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市場調查報告書
商品編碼
1661609

美國甜點市場產品類型、包裝類型、通路、地區、機會與預測評估，2017年至2031年

United States Confectionery Market Assessment, By Product Type, By Packaging Type, By Distribution Channel, By Region, Opportunities and Forecast, 2017-2031F
出版日期: | 出版商: Market Xcel - Markets and Data | 英文 121 Pages | 商品交期: 3-5個工作天內

價格

2023年美國甜點市場價值為 502億美元，預計到2031年將達到 713.9億美元，在2024-2031年預測期內的年複合成長率為 4.5%。市場主要受消費者偏好的變化和生活方式產品開發創新的推動。

大多數美國人都喜歡吃巧克力甜點，巧克力甜點有多種類型，包括黑巧克力、牛奶巧克力和白巧克力，以滿足不同的個人口味偏好。繼巧克力甜點的需求之後，糖果、果凍等甜點也佔有較大的市場。隨著人們追尋熟悉的口味和體驗，懷舊、復古的甜點正捲土重來。

製造商利用電子商務平台和數位行銷為其產品創造市場。線上平台為消費者提供了更好的可及性和便利性。此外，融入社群媒體影響者的數位行銷在塑造消費者選擇方面發揮關鍵作用。

當今世界，人們越來越重視永續性，透過採用環保做法來優先考慮供應鏈透明度。消費者感到有責任購買採用符合道德標準的原料並以永續的方式生產的甜點。

對糖消費的健康擔憂對美國甜點市場構成了挑戰。儘管面臨這些挑戰，但由於產品多樣化和市場成長的不斷創新，市場仍顯得靈活且有彈性。

2023年8月，全球食品業務領導者Colombina在美國推出了ChewzMe糖果。 ChewzMe 系列包括 Chew n'Crunch Stix 和 Tangy Turtlez 兩種口味的酸味軟糖。

目錄

第1章 研究方法

第2章 專案範圍與定義

第3章 執行摘要

第4章 顧客評價

  • 人口統計（年齡/群體分析 - 嬰兒潮世代、X 世代、千禧世代、Z 世代、性別、收入 - 低、中、高、地區、國籍等）
  • 市場意識與產品訊息
  • 品牌知名度與忠誠度
  • 做出購買決定時考慮的因素
    • 品牌名稱
    • 品質和純度
    • 材料
    • 保存期限
    • 價格
    • 包裝類型
    • 對有機產品的偏好
    • 口味偏好
    • 優惠/折扣
    • 可用性和可及性
  • 購買目的
  • 購入媒體
  • 購買頻率
  • 朋友和家人的推薦
  • 品牌大使或影響力行銷在推廣產品/品牌上的作用

第5章 2017至2031年美國糖果市場展望

  • 市場規模與預測
    • 依金額
    • 依數量
  • 產品類型
    • 麵粉甜點
      • 蛋糕和糕點
      • 甜甜圈
      • 餅乾
      • 其他
    • 砂糖甜點
      • 糖果
      • 口香糖
      • 果凍
      • 其他
    • 巧克力甜點
    • 乳製品甜點
    • 其他
  • 依包裝類型
    • 軟包裝
    • 半硬質包裝
    • 硬質包裝
    • 綠色包裝
    • 複合容器
  • 依通路
    • 超商/大賣場
    • 百貨公司
    • 專賣店
    • 線上通路
    • 其他
  • 依地區
    • 東北地區
    • 南西部
    • 西部
    • 東南
    • 中西部
  • 2023年各公司的市場佔有率（%）

所有區隔均適用於所有地區。

第6章 2023年市場規劃

  • 產品類型
  • 依包裝類型
  • 依通路
  • 依地區

第7章 宏觀環境與產業結構

  • 供貨需要分析
  • 輸入輸出分析
  • 價值鏈分析
  • PESTEL分析
    • 政治的要因
    • 經濟體系
    • 社會的影響
    • 技術進步
    • 環境影響
    • 法律合規與監管政策（包括法定機構）
  • 波特五力分析
    • 供應商權力
    • 買方權力
    • 替代威脅
    • 新進入者的威脅
    • 競爭敵對

第8章 市場動態

  • 成長動力
  • 成長抑制因素（挑戰與限制）

第9章 主要參與者狀況

  • 五大市場領導者的競爭矩陣
  • 前5 大市場領導者的市場收入分析（%，2023年）
  • 併購/合資（如適用）
  • SWOT 分析（針對 5 位市場參與者）
  • 專利分析（如果適用）

