日本 POS 支付市場評估：依組件、按終端類型、按作業系統、依最終用戶、依地區、機會、預測，2018-2032年

預計2025年至2032年期間，日本 POS 支付市場規模將以 6.08%的年複合成長率擴大，從2024年的72.8億美元成長到2032年的116.7億美元。傳統實體店在日本零售環境中佔有重要地位。這些實體店是日本文化不可或缺的一部分，提供許多消費者喜愛的體驗式且引人入勝的購物體驗。這種趨勢在購買家居用品等非耐用品時尤其明顯，購物者重視在購買前看到、觸摸和試用產品的機會。供應商一貫支援利用智慧型手機透過基於二維碼的交易來採用行動支付。此外，生態系的不同領域也取得了進展。在日本，政府已經建立了生物識別基礎設施，並且基於 EMV 的非接觸式支付（通常稱為 NFC Pay）的採用日益增加。這些預測趨勢將成為加速 POS 終端在日本採用的重要推手。

POS終端的現代化設計降低了安裝、部署、維護和使用過程中的功耗成本，降低了總擁有成本。大多數供應商提供採用模組化設計的POS 終端。因此，觸控螢幕顯示器和節能設計等功能可降低整體擁有成本。

根據經濟產業省的資料，電子商務目前約佔所有零售額的10%，這在很大程度上是由城市密度、快速的技術進步和不斷變化的消費者偏好推動的。然而，即使電子商務不斷發展，預計它仍將繼續屈居實體店之後。尤其是在那些參觀商店是做出購買決定的體驗的主要組成部分的行業。這種二元性造就了傳統零售與線上零售共存、相輔相成的獨特零售環境。這就是為什麼在如此動態的環境中，在 POS 終端機的幫助下，效率、整合和以客戶為導向的購物體驗非常重要。

本報告調查了日本 POS 支付市場，提供市場概況，依組件、設備類型、作業系統、最終用戶、地區的趨勢，以及進入市場的公司概況。

目錄

第1章 專案範圍與定義

第2章 研究方法

第3章 執行摘要

第4章 顧客回饋

第5章 日本 POS 支付市場展望，2018-2032年

• 市場規模分析與預測
• 市佔率分析與預測
• 2024年市場地圖分析
  • 依組件
  • 依終端機類型
  • 依作業系統
  • 依最終用戶
  • 依地區

第6章 供需分析

第7章 價值鏈分析

第8章 波特五力分析

第9章 PESTLE分析

第10章 終端價格分析

第11章 市場動態

第12章 市場趨勢與發展

第13章 案例研究

第14章 競爭態勢

• 前 5 名市場領導者的競爭矩陣
• 前 5 名的公司的SWOT 分析
• 十大主要企業狀況
  • Sharp Corporation
  • Ingenico Co. Ltd.
  • Pax Japan Co., Ltd.
  • Casio Computer Co. Ltd.
  • NCR Voyix Corporation
  • Vesca Co., Ltd.
  • Samsung Electronics Co. Ltd.
  • Uniwell Corporation
  • Oracle Corporation
  • Nippon Electric Company, Ltd.

第15章 策略建議

第16章 查詢及免責聲明

Japan POS payment market is projected to witness a CAGR of 6.08% during the forecast period FY2025-FY2032, growing from USD 7.28 billion in FY2024 to USD 11.67 billion in FY2032. A robust presence of traditional brick-and-mortar shops notably marks the retail environment in Japan. These physical stores are an integral part of Japanese culture, providing a hands-on and engaging shopping experience that many consumers favor. This inclination is especially apparent in the purchase of non-durable goods, such as everyday essentials, where shoppers value the opportunity to see, touch, and test products prior to making a purchase. Vendors have consistently supported the adoption of mobile payments through QR code-based transactions with the help of smartphones. In addition, there has been development in various sectors of the ecosystem. The less-cash initiatives are in good shape, which can be witnessed through the formation of a biometric infrastructure found by the government and an increase in the adoption of EMV-based contactless payments, generally known as Near Field Communication (NFC) Pay, in Japan. These forecast trends act as integral drivers in encouraging the adoption of POS terminals across the country.

