市場調查報告書
商品編碼
1528202
全球珠寶市場評估:依產品類型、材料、性別、最終用戶、通路、地區、機會、預測(2017-2031)Jewelry Market Assessment, By Product Type, By Material, By Gender, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F |
2023年全球珠寶市場規模為 3,054.5億美元,預計到2031年將達到 5,455.7億美元,預計在2024-2031年期間年複合成長率為 7.52%。由於可支配收入的增加,人們時尚意識的增強以及對奢侈品的渴望不斷成長,該市場全球範圍內迅速擴張。社群媒體上充斥著名人代言昂貴的訂製飾品,提高了珠寶在普通用戶中的受歡迎程度。戒指、項鍊、耳環、手鍊、手錶等各類產品一應俱全,滿足不同消費者的喜好。
科技的進步創造了網路零售平台,這些平台改變人們購物的方式,使其變得比以往更容易並覆蓋更多的人。電子商務擴大了珠寶公司的影響範圍,使它們能夠接觸到世界不同地區的客戶。此外,道德和永續珠寶的需求不斷增加,反映出消費者的社會和環境意識不斷增強。
亞太地區受到中國和印度等國家高需求的推動,珠寶在這些國家的文化和經濟上都佔有重要地位。北美和歐洲也是令人印象深刻的市場,由於消費者的高購買力和長期消費奢侈品的習慣,顯示出顯著的成長。
除了經濟波動和消費者行為變化等挑戰外,全球珠寶業預計將強勁成長。預計市場將受到設計、材料和行銷技術創新的推動,以應對不斷變化的消費者偏好。
2023年 11月,Byredo 宣布將高級珠寶作為永久產品類型。第一批作品由 925 純銀和 18k 金製成。該系列被命名為 Virasaat,以紀念創始人的印度祖先。
手工珠寶帶動市場需求
手工製作的珠寶在全球珠寶市場上需求量大。與大量生產的珠寶相比,手工珠寶以其精湛的工藝脫穎而出,吸引了眾多注重原創性和品質而不是同質化的人們。每件配件都展現出不同的工藝水準,並與顧客對獨特而有意義的裝飾件的偏好產生共鳴。2023年 8月,TACORI 推出最新高級珠寶系列 TACORI Stilla。該系列中的每件作品均經過精美手工製作,可與其他珠寶疊戴。系列包括戒指、項鍊、手鍊和耳環。
此外,永續發展意識和道德生產不斷增強。買家越來越意識到他們購買的產品對環境和社會的影響,因此更喜歡手工製作的珠寶。為了吸引這些買家,工匠通常使用符合道德標準的材料以及環保的生產方法。
此外,社群媒體和線上平台也推動了手工珠寶的出現,為工匠們提供了更廣闊的展示作品的平台。客戶有機會直接與創作者交談,了解每件作品的背景並客製化設計以滿足他們的要求。
時尚意識的提高推動市場成長
全球珠寶市場成長,部分原因是消費者時尚意識的增強。這體現在人們日益成長的風格、潮流和美學意識上。時尚媒體、社群媒體平台和影響力文化不斷推出不同風格和時尚的珠寶。隨著興趣的成長,人們嘗試不同的外觀並使用配件作為外觀的基本部分。
本報告研究和分析了全球珠寶市場,提供市場規模和預測、市場動態以及主要參與者的現狀和前景。
Global jewelry market was valued at USD 305.45 billion in 2023, expected to reach USD 545.57 billion in 2031, with a CAGR of 7.52% for the forecast period between 2024 and 2031. The market is seeing remarkable expansion on a worldwide scale as a result of increased disposable incomes, heightened awareness about fashion among people, and growing love for luxurious items. Social media buzzes with celebrities who endorse expensive, made-to-order ornaments and push the popularity of jewelry among ordinary users. Rings, necklaces, earrings, bracelets, watches, and other types of products are sold in the market to meet diverse consumer preferences.
Advancements in technologies have created platforms of internet retailing which transform the methods people use to buy things, making it easier and reaching more people than before. The scope of operations for jewelry companies has been widened through e-commerce since they can reach customers from different parts of the world. Moreover, there is a growing demand for ethical and sustainable jewelry as a reflection of the increasing social and environmental consciousness among consumers.
Asia-Pacific is the major region in the market, which is supported by high demand from countries, such as China and India, where jewelry has significant cultural and economic importance. On account of high consumer purchasing power and a long-standing custom of luxury spending, North America and Europe are the other impressive markets with substantial growth.
Besides challenges such as economic variations and changes in consumer actions, the global jewelry industry is positioned for strong growth. The market is expected to be propelled by innovations in design, materials, and marketing techniques to meet the evolving consumer tastes.
In November 2023, Byredo introduced fine jewelry as a permanent product type. The first pieces were made of sterling silver and 18-karat gold. The collection was named Virasaat to pay homage to the founder's Indian ancestry.
Handmade Jewelry Fuels Market Demand
Handmade jewelry is creating high demand in the global jewelry market as people's liking for unique, artisanal, and personalized jewelry pieces is on the rise. In contrast to mass produced jewelry, handmade counterparts have their own distinguishing craftsmanship appealing to different people who prefer originality or quality instead of homogeneity. Every single accessory speaks volumes about its construction, with various art tricks, and resonating with customer taste for personalized meaningful ornaments. In August 2023, TACORI launched its latest fine jewelry collection, TACORI Stilla. Each piece in the collection is exquisitely handmade and can be layered with other pieces. It includes rings, necklaces, bracelets, and earrings.
