印度的食品·食品宅配平台市場:各服務形式，各宅配方法，各流通管道，付款方式，各地區，機會，預測，2018年～2032年

印度食品和雜貨配送平台的市場規模預計到2024年將達到55.7億美元，預計到2032年將達到243.4億美元，並且預計從2025年到2032年將持續增長。到2017年預計為20.24%。隨著城市化的快速發展、數位支付系統的興起以及智慧型手機的高普及率，市場正在大幅改變消費者對食品和雜貨的購物行為。此外，印度電信監管局 (TRAI) 截至 2024 年的報告顯示，令人印象深刻的網路使用量支持了市場的強勁成長。用戶每月平均數據消費量達20.27GB，網路用戶數達95440萬戶，其中城市用戶數55605萬戶，農村用戶數39835萬戶。快節奏的生活方式需要快速且方便的送貨上門服務，這推動了當今食品和雜貨平台的普及。印度的食品消費因地區、美食和顧客喜好而異。二級和三級的成長預計將進一步擴大市場格局。

此外，食品雜貨業的創新，尤其是應對通膨上升的創新，至關重要，因為價格敏感性是印度消費者的關鍵因素。值得注意的是，65% 的印度消費者追求物有所值。許多品牌正在透過自有品牌、折扣和忠誠度計劃創新有競爭力的定價，以吸引消費者的注意。每個平台都投資於先進的物流能力和複雜的交付模式，包括技術支援的路線管理能力，以優化流程效率和減少浪費。市場正在見證可持續和環保的有機食品包裝趨勢。此外，從貨到付款 (COD) 到數位錢包、信用卡、金融卡和統一支付介面 (UPI) 等多種支付選項的出現，也在推動市場成長。

本報告提供印度的食品·食品宅配平台市場相關調查，提供市場概要，以及各服務形式，各宅配方法，各流通管道，付款方式，各地區趨勢，及加入此市場的主要企業簡介等資訊。

目錄

第1章 計劃的範圍和定義

第2章 調查手法

第3章 摘要整理

第4章 客戶的迴響

第5章 印度的食品·食品宅配平台市場預測，2018年～2032年

• 市場規模與預測
• 市場佔有率分析與預測
• 市場地圖分析，2024年
  • 各服務形式
  • 各宅配方法
  • 各頻道類型
  • 付款方式
  • 各地區

第6章 需求供給分析

第7章 進出口的分析

第8章 價值鏈分析

第9章 波特的五力分析

第10章 大環境分析

第11章 宏觀經濟指標

第12章 價格分析

第13章 報酬率分析

第14章 市場動態

第15章 市場趨勢與發展

第16章 案例研究

第17章 競爭情形

• 前五名市場領導的競爭矩陣
• 企業生態系統分析(Start-Upsvs中小企業vs大規模企業)
• 前五名參與企業的SWOT分析
• 前10名市場參與企業的形勢
  • Zomato Ltd.
  • Swiggy Limited
  • Supermarket Grocery Supplies Pvt. (BigBasket)
  • Dunzo Digital Private Limited
  • Delightful Gourmet Pvt Ltd. (Licious)
  • Rebel Foods (Faasos)
  • Reliance Retail Ltd. (JioMart)
  • Flipkart Internet Private Limited (Flipkart Grocery)
  • KiranaKart Technologies Private Limited (Zepto)
  • Beejapuri Dairy Private Limited (Country Delight)

第18章 策略性建議

第19章 諮詢方式和免責聲明

India food and grocery delivery platforms market was valued at USD 5.57 billion in FY2024, expected to reach USD 24.34 billion in FY2032, with a CAGR of 20.24% for the forecast period between FY2025 and FY2032. Owing to fast-paced urbanization, the rise in digital payment systems, and the high penetration of smartphones, the market has dramatically altered consumer shopping behavior towards food and grocery items. In addition, the robust growth of the market is supported by impressive internet usage, as indicated by the Telecom Regulatory Authority of India (TRAI) report as of 2024. The average monthly data consumption per user has reached 20.27GB, while the internet subscriber base reached 954.4 million, with 556.05 million subscribers added in urban areas and 398.35 million subscribers added in rural regions. The fast-paced lifestyle demands quick and convenient delivery services, which has recently helped food and grocery platforms gain popularity. Food consumption in India varies by region, cuisine, and customer preferences. Tier 2 and Tier 3 growth will expand the market landscape further.

