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市場調查報告書
商品編碼
1509670

印度的岩鹽市場評估:各產品類型，不同形狀，各等級，各終端用戶，各流通管道，各地區，機會，預測(2018年度～2032年度)

India Rock Salt Market Assessment, By Product Type, By Form, By Grade, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, FY2018-FY2032F
出版日期: | 出版商: Market Xcel - Markets and Data | 英文 126 Pages | 商品交期: 3-5個工作天內

價格

2024 財年，印度岩鹽市場規模約為 315 噸，預計到 2032 財年將達到約 448.07 噸，在 2025-2032 財年的預測期內複合年增長率為 4.50%。由於食品工業的擴張和健康鹽需求的增加，市場呈現穩定成長。

鹽是許多食品和飲料產品的主要成分。因此，食品加工、餐廳和包裝食品產業的擴張正在創造印度對岩鹽的需求。印度岩鹽市場近年來呈現顯著成長。主要原因是與普通加碘鹽相比，岩鹽含有更多的礦物質，而且消費者的健康意識越來越強。同時，鈉含量也維持很低，與國內市場主流不同。岩鹽被認為對健康有益，包括促進消化和改善呼吸。在印度，隨著消費者健康意識的增強，岩鹽市場不斷成長。

岩鹽市場上有有組織的和無組織的公司。有組織的部門包括 Tata Salt 和 Patanjali Ayurveda Ltd. 等大公司，利用廣泛的行銷管道和知名品牌。此類別還包括許多向區域市場供應產品的小型製造商。電子商務平台越來越多地滲透市場並透過向用戶提供各種岩鹽來擴大市場。

鹽也有多種用途，從家庭到商業。如今，人們越來越喜歡吃岩鹽，因為他們越來越意識到岩鹽的好處，如增強免疫力、緩解肌肉疼痛、治療喉嚨痛和穩定血壓。在商業上，碳酸鈉（Na2CO3）和碳酸氫鈉（NaHCO3）是岩鹽的工業名稱，最常用於純鹼的生產。冰管理是岩鹽使用的第二常見領域。印度公司正在增加岩鹽的發現和生產，增加市場價值。

例如，印度斯坦鹽業有限公司擁有的 Drang Mohal (Bhatog) 岩鹽礦位於喜馬偕爾邦 Mandali 區的 Mohal Bhatog 村。 2021-2022年開始生產，生產岩鹽286噸。

岩鹽的多種好處和應用推動市場成長

印度家庭和商業場所消費岩鹽是由於其對健康的益處，如改善消化功能、增強免疫力、穩定血壓、改善皮膚健康、消化健康和緩解壓力等。此外，岩鹽主要用作阿育吠陀藥物，因其治療特性和在各種草藥混合物中的價值而受到認可。

隨著食品工業（包括用鹽和其他草藥加工的蔬菜和非蔬菜食品）的興起，岩鹽的使用變得越來越重要。每塊肉也用一定量的特定類型的岩鹽調味。岩鹽有助於增強食物的天然汁液含量和風味，尤其是在烤肉時。

用岩鹽烹飪被認為是健康的，有助於平衡體液，使其成為禁食和儀式期間的最愛。鹽會活化血液中的電解質，但由於蛋白質、脂肪、碳水化合物等的結構不同，它們的數量無法比較。雖然有機鹽市場正在蓬勃發展，但對鈉消耗量增加的健康擔憂正在使最終用戶意識到健康問題。因此，印度企業正在針對特定消費者推出含鹽量較低的鹽分。

例如，2022 年 4 月，塔塔鹽業擴大了其低鈉鹽產品組合，推出了印度首款 30% 低鈉鹽塔塔鹽 SuperLite。該產品經過專門配製，鈉含量比精製碘鹽少 30%，為建議限制鈉攝取量的人提供了一種選擇。這是該品牌的第二款優質低鹽產品，含鹽量減少了 15%。