For instance, in May 2024, Apple announced that the Tap to Pay feature would be available in Japan, powered by three financial services companies: GMO Financial Gate Inc., Recruit Holdings Co., Ltd., and Square Co., Ltd., while many more were on the verge of joining these companies. Additionally, Tap to Pay on iPhone would be available for use in Japanese Apple Stores.

The modern design of the POS terminals lowers the cost of establishment, deployment, maintenance, and power consumption during usage, which accounts for the reduction of the total cost of ownership. Most vendors offer modularly designed POS terminals. Hence, with features such as touchscreen displays and energy-efficient designs wherein, the overall cost of ownership is bound to be reduced.

Unique Retail Environment of Japan to Lead Market Growth

In Japan, the concept of Omotenashi, or exceptional hospitality, underscores a retail culture focused on personalized customer care. Traditional brick-and-mortar stores remain central to Japanese retail, particularly for non-durable goods, as consumers value the demonstrative shopping experience. However, e-commerce is rapidly growing, with platforms such as Amazon Japan, Yahoo Shopping, and Rakuten gaining popularity due to high internet use, advanced logistics, and competitive pricing.

E-commerce today accounts for about 10% of total retail sales, according to The Ministry of Economy, Trade and Industry, in large part driven by urban density, rapid technological advances, and changing consumer preference. But even as it grows, e-commerce will have to continue playing second fiddle to brick-and-mortar stores, particularly in industries where going into a store is a major part of the experience leading to a purchase decision. Such a duality promotes a unique retail environment, where traditional and online retail coexist and complement each other. It is for this reason that efficiency, integration, and customer-oriented shopping experiences within such a dynamic environment are of primal importance with the help of POS terminals.

For instance, by 2025, Seven-Elevens in Japan are planning to introduce self-checkouts in all their stores. Self-checkouts are machines that allow customers to complete their transactions from a retailer without needing a traditional staffed checkout, which will save more time for customers.

Technological Advancements to Cater Market Transformations

The players in Japan POS terminal market are in a race to grab a higher share by focusing on several key strategies and innovations. They integrate mobile payment options, such as QR codes, digital wallets, and contactless payments, against the backdrop of the growing popularity of PayPay, Line Pay, and Rakuten Pay. These terminals come with inventory management, CRM, and data analytics, among other advanced features, while guaranteeing ease of operations and insight into customer behavior. Cloud-based solutions are gaining significant traction. These solutions ensure real-time updates, remote management, and multi-location operation management. Providers are also focusing on additional security by integrating encryption, tokenization, and biometric authentication in the products to help fight fraud and data breaches. Other customizable and flexible POS solutions have been developed for particular industries, such as retail, hospitality, and healthcare. Users can personalize different functionalities in regard to their operational activities.

For instance, in February 2023, Ingenico introduced Palm Vein Identification, which includes several advantages over Face recognition and Fingerprint identification, such as security and privacy. Since the vein patterns are inside the body, they cannot be captured without the user's consent. It ensures better privacy and reduces the risk of unauthorized data collection, including benefits such as accuracy, reliability, hygiene, liveness detection, and others.

Government Initiatives Acting as a Catalyst

Government policies in Japan have a high impact on domestic and foreign retailers. The prevailing debt financing practices influence domestic retailers, whereas legislation proposed to support them affects foreign competitors. The major foreign retailers that are performing well in Japan are Walmart, H&M, KFC, Zara, McDonald's, and Domino's.

