美國先買後付（BNPL）市場評估：依管道、依公司、依人口統計、依最終用途、依地區、機會、預測，2017-2031年

在2024年至2031年的預測期內，美國後付款（BNPL）市場規模將以17.48%的年複合成長率擴大，從2023年的522.5億美元增至2031年的1895.8億美元。還會成長。有多個因素推動美國先買後付（BNPL）市場的顯著成長。先進金融技術、資料分析、人工智慧信用評估等支付解決方案領域的創新不斷提高BNPL服務的效率、安全性和使用者體驗。對普惠金融的日益關注推動該成長，因為 BNPL 的解決方案創造了傳統信貸交易的替代方案，並涵蓋了更廣泛的客戶，包括那些信用記錄很少或沒有信用記錄的客戶。對靈活、透明和用戶友善的支付方式的需求不斷成長推動市場擴張。此外，不斷增加的監管要求和以消費者保護為導向的方法迫使提供者嚴格遵守政策，提高品牌信譽並建立消費者信任。金融服務的數位顛覆和電子商務的發展幫助提供者透過線上平台和數位行銷吸引更多客戶並提高客戶參與度，推動市場發展。

BNPL 允許透過分期付款抵消即時消費的商品和服務。 BNPL 允許透過分期付款隨時間推移抵消商品和服務的即時消耗。該計劃具有簡單的審批流程，如果在預先商定的期限內付款，甚至可以提供免息或低利率。

美國先買後付（BNPL）服務市場的成長是由多個電子商務網站日益採用線上支付所推動的。銀行、健康保險、零售和消費品等行業線上支付的使用不斷增加，推動了全球 POS 分期貸款市場的成長。由於家電和健康保險服務需求的增加，BNPL 的交易價值日益增加。線上支付方式因其便利性、不斷變化的消費者行為、易於融資、負擔得起的利率、易於融入電子商務網站、發達的安全性、成功的廣告以及年輕一代的偏好而越來越受歡迎，它已經使用了10年。這種趨勢主導人們支付和處理財務的整個方式，BNPL 在這一新趨勢中找到了核心。

本報告檢視了美國先買後付（BNPL）市場，提供了市場概況、依管道、公司、人口統計、最終用途、地區的趨勢，以及進入市場的公司概況等方面的趨勢。

目錄

第1章 專案範圍與定義

第2章 研究方法

第3章 執行摘要

第4章 顧客回饋

第5章 美國先買後付（BNPL）市場展望，2017-2031年

• 市場規模分析與預測
• 市佔率分析與預測
• 2023年市場地圖分析
  • 依管道
  • 依公司
  • 依人口統計資料
  • 依最終用途
  • 依地區

第6章 供需分析

第7章 價值鏈分析

第8章 波特五力分析

第9章 PESTLE分析

第10章 利率分析

第11章 市場動態

第12章 市場趨勢與發展

第13章 案例研究

第14章 競爭態勢

• 前 5 名市場領導者的競爭矩陣
• 前 5 名的公司的SWOT 分析
• 前10名主要企業狀況
  • Affirm Inc.
  • PayPal Holdings Inc.
  • Block Inc. (Afterpay)
  • Sezzle Payments Private Limited
  • Zip Co US Inc.
  • Quadpay Inc.
  • Splitit USA Inc.
  • American Express Company
  • Synchrony Financial
  • Citizens Financial Group Inc.

第15章 策略建議

第16章 查詢及免責聲明

United States buy now pay later market is projected to witness a CAGR of 17.48% during the forecast period 2024-2031, growing from USD 52.25 billion in 2023 to USD 189.58 billion in 2031. Several key drivers are pushing the buy now pay later (BNPL) market in the United States to grow significantly. Innovations in the field of payment solutions, including advanced financial technologies, data analytics, and AI-driven credit assessments, continuously improve the efficiency, safety, and user experience of BNPL services. The growing focus on financial inclusivity accelerates this growth, as BNPL solutions create an alternative to traditional credit and thus reach a wider range of customers, including those with narrow or no credit history. Growing demand for flexible, transparent, and user-friendly payment options is driving the market's expansion. Additionally, the rise in regulatory requirements and a consumer protection-oriented approach forces providers to comply strictly with policies, thereby enhancing brand credibility and building consumer trust. Digital disruption of financial services and growth in e-commerce contribute to the drivers in the market through online platforms and digital marketing, providers reach more customers and increase customer engagement.

BNPL allows immediate consumption of goods or services to be offset over time via installments. The facility might come with easy sanctioning processes and could even be interest-free or low-interest if paid within the pre-agreed timeframe. In October 2023, Maurices, one of North America's leading fashion retailers for women, announced its newest partnership with Afterpay, the leader in Buy Now, Pay Later. This partnership will enable an easy way for Maurices' customers to pay for their goods online in four weekly installments, increasing consumer choice at checkout and creating a more frictionless shopping experience.

