市場調查報告書
商品編碼
1543611
視覺雲端市場評估:依組件、應用程式、部署模型、服務模型、產業和地區劃分的機會和預測(2017-2031)Visual Cloud Market Assessment, By Component, By Application, By Deployment Model, By Service Model, By Industry, By Region, Opportunities and Forecast, 2017-2031F |
全球視覺雲端市場規模預計將從2023年的1,315億美元成長到2031年的3,780.2億美元,預測期內年複合成長率為14.11%。
由於網路和連網設備在世界各地的普及,視覺雲端市場正進入一個變革時期。此外,網路革命和 COVID-19 爆發期間需求的增加加速了 OTT 平台的激增,也大大推動了視覺雲端市場的發展。對可擴展、高品質串流媒體服務的需求持續推動視覺雲端技術的創新和成長,全球超過 65%的人口消費 OTT 內容。同時,Amazon Web Services, Inc.和Microsoft Corporation等領先公司升級其視覺雲端產品,以實現高品質的視訊串流、虛擬實境和擴增實境。這表明整個行業朝著更好的數位體驗邁進,目的是提高用戶保留率。
雲端遊戲的興起推動視覺雲端市場
由於雲端遊戲的使用不斷增加,視覺雲端市場預計將顯著成長。 Newzoo International BV發布報告指出,截至2022年底,全球雲端遊戲付費用戶達到3,170萬,2021年雲端串流媒體收入達24億美元。雲端遊戲的日益普及推動對高階視覺雲端基礎設施的需求,需要高效能的圖形處理和低延遲的串流功能。因此,隨著雲端遊戲需求的增加,整個視覺雲端市場對創新技術和資料中心的投資不斷增加。這一趨勢推動視覺雲端功能的快速擴展和利用,這對於提供一致且逼真的數位體驗非常重要。
政府措施是推動因素
由於美國和歐洲市場的政府措施不斷增多,視覺雲端市場獲得相當大的吸引力。美國聯邦通訊委員會(FCC)發起了一項寬頻計劃,目的是擴大美國的高速網路接入,這對於基於雲端的服務非常重要。該計畫使連接能夠滿足雲端遊戲和串流媒體日益成長的需求。此外,歐盟的Horizon Europe 計畫能夠對視覺雲技術進行富有遠見的研究,促進創新和技術優勢。這項舉措進一步促進了新視覺雲端解決方案的創建並鼓勵跨境合作。德國聯邦政府還創建了數位基礎設施計劃,以促進更好的雲端基礎設施,實現更快的資料處理,提供更好的用戶體驗。這些努力推動視覺雲端的收入成長,包括可擴展的存取要求和提高促進創新的服務品質。
本報告調查了全球視覺雲端市場,提供了市場定義和概述、市場規模趨勢和預測、各個細分和地區的詳細分析、行業結構以及影響市場成長的因素分析、案例研究、競爭格局、主要公司的簡介等。
Global visual cloud market is projected to witness a CAGR of 14.11% during the forecast period 2024-2031, growing from USD 131.50 billion in 2023 to USD 378.02 billion in 2031.
The visual cloud market is undergoing transformational changes due to the spread of the global internet and connected devices. Additionally, the surge in Over-The-Top (OTT) platforms, accelerated by the internet revolution and increased demand during the COVID-19 pandemic, has substantially boosted the visual cloud market. The need for scalable, high-quality streaming services continues to drive innovation and growth in visual cloud technologies, with over 65% of the global population consuming OTT content. At the same time, major players such as Amazon Web Services, Inc. and Microsoft Corporation are upgrading their visual cloud offerings for quality streaming of videos and virtual and augmented realities. This illustrates the industry-wide transition to better digital experiences aimed at boosting user retention.
For instance, in March 2023, NVIDIA Corporation launched new cloud services to help businesses create and manage custom large language and visual models, boosting the adoption of generative AI with tools tailored to specific needs.
Rise in Cloud Gaming Drives the Visual Cloud Market
The visual cloud market is expected to grow significantly due to the increased use of cloud gaming. Newzoo International B.V. released a report stating that there were 31.7 million paying users of global cloud gaming at the end of 2022, which collected USD 2.4 billion for cloud streaming in 2021. The rising popularity of cloud gaming is driving the demand for high-end visual cloud infrastructure, with demands for performance graphics processing and low latency streaming capabilities. As a result, there is an increased investment in innovative technologies and data centers across the visual cloud market as cloud-based gaming demand rises. This trend is driving the rapid expansion and use of visual cloud capabilities, which are essential in providing consistent, photorealistic digital experiences.
For example, in May 2022, Intel Corporation unveiled new cloud-to-edge technologies, including AI processors and software, to transform industries and enhance business value, with key collaborations and advancements highlighted.