It includes mobile payments, especially through the use of QR code-enabled smartphones, and the ecosystem is continuing to take shape. Cashless initiatives are finally starting to gain a solid pace in the country due to the development of biometrics infrastructure, mostly government-funded, and expansion in the use of EMV-based contactless payments, which enjoys the company-naming privilege as NFC Pay in Japan. These elements are driving the growth in the adoption of POS terminals in the country.

The Japanese government's Cashless Vision initiative played a very significant role in popularizing all modes of paying without cash throughout the country. This is supposed to increase the share to 40% by 2025 and, for that matter, up to 80% in the long term. This ambitious plan is part of a greater strategy to modernize the economy and make transactions more efficient. In 2019, rebates and points were given to consumers for making purchases with digital payment methods as part of a government incentive program that doled out rewards for cashless transactions, greatly increasing adoption.

For example, in 2023, according to the data given by METI, this ratio of cashless payments against the total amount paid by consumers became 39.3%. It is further growth in the direction of the government's goal-40% in 2025. Besides that, serious steps to promote cashless payments were made by METI such as public awareness campaigns and support for small and medium-sized enterprises in the adoption of cashless payment systems were introduced.

Central Region Dominates POS Payment Market Share

Major cities like Tokyo, Osaka, and Nagoya are trending in POS payments owing to key drivers. These metropolitan cities enjoy the presence of well-developed infrastructure, a high population density, and tech-savvy consumers. This, in turn, encourages the wide usage of advanced payment technologies. Moreover, technological advances also add fuel to the trend. Mobile wallets and contactless systems surge among city urbanities. Convenience and security are accorded by these technologies; thus, they easily attract urban residents who wish to make quick and efficient payments.

Overall, Tokyo and other major cities stand at the forefront of Japan's POS payment market. This leadership is supported by a combination of supportive government policies, cutting-edge technology, and urban consumer behavior that favors cashless transactions, setting a clear contrast with the more cash-dependent rural areas.

For instance, in August 2024, JR East Japan will resume issuing name-type Suica IC cards in Autumn, following a temporary suspension due to semiconductor shortages. These IC cards, which facilitate electronic payments for fares and shopping, offer a notable advantage in central Japan, particularly around Tokyo. In Greater Tokyo, using an IC card can often be cheaper than a paper ticket, as fares are rounded to the nearest USD 0.070 (JPY 10) for paper tickets but not for IC card transactions. JR East Japan will announce the exact sales start date once the inventory issues are resolved.

In contrast, rural areas in Japan experience slower adoption of POS payments. This lag is attributed to lower population density, fewer technological developments, and a cultural preference for cash transactions, which remains strong in less populated regions.

Future Market Scenario (FY2025 - FY2032F)

The accelerating transition toward digital payments and the cashless economy are driving the growth of the POS payments market.

POS payments will adapt to different form factors to meet the needs of various customer segments.

The duality of growth of retail and e-commerce coexist and complement each other, leading to the growth of the POS payment market.

Governments have made policies that try to limit the use of hard cash within economic borders. POS machines can help ensure business enterprises can comfortably make and receive electronic payments, as opposed to cash-based sales or purchases.

The POS payment market in Japan is characterized by intense competition and continuous innovation. Companies are striving to outperform each other through competitive pricing, value-added services, superior customer experience, and robust security measures, including advanced fraud prevention and AI integration. The market is highly competitive but fragmented, with domestic and international players actively seeking to capture market share. Major players are investing heavily in research and development to launch advanced POS products and often form strategic partnerships with financial institutions and tech companies to broaden their market presence and enhance offerings. The positive market outlook is driven by growing demand for automation, AI, and sophisticated customer analysis.

In August 2024, Stinker Stores, a convenience chain operating in Idaho, Wyoming, and Colorado, selected NCR Voyix to implement the NCR Voyix Commerce Platform using Edge infrastructure to enhance its store technology. This virtualization enables Stinker to utilize the latest software on existing hardware, resulting in significant savings of 60% in POS hardware costs and 80% in back-office technology expenses. The modernization aims to streamline operations and improve overall efficiency in the stores.

