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健康美容化妝品

市場調查報告書

商品編碼

1629356

印度除毛產品市場按產品類型、設備類型、應用、性別、最終用戶、價格範圍、分銷管道、地區、機會、預測，2018 - 2032 年

India Hair Removal Products Market Assessment, By Product Type, By Device Type, By Application, By Gender, By End-user, By Price Range, By Distribution Channel, By Region, Opportunities and Forecast, 2018-2032F

出版日期: 2025年01月10日 | 出版商:

Market Xcel - Markets and Data | 英文 120 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄圖表

預計在預測期（2025-2032 年），印度除毛產品市場規模將以6.32% 的複合年增長率增長，從2024 年的1.9233 億美元增長到2032 年的3.1403 億美元。情況將會發生。受消費者生活方式改變、個人護理和美容意識增強、可支配收入增加以及各種除毛選擇的便利性推動，市場正在經歷變革性成長。

在忙碌的日常生活中，消費者對便利性的需求日益增加，尋求更方便、更省時、更有效的除毛解決方案。這進一步增加了對除毛產品的需求。此外，人們的衛生和安全意識不斷增強，刺激了人們對家庭除毛解決方案的偏好，從而推動了印度除毛產品市場的成長。考慮到除毛技術所帶來的疼痛，消費者傾向於選擇無痛替代品或疼痛最小的替代品。作為日常美容必需品，除毛產品受到男女的熱烈追捧，市場涵蓋了刮鬍刀、除毛套裝、除毛膏和雷射除毛設備等多種產品。

此外，有意識的消費者在做出的每一個選擇中都提倡和支持永續性，從而增加了對環保和永續除毛產品的需求。

隨著都市化進程的加快，尤其是注重衛生的年輕一代的崛起，對創新和個人化除毛解決方案的需求大幅增長，印度除毛產品市場必將迎來爆發式增長。了增長的準備。利用不斷增長的需求，領先的公司和品牌正在盡一切努力透過針對男性和女性的前瞻性產品和全新創新來實現產品組合的多樣化。

本報告概述了印度除毛產品市場，並按產品類型、設備類型、應用、性別、最終用戶、價格範圍、分銷管道、區域趨勢和產品類型對市場進行了詳細分析。簡介。

五大市場領導者的競爭矩陣
對前 5 名參賽者進行 SWOT 分析
十大主要市場參與者的狀況
- Procter & Gamble Hygiene and Health Care Limited (Gilette Venus, Braun)
- Veet (Reckitt Benckiser)
- Sanfe
- Sirona Hygiene Private Limited
- Redcliffe Hygiene Private Limited (FURR)
- Alma Lasers Ltd.
- Esskay Beauty Resources Pvt Ltd (Rica)
- Dreame SG
- Panasonic Life Solutions India Pvt. Ltd.
- Winston Electronics Private Limited
- VEGA
- Philips India Limited

第 17 章策略建議

第 18 章聯絡我們和免責聲明

簡介目錄圖表

Product Code: MX12543

India hair removal products market is projected to witness a CAGR of 6.32% during the forecast period FY2025-FY2032, growing from USD 192.33 million in FY2024 to USD 314.03 million in FY2032. The market has witnessed transformative growth, impelled by changing consumer lifestyles, surging awareness about personal care and grooming, rising disposable incomes, and the convenience of a variety of hair removal options available.

Amidst the hustle and bustle of daily life, there is a rising trend for convenience, and consumers seek more convenient, time-saving, and effective hair removal solutions. This has further bolstered the demand for hair removal products. Additionally, the rising awareness of hygiene and safety has spurred the preference for at-home hair removal solutions, thereby propelling the growth of India hair removal products market. Considering the pain associated with hair removal techniques, consumers gravitate towards pain-free alternatives or those that provide minimal pain. Highly demanded by men and women as an everyday grooming essential, the market comprises diverse products such as razors, waxing kits, hair removal creams, laser hair removal devices, and more.

Furthermore, conscious consumers advocate and endorse sustainability in whatever choices they make, which has consequently driven the demand for eco-friendly and sustainable hair removal products.

With rapid urbanization, and especially the younger generation who is more hygiene-conscious taking the lead, the demand for innovative and distinct hair removal solutions has considerably leaped and India's hair removal products market is certainly poised for explosive growth. Taking advantage of the mushrooming demand, key players and brands are going all out to diversify their portfolio with advanced products, and new, out-of-the-box innovations for both men and women.