本報告提供印度的岩鹽市場相關調查分析，提供市場規模與預測，市場動態，主要企業的形勢及預測等資訊。

目錄

第1章 調查手法

第2章 計劃的範圍和定義

第3章 摘要整理

第4章 客戶的迴響

  • 人口統計(年齡/世代分析 - 嬰兒潮世代，X世代，千禧新生代，Z世代，性別，所得 - 低所得，中所利益，高所得，地區，國籍等)
  • 市場認知度與產品資訊
  • 品牌認知度和忠誠度
  • 決定購買時考慮的因素
  • 購買流通管道
  • 購買目的
  • 購買頻率
  • 現有或估計用戶
  • 來自朋友和家族的推薦/網路線上評價

第5章 印度的岩鹽市場預測(2018年度～2032年度)

  • 市場規模與預測
    • 金額
    • 數量
  • 各產品類型
    • 喜馬拉雅鹽
    • 粗鹽
    • 醃用鹽
    • 椒鹽捲餅鹽
    • 黑鹽
  • 不同形狀
    • 粉末
    • 結晶
    • 塊
  • 各等級
    • 食品級
    • 工業級
  • 各終端用戶
    • 家庭
    • 商業
  • 各流通管道
    • 線上
    • 離線
  • 各地區
    • 北部
    • 東部
    • 西部，中央部
    • 南部
  • 市場佔有率:各企業(2024年度)

第6章 印度的岩鹽市場預測:各地區(2018年度～2032年度)

  • 北部
    • 市場規模與預測
    • 各產品類型
    • 依形狀
    • 按年級
    • 按最終用戶
    • 按分銷管道
    • 德里
    • 旁遮普邦
    • 哈里亞納邦
    • 查謨和克什米爾
    • 其他
  • 東部
    • 比哈爾邦
    • 賈坎德邦
    • 西孟加拉邦
    • 其他
  • 西部，中央部
    • 古吉拉特邦
    • 瑪哈拉沙
    • 中央邦
    • 其他
  • 南部
    • 安得拉邦
    • 卡納塔克邦
    • 喀拉拉邦
    • 泰米爾納德邦
    • 特倫甘納邦

第7章 市場製圖(2024年度)

  • 各產品類型
  • 不同形狀
  • 各等級
  • 各終端用戶
  • 各流通管道
  • 各地區

第8章 宏觀環境和產業結構

  • 供需分析
  • 進口出口分析
  • 價值鏈分析
  • PESTEL分析
  • 波特的五力分析

第9章 市場動態

  • 成長促進因素
  • 阻礙成長的要素(課題，阻礙因素)

第10章 主要企業的形勢

  • 市場領導者前五名公司的競爭矩陣
  • 市場領導者前五名公司的市場收益的分析(2024年度)
  • 合併和收購/合資企業(如果適用)
  • SWOT分析(市場5企業)
  • 專利分析(如果適用)

第11章 價格分析

第12章 案例研究

第13章 主要企業預測

  • Tata Chemicals Limited
  • Patanjali Ayurved Limited
  • Sankh's & Surya Products
  • Singhal Salt Supplier
  • OPE Marketplace LLC
  • Shyam Sunder Ayurvedic
  • Global Ventures Corp
  • The Salt Hub
  • Raisha Enterprise
  • SRI CHAIRMAN SALTS
  • ASR Salt Traders
  • Indian Tobacco Company Ltd.

第14章 策略性推薦

第15章 本公司相關資料，免責聲明

Product Code: MX11551

India's rock salt market was approximately 315 MT in FY2024 and is expected to reach approximately 448.07 MT in FY2032, with a CAGR of 4.50% for the forecast period between FY2025 and FY2032. The market experiences steady growth due to the expansion of the food industry and higher demand for healthy salts.

Salt is the key ingredient in major food and beverage products. Therefore, the expanding food processing, restaurants, and packaged food sector creates the demand for rock salt in India. Noteworthy growth has been observed in the Indian market for rock salt in recent times. Primarily, it is because consumers are becoming more conscious of their health through knowledge regarding benefits associated with the consumption of different types of salt vis-a-vis common iodized ones such as minerals are found in them. At the same time, its sodium content remains very low unlike among those which dominate our markets domestically. Rock salt is considered to be helpful in the digestion process as well as better breathing among other health benefits. In India, the rock salt market has grown, and this has been supported greatly by the rise in consumer health consciousness.

