印度內燃機兩輪車市場評估：依類型、引擎容量、最終用戶和地區劃分的機會和預測（2018-2032）

印度內燃機兩輪車市場規模預計將從2024年的210.9億美元成長到2032年的352億美元，預測期內年複合成長率為 6.27%。

內燃機（ICE）兩輪車的成熟工廠、製造空間和強大的供應鏈提高了印度兩輪車市場的重要性。隨著印度高效汽車的出現，整體市場很可能會出現復甦和適應的趨勢。此外，實惠的價格、高性能以及燃料和維護的便利性預計將推動市場成長。市場領導者致力於先進的導航系統、高效的引擎和舒適的乘坐，以提高他們在市場上的影響力。城市化進程的加速、富裕程度的提高以及對兩輪車作為主要交通方式的強烈偏好都促進了市場的持續擴張。

現代消費者對舒適性的渴望，例如最先進的安全功能、現代造型和更高的舒適性，正變得越來越普遍，推動了技術融入 ICE 摩托車。引擎技術不斷改進，導致污染控制、燃油效率和性能不斷進步。更好的引擎管理系統和燃油噴射系統是技術創新的例子。該公司也收購國際兩輪車品牌的同時，擴大未來的產品線。

2024年7月，TVS Motor Company Limited旗下Norton Motorcycles宣布，將在未來三年內推出六款新型摩托車。 TVS 於2022年收購了 Norton Motorcycles，但多年來一直苦苦掙扎。未來三年，Norton將在包括印度在內的選定市場推出多達六種新型號。其首款車型計劃於2025年首次亮相。

憑藉成熟的基礎設施和高效能實現顯著的市場成長

由於汽車保有量的增加、人均收入的增加以及可支配收入的增加，印度的區域市場預計將成長。印度已建立了內燃機汽車的維修、製造和零售設施。 ICE摩托車具有高性能，適合探險和旅遊。因此，很大一部分消費者群體被高性能肌肉自行車的想法所吸引。本公司與巡航車開發專家的品牌合作。例如，Hero MotoCorp Ltd. 與美國品牌Harley Davidson合作，首款車型Harley Davidson X440 於2023年 7月在印度首次亮相。

本報告調查了印度內燃機摩托車市場，提供了市場定義和概述、市場規模趨勢和預測、各個細分市場和地區的詳細分析、行業結構以及影響市場成長的因素分析、案例研究、競爭格局、主要公司的簡介等等。

目錄

第1章 專案範圍與定義

第2章 研究方法

第3章 執行摘要

第4章 COVID-19 對印度 ICE 摩托車市場的影響

第5章 客戶回饋

• 產品與市場訊息
• 品牌識別模式
• 做出購買決定時考慮的因素
• 未滿足的需求

第6章 印度內燃機摩托車市場展望

• 市場規模/預測
• 市佔率分析/預測
  • 依類型
  • 依引擎容量
  • 依最終用戶
  • 依地區
  • 市佔率分析：依公司劃分
• 市場地圖分析
  • 依類型
  • 依引擎容量
  • 依最終用戶
  • 依地區

第7章 供需分析

第8章 價值鏈分析

第9章 PESTLE分析

第10章 波特五力分析

第11章 價格分析

第12章 市場動態

• 市場驅動因素
• 市場挑戰

第13章 市場趨勢與發展

第14章 個案研究

第15章 競爭態勢

• 前 5 名市場領導者的競爭矩陣
• 企業生態系分析（新創企業、中小企業和大型企業）
• 前 5 名的公司的SWOT 分析
• 前10名企業狀況
  • Hero MotoCorp Ltd.
  • Honda Motorcycle & Scooter India Pvt. Ltd.
  • TVS Motor Company Ltd.
  • Bajaj Auto Ltd.
  • Suzuki Motorcycle India Pvt. Ltd.
  • Royal-Enfield (Unit of Eicher Motors Ltd.)
  • India Yamaha Motor Pvt. Ltd.
  • Piaggio Vehicle Pvt. Ltd.
  • Classic Legends Pvt. Ltd.
  • BMW India Pvt. Ltd.