In August 2022, men's grooming brand UrbanGabru launched India's first painless hair removal spray for men. The product, which boasts de-tan properties, is designed for Indian weather and perfected for Indian men's skin.

Urbanisation, Rising Disposable Income & Convenience Driving the Market Forward

Urbanization is a dominant factor contributing to the growth of India hair removal products. With modernisation, follows the urge to look the best. Rapid urbanization, clubbed with growing disposable income has impelled people in cities to embrace modern lifestyles that prioritise convenience, personal grooming, and hygiene.

The rising migration to urban areas also raises consumers' awareness of grooming and personal care, which has led to an inevitable shift in their lifestyle. Additionally, with rising disposable income, consumers have wider access to a range of personal care products, including hair removal solutions.

Majorly, consumers with fast-paced lifestyles, seeking convenience, reside in urban cities. This creates a high demand for convenient, portable, effective, and at-home hassle-free hair removal products such as electric razors, waxing kits, and epilators. Furthermore, the allure of at-home solutions, from electric shavers to waxing kits, cater to the demands of time-sensitive and convenience-first consumers, breaking them free from the hassle of frequent salon visits.

For instance, in November 2023, Urban Yog launched #NothingToWear and #JhaaduJaiseBaal campaigns in collaboration with bollywood actress, Tara Sutaria, highlighting its hair removal cream and hot air brush. The hair removal cream provides a quick solution for body hair, helping women save time and boost confidence.

In addition, surging disposable income and increasing purchasing power notably contribute to the growth of India's hair removal products market. Affluent consumers are willing to splurge on premium hair removal solutions infused with top-notch innovations and technological advancements that ensure long-term or permanent hair removal results. With rising income, a prominent shift is toward customized services suitable for diverse skin types.

Social Media and Rising Awareness about Grooming Accelerating Market Growth

The ascent of social media and evolving beauty standards have drastically increased the awareness of hair removal products in India. Social media platforms such as Instagram, Snapchat, and YouTube, spearheaded by celebrities, beauty influencers, and lifestyle content creators, have played a pivotal role in glorifying beauty and grooming trends, predominantly focusing on at-home routine hair removal.

As a result, a noticeable shift in consumer behavior has occurred, with modern consumers being influenced to rethink their personal care choices and preferences. Consumers are now more informed and aware of hygiene and are willing to splurge on quality hair removal products. Younger demographics, particularly Gen Z and millennials, who are more active on digital platforms, are highly influenced by the product recommendations, hacks, and lifestyles of their favorite content creators.

Moreover, the advent of online beauty communities on social media platforms has made it easier for consumers to share experiences, reviews, tutorials, and recommendations, further fueling the adoption of new products. Additionally, the expansion of e-commerce has also advanced the market by increasing the accessibility of diverse hair removal products, making purchases easier, and boosting brand visibility.

Talking about hygiene and grooming, it is a common issue that hair in the armpits aggravates bad odor and sweat, and consumers have grown conscious and mindful of how they smell. Therefore, they prefer clean and hairless skin, which further supplements the demand for hair removal products every day.

Earlier, women used to get their face waxed or opted for laser treatments to remove their facial hair and maintain grooming. However, the past few years have noticed an influx of numerous brands launching face razors, promising ease and natural hair growth.

For instance, in June 2022, Sanfe launched its digital campaign, 'Sanfe Razorlution' targeted at women aged between 18 years to 35 years intending to normalize face shaving. The campaign focused on breaking stereotypes, debunking myths, and embracing face shaving as the new normal.

Women Dominate; Men Also Augmenting the Market's Growth

Self-esteem and confidence are often deeply tied to grooming and appearance for women. As a result, hair removal techniques have gained traction, being eyed by women for whom good personal care is non-negotiable. Although women dominate India's hair removal products market, men are also trailing closely. While there are umpteen products in the market catering to fulfill women's distinct demands, brands are now proactively expanding their product lines created for men.

While men predominantly focused on facial and head hair, their concern is evolving and expanding to body hair grooming. This can be attributed to a growing affinity towards trending looks, changing cultural norms, shifting societal attitudes, and social media influence. Consequently, the market has seen a surge in male-targeted hair removal products, driven by growing grooming consciousness.

As per a study published in the Journal of Evolutionary Biology, a well-groomed beard can boost a man's attractiveness, social status, and health, while an unkempt one has the opposite effect. A well-kept beard not only impacts how others perceive men but also enhances their self-esteem.