It has both organized and unorganized players. The structured field includes major companies, such as Tata Salt and Patanjali Ayurveda Ltd., utilizing their extensive marketing channels and well-known brands. The category attracts many smaller manufacturers supplying regional markets with their produce too. E-commerce platforms are increasingly getting deeper into the market and making accessible a wide range of rock salt to users which in turn expands the market.

Additionally, from household use to commercial use, salt is common for several purposes. People prefer consuming rock salt these days with growing awareness about it regarding boosting the immune system, providing relief from muscle cramps, treating sore throat, and stabilizing blood pressure. Commercially, sodium carbonate (Na2CO3) and sodium bicarbonate (NaHCO3), the industrial names for rock salt, are the most frequently used in the production of soda ash. Ice management is the second-highest use area for rock salt. The companies in India are adding value to the market with higher rock salt discovery and production.

For instance, The Drang Mohal (Bhatog) Rock Salt Mine, owned by Hindustan Salts Limited, is located in the village of Mohal Bhatog in the District of Mandali, Himachal Pradesh. It began production in FY2021-FY2022 and produced 286 tonnes of rock salt.

Varied Benefits and Applications of Rock Salt to Drive the Market Growth

Indian households and commercial consumption of rock salt is fueled by the health benefits including improved digestion and boosted immunity, stable blood pressure, enhanced skin health, better digestive health, and relieved stress. Furthermore, rock salt is majorly used as Ayurvedic medicine due to its curative properties and values in mixing different herbs.

In the rising food industry including veg and non-veg food items being processed through salt and other herbs, the usage of rock salt has been prominent. Also, each meat has its kind of certain percentage of a particular type of rock salt used to flavor it. It helps enhance the natural juice content as well as the flavor of food especially when meat is roasted.

End-users prefer cooking with rock salt during fasting times or when there are ceremonies as it is considered as healthier and helps in maintaining body fluid balance. It happens as salt fuels the electrolyte presence in the blood, but their quantities cannot be compared due to their varied structures such as proteins, fats, and carbohydrates. While the market for organic salt is fueling, the health concerns regarding higher sodium consumption have made end-users aware of the health issues. Hence, companies in India are launching low-sodium salts for specific consumer sections as well.

For instance, in April 2022, Tata Salt extended its low sodium salt portfolio with India's first-ever 30% low sodium salt, Tata Salt SuperLite. To provide an option for those who are advised to limit their intake of sodium, the product is particularly manufactured with 30% less sodium than refined iodized salt. It is the brand's second premium low-sodium product, which contains 15% less salt.

Unique Marketing Campaigns to Propel India Rock Salt Market Size

The unique campaigns run by Indian rock salt market players along with the emotions of end-users attached to it are fueling the market expansion. Brands launch campaigns which focus on educating consumers about the health benefits of rock salt, such as its higher mineral content and lower sodium levels compared to regular table salt. These campaigns highlight how rock salt can help maintain electrolyte balance and support overall health, appealing to the growing health-conscious consumer base in India. In India, rock salt has great cultural and religious significance. It is utilized in many Ayurvedic treatments, as well as during religious festivals and fasts. To further build their emotional connection with consumers, brands take advantage of it by incorporating the cultural narrative into their marketing initiatives. Furthermore, digital engagement, partnerships, and sponsorships build the relationship between the Indian audience and the brands.

For instance, in March 2024, Tata Salt (Tata Chemical Ltd.) started a campaign to revive its catchy jingle, to promote 'Desh Ka Namak' as a brand which appeals to the young and embodies India and celebrates its presence. Tata Salt's campaign gives the traditional jingle a contemporary makeover without sacrificing its old melody.

Usage in Water Treatment Plants and Textile Production to Boost Market Growth

Apart from household and commercial consumption, the industrial consumption of rock salt adds value to the market. The use of rock salt as an ingredient creates chlorine in the fabric and tanning industrial sectors for whitening and coloring materials. Consequently, India needs a lot of rock salt. Additionally, the removal of impurities and minerals from water is done by rock salt in water treatment processes. Its consumption is particularly significant in India, where the demand for clean drinking water is growing.

