市場調查報告書
商品編碼
1512098
嬰兒洗髮精的全球市場的評估:各類型,各年齡,不同類別的,包裝,各終端用戶,各種價格,各流通管道,各地區,機會,預測(2017年~2031年)Baby Shampoo Market Assessment, By Type, By Age, By Category, By Packaging, By End-user, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
全球嬰兒洗髮精市場規模預計將從 2023 年的 39.6 億美元增至 2031 年的 57.4 億美元,預計 2024-2031 年的複合年增長率為 4.75%。主要是不同地區的高出生率等因素正在推動嬰兒洗髮精市場的成長,促使消費者對嬰兒護理產品的高品質需求。此外,現代父母越來越多地接觸數位媒體,進一步支持了市場成長。
市場成長的其他驅動力是嬰兒洗髮精配方的進步,為消費者提供了滿足特定皮膚需求(例如敏感皮膚或特定頭皮問題)的改進配方。無淚配方和pH平衡嬰兒洗髮精等配方創新受到了消費者的好評。父母越來越了解嬰兒皮膚敏感和濕疹等問題,並正在尋找能夠降低過敏反應和皮膚刺激風險的洗髮精。例如,2023 年 2 月,Baby Magic 推出了專注於嬰兒敏感肌膚的最新系列。該系列包括舒緩頭髮和沐浴露,這是一種無淚、低過敏性配方,可溫和清潔並幫助平衡和撫平寶寶的乾燥或敏感肌膚。
對於具有環保意識的消費者來說,環保包裝、零殘忍配方和合乎道德的原料採購變得越來越重要。製造商正在生產環保嬰兒洗髮精,採用天然有機成分並消除刺激性化學物質,贏得了喜歡溫和健康嬰兒護理產品的消費者的支持。
此外,電子商務和 D2C 品牌正在改變市場面貌,為家長提供了獲取各種產品的便利。嬰兒洗髮精在藥局和線上平台上很容易買到,增加了消費者對該產品的興趣。此外,為了增加消費者的便利,製造商以易於使用的包裝出售其產品,例如分配瓶和旅行裝管。
整體而言,嬰兒洗髮精市場反映了現代父母不斷變化的偏好,轉向更安全、更個人化、環保和永續的產品。
兒科醫師推薦的嬰兒洗髮勢頭強勁
兒科醫師推薦的嬰兒洗髮精越來越受到消費者的青睞。這些洗髮精經常經過臨床測試,以確保安全性和功效,讓父母更有信心。在為寶寶敏感的皮膚和嬌嫩的頭髮選擇產品時,這項保證至關重要。
這些洗髮精採用溫和、無毒的成分配製而成,可最大程度地減少過敏反應、皮膚刺激以及對寶寶敏感肌膚的其他潛在負面影響的風險。兒科醫生推薦的洗髮精往往提供針對特定區域的護理,對嬰兒和幼兒的常見頭皮狀況特別有幫助,例如乳痂、濕疹和乾燥頭皮。據認為,新生兒頭部皮膚炎影響 1 個月以下嬰兒的 10%、3 個月以下嬰兒的 70% 和 1 至 2 歲嬰兒的 7%。
因此,各廠商都與兒科醫師合作推出嬰兒洗髮精。例如,2022年1月,Happy Cappy宣布被譽為 "最佳搖籃帽洗髮精" 。該公司首款藥用洗髮精專門配製用於舒緩各年齡層兒童與脂漏性皮膚炎相關的頭皮剝落、片狀和發紅。該產品由委員會認證的兒科醫生 Eddie Valenzuela 博士開發,他開發了純素食、無刺激性產品系列。
本報告提供全球嬰兒洗髮精市場相關調查分析,提供市場規模與預測,市場動態,主要企業的形勢及預測等資訊。
Global baby shampoo market is projected to witness a CAGR of 4.75% during the forecast period 2024-2031, growing from USD 3.96 billion in 2023 to USD 5.74 billion in 2031. Factors such as high birth rates in various regions are primarily driving the growth of the baby shampoo market with consumers increasingly demanding good quality baby care products for their infants. The exposure of modern parents to digital media is further supporting the market growth.
