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市場調查報告書
商品編碼
1509693
硬糖果的全球市場的評估:各產品,各口味,各流通管道,各地區,機會,預測(2017年~2031年)Hard Candy Market Assessment, By Product [Toffees, Pop Rocks, Lollipop, Others], By Flavor [Chocolate, Fruit, Other], By Distribution Channel [Online, Offline], By Region, Opportunities and Forecast, 2017-2031F |
全球硬糖市場規模預計將從 2023 年的 101.9 億美元增至 2031 年的 176.4 億美元,預計 2024-2031 年的複合年增長率為 7.10%。
市場成長的主要因素是兒童和青少年人口的增加、普遍吸引力、糖果需求的增加以及隨身零食的日益普及。根據美國糖果協會 2024 年 4 月發布的一項研究,居住在美國的人們每週消費糖果兩到三次,推動了硬糖市場的成長。
此外,市場上使用天然成分的無糖選擇也在成長。這推動了富含維生素和其他營養素的功能性糖果的成長。為了滿足注重健康的消費者的需求,各大公司在不影響品質或風味的情況下推出了更健康的替代品。
產品創新是市場成長的主要因素。由於市場上的大多數產品都很相似,因此創新對於製造商來說至關重要,使其產品與眾不同並透過提供新產品來吸引客戶。製造商不斷創新,推出新的顏色、款式和口味。例如,2023年1月,Holollyly推出了全像棒棒糖。這款棒棒糖由異麥芽酮糖醇製成,並以銀河主題設計。為了使該產品具有創新性,該公司使用雷射蝕刻技術來創造這種效果。
棒棒糖因其吸引人的設計和多樣化的口味而在硬糖市場上也非常受歡迎。棒棒糖在硬糖市場上佔有特殊的地位,因為它們是超越所有年齡層的糖果。此外,文化和地區偏好的影響在塑造硬糖市場的成長軌跡方面發揮關鍵作用。某些口味是某個地區獨有的,從而使領先公司的產品具有差異化並覆蓋更廣泛的消費者。此外,由於其易於獲取並且是一種隨身攜帶的零食選擇,它在零售分銷管道中也具有優勢。
水果味佔主導
果味硬糖因其口味多樣、色彩鮮豔、口味清爽而展現出對消費者有吸引力的優勢。水果口味糖果為消費者提供了多種選擇,無論是草莓、柳橙、檸檬等經典口味,或是鳳梨、奇異果、西瓜等更具異國風情的口味。
其優越性的主要原因之一是其普遍的吸引力,能夠引起從兒童到成人的廣泛消費者的共鳴。此外,水果口味硬糖具有天然的水果風味,深受喜愛原汁原味的消費者的歡迎。
2024 年 4 月,Sweety Treaties Co. 推出了最新的硬糖 Jolly Puffs。這種糖果為所有年齡層的消費者提供美味的零食體驗。這些硬糖體現了該公司對創新的承諾以及為消費者提供新產品的渴望。
年輕人口推動經濟成長
年輕人口的增加在推動市場成長方面發揮著重要作用。隨著消費模式的變化,年輕人已成為推動全球硬糖市場成長的關鍵族群。硬糖因其實惠的價格和滿足消費者動態喜好的多樣化口味而受到消費者的歡迎。
此外,年輕消費者對零食的熱愛以及硬糖是一種有趣且方便的選擇的觀念也促使了對該產品的需求增加。年輕人對嘗試新質地和口味的興趣正在幫助大公司透過推出創新產品並贏得消費者的關注和忠誠度來提高其市場佔有率。
本報告提供全球硬糖果市場相關調查分析,提供市場規模與預測,市場動態,主要企業的形勢及預測等資訊。
Global hard candy market is projected to witness a CAGR of 7.10% during the forecast period 2024-2031, growing from USD 10.19 billion in 2023 to USD 17.64 billion in 2031.
The key factors contributing to the growth of the market are rising population of children and youth, its universal appeal, rising demand for confectionaries and increasing popularity for on-the-go snack option. As per the study by National Confectioners Association in April 2024, the people living in U.S. consume candies 2-3 times each week, driving the growth of the hard candy market as well.
Additionally, the market has observed growth in sugar free options with natural ingredients. It has driven the growth of functional candies which are infused with vitamins and other nutrients. The key players have been catering to health-conscious consumers by launching healthier substitutes without making any compromises on quality or taste.
Product innovation has been a key factor in the growth of the market. It is because most of the product offerings in the market are similar and innovation becomes crucial for manufacturers in enabling them to differentiate their products from one other and tap the audience, by providing something new to them. They continuously innovate to introduce new colors, formats, and flavors. For instance, in January 2023, Holololly launched holographic lollipops. These lollipops were created using isomalt and are designed on the theme of galaxy. For providing innovation in the offering, the company used laser etching technology for creating the effects.
Additionally, lollipops have been gaining immense popularity in the hard candies market due to their attractive designs and variety of flavors. They hold a special position in the hard candy market since they have been a treat that transcends all age boundaries. Furthermore, the influence of culture and regional preferences play a crucial role in shaping the growth trajectory of the hard candy market. As certain flavors are specific to certain regions, creating a differentiation in the offerings by the key players and gaining broader spectrum of audience. Moreover, the market has witnessed a dominance in the retail distribution channel due to ease of availability and a go-to snacking option.