Himalayan Salt to Dominate India Rock Salt Market Share

Based on the product, Himalayan rock salt leads in the Indian rock salt market. Himalayan salt is preferred in India due to its perceived health benefits, unique properties, and cultural significance. Several advantages related to the intake of Himalayan salt such as inflammation reduction, enhancement of the digestion system, and detoxification assistance in human body functioning are propelling the market growth. Due to its richness in numerous minerals, salt is particularly known for containing magnesium, potassium, and calcium, which are seen as helpful when it comes to curing various ailments. The use of Himalayan salt is part of Ayurvedic medicine which recommends natural methods and deals with the treatment process as a whole instead of addressing symptoms individually. Companies are introducing their pink salt to the Indian market.

For instance, in August 2022, Mishtann Foods Ltd. launched Himalayan pink rock salt across Indian markets. The company already has a wide network of more than 70,000 distributors or retailers all over India. MFL had previously launched edible common salt under its name and has successfully executed these orders and is receiving a good response for it.

Future Market Scenario (FY2025 - FY2032F)

The growing demand for natural and organic salts such as crystals and pink salt is anticipated to add value to the regional market growth.

The higher usage of rock salt in commercial verticals such as ayurvedic and traditional medicine is projected to garner the market growth.

Expanding water treatment facilities along with other industrial applications are likely to boost the demand for rock salt in India.

Key Players Landscape and Outlook

Key players in India rock salt market operate large-scale production facilities and maintain extensive distribution networks to supply their products to various industries and consumers. Key players focus on producing organic and high-sodium value rock salts while some brands launch their low-sodium salts. The competitive landscape promotes different market trends including the craze for Himalayan pink salt and black salt. Furthermore, companies participate in joint ventures, product launches, acquisitions, partnerships, and collaborations.

For instance, in May 2024, the India Tabacco Company, formally known as ITC's Aashirvaad, launched "Himalayan Pink Salt". As part of the brand's pledge to offer premium and secure products, Aashirvaad Himalayan Pink Salt is free from artificial coloring. Due to the premium salt that Aashirvaad obtains, it has a naturally richer pink hue, which serves as one of the brand's primary differentiators. It is referred to as Sendha Namak or Saindhava Lavana in India.

Table of Contents

1. Research Methodology

2. Project Scope and Definitions

3. Executive Summary

4. Voice of Customer

  • 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
  • 4.2. Market Awareness and Product Information
  • 4.3. Brand Awareness and Loyalty
  • 4.4. Factors Considered in Purchase Decision
    • 4.4.1. Purity
    • 4.4.2. Granule Size
    • 4.4.3. Cost
    • 4.4.4. Usage
    • 4.4.5. Environmental Impact
    • 4.4.6. Supplier Reputation
    • 4.4.7. Packaging
    • 4.4.8. Local Regulations
  • 4.5. Purchase Channel
  • 4.6. Purpose of Purchase
  • 4.7. Frequency of Purchase
  • 4.8. Existing or Intended User
  • 4.9. Recommendations From Friends, Family/Online Reviews

5. India Rock Salt Market Outlook, FY2018 -FY2032F

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
    • 5.1.2. By Volume
  • 5.2. By Product Type
    • 5.2.1. Himalayan Salt
    • 5.2.2. Kosher Salt
    • 5.2.3. Curing Salt
    • 5.2.4. Pretzel Salt
    • 5.2.5. Black Salt
  • 5.3. By Form
    • 5.3.1. Powder
    • 5.3.2. Crystal
    • 5.3.3. Chunk
  • 5.4. By Grade
    • 5.4.1. Food Grade
    • 5.4.2. Industrial Grade
      • 5.4.2.1. De-icing
      • 5.4.2.2. Water Treatment
      • 5.4.2.3. Chemical Production
      • 5.4.2.4. Others
  • 5.5. By End-user
    • 5.5.1. Household
    • 5.5.2. Commercial
  • 5.6. By Distribution Channel
    • 5.6.1. Online
      • 5.6.1.1. Company Owned Website
      • 5.6.1.2. E-commerce Website
    • 5.6.2. Offline
      • 5.6.2.1. Supermarkets/Hypermarkets
      • 5.6.2.2. Specialty Stores
      • 5.6.2.3. Convenience Stores
      • 5.6.2.4. Others
  • 5.7. By Region
    • 5.7.1. North
    • 5.7.2. East
    • 5.7.3. West and Central
    • 5.7.4. South
  • 5.8. By Company Market Share (%), FY2024