第10章 定價分析

第11章 案例研究

第12章 主要參與者展望

  • 瑪氏公司
    • 公司簡介
    • 主要管理團隊
    • 產品與服務
    • 財務表現（如報告）
    • 主要市場重點與地理分佈
    • 近期發展
  • Mondelez International, Inc.
  • The Hershey Company
  • Ferrero Group
  • Nestle USA
  • General Mills, Inc.
  • Lindt &Sprungli（USA）Inc.
  • The Kraft Heinz Co.
  • The Simply Good Foods Company
  • WK Kellogg Co

上述公司並未根據市場佔有率排序，並且可能根據研究工作期間可用的資訊而變更。

第13章 策略建議

第14章 關於調查公司/免責聲明

Product Code: MX10039

United States confectionery market was valued at USD 50.2 billion in 2023, expected to reach USD 71.39 billion in 2031, with a CAGR of 4.5% for the forecast period between 2024 and 2031. The market is majorly driven by changing consumer preferences, evolving lifestyles, and innovations in product development.

Chocolate confections are preferred by most of the individuals in the United States with demand for various types including dark chocolate, milk chocolate, and white chocolate, catering to the varied taste preferences of individuals. The demand for chocolate confections is followed by a larger market share held by sugar confections incorporating candies, jellies, and other such products. Nostalgic and retro candies are observing a resurgence, with people seeking familiar flavours and experiences.

Manufacturers are utilizing e-commerce platforms and digital marketing to tap the markets for their products. Online platforms provide better reachability and convenience to consumers. Moreover, digital marketing incorporating social media influencers play a vital role in shaping the choices that consumers make.

With a greater emphasis on sustainability these days, there's a focus on prioritizing transparency in supply chains by adopting eco-friendly practices. Consumers feel responsible buying confectioneries that are made using ethically sourced materials and sustainable manufacturing practices.

Health concerns related to sugar consumption pose a challenge for the United States confectionery market. Despite these challenges, the market seems flexible and resilient resulting from diversification of products and continuous innovations in the market growth.

In August 2023, global food business leader, Colombina, introduced ChewzMe candies in the United States. The flavors in Chew n' Crunch Stix and Tangy Turtlz, were launched under the ChewzMe range, in the form of sour gummy candies.

Innovation in Flavors and Inclusions Fuels the Demand for Confectionery

The United States confectionery market is significantly being driven by innovations in flavors and inclusions, enhancing the taste experiences of consumers. Manufacturers are continuously trying to introduce exclusive flavor combinations, exotic ingredients, and different textures to draw their target audience towards their products.

Fusion of traditional and global flavors is a notable trend in the market with manufacturers offering a multicultural twist to their consumers. Moreover, inclusions in the form of nuts, fruits, and other elements, help adding layers of texture to the product, giving it a premium perception, and catering to the diverse taste preferences of people.

In February 2023, Hostess Brands expanded its range by introducing Hostess Kazbars, a "first-of-its-kind" invention. The bars are layered with chocolate cake, creme, and candy, as well as caramel or chocolate fudge, and are coated in chocolate. They come in two flavours, chocolate caramel and triple chocolate.

Demand for Vegan Confectionery Drives the Market Growth

The confectionery market in the United States is propelled by the growing demand for vegan confectionery. Consumers are becoming increasingly environmentally conscious, compelling the manufacturers to create products that align with their evolving preferences for plant-based lifestyles. Not the vegans, but flexitarians and other consumers who look for alternative to traditional confectionery are drawn to these vegan offerings. Manufacturers are trying to meet the vegan standards by reformulating their products without compromising on taste and texture. Following the trend, in March 2023, The Hershey Company launched its first plant-based candy range with Reese's plant-based peanut butter cups and Hershey's Plant Based Extra Creamy with Almonds and Sea Salt. The new candies contain oats in place of milk. In another instance, in October 2023, Europe-based vegan chocolate brand, Vego, entered the United States market through Albertsons. The company makes chocolates using dairy-free creams and hazelnuts.

