市場調查報告書
商品編碼
1509686
RTD酒精飲料的全球市場的評估:各產品,各基礎類型,各酒精濃度,包裝,各終端用戶,各流通管道,各地區,機會,預測(2017年~2031年)Ready-to-Drink Alcoholic Beverages Market Assessment, By Product, By Base Type, By Alcohol by Volume, By Packaging, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球即飲酒精飲料市場規模預計將從 2023 年的 353.2 億美元增至 2031 年的 710 億美元,預計 2024-2031 年的複合年增長率為 9.12%。由於社交活動和社交聚會的日益流行、家庭雞尾酒文化的興起以及消費者對方便、實惠且易於消費的各種酒精飲料的偏好等主要因素,該市場正在不斷增長。
這些不需要事先混合或準備,即開即飲,方便攜帶,易於食用。這使其成為行動消費的絕佳選擇,讓消費者輕鬆享用預先混合的優質酒精飲料。
支持即飲酒精飲料市場成長的其他驅動因素包括標準化每種產品的口味,同時保持每種飲料的優質感;增加同理心和喜愛度、消費者對節省時間的選擇的偏好以及廣泛的可用性;產品系列,從馬丁尼和內格羅尼等經典酒精飲料到水果啤酒等創新酒精飲料。
此外,即飲酒精飲料廣泛應用於旅館業,隨著消費者對方便酒精飲料的需求增加,為餐廳、許多咖啡館和其他場所創造了新的收入來源。此外,市場主要參與者和其他公司的酒精咖啡和茶等創新正在推動市場成長,因為消費者更喜歡酒精飲料中的非常規組合。例如,2023年8月,Inspire Brands LLC旗下品牌Dunkin'推出了最新的即飲酒精飲料Dunkin' Spiked Iced Coffee和Iced Tea。 Dunkin' Spiked Iced Coffee 的酒精含量為 6%,Dunkin' Spiked Iced Iced Tea 的酒精含量為 5%。
市場覆蓋率廣,消費者容易買到產品,透過接觸線下零售店和電子商務網站而獲得較高的品牌知名度,消費者試用和品嚐活動不斷增加,讓消費者能夠品嚐到市場上推出的最新產品,幫助大公司獲得消費者反饋,並在實際推出之前提供測試和改進產品的機會這預計將有助於零售分銷的成長,進而推動全球 RTD 市場的成長。
酒精飲料的便利性和可用性支持市場成長
即飲酒精飲料因其可用性、消費便利性和便攜性而廣受歡迎。
即飲酒精飲料不需要複雜的配方或製備過程,可以滿足生活忙碌的人們的需求並為他們提供便利。這種簡單性吸引了廣泛的消費者,包括那些尋求輕鬆、無憂的社交聚會或行動娛樂選擇的消費者。而且,由於它是罐裝和瓶裝,因此非常便攜,可以輕鬆攜帶到野餐、戶外活動、海灘派對和節日等各種場合。此外,包裝可保持新鮮度並防止溢出,使該飲料非常適合玻璃器皿不切實際或禁止使用的旅行和戶外活動。
此外,它們以單份大小出售並大量生產,從而降低了生產成本,使消費者更負擔得起。
例如,Jack Daniel 宣布將於 2023 年 3 月在美國推出 RTD 罐裝雞尾酒。此次合作後,這款即飲雞尾酒以 4 罐 12 盎司裝在全國發售,零售價為 12.99 美元。
本報告提供全球RTD酒精飲料市場相關調查分析,提供市場規模與預測,市場動態,主要企業的形勢及預測等資訊。
Global ready-to-drink alcoholic beverages market is projected to witness a CAGR of 9.12% during the forecast period 2024-2031, growing from USD 35.32 billion in 2023 to USD 71 billion in 2031. The ready-to-drink alcoholic beverages market is witnessing growth due to significant factors such as growing popularity of social events and get-togethers, rising cocktail-at-home culture, and consumers' preference for convenient, affordable, and accessible ways to consume various alcoholic beverages.
They provide convenience in portability and ease of consumption since they don't need to be mixed or prepared in advance and can be consumed immediately. Thus, they are a perfect option for on-the-go consumption, enabling consumers to enjoy their premixed premium alcoholic beverages with little or no effort.
Other drivers of the ready-to-drink alcoholic beverage market, which support its growth are standardization in the flavor of each product while maintaining premiumization with every serving, providing the consumers with a familiar taste which helps them in resonating with the product and develop liking for it, consumers' preferences for time-saving options and availability of wider range of products from classic alcoholic beverages, such as martini and negroni, to innovative alcoholic beverages such as fruit beer.
Additionally, ready-to-drink alcoholic beverages are widely used in the hospitality industry, and it creates a new revenue stream for restaurants, numerous cafes, and other outlets as the demand for convenient alcoholic beverages is rising among consumers. Moreover, innovations such as alcoholic coffees and teas by the key players and various other players in the market are fostering market growth as unconventional combinations are preferred by consumers in their alcoholic beverages. For instance, in August 2023, Dunkin', a brand of Inspire Brands LLC, launched its latest ready-to-drink alcoholic beverage, Dunkin' Spiked Iced Coffees and Iced Teas. Dunkin' spiked Iced Coffee has an alcohol by volume of 6% whereas, Dunkin' Spiked Iced Tea has an alcohol by volume of 5%.
Due to its wider market reach, easy availability of the products to the consumers, greater brand visibility due to the exposure to offline retail outlets and e-commerce websites, and rise in sampling and tasting events by various retail outlets for consumers, allowing them to try on the latest launches in the market and helping the key players to gain consumers' feedback, creating opportunity for them to test and improve their products before the actual launch is expected to help the retail distribution grow, in turn, driving the growth of global ready-to-drink market.