Other factors which are pushing the market growth are advancements in the formulation of baby shampoo, offering consumers with improved formulations which cater to the specific skin needs such as sensitive skin or certain scalp issues. Innovations in the formulation such as tear free formulas and introduction of pH-balanced shampoos for babies appeal to the consumers. Parents are becoming more informed about baby skin sensitivity and issues such as eczema; thus, they are seeking shampoo to reduce the risk of allergic reactions and skin irritation. For instance, in February 2023, Baby Magic introduced its latest collection which focuses on the sensitive skin for babies. The collection included Soothing Hair and Body Wash, which is a tear-free and hypoallergenic formulation, offering a gentle cleanse and help in smoothening and balancing dry and sensitive skin of babies.
Eco-friendly packaging, cruelty-free formulation, and ethical sourcing of ingredients are increasingly important to environment-sensitive consumers. The manufacturers are incorporating natural and organic ingredients and eliminating harsh chemicals form the formulation to make the baby shampoos environment friendly, aligning with the consumers who prefer gentle and healthy baby-care products.
Moreover, e-commerce and direct-to-consumer brands are changing the face of the market with convenience for parents in accessing a wide array of products. The ease in the availability of baby shampoos in pharmacies and online platforms turns the urge for products into the purchases among the consumers. Moreover, to increase the convenience of the consumers, the manufacturers are selling their products in user-friendly packaging such as dispenser bottles and travel-sized tubes.
Overall, the baby shampoo market is trending toward safer, more personalized, and environmentally sustainable products, reflecting the change in the preferences of modern parents.
Pediatrician-Recommended Baby Shampoos to Gain Momentum
Pediatrician-recommended baby shampoos are increasingly preferred by consumers. These shampoos often undergo clinical testing to ensure safety and efficacy which instills confidence in parents. The assurance is paramount when choosing a product for a baby's sensitive skin and delicate hair.
They are formulated with gentle and non-toxic ingredients to minimize the potential risk of allergic reactions, skin irritations, and other adverse effects on infants' sensitive skin. Pediatrician-recommended shampoos tend to provide area-specific care from issues such as cradle cap, eczema, or just dry scalp which makes them especially helpful for common scalp conditions in infants. Cradle cap is considered to affect 10% of infants until the age of 1 month, 70% of infants till the age of 3 months, and 7% in the infants aged between 1 to 2 years.
Thus, manufacturers are launching baby shampoos in collaboration with pediatricians for the formulation of the product. For instance, in January 2022, Happy Cappy announced that it earned the acclamation for being the 'Best Cradle Cap Shampoo'. Its first medicated shampoo is formulated specially for relieving scalp flakiness, scaling, and redness which is associated with seborrheic dermatitis in children of all ages. The product has been developed by board-certified pediatric physician, Dr. Eddie Valenzuela who has created a line of vegan-friendly and irritant-free products.
Shampoo with Organic Ingredients to be Preferred by Consumers
Baby shampoos with organic formulations are gaining more relevance among the consumers than the non-organic shampoos due to several reasons. Organic baby shampoos are formulated with natural ingredients that tenderly take care of an infant's sensitive skin and scalp area. These shampoo appeal to the consumers as they do not irritate baby's skin, cause allergic reactions, or dryness since they are free from the chemicals which are commonly found in synthetic chemicals. Most of the ingredients in organic baby shampoo are natural botanicals and essential oils, which are known individually for their nourishing and soothing properties. Ingredients such as aloe vera, chamomile, and calendula enhance their benefits by promoting healthy hair and scalp. Organic formulations are free from harmful chemicals such as parabens, sulfates, phthalates, and artificial perfumes or fragrances, thereby reducing the risk of exposure to toxins which harm the developing body of babies.
