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衣服手錶/貴金屬

市場調查報告書

商品編碼

1532112

印度的珠寶飾品市場:各產品類型，不同材料，性別，各類別，各終端用戶，各流通管道，各地區，機會，預測，2018年～2032年

India Jewelry Market Assessment, By Product Type, By Material, By Gender, By Category, By End-user, By Distribution Channel, By Region, Opportunities and Forecast, FY2018-FY2032F

出版日期: 2024年08月13日 | 出版商:

Market Xcel - Markets and Data | 英文 149 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄圖表

印度珠寶市場規模預計2024年為878.2億美元，2032年將達到1953.5億美元，預測期為2025年至2032年。印度市場充滿活力，在經濟日常生活和文化中發揮重要作用。產品種類繁多，包括由黃金、鑽石、白銀和鉑金製成的珠寶，其中黃金在市場上佔據主導地位。

主要參與者包括 Kalyan Jewelers India Limited、Malabar Gold & Diamonds 和 Titan Company Limited (Tanishq)。該部門依賴婚姻、儀式和節日等習俗所促進的大規模國內擴張。

此外，隨著消費者對所購買產品的品質和原創性越來越了解和感興趣，品牌產品和精心挑選的珠寶變得非常受歡迎。此外，網路在珠寶交易中變得越來越普遍，市場繼續受到數位化及其便利性的影響。此外，標誌性法規和其他政府計劃促進了消費者之間的市場信任和透明度。

印度珠寶市場已大幅轉向男女皆宜的珠寶，這推動了市場的成長。這種變化受到了不同的購物者品味和不斷變化的時尚偏好的影響，曾經獨特的男士和女士珠寶線條被開放式設計所取代。尤其是年輕人，更喜歡能夠展現現代時尚感並課題社會男性氣質和女性氣質觀念的中性配件。著名的市場參與者正在逐漸提供滿足所有性別需求的品種，並以柔和和現代的主題取悅他們。

本報告提供印度的珠寶飾品市場相關調查，提供市場概要，以及各產品類型，不同材料，性別，各類別，各終端用戶，各流通管道，各地區趨勢，及加入此市場的主要企業簡介等資訊。

市場領導前五名的競爭矩陣
企業生態系統分析(Start-Upsvs中小企業vs大規模企業)
參與企業前五名的SWOT分析
市場主要加入企業前10名的形勢
- Titan Company Limited (Tanishq)
- Kalyan Jewellers India Limited
- Senco Gold Limited
- Malabar Gold & Diamonds
- Reliance Retail Limited (Reliance Jewels)
- Joyalukkas India Limited
- Transforming Retail Private Limited (PCJeweller)
- Bluestone Jewellery and Lifestyle Private Limited
- Bhima Gold Private Limited
- GRT Jewellers (India) Private Limited

第19章策略性建議

第20章諮詢方式和免責聲明

簡介目錄圖表

Product Code: MX11727

India jewelry market was valued at USD 87.82 billion in FY2024, expected to reach USD 195.35 billion in FY2032, with a CAGR of 10.51% for the forecast period between FY2025 and FY2032. The market in India has been dynamic and plays an important role in economic day to day life and culture. It has a wide variety of products such as jewelry made from gold, diamonds, silver, and platinum, with gold dominating the market.

Major players include Kalyan Jewellers India Limited, Malabar Gold & Diamonds, Titan Company Limited (Tanishq), and others. The sector is reliant upon vast domestic expansion fostered by customs such as marriage, ceremonies, and festivities.

Furthermore, branded and scrutinized jewelry has become exceedingly popular as consumers become more aware and concerned about the quality and originality of items they purchase. Moreover, the internet is becoming more common for jewelry trade as the market continues to be impacted by digitization and ease it provides. Additionally, hallmarking regulations and other government programs promote trust and transparency in market among consumers.

However, the market faces challenges in the form of strict government regulations. For instance, in May 2024, the Directorate General of Foreign Trade (DGFT) altered the percentage of wastage by weight in export of plain jewelry from 2.5 per cent to 0.5 per cent for gold and platinum, and from 5 per cent to 0.75 per cent for studded jewelry. Although, in July 2024, the Gem and Jewellery Export Promotion Council (GJEPC) requested the government to put hold on revised wastage norms, due to which the DGFT has put it in place till August 2024.

Despite these uncertainties, the India jewelry market is well-positioned for consistent growth due to substantial local demand and evolving consumer choices.

Shift Towards Unisex Jewelry Spurs Market Growth

India jewelry market is experiencing a remarkable change in direction towards unisex jewelry which is propelling its increase. This change is influenced by varied preferences among shoppers and changing fashion tastes, whereupon former lines of distinct male or female ornaments have been replaced with unbounded designs. Young people particularly favor unisex ornamental items that flaunt contemporary fashion sense and do not conform to prescribed society's conception of masculinity and femininity. Prominent market players are gradually providing assortments that meet the need with mellow and contemporary themes, pleasing all genders.