Surge in E-commerce Platforms Fuels Market Growth

The growth of the market in the United States for buy now pay later services is driven by the rising adoption of online payments in multiple e-commerce sites. Increasing utilization of online payment methods in segments such as banking, health insurance, retail, and consumer goods is leading to a growing global point-of-sale instalment loans market. BNPL transactions are increasing in value due to the increased demand for consumer electronics and health insurance services. Online payment options have been used for a decade due to convenience reasons, changes in consumer behavior, ease of finance, affordable interest rates, simple embedding to e-commerce sites, developed security, successful advertising, and young generation preferences. The trend has taken over the entire way people pay and handle their finances, wherein, BNPL finds its center in this new trend.

In June 2024, Afterpay, one of the leaders in buy now pay later, announced a batch of new brands that will be available for consumers to pay in instalments. Shoppers can choose Afterpay during checkout to shop from Curology, Helzberg Diamonds, Journeys, Rawlings Sporting Goods, and Zenni Optical. As BNPL is growing internationally along with other forms of internet payment methods, its impact will continue to shape the financial landscape. Consequently, due to increasing global growth in e-commerce sales, the point-of-sale instalment loans market has attained major growth opportunities that drive revenue growth in the market throughout the forecast period.

Increase in Consumer Spending to Boost Market Growth

The buy now pay later market in the United States will be pushed to a whole different level as consumers increase their spending. With increased financial freedom, consumers are willing to spend on everyday products and larger purchases. BNPL service is a flexible and appealing option over other traditional ways of making payments, encouraged by increasing disposable incomes, supported by a favorable economic environment. This act in tandem to empower consumers through better budget management. BNPL services answer this need for flexibility, allowing consumers to make purchases and pay overtime without high interest rates. Resultantly, these services have become very popular, hence the growth of the BNPL market and increased application in more areas of retail and services. As of August 2024, spending by consumers was more than two-thirds of the United States economic activity, and it rose 0.5 percent after an unrevised 0.3 percent gain in June.

Large Enterprises Segment to Dominate the Market

Large enterprises dominate the segment of the BNPL market in the United States. A host of retailers and e-commerce players, especially focusing on those businesses with a high average order value, are increasingly offering BNPL options to customers to raise sales and customer loyalty. Large enterprises can invest in advanced technology platforms, thereby engaging in deals and partnerships with leading BNPL solution providers that offer seamless payment options to their customers. They appreciate financial stability and risk management tools that can absorb potential losses related to delayed payments or defaults.

The small and medium enterprises segment is expected to grow in the forecasted period. With the support provided by BNPL providers, small and medium enterprises can offer their customers more options to make payments, thus increasing sales and customer loyalty. BNPL solutions can help smaller and medium enterprises to compete with larger retailers by offering similar payment options without needing to invest heavily upfront in technology and infrastructure, thereby spurring innovation and growth. As small and medium enterprises increasingly adopt BNPL solutions, this will likely accelerate market growth and expand consumer choice.

West Region to Dominate the BNPL Market Share

The West region leads the share of the United States buy now pay later market due to the strong technological ecosystem concentrated around Silicon Valley, California. The region's leading fintech companies and startups are creating an impetus for BNPL service innovation. The large tech hubs tend to promote a more tech-savvy consumer base, which easily embraces any emerging financial technology that includes BNPL alternatives. Early adoption and integration by e-commerce giants, plus the supportive regulatory and investment environment, have further paved the region's leadership in BNPL market. The combination of advanced technology, a progressive consumer demographic, and unprecedented investment has placed the West at the center of the BNPL market dominance.

The Northeast is emerging as the key region in the BNPL market, mainly due to its major financial hubs, such as New York City and Boston. The added advantages that lead to the growth of the region are the high density of tech-savvy consumers and the strong presence of fintech startups. In 2023, American Express announced to buy Nipendo, that works on automation and simplifying business-to-business (B2B) payments. The acquisition marks a key step in the strategy of American Express towards setting up an all-encompassing end-to-end B2B platform with the aim of making business payments simpler and more productive. With the addition of Nipendo, American Express is further expanding its suite of B2B solutions for buyers and suppliers alike through new product development, mergers and acquisitions, and strategic partnerships.

Future Market Scenario (2024 - 2031F)

A host of technological advancements, including improved integrations with e-commerce platforms and enhanced user experiences, will drive further growth.

The ongoing evolution in regulation will continue to shape how BNPL services are extended, emphasizing transparency, affordability, and consumer protection as part of the responsible lending regime.

With consumer demand for flexible payment options continuing to rise, BNPL providers could expect greater mainstream adoption across different demographics and geographies.