Convenience and Affordability of Alcoholic Beverages to Support the Market Growth
Ready-to-drink alcoholic beverages have gained popularity due to their affordability, convenience in consumption, and portability.
Ready-to-drink alcoholic beverages eliminate the need for complex mixing or preparation processes, catering to individuals with busy lifestyles, providing them convenience. The simplicity appeals to a wide range of consumers, including those looking for quick and hassle-free options for social gatherings or on-the-go enjoyment. Moreover, they offer exceptional portability as they are packed in cans or bottles, and they are easily transportable to various settings, from picnics and outdoor events to beach parties and festivals. Furthermore, the packaging ensures freshness and prevents spillage, making the drinks ideal for travel or outdoor activities where glassware is impractical or prohibited.
Moreover, they are affordable as they are marketed in single portion sizes and are produced in bulk which reduces their cost of production, making them affordable for the consumers.
For instance, in March 2023, Jack Daniel's announced the launch of ready-to-drink canned cocktails in the United States. The ready-to-drink cocktail, as an outcome of the collaboration, has been made available nationwide in 4-packs of 12 oz. cans at the retail price of USD 12.99.
Malt-based Ready-to-Drink Alcoholic Beverages to Drive Market Growth
Malt-based ready-to-drink alcoholic beverages are driving market growth over other ready-to-drink alcoholic beverages, such as wine-based and spirit-based, due to several significant reasons. The malt-based ready-to-drink alcoholic beverages offer a sweeter and more approachable flavor profile, appealing to a broader segment of consumers, particularly younger drinkers and those who are new to alcohol consumption. The sweetness masks the taste of alcohol, making it more palatable for novice drinkers.
Moreover, malt-based ready-to-drink alcoholic beverages typically have a lower alcohol content as compared to spirit-based beverages, making them more suitable for casual or social drinking occasions where moderation is desired. The lower alcohol content aligns with the changing consumer preferences towards healthier lifestyle choices and responsible drinking habits.
Furthermore, malt-based RTDs are available in a variety of flavors, which cater to the evolving preferences of consumers who seek experimental and customized alcoholic beverages. For instance, in February 2024, Diageo PLC launched its latest offering, Captain Morgan Sliced, a range of canned malt-based cocktails, containing 5.8% alcohol by volume. They were launched in four varieties, namely, Strawberry Margarita, Mango Taio Tai, Pineapple Daiquiri, and Passionfruit Hurricane.
Premixed Cocktails to Dominate the Market
Premixed cocktails have gained popularity among consumers over hard seltzers or alcopops due to several reasons. They offer a wider variety of flavors which cater to the diverse consumer preferences. With options available from classic cocktails, such as Manhattan, to trendy and latest cocktails, such as Expresso Martini, the ready-to-drink cocktails offer a more extensive flavor profile as compared to the relatively limited range of flavors that are available in hard seltzers.
Moreover, premixed cocktails contain a higher alcohol content than the hard seltzer, appealing to consumers who prefer stronger drinks. They add an element of sophistication to dinners, get-togethers, and cocktail parties.
For instance, in April 2023, Grey Goose, a brand of Bacardi Martini B.V. announced the launch of a ready-to drink Grey Goose Classic Martini Cocktail. The latest offering is crafted with three premium ingredients, namely, Grey Goose Vodka, dry French vermouth, and a dash of orange bitters. It offers 8-10 servings in each 750 ml bottle.
Europe To Hold a Greater Market Share
Europe is dominating other regions in the global ready-to-drink alcoholic beverage market due to several significant reasons. Europe has a well-established drinking culture with a high demand for diverse, convenient, and premium quality alcoholic beverages. The European consumers are generally open to experimenting with new formats and flavors of alcoholic beverages, which resonates well with the wide offering of the ready-to-drink products and its convenience. It facilitates the manufacturers to perceive Europe as a potential market for the introduction of their latest and innovative ready-to-drink products.
For instance, in October 2023, The Coca-Cola Company and Pernod Ricard formed a global partnership to debut Absolut Vodka and Sprite as a ready-to-drink pre-mixed cocktail in 2024. The pre-mixed cocktail was planned to be available in versions with Sprite and Sprite Zero Sugar with the initial launch planned for select European countries in early 2024, including countries such as the United Kingdom, Spain, the Netherlands, and Germany.
Moreover, there is a strong presence of established and well-knitted distribution channels and retail infrastructure in Europe, which makes it easier for manufacturers to introduce and distribute their latest ready-to-drink alcoholic beverages across the continent, making it a preferred choice.
Future Market Scenario (2024 - 2031F)
Global ready-to-drink alcoholic beverage market is anticipated to witness growth in the forecast period due to various reasons.
The surging popularity and demand for premium and high-quality ready-to-drink alcoholic beverages is expected to contribute to market growth in the forecast period.
Introduction of latest unconventional and creative flavors along with innovative marketing strategies by the key players is facilitating the market growth.
Introduction of new packaging options which increases the portability and provides greater convenience to the consumers will significantly foster the growth of ready-to-drink alcoholic beverage market as it appeals to the consumers and allows them to experience a hassle-free drinking experience.
Key Players Landscape and Outlook
Key players in the market are helping in the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
A significant trend has been observed where the key players are introducing premium ready-to-drink alcoholic beverages, to appeal to the consumers who seek high-quality products. For instance, in February 2024, Pernod Ricard Group's Absolut entered the ready-to-drink alcoholic beverages category by launching its latest Absolut Cocktails line with the flavors Raspberry Lemonade and Vodka Mojito. Being a pioneer in premium imported vodka, Absolut's latest offering delivers bar-quality cocktails that are refreshingly tasty and indulges the consumers in their high-quality taste and texture.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.