On top of that, social media and fashion influencers are increasingly contributing to the popularization of unisex jewelry trends. It makes them more accepted and required. Online retail platforms support this shift through provision of different kinds of unisex jewelry, making it easy for customers to browse around and buy these items. Therefore, the unisex jewelry segment is developing into one of the vital growth engines reshaping the Indian jewelry industry and representing the broader trend towards inclusiveness and contemporary femininity in fashion.

Aligning with the trend, in June 2023, Melorra, owned by August Jewellery Private Limited, introduced the country's first gender-neutral fine jewelry collection. At a starting price range of USD 240, the collection includes a wide variety of jewelry pieces in 22 karat, 18 karat, and 14 karat varieties. The new collection is being sold in experience centers located in 12 cities throughout India and through the Melorra app.

Entry of New Brands Accelerate Market Advancement

The rate at which new labels are penetrating the India jewelry market has been multiplying market progress on a high scale. These new entrants offer fresh perspectives, innovative designs, and competitive pricing. The evolving tastes of young people seeking variety and exclusiveness are well met by new brands that come up with distinctive contemporary designs. Due to too many new brands moving in, the leading companies are compelled to seek out new things to maintain their share of market, further adding to its growth.

Additionally, intensified competition leads to a more dynamic and competitive environment which enhances overall market growth rate. Many new brands usually use digital platforms and social media to target wider bases making themselves visible and accessible. This shift towards digital marketing appeals to technophiles but raises benchmarks of consumer participation and comfort in the sector hence creating intense competition in the industry.

Therefore, as new brands penetrate the industry, they speed up the pace of market progression and assist in ensuring greater enthusiasm and innovation in the India jewelry market.

In July 2024, the Aditya Birla Group entered the Indian jewelry market by launching its jewelry brand, Indriya. The company announced the launch of a sizable collection of 15,000 carefully chosen jewelry items featuring more than 5,000 unique designs. Every 45 days, new collections were declared to be released.

Offline Segment Dominates the India Jewelry Market

The dominance of offline segment in the India jewelry market persists as people prefer to shop physically. In India, buying jewels goes hand in hand with milestones like weddings, festivals, or any event where touching and visually assessing pieces becomes crucial. It allows consumers to assess the jewelry's workmanship and quality before making their purchase decisions.

Major participants in this industry have set up vast chains of brick-and-mortar shops throughout the nation that help boost their brand recognition and availability. These shops usually offer opulent shopping ambiance which improves the customers' overall experience. In addition, asking for advice from family members about local jewelers contributing to the superiority of the offline segment.

Brands keep organizing various in-store events, launching exclusive collections and rolling out customer loyalty programs. Therefore, although there is a rise in online sale volumes, the market of jewelry in India still remains reliant on brick-and-mortar stores.

In April 2024, Tanishq, by Titan Company Limited, introduced its latest collection, GlamDays across all Tanishq showrooms. The range features a modern selection of gold and diamond everyday wear jewelry, including necklaces, bracelets, earrings, and rings. The brand aims to offer a fresh appearance every day by accommodating a wide range of style preferences.

Future Market Scenario (FY2025 - FY2032F)

E-commerce platforms and online marketplaces will continue to grow, offering a seamless shopping experience with features such as virtual try-ons and personalized recommendations. The hybrid model of offline and online sales will cater to a broader audience, including tech-savvy millennials and Gen Z consumers.

Noteworthy shifts in the perception of sustainability and ethics are expected to influence jewelry choices among consumers.

A trend in the direction of unisex and gender-neutral jewelry will gain strength, suggesting wider social developments embracing inclusivity and diversity. This will broaden the market segments, adding to the range of items available.

Key Players Landscape and Outlook

A wide range of major participants are contributing to the progress and advancements of the India jewelry market. Leading companies keep coming up with new ideas to remain competitive, introducing modern styles and going digital. For instance, in July 2024, Kalyan Jewellers India Limited launched its latest video commercial on the occasion of Teej Puja, featuring Wamiqa Gabbi alongside others. With this campaign, the company aimed to promote its latest collection Tyohaar.

Apart from these major companies, there are several local or small brands which provide specialized antiques and customized ones. Emerging entrants are enhancing the market competition through their innovative ideas, which in turn, fuels the growth of the entire industry.

The market perspective is pleasant due to constant growth anticipated from the rising digital adoption, remote area market reach expansion, and more focus on sustainability and ethical sourcing. The interaction of tradition with modernization will determine changes in the market as consumer tastes and options are transformed, guaranteeing its survival and vibrancy in future years.