Fruit Flavor to Show the Dominance
The fruit flavored hard candy has shown dominance due to their availability in varied flavors, vibrant colors, and refreshing flavor profiles which appeal to the consumers. Fruit flavored cadies offer a diverse range of options to the consumers whether in classic flavors such as strawberry, orange, and lemon or unconventional flavors such as pineapple, kiwi, watermelon, etc.
One of the major reasons for the dominance is its universal appeal as it resonates with a wider audience including both children and adult population and consumers of all demographics. Additionally, the fruit-flavored hard candy offer a natural fruit like taste which appeal to the consumers who prefer authentic flavors.
In April 2024, Sweety Treaty Co. introduced their latest launch of hard candies, Jolly Puffs, which are fruit flavored candies in sphere shape. These candies provide a delicious snacking experience to the consumers of all ages. These hard candies showcase company's commitment to innovation and urge to bring something new for their consumers.
Young Population is Augmenting the Growth
The increasing young population is playing a vital role in driving the growth of the market. With the change in the consumption patterns, the young population has emerged as an important demographic segment which has been driving the growth of global hard candy market. The hard candies appeal to the consumers due to their affordability and diverse profile of flavors which caters to the dynamic preferences of consumers.
Additionally, the inclination of young consumers towards snacking along with perception of hard candies as an enjoyable and convenient option has contributed to the rising demand of the product. The youths' interest in experimenting and trying on new textures and flavors has propelled the key players to introduce innovative offerings and help them gain the presence in the market, by capturing the attention and loyalty of the consumers.
According to an article published by Center for Childhood Obesity Research in National Library of Medicine in January 2023, one-third of children in the United States consume candies every day which further augment the growth of global hard candy market.
Furthermore, the influence of social media has amplified the visibility of the brands, manufacturing and marketing hard candies, enhancing brand awareness, and driving the young consumers to make purchases.
Application in Pharmaceutical Sector is Gaining Momentum
Hard candy holds importance in the pharmaceutical sector due to its versatile applicability which includes usage as lozenges, health supplements, and over-the-counter medication.
Functional hard candies such as lozenges are driving the growth of the market due to their applicability in the pharmaceutical industry. These candies contain active ingredients such as essential oils and menthol which helps in relieving the cough and sore throats. Some of the hard candies are developed with functional ingredients such as antioxidants, prebiotics and vitamins, providing the consumers with a delicious way to support their health and well-being.
For instance, in May 2023, Perrigo Company PLC, announced the launch of its latest Mint Lozenge. These lozenges help the consumers in reducing the withdrawal symptoms in the consumers who are trying to quit smoking.
The application of hard candies in pharmaceuticals sector is not limited to lozenges but have other functionalities such as usage in diagnostic testings. For instance, Candy Collect is a lollipop inspired device which helps in the collection of at-home saliva sampling in adults. According to research published in ACS' Analytical Chemistry in July 2023, has shown that a lollipop-based device can be used as a saliva collection system which has the ability to capture bacteria from adults' mouths. The device is covered with an isomalt hard candy, allowing the saliva to flow easily into the groove of the device as the lollipop is consumed.
Product Innovation Flourishing the Growth
Product innovation is a crucial factor for driving the growth of hard candy market. It is because the manufacturers are continuously innovating their product for catering the evolving needs of the consumers, lifestyle choices and dietary preferences, increasing the applicability of the product.
One of the major innovations in the hard candy market has been the introduction of distinct exotic profiles such as tropical fruits, spicy blends, and floral infusions. It has been supplemented with the incorporation of organic and natural ingredients.
The key players are experimenting with the texture of hard candy by the introduction of filled or layered candies, enhancing the flavor and experience of the consumers. For instance, in March 2022, Coors Light announced the launch of Chillollipop which is a beer flavored lollipop. These limited-edition offerings were made available in a pack of six for purchase in the online stores. The product got huge success and is distributed to the bar-goers at the end of an eve for the purpose of calming the consumers.
The innovation in hard candy market helps the key players in broadening the base of the consumers and differentiating their products with other players in a crowded marketplace.
Future Market Scenario (2024 - 2031F)
The market is flourishing exponentially with the rising demand for candies. Various strategies and techniques of the key players are inducing the growth. The acquisitions are playing a major role in shaping the future of the market. For instance, in August 2022, Mondelez International announced its entrance into an agreement Grupo Bimbo, a leading confectionery company which manufacturers hard candies under its brands Vero, Ricolino, La Corona, and Coronado, who are the leaders in gummies, lollipops, chocolates, and other confectionary products. The partnership will add value to MDLZ's portfolio and expand the distribution capabilities with the reach of over 2,100 DSD routes, to reach 440,000 traditional trade outlets. The acquisition will enable Mondelez International to double the size of its business in Mexico, expanding the presence of the company in confectionaries and snacking product market.
Key Players Landscape and Outlook
Key players in the market are helping in the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
The key players are launching their products with unique marketing strategies which grabs the attention of the consumers quicky and help the company in gaining a global presence for their product.
For instance, in December 2023, The Hershey Company launched its latest offering Jolly Rancher Two Much which is a hard candy lollipop. The lollipop is developed with a unique blend of tangy blueberry and sweet strawberry flavors in a single lollipop. The product has been promoted in an innovative, humorous, and entertaining way. The ad film of the product begins with a young storyteller narrating an imaginary battleground scene, artistically weaving a captivating story of the genesis of the latest offering by the company.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.