In April 2024, Piramal Pharma Limited (PPL) forayed into India's men's grooming market with the launch of BOHEM, featuring Hair Removal Spray, Beard Growth Oil, and Underarm Roll-on. The hair removal spray aims to simplify grooming for modern men, aligning with BOHEM's vision of promoting self-expression and inclusive self-care.

Laser Hair Removal Dominates India's Hair Removal Products Market

Technological advancements in hair removal have stimulated the overall growth of the market. Innovations such as laser hair removal machines and intense pulse light (IPL) systems are at the forefront of bringing upheavals to India's hair removal products market.

As per the American Academy of Dermatology Association, while laser treatments vary from person to person, on average, an individual can expect 10% to 25% hair reduction after the first session, requiring 2-6 laser treatment sessions for results.

What was once considered a luxury treatment is now accessible to a broader segment, particularly with the growing availability of affordable home-use devices. Pain-free laser treatments have not only improved user experience but also boosted effectiveness, inducing increased consumer investment. In comparison to conventional hair removal techniques, lasers are highly pronounced among Indians for their long-lasting effects as they specifically target hair follicles and permanently reduce hair growth.

In 2024, Alma Lasers unveiled the special edition of Soprano Titanium, setting a new benchmark in laser hair removal. Known for its innovative technology, this device is the fastest on the market, featuring a groundbreaking 4cm applicator for enhanced speed and Alma's proprietary SHR technology for virtually painless, safe treatments across all skin types.

Future Market Scenario (FY2025 - FY2032F)

The rise in busy lifestyles and e-commerce penetration will lead to a growing consumer inclination towards at-home, convenient hair removal solutions.

The male segment will witness robust growth as more men will seek products for grooming and personal care.

Laser and IPL-based products will gain momentum and consumer appeal by offering long-term solutions with reduced side effects.

There will be a higher focus on clean, organic, and sustainable ingredients as consumers become more conscious about the products they are using.

Key Players Landscape and Outlook

India's hair removal products market is witnessing a blooming growth driven by product innovations and advanced technologies by manufacturers. Brands are focusing on skin-friendly hair removal solutions that provide pain-free results, are long-lasting, and suitable for all skin types.

In July 2024, Veet launched its revolutionary new product range, Veet Pure. The product promises salon-smooth skin in just 5 minutes, combining natural extracts such as organic aloe vera, rose, and mint to offer a gentle yet effective hair removal experience.

In August 2024, Smart home Appliances manufacturer, Dreame Technology, unveiled the IPL Hair Removal Device which has FDA-approved A++ ice-cooling technology with triple IceGuard comfort that claims to pluck 93% of body hair from the root. It also comprises a screen for real-time monitoring of the body mode and intensity level, along with 8 customisable energy levels.

1. Project Scope and Definitions

2. Research Methodology

3. Executive Summary

4. Voice of Customer

4.1. Product and Market Intelligence
4.2. Brand Awareness and Loyalty
4.3. Factors Considered in Purchase Decisions
- 4.3.1. Brand Name
- 4.3.2. Features and Other Value-Added Service
- 4.3.3. Ease-of-Use
- 4.3.4. Power Consumption
- 4.3.5. Technology
- 4.3.6. Material and Weight
- 4.3.7. Efficiency of Solutions
- 4.3.8. After-Sales Support
4.4. Consideration of Privacy and Regulations

5. India Hair Removal Products Market Outlook, FY2018-FY2032F

5.1. Market Size Analysis & Forecast
- 5.1.1. By Value
5.2. Market Share Analysis & Forecast
- 5.2.1. By Product Type
  - 5.2.1.1. Waxing
  - 5.2.1.2. Depilatory Creams
  - 5.2.1.3. Epilators, Razors
  - 5.2.1.4. Laser Devices
  - 5.2.1.5. Intense Pulsed Light (IPL) Devices
  - 5.2.1.6. Trimmers
  - 5.2.1.7. Others
- 5.2.2. By Device Type
  - 5.2.2.1. Manual
  - 5.2.2.2. Digital
- 5.2.3. By Application
  - 5.2.3.1. Face
  - 5.2.3.2. Other Body Parts
- 5.2.4. By Gender
  - 5.2.4.1. Men
  - 5.2.4.2. Women
- 5.2.5. By End-user
  - 5.2.5.1. Residential
  - 5.2.5.2. Commercial
- 5.2.6. By Price Range
  - 5.2.6.1. Mass Segment
  - 5.2.6.2. Premium Segment
- 5.2.7. By Distribution Channel
  - 5.2.7.1. Offline
  - 5.2.7.2. Online
- 5.2.8. By Region
  - 5.2.8.1. North
  - 5.2.8.2. South
  - 5.2.8.3. East
  - 5.2.8.4. West
  - 5.2.8.5. Central
- 5.2.9. By Company Market Share Analysis (Top 5 Companies and Others - By Value, FY2024)
5.3. Market Map Analysis, FY2024
- 5.3.1. By Product Type
- 5.3.2. By Device Type
- 5.3.3. By Application
- 5.3.4. By Gender
- 5.3.5. By End-user
- 5.3.6. By Price Range
- 5.3.7. By Distribution Channel
- 5.3.8. By Region