第16章 策略建議

第17章 關於本公司/免責聲明

India ICE two-wheeler market is projected to witness a CAGR of 6.27% during the forecast period FY2025-FY2032, growing from USD 21.09 billion in FY2024 to USD 35.20 billion in FY2032.

The well-established plants, manufacturing space, and a strong supply chain of two-wheelers with internal combustion engines (ICE) make its market significant and crucial in India. The overall market is likely to follow a trend of resilience and adaptation due to the advent of efficient vehicles in India. Furthermore, affordability, higher performance, and higher accessibility of fuel and maintenance are anticipated to garner market growth. Advanced navigation systems, efficient engines, and higher ride comfort are some other factors that market leaders work on to expand their market presence. Growing urbanization, rising affluence, and a strong preference for two-wheelers as the principal form of transportation have all contributed to the market's continuous expansion. Yet, growth rates have differed because of the economy's state, regulation modifications, and competition from alternative vehicles.

The desire for amenities like cutting-edge safety features, modern styling, and improved comfort is becoming increasingly common among modern consumers, which has prompted ICE two-wheelers to integrate technology. Engine technology is always enhancing, leading to advancements in pollution management, fuel efficiency, and performance. Better engine management systems and fuel injection systems are examples of innovations. Companies also expand their product line for the future while acquiring international two-wheeler brands.

In July 2024, TVS Motor Company Limited-owned Norton Motorcycles announced the introduction of 6 new bikes in the next three years. TVS took over Norton Motorcycles back in 2022, and it has been struggling for many years. In the next three years, Norton will launch as many as six all-new models in selected markets, including India. The first of these models will make its debut in 2025.

Established Infrastructure and Higher Performance to Garner Extensive Market Growth

This increase in vehicle ownership in India, higher per capita income, and a rise in disposable income are anticipated to garner regional market growth. ICE vehicles have established maintenance, manufacturing, and retail facilities in India. The higher performance associated with ICE two-wheelers makes them suitable for exploration and touring activities. Hence, a large portion of the consumer base is attracted to the idea of a high-performance muscle bike. Companies partner with brands that are experts in developing cruisers. For instance, in partnership with Hero MotoCorp Ltd. and American brand Harley Davidson, the Harley Davidson X440, the first model produced by this joint venture and co-developed and manufactured by Hero MotoCorp Ltd. in India, made its debut in India in July 2023.

Indian companies further expand their manufacturing and maintenance facilities around the world and in the country as well. The manufacturing facilities involve assembling lines, equipment production, and other facilities. For instance, in January 2024, at its fourth two-wheeler plant in Vithalapur, Gujarat, India, Honda Motorcycle & Scooter India (HMSI) Pvt. Ltd. opened a new third assembly line, boosting a capacity of 6.5 lakh units. Globally, Honda's largest scooter-only plant is in HMSI's Vithalapur site.

Technological Upgrades and Rural Adoption to Fuel Indian Market

Rapid technological advancements in ICE technology, such as enhanced fuel injection systems, emission control dynamics, and fuel efficiency technology, are anticipated to strengthen the market base in India. Furthermore, using advanced materials and cooling technologies in engine design innovation will likely add value to the market. The long list of new technologies onboard caters to seamless opportunities for the market players. On-board diagnostics (OBD) systems are standard on contemporary ICE two-wheelers, providing real-time engine performance and emissions monitoring. In addition to offering diagnostics, these systems can support preventative maintenance. Other than these, better traction control, anti-lock braking systems (ABS), and IoT-enabled two-wheelers are some other technologies that conclude the long range of technological upgrades. For instance, in May 2024, Bajaj Auto Limited launched its new Pulsar NS400Z, the flagship motorcycle range in India that comes with the latest features like switchable traction control, ABS, and four ride modes: road, rain, sport, and off-road.