Chocolate Confections Hold the Largest Market Share

Chocolate confections hold the largest share in the United States confectionery market as these are popular among people of all ages. 88% of consumers in the United States prefer sharing chocolates with friends and family members at least half of the time they buy them. Moreover, 78% of adults find it acceptable to treat themselves with chocolates occasionally. Chocolates provide comfort and help uplifting the moods of the consumers. Additionally, it is a perfect option for gifting purposes, which further drives the demand for chocolate confectionery.

Following the trend, in May 2023, Ferrero North America launched Kinder Chocolate, made up of milk and chocolate as the key ingredients. The chocolate bar has a creamy, milky filling, which is specifically created keeping kids as the target audience.

Supermarkets/Hypermarkets are the Largest Distribution Channels

Confectionery products in the United States are majorly distributed through supermarkets and hypermarkets. These big retail stores offer great convenience and varieties of consumers by providing them one-stop shop for all their requirements. Furthermore, competitive pricing across confectionery category appeals to the consumers and affects their buying decision, leading to impulse purchases and driving the volume of sales. These giants strategically place the products near checkout counters to accelerate the demand. Companies look forward to use supermarkets and hypermarkets as their primary channel of distribution by collaborating with these big stores and providing bulk stocks to them at competitive rates.

In May 2023, Canada-based The Yumy Candy Company Inc., a low sugar, plant-based confectionery company, launched its products in the United States through Albertsons, one of the largest supermarket chains in North America. The company offers products which are gelatin-free, soy-free, gluten-free, with other non-GMO ingredients.

Future Market Scenario (2024 - 2031F)

Growing demand for healthier confectionery items is expected to be observed in future with more and more people getting health conscious. Reformulation of the products aligning with the latest health trends is likely to be witnessed.

Rising environmental concerns will make consumers to prioritize brands that display transparency in their supply chains. Eco-friendly packaging will be seen dominating the confectionery packaging industry, appealing to consumers looking for sustainable products.

Incorporation of global flavors and ingredients in the confections is likely to drive innovation in the United States confectionery market as people generally like to explore different cultures without compromising on taste.

Key Players Landscape and Outlook

United States confectionery market has a vast landscape with established companies and new players entering the market, competing for their respective market shares. Prominent players are expected to maintain their market share by offering innovative products, engaging into strong distribution networks, and creating brand recognition through various marketing strategies. In January 2024, with the successful completion of the acquisition, Mars, Incorporated added a new brand to its portfolio, Hotel Chocolat, one of the top premium chocolate brands in the United Kingdom.

However, new entrants are introducing distinct formulations utilizing sustainable practices disrupting the market and gaining the market share. As the demand for plant-based products witnesses a surge worldwide, confectionery market in the United States is poised for expansion and growth. Developing product portfolios and improving the online brand presence will lead to growth in sales in future.

Table of Contents

1. Research Methodology

2. Project Scope & Definitions

3. Executive Summary

4. Voice of Customer

  • 4.1. Demographics (Age/Cohort Analysis - Baby Boomers and Gen X, Millennials, Gen Z; Gender; Income - Low, Mid, and High; Geography; Nationality; etc.)
  • 4.2. Market Awareness and Product Information
  • 4.3. Brand Awareness and Loyalty
  • 4.4. Factors Considered in Purchase Decision
    • 4.4.1. Brand Name
    • 4.4.2. Quality and Purity
    • 4.4.3. Ingredients
    • 4.4.4. Shelf Life
    • 4.4.5. Price
    • 4.4.6. Packaging Type
    • 4.4.7. Inclination Towards Organic Products
    • 4.4.8. Taste Preferences
    • 4.4.9. Offers and Discounts
    • 4.4.10. Availability and Accessibility
  • 4.5. Purpose of Purchase
  • 4.6. Medium of Purchase
  • 4.7. Frequency of Purchase
  • 4.8. Recommendations from friends/family
  • 4.9. Role of Brand Ambassador or Influencer Marketing on Product/Brand Absorption.