Key Players Landscape and Outlook

Major BNPL players have invested intensively in research and development to expand their portfolio of services. Besides developing additional types of BNPL solutions, such services can serve merchants and customers alike. BNPL providers are strengthening their market position and extending their reach through a range of strategic initiatives, including launching innovative product lines that can increase user flexibility and convenience, forming strategic partnerships and contractual agreements with retailers and service providers, and pursuing mergers and acquisitions to consolidate their market presence and leverage complementary technologies or customer bases.

With increasing competition in the BNPL market, there is pressure to offer cheap solutions to retain or expand the customer base. This would mean product development capable of responding to consumer needs by adding value to those consumers by considering inexpensive and easy-to-use aspects. In September 2023, Zip Co. announced that it had entered a strategic partnership with Primer, the unified infrastructure for global payments and commerce, to extend and optimize its payment stack as Zip, further accelerating its growth opportunity in the United States market.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Product and Market Intelligence
• 4.2. Mode of Brand Awareness
• 4.3. Factors Considered in Purchase Decisions
  • 4.3.1. Ease of use and accessibility
  • 4.3.2. Interest rates and Fees
  • 4.3.3. Payment Flexibility
  • 4.3.4. Security
• 4.4. Customer support
• 4.5. Consideration of Privacy and Regulations

5. United States Buy Now Pay Later Market Outlook, 2017-2031F

• 5.1. Market Size Analysis & Forecast
  • 5.1.1. By Value
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Channel
    • 5.2.1.1. Online
    • 5.2.1.2. POS
  • 5.2.2. By Enterprise
    • 5.2.2.1. Large Enterprises
    • 5.2.2.2. Small and Medium Enterprises
  • 5.2.3. By Demographic
    • 5.2.3.1. Generation X
    • 5.2.3.2. Generation Y
    • 5.2.3.3. Generation Z
  • 5.2.4. By End-use
    • 5.2.4.1. BFSI
    • 5.2.4.2. Retail
    • 5.2.4.3. Healthcare
    • 5.2.4.4. Leisure and Entertainment
    • 5.2.4.5. Travel and Tourism
    • 5.2.4.6. Others
  • 5.2.5. By Region
    • 5.2.5.1. Northeast
    • 5.2.5.2. Midwest
    • 5.2.5.3. West
    • 5.2.5.4. South
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, 2023)
• 5.3. Market Map Analysis, 2023
  • 5.3.1. By Channel
  • 5.3.2. By Enterprise
  • 5.3.3. By Demographic
  • 5.3.4. By End-use
  • 5.3.5. By Region

6. Demand Supply Analysis

7. Value Chain Analysis

8. Porter's Five Forces Analysis

9. PESTLE Analysis

10. Interest Rate Analysis

11. Market Dynamics

• 11.1. Market Drivers
• 11.2. Market Challenges

12. Market Trends and Developments

13. Case Studies

14. Competitive Landscape

• 14.1. Competition Matrix of Top 5 Market Leaders
• 14.2. SWOT Analysis for Top 5 Players
• 14.3. Key Players Landscape for Top 10 Market Players
  • 14.3.1. Affirm Inc.
    • 14.3.1.1. Company Details
    • 14.3.1.2. Key Management Personnel
    • 14.3.1.3. Products and Services
    • 14.3.1.4. Financials (As Reported)
    • 14.3.1.5. Key Market Focus and Geographical Presence
    • 14.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 14.3.2. PayPal Holdings Inc.
  • 14.3.3. Block Inc. (Afterpay)
  • 14.3.4. Sezzle Payments Private Limited
  • 14.3.5. Zip Co US Inc.
  • 14.3.6. Quadpay Inc.
  • 14.3.7. Splitit USA Inc.
  • 14.3.8. American Express Company
  • 14.3.9. Synchrony Financial
  • 14.3.10. Citizens Financial Group Inc.

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

15. Strategic Recommendations

16. About Us and Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. United States Buy Now Pay Later Market, By Value, In USD Billion, 2017-2031F
• Figure 2. United States Buy Now Pay Later Market Share (%), By Channel, 2017-2031F
• Figure 3. United States Buy Now Pay Later Market Share (%), By Enterprise, 2017-2031F
• Figure 4. United States Buy Now Pay Later Market Share (%), By Demographic, 2017-2031F
• Figure 5. United States Buy Now Pay Later Market Share (%), By End-use, 2017-2031F
• Figure 6. United States Buy Now Pay Later Market Share (%), By Region, 2017-2031F
• Figure 7. By Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 8. By Enterprise Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 9. By Demographic Size Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 10. By End-use Map-Market Size (USD Billion) & Growth Rate (%), 2023
• Figure 11. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023