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
4.2. Market Awareness and Product Information
4.3. Brand Awareness and Loyalty
4.4. Factors Considered in Purchase Decision
- 4.4.1. Brand Reputation
- 4.4.2. Price
- 4.4.3. Quality
- 4.4.4. Design
- 4.4.5. Authenticity and Certification
- 4.4.6. Customization Options
- 4.4.7. Trend Influence
- 4.4.8. Customer Service
- 4.4.9. Accessibility
- 4.4.10. Sustainability and Ethical Sourcing
4.5. Purchase Channel
4.6. Purpose of Purchase
4.7. Frequency of Purchase
4.8. Existing or Intended User
4.9. Recommendations From Friends, Family/Online Reviews
4.10. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. India Jewelry Market Outlook, FY2018-FY2032F

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share Analysis & Forecast
- 5.2.1. By Product Type
  - 5.2.1.1. Necklaces and Chains
  - 5.2.1.2. Earrings
  - 5.2.1.3. Rings
  - 5.2.1.4. Bracelets
  - 5.2.1.5. Others
- 5.2.2. By Material
  - 5.2.2.1. Gold
  - 5.2.2.2. Silver
  - 5.2.2.3. Platinum
  - 5.2.2.4. Diamond
  - 5.2.2.5. Others
- 5.2.3. By Gender
  - 5.2.3.1. Women
  - 5.2.3.2. Men
  - 5.2.3.3. Unisex
- 5.2.4. By Category
  - 5.2.4.1. Branded
  - 5.2.4.2. Private Label
- 5.2.5. By End-user
  - 5.2.5.1. Adults
  - 5.2.5.2. Children
- 5.2.6. By Distribution Channel
  - 5.2.6.1. Online
    - 5.2.6.1.1. Company Owned Website
    - 5.2.6.1.2. E-commerce Website
  - 5.2.6.2. Offline
    - 5.2.6.2.1. Exclusive Showrooms
    - 5.2.6.2.2. Supermarkets/Hypermarkets
    - 5.2.6.2.3. Others
- 5.2.7. By Region
  - 5.2.7.1. North
  - 5.2.7.2. South
  - 5.2.7.3. East
  - 5.2.7.4. West and Central
- 5.2.8. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
5.3. Market Map Analysis, FY2024
- 5.3.1. By Product Type
- 5.3.2. By Material
- 5.3.3. By Gender
- 5.3.4. By Category
- 5.3.5. By End-user
- 5.3.6. By Distribution Channel
- 5.3.7. By Region

All segments will be provided for all regions covered

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Macro-economic Indicators

12. Pricing Analysis

13. Profit Margin Analysis

14. Consumer Buying Behavior Analysis

15. Market Dynamics

15.1. Market Drivers
15.2. Market Challenges

16. Market Trends and Developments

17. Case Studies

18. Competitive Landscape

18.1. Competition Matrix of Top 5 Market Leaders
18.2. Company Ecosystem Analysis (Startup v/s SME v/s Large-scale)
18.3. SWOT Analysis for Top 5 Players
18.4. Key Players Landscape for Top 10 Market Players
- 18.4.1. Titan Company Limited (Tanishq)
  - 18.4.1.1. Company Details
  - 18.4.1.2. Key Management Personnel
  - 18.4.1.3. Products and Services
  - 18.4.1.4. Financials (As Reported)
  - 18.4.1.5. Key Market Focus and Geographical Presence
  - 18.4.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
- 18.4.2. Kalyan Jewellers India Limited
- 18.4.3. Senco Gold Limited
- 18.4.4. Malabar Gold & Diamonds
- 18.4.5. Reliance Retail Limited (Reliance Jewels)
- 18.4.6. Joyalukkas India Limited
- 18.4.7. Transforming Retail Private Limited (PCJeweller)
- 18.4.8. Bluestone Jewellery and Lifestyle Private Limited
- 18.4.9. Bhima Gold Private Limited
- 18.4.10. GRT Jewellers (India) Private Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

19. Strategic Recommendations

20. About Us and Disclaimer

簡介目錄圖表

List of Tables

Table 1. Pricing Analysis of Products from Key Players
Table 2. Competition Matrix of Top 5 Market Leaders
Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

Figure 1. India Jewelry Market, By Value, In USD Billion, FY2018-FY2032F
Figure 2. India Jewelry Market Share (%), By Product Type, FY2018-FY2032F
Figure 3. India Jewelry Market Share (%), By Material, FY2018-FY2032F
Figure 4. India Jewelry Market Share (%), By Gender, FY2018-FY2032F
Figure 5. India Jewelry Market Share (%), By Category, FY2018-FY2032F
Figure 6. India Jewelry Market Share (%), By End-user, FY2018-FY2032F
Figure 7. India Jewelry Market Share (%), By Distribution Channel, FY2018-FY2032F
Figure 8. India Jewelry Market Share (%), By Region, FY2018-FY2032F
Figure 9. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
Figure 10. By Material Map-Market Size (USD Billion) & Growth Rate (%), FY2024
Figure 11. By Gender Map-Market Size (USD Billion) & Growth Rate (%), FY2024
Figure 12. By Category Map-Market Size (USD Billion) & Growth Rate (%), FY2024
Figure 13. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2024
Figure 14. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), FY2024
Figure 15. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024