Impact of Data Breaches on the Visual Cloud Market
The growth of the global visual cloud market is being significantly restrained by data breaches that damage trust and increase operational risk. For example, the Twitter, Inc. data breach in 2023 exposed more than 220 million records, while the Indian Council of Medical Research (ICMR) affected more than 815 million records. Moreover, the Real Estate Wealth Network breach compromised 1.5 billion records. Such breaches highlight the need for better authentication, encryption, and monitoring. Furthermore, increased occurrences create concerns about data safety, resulting in potential customer downgrading in the adoption of visual cloud solutions, eventually lowering total addressable market growth yet increasing compliance costs.
For example, in June 2024, the report of Akamai Technologies, Inc. unveiled that the United Kingdom is experiencing the highest volume of DDoS attacks in Europe, the Middle East, and Africa, accounting for 26% of the region's total. Saudi Arabia and Germany are also high-ranking targeted countries. In 2023, Distributed Denial of Service (DDoS) attacks in the Europe, Middle East, and Africa (EMEA) region skyrocketed to nearly 2,500 events, more than twice that of Asia-Pacific, Japan, and Latin America.
Government Initiatives Act as a Catalyst
The visual cloud market is gaining considerable traction with the growing government initiatives in the United States and Europe market. The Federal Communications Commission (FCC) launched its Broadband Initiative, aimed at widening The United States high-speed internet access which is vital for cloud-based services. This project enables connectivity for growing demand of cloud gaming and streaming. Furthermore, the Horizon Europe program of the European Union enables visionary research into visual cloud technologies, driving innovation and technological gains. This initiative further promotes the creation of new visual cloud solutions and encourages cross-border collaboration. Additionally, the German Federal Government has created the Digital Infrastructure Initiative, promoting better cloud infrastructures that would enable faster data processing for better user experiences. Together, these efforts are helping to promote revenue growth for visual clouds, such as scalable access requirements and improved service quality that fuels innovation.
For example, in March 2024, the European Commission launched calls for over USD 192.75 million in digital investments, focusing on sectoral data spaces, cloud-to-edge infrastructure, and artificial intelligence to boost digital capacities and innovation across the European Union.
Media and Entertainment Leading in Visual Cloud Market
The media and entertainment industry are the dominant sector in the visual cloud market. This industry relies on cloud technologies to deliver high-definition streaming, virtual reality, and augmented reality experiences. The demand for 4K and 8K video, as well as processor-intensive interactive content across multiple platforms is driving companies to adopt cloud solutions. These solutions provide the ability to store vast amounts of data and deliver smooth broadcast quality globally. Adopting these technologies will enable media and entertainment companies to target their audiences better and deliver leading-edge experiences on a broader scale.
North America Dominates Visual Cloud Market Share
North America dominates the visual cloud market due to its advanced technological infrastructure and the growing demand for cloud-based services. Visual cloud technology helps enterprises deliver rich user experiences, and the region has some of the prominent global cloud service providers. Significant investment in cloud infrastructure also plays an important part in strengthening North America's leading position, as the region has been quicker to adopt streaming services driven by these investments. Moreover, government programs supporting digital transformation initiatives help consolidate the region's leading position in visual cloud market growth and innovation.
For instance, in June 2024, Cisco Systems, Inc. unveiled advanced capabilities for its Security Cloud, including the Cisco Hypershield, Firewall 1200 Series, and AI-native Security Cloud Control. These innovations enhance enterprise defenses with AI-driven solutions and new integrations, transforming security management.
Future Market Scenario (2024-2031F)
Visual cloud technology is poised to be a game-changer across various industries, significantly improving real-time data processing and user experiences.
Integrating AI and machine learning into visual cloud services will revolutionize content delivery and personalization.
With 5G networks becoming mainstream, visual cloud services will become more efficient and accessible, driving global market growth.
Cross-platform compatibility will enable seamless access to visual content across devices, boosting user engagement and expanding market reach.
Key Players Landscape and Outlook
The visual cloud market is experiencing significant growth driven by increasing demand for high-quality content delivery, immersive experiences, and advanced visual computing. Companies are focusing on enhancing infrastructure, investing in scalable cloud solutions, and leveraging AI for optimized content delivery. The market outlook remains positive as technological advancements and strategic partnerships continue to drive innovation. Growth is also fueled by expanding applications across gaming, media, and healthcare industries. With rising consumer expectations for seamless visual experiences, the market is poised for continued expansion in the forecasted period.
In April 2024, Cisco Systems, Inc. completed its acquisition of Isovalent, Inc., enhancing its multi-cloud networking and security capabilities. The integration will advance protection across all cloud environments and support open-source communities such as Extended Berkeley Packet Filter (eBPF) and Cilium.
All segments will be provided for all regions and countries covered
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.