In February 2024, Ingenico Co. announced its partnership with Anycover, a Singapore-based Insurtech startup, in providing embedded insurance to in-store POS terminals. It is a process that incorporates insurance products into a non-insurance transaction platform, hence providing significant access and the ability of the consumer to access it. In this model, insurance coverage comes as part of the buying process during the point of sale.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Product and Market Intelligence
• 4.2. Mode of Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
  • 4.3.1. Features and Other Value-Added Service
  • 4.3.2. IT Infrastructure Compatibility
  • 4.3.3. Ease in usage
  • 4.3.4. After-Sales Support
• 4.4. Consideration of Privacy and Regulations

5. Japan POS Payment Market Outlook, FY2018-FY2032F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Component
    • 5.2.1.1. Hardware
    • 5.2.1.2. Software
    • 5.2.1.3. Integrated POS Payments
  • 5.2.2. By Terminal Type
    • 5.2.2.1. Fixed POS
    • 5.2.2.2. Mobile POS
    • 5.2.2.3. Pocket POS
    • 5.2.2.4. POS GPS/GPRS
  • 5.2.3. By Operating System
    • 5.2.3.1. Windows/Linux
    • 5.2.3.2. Android
    • 5.2.3.3. iOS
  • 5.2.4. By End-user
    • 5.2.4.1. Retail
    • 5.2.4.2. Travel and Hospitality
    • 5.2.4.3. BFSI
    • 5.2.4.4. Media and Entertainment
    • 5.2.4.5. Manufacturing
    • 5.2.4.6. Healthcare
    • 5.2.4.7. Others
  • 5.2.5. By Region
    • 5.2.5.1. North
    • 5.2.5.2. Central
    • 5.2.5.3. South
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
• 5.3. Market Map Analysis, FY2024
  • 5.3.1. By Component
  • 5.3.2. By Terminal Type
  • 5.3.3. By Operating System
  • 5.3.4. By End-user
  • 5.3.5. By Region

6. Demand Supply Analysis

7. Value Chain Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Terminal Pricing Analysis

11. Market Dynamics

• 11.1. Market Drivers
• 11.2. Market Challenges

12. Market Trends and Developments

13. Case Studies

14. Competitive Landscape

• 14.1. Competition Matrix of Top 5 Market Leaders
• 14.2. SWOT Analysis for Top 5 Players
• 14.3. Key Players Landscape for Top 10 Market Players
  • 14.3.1. Sharp Corporation
    • 14.3.1.1. Company Details
    • 14.3.1.2. Key Management Personnel
    • 14.3.1.3. Products and Services
    • 14.3.1.4. Financials (As Reported)
    • 14.3.1.5. Key Market Focus and Geographical Presence
    • 14.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 14.3.2. Ingenico Co. Ltd.
  • 14.3.3. Pax Japan Co., Ltd.
  • 14.3.4. Casio Computer Co. Ltd.
  • 14.3.5. NCR Voyix Corporation
  • 14.3.6. Vesca Co., Ltd.
  • 14.3.7. Samsung Electronics Co. Ltd.
  • 14.3.8. Uniwell Corporation
  • 14.3.9. Oracle Corporation
  • 14.3.10. Nippon Electric Company, Ltd.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

15. Strategic Recommendations

16. About Us and Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. Japan POS Payment Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2. Japan POS Payment Market Share (%), By Component, FY2018-FY2032F
• Figure 3. Japan POS Payment Market Share (%), By Terminal Type, FY2018-FY2032F
• Figure 4. Japan POS Payment Market Share (%), By Operating System, FY2018-FY2032F
• Figure 5. Japan POS Payment Market Share (%), By End-user, FY2018-FY2032F
• Figure 6. Japan POS Payment Market Share (%), By Region, FY2018-FY2032F
• Figure 7. By Component Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 8. By Terminal Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 9. By Operating System Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 10. By End-user Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 11. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024