6. India Rock Salt Market Outlook, By Region, FY2018-FY2032F

  • 6.1. North*
    • 6.1.1. Market Size & Forecast
      • 6.1.1.1. By Value
      • 6.1.1.2. By Volume
    • 6.1.2. By Product Type
      • 6.1.2.1. Himalayan Salt
      • 6.1.2.2. Kosher Salt
      • 6.1.2.3. Curing Salt
      • 6.1.2.4. Pretzel Salt
      • 6.1.2.5. Black Salt
    • 6.1.3. By Form
      • 6.1.3.1. Powder
      • 6.1.3.2. Crystal
      • 6.1.3.3. Chunk
    • 6.1.4. By Grade
      • 6.1.4.1. Food Grade
      • 6.1.4.2. Industrial Grade
        • 6.1.4.2.1. De-icing
        • 6.1.4.2.2. Water Treatment
        • 6.1.4.2.3. Chemical Production
        • 6.1.4.2.4. Others
    • 6.1.5. By End-user
      • 6.1.5.1. Household
      • 6.1.5.2. Commercial
    • 6.1.6. By Distribution Channel
      • 6.1.6.1. Online
        • 6.1.6.1.1. Company Owned Website
        • 6.1.6.1.2. E-commerce Website
      • 6.1.6.2. Offline
        • 6.1.6.2.1. Supermarkets/Hypermarkets
        • 6.1.6.2.2. Specialty Stores
        • 6.1.6.2.3. Convenience Stores
        • 6.1.6.2.4. Others
    • 6.1.7. Delhi*
      • 6.1.7.1. Market Size & Forecast
        • 6.1.7.1.1. By Value
        • 6.1.7.1.2. By Volume
      • 6.1.7.2. By Product Type
        • 6.1.7.2.1. Himalayan Salt
        • 6.1.7.2.2. Kosher Salt
        • 6.1.7.2.3. Curing Salt
        • 6.1.7.2.4. Pretzel Salt
        • 6.1.7.2.5. Black Salt
      • 6.1.7.3. By Form
        • 6.1.7.3.1. Powder
        • 6.1.7.3.2. Crystal
        • 6.1.7.3.3. Chunk
      • 6.1.7.4. By Grade
        • 6.1.7.4.1. Food Grade
        • 6.1.7.4.2. Industrial Grade
          • 6.1.7.4.2.1. De-icing
          • 6.1.7.4.2.2. Water Treatment
          • 6.1.7.4.2.3. Chemical Production
          • 6.1.7.4.2.4. Others
      • 6.1.7.5. By End-user
        • 6.1.7.5.1. Household
        • 6.1.7.5.2. Commercial
      • 6.1.7.6. By Distribution Channel
        • 6.1.7.6.1. Online
          • 6.1.7.6.1.1. Company Owned Website
          • 6.1.7.6.1.2. E-commerce Website
        • 6.1.7.6.2. Offline
          • 6.1.7.6.2.1. Supermarkets/Hypermarkets
          • 6.1.7.6.2.2. Specialty Stores
          • 6.1.7.6.2.3. Convenience Stores
          • 6.1.7.6.2.4. Others
    • 6.1.8. Punjab
    • 6.1.9. Haryana
    • 6.1.10. Jammu and Kashmir
    • 6.1.11. Others