Furthermore, innovation in the grocery sector, particularly in response to rising inflation, is crucial as price sensitivity is an important factor for Indian consumers. Notably, 65% of Indian consumers search for value for money. Many brands are innovating competitive pricing through private labels, discounts, and loyalty schemes to seek the attention of consumers. Platforms are investing in advanced logistics capacities and sophisticated delivery models, including technology-enabled route management capabilities for optimizing process efficiency and waste reduction. The market is witnessing the packaging trend of sustainable, eco-friendly, and organic food items. Further, the availability of a wide range of payment options, ranging from cash on delivery (COD) to digital wallets, credit cards, debit cards, and the Unified Payments Interface (UPI), drives the market growth.

The shift in Consumer Behavior to Define Market Trend

A shift in Indian consumer behavior has accelerated the growth of food and grocery delivery platforms. The increased propensity to opt for online shopping due to increasing urbanization and reliance on digital platforms is creating a sense of convenience. A rising trend in smartphone usage, coupled with the growing need for the management of digital contactless payments for daily food and grocery delivery, is becoming necessary for the masses. Moreover, a busy schedule adds pressure to decide about choosing the various food products and local grocery supplies through online means.

Consumers want to access an expansive range of products. Consumers expect quick delivery options and a tailored shopping experience. In 2023, around 78% of Indian consumers surfed multiple channels during their shopping journey, showcasing the need for an omnichannel approach. Hence, it is crucial for brands to be vigilant about the shifts happening in the behavior of their consumers. Furthermore, availability to shoppers, convenience, and personalization are the top three growth drivers for this market. As such, platforms that implement these strategies are very well positioned to meet the changing needs of the Indian consumer to sustain growth in this dynamic sector.

Discount and Promotional Strategies to Act as Growth Catalysts

Aggressive promotion and discounting strategies have led to the growth of Indian food and grocery delivery platforms. Multiple brands take different marketing initiatives to attract new customers and increase loyalty. For example, Blinkit launched its Flash Sale feature in February 2024, especially for grocery items. With this, it offered some sizzling deals on some of its best-selling items for a limited time. Along with fast delivery to customers' doorsteps, the scheme provided instant savings and easy return services that attracted price-sensitive consumers.

Zomato's Top Savings Program has generated an equally impressive user base, and it has so far attracted over 2 million subscribers under its Zomato Gold membership, where all orders above USD 1.17 (INR 199) or more have free delivery from restaurants located within a 7 km radius, besides getting offers and discounts. Such promotional campaigns bring in repeat business, apart from giving direct sales, as they are driven by habitual buying behavior. With rising stakes from competition in this industry, strategic usage of promotions will play a vital role in maintaining the current growth momentum for food and grocery delivery platforms.

Digital Payments to Surge in India Food Delivery Market

In India, the cash-on-delivery (COD) mode has remained dominant for years due to its ease and trustworthiness. Indian consumers are reluctant to opt for online transactions owing to a lack of security and trust. However, in recent years, with faster digitalization and higher penetration of smartphones, online modes of payment, especially mobile wallets and UPIs, are gaining significant momentum. The COVID-19 pandemic further stretched it as the convenience of the digital mode and 'contactless' payments, a safety measure, became more acceptable to consumers. According to the Ministry of State for Finance report, total volumes of digital payment transactions indicated FY2017-2018 recorded at USD 294 million (2,071 crores), FY2022-2023 stood at a remarkable USD 1.60 billion (13,462 crores), with a CAGR of 45%. Online payments also facilitate faster processing, tracking, and reward loyalty to cater to tech-savvy consumers. Adopting online payment modes allows consumers to opt for incentives through discounts and cashback.

While COD dominates the India food and grocery delivery platforms market, growth in adoption of online payment options is also bolstered by impressive growth in digital transaction volumes. While the trust in online transactions continues to build, online payments are likely to become dominant going forward as well, in sync with broader trends in e-commerce worldwide.

Regional Analysis of the Food and Grocery Delivery Platforms Market

Metropolitan cities such as Mumbai, Delhi, and Bengaluru influence a bigger chunk of the market, wherein 70% of India's total food services consumption centres among upper-middle and high-income segments. Consequently, this concentration of demand propels platforms such as Zomato, Swiggy, and BigBasket which offer a range of products along with convenience through quick delivery services.