The rural adoption of bikes with efficient mileage and affordable rates is projected to garner market growth in India. These motorcycles/scooters are much more affordable than cars and are more compliant with the road infrastructure of rural India. Hence, the higher rural adoption propels the market expansion. For instance, in November 2023, Hero MotoCorp Ltd. witnessed a 26% growth in its secondary network, including tier 2 and tier 3, a rural area during the 42-day festival period. The period ended on November 15, 2023.

Less Than or Equal to 110cc Segment Fuels Market Growth Due to Cheaper Price

Based on engine capacity, less than or equal to 110cc segment leads the market growth. Two-wheelers with smaller engine capacities are generally more affordable than higher-capacity engines. Thanks to their reduced price point, they are more affordable for a wider range of people, particularly in price-sensitive regions. Better fuel efficiency is often found in smaller engines, lowering the total ownership cost. This especially appeals to customers who want to reduce their daily transportation costs. Smaller engines are intended to be more fuel-efficient in vehicles. They are a more affordable option for everyday travel because they use less fuel than larger engines, especially considering the higher prices of fuel. Furthermore, the urban commuting needs, insurance, and maintenance costs are garnering segmental growth.

For instance, in August 2023, Honda Motorcycle & Scooter India Pvt Ltd. launched the CD110 Dream Deluxe. The motorcycle gets an updated OBD2-compliant engine with Honda's Enhanced Smart Power (eSP) system. The CB110 Dream Deluxe comes with a 10-year warranty, which includes the standard three-year warranty and an optional seven-year extended warranty.

Future Market Scenario (FY2025-FY2032)

Fuel efficiency and performance will continue to be enhanced by advancements in engine technology. Modern improvements like direct fuel injection and more effective gearboxes will make internal combustion engine (ICE) motorcycles more appealing.

There will be an increase in the integration of smart technology, such as enhanced onboard diagnostics, telematics, and Internet of Things connectivity. Features like remote diagnostics, improved safety systems, and real-time tracking are all possible with this technology.

More stringent emission regulations in the future are likely to force manufacturers to innovate and lessen the environmental impact of internal combustion engine two-wheelers.

Compact and effective transit options will be in greater demand as cities become more and more populated. In order to satisfy these demands, ICE two-wheelers might develop and add capabilities like improved maneuverability and sophisticated parking assistance.

Key Players Landscape and Outlook

The landscape of the India ICE two-wheeler market is shaped by several key players, each with unique strategies to maintain and grow their market share. Companies are diversifying their product portfolios to cover different segments and consumer preferences, from entry-level scooters to high-performance motorcycles. Investments in technology, such as Electronic Fuel Injection (EFI), Anti-Lock Braking System (ABS), and connectivity features, are key to attracting tech-savvy and performance-oriented customers. Many manufacturers focus on cost leadership by optimizing production processes and economies of scale to offer competitively priced models. Offering affordable models with essential features helps capture price-sensitive segments of the market. Key market players are also expanding their product lines in global markets for higher profit and increased unit sales.

For instance, in June 2024, Bajaj Auto Limited inaugurated its first overseas manufacturing facility in Brazil. The 9,600 square meter new plant in Bairro Trauma is set up for engine and vehicle assembly. It can initially assemble 20,000 units annually in a single shift and can eventually grow to 50,000 units annually.