All segments will be provided for all regions and states covered

  • 6.2. East
    • 6.2.1. Bihar
    • 6.2.2. Jharkhand
    • 6.2.3. West Bengal
    • 6.2.4. Others
  • 6.3. West and Central
    • 6.3.1. Gujarat
    • 6.3.2. Maharashtra
    • 6.3.3. Madhya Pradesh
    • 6.3.4. Others
  • 6.4. South
    • 6.4.1. Andhra Pradesh
    • 6.4.2. Karnataka
    • 6.4.3. Kerala
    • 6.4.4. Tamil Nadu
    • 6.4.5. Telangana

7. Market Mapping, FY2024

  • 7.1. By Product Type
  • 7.2. By Form
  • 7.3. By Grade
  • 7.4. By End-user
  • 7.5. By Distribution Channel
  • 7.6. By Region

8. Macro Environment and Industry Structure

  • 8.1. Supply Demand Analysis
  • 8.2. Import Export Analysis
  • 8.3. Value Chain Analysis
  • 8.4. PESTEL Analysis
    • 8.4.1. Political Factors
    • 8.4.2. Economic System
    • 8.4.3. Social Implications
    • 8.4.4. Technological Advancements
    • 8.4.5. Environmental Impacts
    • 8.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 8.5. Porter's Five Forces Analysis
    • 8.5.1. Supplier Power
    • 8.5.2. Buyer Power
    • 8.5.3. Substitution Threat
    • 8.5.4. Threat from New Entrant
    • 8.5.5. Competitive Rivalry

9. Market Dynamics

  • 9.1. Growth Drivers
  • 9.2. Growth Inhibitors (Challenges and Restraints)

10. Key Players Landscape

  • 10.1. Competition Matrix of Top Five Market Leaders
  • 10.2. Market Revenue Analysis of Top Five Market Leaders (in %, FY2024)
  • 10.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 10.4. SWOT Analysis (For Five Market Players)
  • 10.5. Patent Analysis (If Applicable)

11. Pricing Analysis

12. Case Studies

13. Key Players Outlook

  • 13.1. Tata Chemicals Limited
    • 13.1.1. Company Details
    • 13.1.2. Key Management Personnel
    • 13.1.3. Products and Services
    • 13.1.4. Financials (As Reported)
    • 13.1.5. Key Market Focus and Geographical Presence
    • 13.1.6. Recent Developments
  • 13.2. Patanjali Ayurved Limited
  • 13.3. Sankh's & Surya Products
  • 13.4. Singhal Salt Supplier
  • 13.5. OPE Marketplace LLC
  • 13.6. Shyam Sunder Ayurvedic
  • 13.7. Global Ventures Corp
  • 13.8. The Salt Hub
  • 13.9. Raisha Enterprise
  • 13.10. SRI CHAIRMAN SALTS
  • 13.11. ASR Salt Traders
  • 13.12. Indian Tobacco Company Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

14. Strategic Recommendations

15. About Us and Disclaimer

List of Tables

  • Table 1. Pricing Analysis of Products from Key Players
  • Table 2. Competition Matrix of Top 5 Market Leaders
  • Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. India Rock Salt Market, By Volume, In Metric Tons, FY2018-FY2032F
  • Figure 2. India Rock Salt Market Share (%), By Product Type, FY2018-FY2032F
  • Figure 3. India Rock Salt Market Share (%), By Form, FY2018-FY2032F
  • Figure 4. India Rock Salt Market Share (%), By Grade, FY2018-FY2032F
  • Figure 5. India Rock Salt Market Share (%), By End-user, FY2018-FY2032F
  • Figure 6. India Rock Salt Market Share (%), By Distribution Channel, FY2018-FY2032F
  • Figure 7. India Rock Salt Market Share (%), By Region, FY2018-FY2032F
  • Figure 8. By Product Type Map-Market Size (Metric Tons) & Growth Rate (%), FY2024
  • Figure 9. By Form Map-Market Size (Metric Tons) & Growth Rate (%), FY2024
  • Figure 10. By Grade Map-Market Size (Metric Tons) & Growth Rate (%), FY2024
  • Figure 11. By End-user Map-Market Size (Metric Tons) & Growth Rate (%), FY2024
  • Figure 12. By Distribution Channel Map-Market Size (Metric Tons) & Growth Rate (%), FY2024