5. United States Confectionery Market Outlook, 2017-2031F

  • 5.1. Market Size & Forecast
    • 5.1.1. By Value
    • 5.1.2. By Volume
  • 5.2. By Product Type
    • 5.2.1. Flour Confections
      • 5.2.1.1. Cakes and Pastries
      • 5.2.1.2. Doughnuts
      • 5.2.1.3. Cookies
      • 5.2.1.4. Others
    • 5.2.2. Sugar Confections
      • 5.2.2.1. Candies
      • 5.2.2.2. Chewing Gums
      • 5.2.2.3. Jellies
      • 5.2.2.4. Others
    • 5.2.3. Chocolate Confections
    • 5.2.4. Dairy Confections
    • 5.2.5. Others
  • 5.3. By Packaging Type
    • 5.3.1. Flexible Packages
    • 5.3.2. Semi-rigid Packaging
    • 5.3.3. Rigid Packaging
    • 5.3.4. Green Packaging
    • 5.3.5. Composite Containers
  • 5.4. By Distribution Channel
    • 5.4.1. Supermarkets/Hypermarkets
    • 5.4.2. Departmental Stores
    • 5.4.3. Specialty Stores
    • 5.4.4. Online Channel
    • 5.4.5. Others
  • 5.5. By Region
    • 5.5.1. Northeast
    • 5.5.2. Southwest
    • 5.5.3. West
    • 5.5.4. Southeast
    • 5.5.5. Midwest
  • 5.6. By Company Market Share (%), 2023

All segments will be provided for all regions covered

6. Market Mapping, 2023

  • 6.1. By Product Type
  • 6.2. By Packaging Type
  • 6.3. By Distribution Channel
  • 6.4. By Region

7. Macro Environment and Industry Structure

  • 7.1. Supply Demand Analysis
  • 7.2. Import Export Analysis
  • 7.3. Value Chain Analysis
  • 7.4. PESTEL Analysis
    • 7.4.1. Political Factors
    • 7.4.2. Economic System
    • 7.4.3. Social Implications
    • 7.4.4. Technological Advancements
    • 7.4.5. Environmental Impacts
    • 7.4.6. Legal Compliances and Regulatory Policies (Statutory Bodies Included)
  • 7.5. Porter's Five Forces Analysis
    • 7.5.1. Supplier Power
    • 7.5.2. Buyer Power
    • 7.5.3. Substitution Threat
    • 7.5.4. Threat from New Entrant
    • 7.5.5. Competitive Rivalry

8. Market Dynamics

  • 8.1. Growth Drivers
  • 8.2. Growth Inhibitors (Challenges and Restraints)

9. Key Players Landscape

  • 9.1. Competition Matrix of Top Five Market Leaders
  • 9.2. Market Revenue Analysis of Top Five Market Leaders (in %, 2023)
  • 9.3. Mergers and Acquisitions/Joint Ventures (If Applicable)
  • 9.4. SWOT Analysis (For Five Market Players)
  • 9.5. Patent Analysis (If Applicable)

10. Pricing Analysis

11. Case Studies

12. Key Players Outlook

  • 12.1. Mars, Incorporated
    • 12.1.1. Company Details
    • 12.1.2. Key Management Personnel
    • 12.1.3. Products & Services
    • 12.1.4. Financials (As reported)
    • 12.1.5. Key Market Focus & Geographical Presence
    • 12.1.6. Recent Developments
  • 12.2. Mondelez International, Inc.
  • 12.3. The Hershey Company
  • 12.4. Ferrero Group
  • 12.5. Nestle USA
  • 12.6. General Mills, Inc.
  • 12.7. Lindt & Sprungli (USA) Inc.
  • 12.8. The Kraft Heinz Co.
  • 12.9. The Simply Good Foods Company
  • 12.10. WK Kellogg Co

Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work

13. Strategic Recommendations

14. About Us & Disclaimer

List of Tables

  • Table 1. Competition Matrix of Top 5 Market Leaders
  • Table 2. Mergers & Acquisitions/ Joint Ventures (If Applicable)
  • Table 3. About Us - Regions and Countries Where We Have Executed Client Projects

List of Figures

  • Figure 1. United States Confectionery Market, By Value, in USD Billion, FY2017-FY2031F
  • Figure 2. United States Confectionery Market, By Volume, in Units, FY2017-FY2031F
  • Figure 3. United States Confectionery Market Share (%), By Product Type, FY2017-FY2031F
  • Figure 4. United States Confectionery Market Share (%), By Packaging Type, FY2017-FY2031F
  • Figure 5. United States Confectionery Market Share (%), By Distribution Channel, FY2017-FY2031F
  • Figure 6. United States Confectionery Market Share (%), By Region, FY2017-FY2031F
  • Figure 7. By Product Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 8. By Packaging Type Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 9. By Distribution Channel Map-Market Size (USD Billion) & Growth Rate (%), 2023
  • Figure 10. By Region Map-Market Size (USD Billion) & Growth Rate (%), 2023