Parents believe that the usage of organic products develops a better long-term health condition as it decreases exposure to harsh chemicals and enhances general wellness.
In October 2022, R for Rabbit Baby Products Pvt. Ltd. launched their latest product category, 'Pure & Beyond', which includes baby shampoo. The latest product category is made from plant-based and organic ingredients which include almond, oatmeal, lavender, avocado, and coconut among others. Since, the products are formulated with natural and chemical-free ingredients, it does not cause toxicity to the baby's skin.
Hypoallergenic Baby Shampoos to Gain Momentum
The demand for hypoallergenic baby shampoos has been on the rise in recent times due to increased awareness among parents to use safe and mild products on sensitive infant skin. In modern times, parents are well informed about the impact of usage of harsh shampoos which have harsh chemicals, artificial fragrances, and allergens, which results in skin irritation and allergic reactions on sensitive people. While hypoallergenic formulations offer reduced risk and are a much safer alternative, unlikely to cause an adverse skin reaction. Hypoallergenic shampoos minimize the likelihood of occurrence of eczema and atopic dermatitis in babies, as these products are pH-balanced, ensuring that they do not disrupt the natural acidity of the skin.
For instance, in October 2023, Birch Babe launched new organic baby essentials, Birch Baby collection which included Birch Baby Shampoo & Body Wash with Calendula and Aloe. The hypoallergenic baby shampoo, being formulated with eco-friendly and dermatologically tested ingredients, are gentle and formulated for sensitive skin types.
Hypoallergenic baby shampoo are mild on the eyes of the baby, which minimizes tearing, which further appeals to the consumers to drive the market growth.
Asia-Pacific to Hold Significant Global Baby Shampoo Market Share
Asia-Pacific is witnessing a surge in the rising demand for ayurvedic and herbal baby shampoo among the consumers as they are relatively milder than other shampoos available in the market. For instance, in February 2023, BabyOrgano, an ayurvedic brand was launched in the region for kids from 0 to 15 years. The baby shampoo launched by the brand has been approved by FDA and free from chemicals and synthetic agents, ensuring a gentle hair wash for babies.
Increasing trend of globalization is driving the market growth as various manufacturers are now expanding their business significantly in Asia-Pacific to cater to a wider and diverse base of audience. For instance, in July 2023, Sanosan Baby, a popular German brand for baby care products announced the launch of exclusive gift hamper which has been tailored to specifically cater Indian baby skin. The hamper included the Sanosan Baby two-in-one Bath and Shampoo for gentle cleansing of both skin and hair.
Moreover, the growth in the social media and increasing exposure to the products availability to the consumers further augments the demand of baby shampoo in the region. Consumers have become increasingly aware of what products would best suit their babies and what is ideal to be used on their skin for their healthy development.
Future Market Scenario (2024 - 2031F)
The future of baby shampoo markets is going to witness significant growth. The demand for natural and organic formulations, due to the increasing concern for health among parents and their wariness of the use of various synthetic chemicals. Shampoos with herbal ingredients, paraben-free, sulfate-free, and artificial-fragrance-free, are gaining popularity for perceived safety and gentleness.
Technological advancements are changing the face of the market, fostering the growth in the future. Smart packaging and digital engagement including QR codes that provide product information and usage tips, make a higher consumer experience and trust.
Key Players Landscape and Outlook
Key players in the market are helping the growth by focusing on continuous product innovation, retail expansions, and strategic marketing. The manufacturers are actively expanding their product portfolio, increasing the base of the customers, and catering to their evolving needs.
Sustainability, being a key market trend, is facilitating the consumers to produce sustainable and environmentally-friendly products, either through the formulation or packaging. Key players are introducing refills in the packaging to reduce the usage of plastic which is deployed to produce a fresh shampoo bottle. For instance, in March 2024, Johnson & Johnson Consumer Inc. introduced new sustainable refills for their baby shampoo which requires less plastic during packaging. These new refills have been made available by the brand at Target and on Amazon.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.