In July 2024, Royal-Enfield launched the Royal Enfield Guerrilla 450. Its design is reminiscent of a classic modern-retro motorbike and offers an 11-liter teardrop-shaped gasoline tank, a circular LED headlight, and a comparatively narrow tail portion.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Impact of COVID-19 on India ICE Two-Wheeler Market

5. Voice of Customer

• 5.1. Product and Market Intelligence
• 5.2. Mode of Brand Awareness
• 5.3. Factors Considered in Purchase Decisions
  • 5.3.1. Purpose and Usage
  • 5.3.2. Engine Specifications
  • 5.3.3. Mileage
  • 5.3.4. Comfort and Ergonomics
  • 5.3.5. Safety Features
  • 5.3.6. Build Quality and Durability
  • 5.3.7. Features and Technology
• 5.4. Unmet Needs

6. India ICE Two-Wheeler Market Outlook, FY2018-FY2032

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
  • 6.1.2. By Volume
• 6.2. Market Share Analysis & Forecast
  • 6.2.1. By Type
    • 6.2.1.1. Scooters
    • 6.2.1.2. Motorcycle
  • 6.2.2. By Engine Capacity
    • 6.2.2.1. Less Than or Equal to 110cc
    • 6.2.2.2. 111-125cc
    • 6.2.2.3. 126-150cc
    • 6.2.2.4. 151-200cc
    • 6.2.2.5. 201-250cc
    • 6.2.2.6. 251-350cc
    • 6.2.2.7. 351-500cc
    • 6.2.2.8. 501-800cc
    • 6.2.2.9. Above 800cc
  • 6.2.3. By End-user
    • 6.2.3.1. Private
    • 6.2.3.2. Commercial
  • 6.2.4. By Region
    • 6.2.4.1. North
    • 6.2.4.2. South
    • 6.2.4.3. East
    • 6.2.4.4. West and Central
  • 6.2.5. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
• 6.3. Market Map Analysis, FY2024
  • 6.3.1. By Type
  • 6.3.2. By Engine Capacity
  • 6.3.3. By End-user
  • 6.3.4. By Region

All segments will be provided for all regions covered

7. Demand Supply Analysis

8. Value Chain Analysis

9. PESTLE Analysis

10. Porter's Five Forces Analysis

11. Pricing Analysis

12. Market Dynamics

• 12.1. Market Drivers
• 12.2. Market Challenges

13. Market Trends and Developments

14. Case Studies

15. Competitive Landscape

• 15.1. Competition Matrix of Top 5 Market Leaders
• 15.2. Company Ecosystem Analysis (Startup vs. SME vs. Large-Scale)
• 15.3. SWOT Analysis for Top 5 Players
• 15.4. Key Players Landscape for Top 10 Market Players
  • 15.4.1. Hero MotoCorp Ltd.
    • 15.4.1.1. Company Details
    • 15.4.1.2. Key Management Personnel
    • 15.4.1.3. Products and Services
    • 15.4.1.4. Financials (As Reported)
    • 15.4.1.5. Key Market Focus and Geographical Presence
    • 15.4.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisitions
  • 15.4.2. Honda Motorcycle & Scooter India Pvt. Ltd.
  • 15.4.3. TVS Motor Company Ltd.
  • 15.4.4. Bajaj Auto Ltd.
  • 15.4.5. Suzuki Motorcycle India Pvt. Ltd.
  • 15.4.6. Royal-Enfield (Unit of Eicher Motors Ltd.)
  • 15.4.7. India Yamaha Motor Pvt. Ltd.
  • 15.4.8. Piaggio Vehicle Pvt. Ltd.
  • 15.4.9. Classic Legends Pvt. Ltd.
  • 15.4.10. BMW India Pvt. Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

16. Strategic Recommendations

17. About Us and Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1: India ICE Two-Wheeler Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2: India ICE Two-Wheeler Market, By Volume, In Thousand Units, FY2018-FY2032F
• Figure 3: India ICE Two-Wheeler Market Share (%), By Type, FY2018-FY2032F
• Figure 4: India ICE Two-Wheeler Market Share (%), By Engine Capacity, FY2018-FY2032F
• Figure 5: India ICE Two-Wheeler Market Share (%), By End-user, FY2018-FY2032F
• Figure 6: India ICE Two-Wheeler Market Share (%), By Region, FY2018-FY2032F
• Figure 7: By Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 8: By Engine Capacity Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 9: By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 10: By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024