All segments will be provided for all regions covered

6. Regulatory Landscape

7. Demand Supply Analysis

8. Import and Export Analysis

9. Value Chain Analysis

10. Porter's Five Forces Analysis

11. PESTLE Analysis

12. Pricing Analysis

13. Market Dynamics

13.1. Market Drivers
13.2. Market Challenges

14. Market Trends and Developments

15. Case Studies

16. Competitive Landscape

16.1. Competition Matrix of Top 5 Market Leaders
16.2. SWOT Analysis for Top 5 Players
16.3. Key Players Landscape for Top 10 Market Players
- 16.3.1. Procter & Gamble Hygiene and Health Care Limited (Gilette Venus, Braun)
  - 16.3.1.1. Company Details
  - 16.3.1.2. Key Management Personnel
  - 16.3.1.3. Products and Services
  - 16.3.1.4. Financials (As Reported)
  - 16.3.1.5. Key Market Focus and Geographical Presence
  - 16.3.1.6. Recent Developments/Collaborations/Partnerships/Mergers and Acquisition
- 16.3.2. Veet (Reckitt Benckiser)
- 16.3.3. Sanfe
- 16.3.4. Sirona Hygiene Private Limited
- 16.3.5. Redcliffe Hygiene Private Limited (FURR)
- 16.3.6. Alma Lasers Ltd.
- 16.3.7. Esskay Beauty Resources Pvt Ltd (Rica)
- 16.3.8. Dreame SG
- 16.3.9. Panasonic Life Solutions India Pvt. Ltd.
- 16.3.10. Winston Electronics Private Limited
- 16.3.11. VEGA
- 16.3.12. Philips India Limited

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.

17. Strategic Recommendations

18. About Us and Disclaimer

簡介目錄圖表

List of Tables

Table 1. Pricing Analysis of Products from Key Players
Table 2. Competition Matrix of Top 5 Market Leaders
Table 3. Mergers & Acquisitions/ Joint Ventures (If Applicable)
Table 4. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

Figure 1. India Hair Removal Products Market, By Value, In USD Million, FY2018-FY2032F
Figure 2. India Hair Removal Products Market Share (%), By Product Type, FY2018-FY2032F
Figure 3. India Hair Removal Products Market Share (%), By Device Type, FY2018-FY2032F
Figure 4. India Hair Removal Products Market Share (%), By Application, FY2018-FY2032F
Figure 5. India Hair Removal Products Market Share (%), By Gender, FY2018-FY2032F
Figure 6. India Hair Removal Products Market Share (%), By End-user, FY2018-FY2032F
Figure 7. India Hair Removal Products Market Share (%), By Price Range, FY2018-FY2032F
Figure 8. India Hair Removal Products Market Share (%), By Distribution Channel, FY2018-FY2032F
Figure 9. India Hair Removal Products Market Share (%), By Region, FY2018-FY2032F
Figure 10. By Product Type Map-Market Size (USD Million) & Growth Rate (%), FY2024
Figure 11. By Device Type Map-Market Size (USD Million) & Growth Rate (%), FY2024
Figure 12. By Application Map-Market Size (USD Million) & Growth Rate (%), FY2024
Figure 13. By Gender Map-Market Size (USD Million) & Growth Rate (%), FY2024
Figure 14. By End-user Map-Market Size (USD Million) & Growth Rate (%), FY2024
Figure 15. By Price Range Map-Market Size (USD Million) & Growth Rate (%), FY2024
Figure 16. By Distribution Channel Map-Market Size (USD Million) & Growth Rate (%), FY2024
Figure 17. By Region Map-Market Size (USD Million) & Growth Rate (%), FY2024