However, tier 2 cities such as Jaipur, Indore, and Coimbatore are forecasted to possess incremental growth owing to rising disposable incomes and changing eating habits that bolster demand for convenience. The market expansion in these regions is being driven by the surge in smartphone adoption and digital payment options. Additionally, local players are making the market highly competitive by offering hyper-localized services and diverse cuisine options, directly contending with established giants.

Future Market Scenario (FY2025 - FY2032F)

With growing health consciousness, food delivery services will see increased demand for healthy, organic, and customized meal options. Platforms will need to partner with health-focused brands and local farms in order to keep providing consumers with the healthiest options.

The food and grocery delivery market will be greatly transformed by drone technology, where suppliers can go around traffic and deliver orders faster than ever. This technology will introduce more efficiency, especially in urban areas, whereby customers order within the shortest time possible and reliably.

Big data will become essential to understand consumer behavior. By utilizing the technology, delivery platforms will analyze trends, preferences, and feedback to customize offerings, optimize delivery routes, and forecast demand in order to ensure more efficient operations and deliver customer convenience.

The growth in the demand for food and grocery home delivery is expected to spur the development of virtual kitchens, commonly referred to as cloud kitchens. As delivery-only establishments, they save on overhead expenses by not requiring any physical dining spaces, thereby enabling restaurants to optimize their delivery operations.

Key Players Landscape and Outlook

Renowned players in the Indian food and grocery delivery platforms leverage various strategies to acquire and retain a customer base. Tying up with local restaurants and grocery stores enhances the offerings, enabling an ample range of products and cuisines. Many brands also invest in user-friendly applications and websites for mobile devices to deliver a smooth ordering experience, incorporating real-time tracking and personalized recommendations.

Besides, harnessing the power of data analytics enables such companies to gain insights into what syncs well with the consumers, thereby strategically enabling target marketing and inventory management. Penetrating new cities and regions has become a mainstream strategy for the untapped potential opportunities these unexplored markets offer. For instance, in July 2024, JioMart launched a pilot program in Mumbai and Navi Mumbai for grocery delivery within an hour under the hyperlocal delivery section of its app. This initiative is a part of the company's broader plan to integrate its quick commerce services into categories as diverse as apparel and electronics. The skyrocketing competition and evolving consumer preferences make it an ideal time for platforms to focus more on convenience, speed, and diverse product offerings.

For instance, Swiggy Instamart rolled out a 24x7 free delivery service in Delhi-NCR, allowing customers to place online orders for groceries, snacks, and other essentials with instant delivery in 10-15 minutes. This move aligns with the surge in consumer demand ahead of festive seasons, catering to last-minute shopping needs for items such as festive snacks and gifts. Swiggy Instamart's ability to deliver late-night orders and instant gratification highlights its commitment to versatility in addressing diverse customer needs. Additionally, promotional strategies, including discounts, cashback, and loyalty programs, remain prominent in captivating price-sensitive consumers.

Table of Contents

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

• 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid and High; Geography; Nationality; etc.)
• 4.2. Market Awareness and Product Information
• 4.3. Brand Awareness and Loyalty
• 4.4. Factors Considered in Purchase Decision
  • 4.4.1. Brand Reputation
  • 4.4.2. Price and Value
  • 4.4.3. Quality
  • 4.4.4. Trend Influence
  • 4.4.5. Accessibility
  • 4.4.6. Sustainability and Ethical Sourcing
  • 4.4.7. Payment Option
  • 4.4.8. Customer Service
• 4.5. Purchase Channel
• 4.6. Purpose of Purchase
• 4.7. Frequency of Purchase
• 4.8. Existing or Intended User
• 4.9. Recommendations From Friends, Family/Online Reviews
• 4.10. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption

5. India Food and Grocery Delivery Platforms Market Outlook, FY2018-FY2032F

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
  • 5.1.2. By Volume
• 5.2. Market Share Analysis & Forecast
  • 5.2.1. By Service Type
    • 5.2.1.1. Food Delivery
      • 5.2.1.1.1. Platform-to-Consumer
      • 5.2.1.1.2. Restaurant-to-Consumer
    • 5.2.1.2. Grocery Delivery
      • 5.2.1.2.1. Consumables
        • 5.2.1.2.1.1. Fresh Food
        • 5.2.1.2.1.2. Frozen Food
        • 5.2.1.2.1.3. Beverages
        • 5.2.1.2.1.4. Others
      • 5.2.1.2.2. Non-Consumables
        • 5.2.1.2.2.1. Cleaning and Household
        • 5.2.1.2.2.2. Others
  • 5.2.2. By Delivery Mode
    • 5.2.2.1. Third-Party Platforms
    • 5.2.2.2. In-House Delivery
  • 5.2.3. By Channel Type
    • 5.2.3.1. Mobile Application
    • 5.2.3.2. Websites/Desktop
  • 5.2.4. By Payment Method
    • 5.2.4.1. Cash-on-Delivery (COD)
    • 5.2.4.2. Online
  • 5.2.5. By Region
    • 5.2.5.1. North
    • 5.2.5.2. South
    • 5.2.5.3. East
    • 5.2.5.4. West and Central
  • 5.2.6. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
• 5.3. Market Map Analysis, FY2024
  • 5.3.1. By Service Type
  • 5.3.2. By Delivery Mode
  • 5.3.3. By Channel Type
  • 5.3.4. By Payment Method
  • 5.3.5. By Region

All segments will be provided for all regions covered

6. Demand Supply Analysis

7. Import and Export Analysis

8. Value Chain Analysis

9. Porter's Five Forces Analysis

10. PESTLE Analysis

11. Macro-economic Indicators

12. Pricing Analysis

13. Profit Margin Analysis

14. Market Dynamics

• 14.1. Market Drivers
• 14.2. Market Challenges

15. Market Trends and Developments

16. Case Studies

17. Competitive Landscape

• 17.1. Competition Matrix of Top 5 Market Leaders
• 17.2. Company Ecosystem Analysis (Startup v/s SME v/s Large-scale)
• 17.3. SWOT Analysis for Top 5 Players
• 17.4. Key Players Landscape for Top 10 Market Players
  • 17.4.1. Zomato Ltd.
    • 17.4.1.1. Company Details
    • 17.4.1.2. Key Management Personnel
    • 17.4.1.3. Products and Services
    • 17.4.1.4. Financials (As Reported)
    • 17.4.1.5. Key Market Focus and Geographical Presence
    • 17.4.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
  • 17.4.2. Swiggy Limited
  • 17.4.3. Supermarket Grocery Supplies Pvt. (BigBasket)
  • 17.4.4. Dunzo Digital Private Limited
  • 17.4.5. Delightful Gourmet Pvt Ltd. (Licious)
  • 17.4.6. Rebel Foods (Faasos)
  • 17.4.7. Reliance Retail Ltd. (JioMart)
  • 17.4.8. Flipkart Internet Private Limited (Flipkart Grocery)
  • 17.4.9. KiranaKart Technologies Private Limited (Zepto)
  • 17.4.10. Beejapuri Dairy Private Limited (Country Delight)

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

18. Strategic Recommendations

19. About Us and Disclaimer

List of Tables

• Table 1. Pricing Analysis of Products from Key Players
• Table 2. Competition Matrix of Top 5 Market Leaders
• Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
• Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

• Figure 1. India Food and Grocery Delivery Platforms Market, By Value, In USD Billion, FY2018-FY2032F
• Figure 2. India Food and Grocery Delivery Platforms Market, By Volume, In Units, FY2018-FY2032F
• Figure 3. India Food and Grocery Delivery Platforms Market Share (%), By Service Type, FY2018-FY2032F
• Figure 4. India Food and Grocery Delivery Platforms Market Share (%), By Delivery Mode, FY2018-FY2032F
• Figure 5. India Food and Grocery Delivery Platforms Market Share (%), By Channel Type, FY2018-FY2032F
• Figure 6. India Food and Grocery Delivery Platforms Market Share (%), By Payment Method, FY2018-FY2032F
• Figure 7. India Food and Grocery Delivery Platforms Market Share (%), By Region, FY2018-FY2032F
• Figure 8. By Service Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 9. By Delivery Mode Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 10. By Channel Type Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 11. By Payment Method Map-Market Size (USD Billion) & Growth Rate (%), FY2024
• Figure 12. By Region Map-Market Size (USD Billion) & Growth Rate (%), FY2024