or simply as a form of self-expression. Also, the variety of nail polish types available caters specifically to women's preferences. From classic reds and nudes to bold colors and glitter finishes, the wide range of options allows women to experiment with different looks. Brands such as OPI and Essie have capitalized on it by offering extensive color palettes and seasonal collections that appeal to female consumers.
In addition, nail polish has become fundamental in the beauty routines of women due to its accessibility and affordability. Unlike some beauty treatments which require professional services, nail polish can easily be applied at home, making it a convenient option for many women. Therefore, the major share of the nail polish market held by women is due to the cultural emphasis on nail aesthetics, the vast product variety tailored to their tastes, and the practicality of nail polish as a beauty product.
North-America Dominates Nail Polish Market Share
North America dominates the global nail polish market due to several factors which contribute to its market growth. The region, particularly in the United States and Canada, has a well-established beauty and cosmetics industry, supported by a high level of consumer awareness and disposable income. One key factor is the strong presence of major cosmetic brands headquartered in North America. Companies such as OPI, Essie, and Sally Hansen, which are well-known globally, originate from this region. Their extensive product ranges and innovative offerings continually set trends in the nail polish industry. The influence of fashion and beauty trends from North America play a crucial role. The region's beauty influencers and celebrities have a substantial impact on consumer preferences worldwide.
Social media platforms, especially Instagram and YouTube, showcase North America nail art market trends and new product launches, boosting the popularity of these brands internationally. Moreover, the region has a robust retail infrastructure, with numerous distribution channels ranging from high-end department stores to drugstores and online platforms. The wide accessibility ensures that consumers can easily purchase a variety of nail polish products. Also, the growing trend of self-care and at-home beauty treatments has surged in North America. During the COVID-19 pandemic, many consumers invested in home manicure kits, increasing the demand for nail polishes and related products. Hence, North America's dominance in the global nail polish market is driven by its influential beauty industry, influential culture, and strong retail presence, making it a key player in shaping global nail polish trends.
For instance, in September 2023, Sally Hansen introduced ready-to-wear press-on nails which come in a variety of colors, shapes, lengths and designs. The launch innovates at-home manicure kits.
Future Market Scenario (2024 - 2031F)
Consumers will favor eco-friendly nail polishes, leading to a rise in brands offering biodegradable packaging and non-toxic formulations. The shift will be driven by heightened environmental awareness.
Online sales of nail polish will continue to surge, supported by enhanced virtual try-on technologies and personalized recommendations. E-commerce platforms will expand their market share as consumers seek convenience and variety.
As the demand for nail polishes free from harmful chemicals grows, brands will focus on developing products with natural, vegan, and cruelty-free ingredients to cater to health-conscious consumers, further fueling the market growth.
Key Players Landscape and Outlook
Continuous innovation by the key players characterizes the competitive landscape of the global nail polish market. The market is dominated by major players and these companies lead through extensive portfolios, strong brand recognition, product launches, acquisitions, and brand evolution. The market is poised for steady growth, driven by the fashion-conscious population with their increasing disposable income, and a rising preference for sustainable shopping. The integration of technology and personalized options in digital marketing strategies is expected to drive the market growth. Nail polish manufacturers are concerned with supply chain resilience, product quality, manufacturing locally to minimize operational cost, and provide variety which is likely to define the industry's future. Partnerships collaborations and developing technologies are projected to increase competition in the fast-paced market.
For instance, in December 2023, L'Oreal S.A. announced that it had acquired Lactobio, a leading probiotic and microbiome research company, based in Copenhagen. The acquisition opens new scientific opportunities, including leveraging Lactobio's microbiome expertise and significant IP portfolio to develop safe and effective new cosmetic solutions using live bacteria.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.