Moreover, sustainability consciousness and ethical production are on the rise. Buyers are becoming aware of the way their purchases affect the environment and society, which is why they prefer handmade jewelry most of the time. To attract this set of buyers, artisans generally use ethically sourced materials along with environmentally-friendly production methods.
Furthermore, the emergence of handcrafted jewelry has been aided by social media and online platforms that give artisans a wider platform for exhibiting their work. Customers have the opportunity to speak with the creators directly to learn about the background of each piece and customize their designs to fit their requirements.
Growing Fashion Consciousness Propels Market Growth
The global jewelry market has been on the rise partly due to the increasing awareness of consumers for fashion. This is reflected in the growing consciousness for style, trends, and aesthetics among people. Continuous exposure has been given by fashion media, social media platforms, and influencer culture where there are many different styles and fashions in jewelry. The rising interest prompts people to try out various appearances and use ornaments as the basic part of their looks. In March 2024, with the debut of its first standalone Lab Grown Diamond Collection, an accessories store, Kendra Scott expanded the selection of fine jewelry offered by them. Presently, the line delivers high-end jewelry to consumers at more affordable price points. The range is affordable since the company has control over the production process, clarity, and cut of the diamonds collection made in their laboratory.
Besides, the quick change in fashion seasons and the urge to keep up with the recent styles urge, consumers often readjust their jewelry assortments. This pursuit of originality and uniqueness makes way for a broader range of creative designs in the market. Fashion designers and retailers are providing various styles, from age-old and eternal styles to loud and avant-garde to meet every person's needs for style.
Men's Collection is Gaining Momentum
Demand for men's ornaments is growing rapidly across the world, as men experience an upgrade in styles and purchase patterns. The rise in individual styling and self-expression among male buyers, has led to increased consumption of men's jewels, which were once dominated by women. Items such as bracelets, rings, necklaces, and cuff links have transcended their traditional function of being mere accessories to become essential components of men's wardrobes. Capitalizing on the trend, in January 2024, LVMH Moet Hennessy Louis Vuitton expanded its fine jewelry range, by launching an 18-piece collection, Les Gastons Vuitton for men. The price range for Les Gastons Vuitton items, sold at selected Louis Vuitton stores across the world and brand's online store, includes USD 2,058 for a single Trunk diamond stud earring and up to USD 1,57,121 for the Masterpiece Gourmet white gold necklace, which is paved with more than 13 carats of white diamonds.
The trend is being powered by famous people, social media, and fashion influencers, who present fashionable and elegant men's jewelry as more socially acceptable and attractive product. Furthermore, the increased access to different and modern designs targeting men, has contributed significantly to expand market.
Asia-Pacific Holds the Largest Market Share
Asia-Pacific dominates the global jewelry market due to the demand driven from certain countries such as China and India. These countries are deeply rooted in cultural ties and traditions involving jewelry, thus making it involved in celebrations, rituals, and day-to-day lives. In India, for instance, gold symbolizes wealth and status, serving a pivotal role during weddings or religious ceremonies. Likewise in China, there exists an inherent cultural significance attributed to gold and jade jewelry which are considered highly valuable and potential investments.
The jewelry market in the region has been stimulated by economic growth and rising disposable incomes. Besides, the ornaments have become available for a wider range of people due to an upsurge in use of e-commerce platforms.
The retailers are utilizing trend and brands who focus their product offerings on unique desires and preferences of consumers from Asia-Pacific. Due to these innovations in designs and selective marketing strategies, many brands have been able to carve out a good reputation in the lucrative market of the region. In fact, in January 2024, Tiffany & Co. launched its new store in Pacific Place shopping center, Hong Kong, featuring the brand's innovative diamond veteran design, as well as a selection of diamond jewelry and collections including Tiffany T, Tiffany Knot, Tiffany HardWear, and Tiffany Lock.
Future Market Scenario (2024 - 2031F)
Revolutionary shopping experiences are expected from high-tech advancements such as augmented reality and virtual reality, that will enable customers to try-on jewelry before buying. It will improve customer satisfaction and reduce returns, especially in online businesses.
Consumers have become more aware of the environment, making ethical sourcing and sustainability more valued. Furthermore, due to the growing reputation of lab-made products, it is easier to find sustainable and inexpensive options for diamonds and other materials.
The expansion of the men's jewelry segment will be driven by changing fashion trends and greater acceptance of accessories worn by men. Retailers will be offering different collections that best fit male consumers, hence enhancing market growth.
Key Players Landscape and Outlook
The global jewelry market is dominated by key players such as Pandora A/S and Swarovski AG. These brands maintain strong market positions through their reputation for quality, innovative designs, and extensive marketing efforts. Their established presence and loyal customer base allow them to drive significant growth and influence market trends.
These leading companies are expected to continue focusing on expanding their market reach and enhancing their product offerings. Technological advancements, such as digital marketing and e-commerce, will play a crucial role in their strategies, enabling them to reach a broader audience and improve customer engagement.
Sustainability and ethical sourcing are becoming increasingly important, and key players are likely to invest more in these areas to meet consumer expectations and differentiate themselves in a competitive market. Additionally, the trend towards personalization and customization will see brands offerings bespoke of unique jewelry pieces.
The outlook for the global jewelry market is positive, with key players positioned to leverage new opportunities and continue driving growth through innovation, a focus on evolving consumer preferences, and strategic partnerships and acquisitions. In November 2023, Kering SA owned jewelry brand, Boucheron, acquired a workshop of High Jewelry in Paris. The acquisition was aimed at strengthening the brand's production capacity to fulfill the increasing demand of buyers, while maintaining the perfection of craftsmanship. The acquired workshop consisted of four companies, namely, Belter, Blondeau, FG Developpement, and Chanson.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.