連網家電市場 - 內建連線功能的大型家用電器：全球市場分析與預測（2024-2033年）

Connected Appliances - Large Residential Appliances with Embedded Connectivity: Global Market Analysis and Forecasts, 2024-2033

出版日期: 2024年12月12日 | 出版商:

Guidehouse Insights | 英文 37 Pages | 訂單完成後即時交付

價格

簡介目錄

數十年前，當第一批支援 Wi-Fi 的型號進入零售店時，大型家電與智慧家庭的整合就吸引了許多利害關係人的想像。幾年之內，許多消費性電子產品製造商已開始在某些高階產品線上提供連線功能。但家用電器的連通性尚未達到人們的預期。

連網設備的前景並不樂觀。為了避免被指責為不夠先進，製造商可能會在產品商業化時繼續將連接性作為提及的功能，而不管其採用速度有多慢。然而，目前的連網設備部署並沒有帶來太多的客戶滿意度或提高能源效率，解決這個問題的努力也是漸進的。

有幾種驅動因素可以實現連接。雖然有些家用電器具有遠端控制和通知功能，但消費者對這些功能大多不了解，而且由於安全問題，它們的價值受到限制。連接可以實現的其他有價值的功能包括更好的故障排除幫助和與家庭能源管理系統（HEMS）的資訊共享，但製造商目前不提供這些選項。包括連網電器的目標智慧家庭應用承諾提高安全性、便利性並降低能源成本，但由於連網採用率較低，因此無法獲得起步機會。

一些電子產品製造商加倍努力，使家用電器更加互聯。製造商可以透過追蹤客戶如何使用他們的電器並增強其最受歡迎的功能而受益。製造商還可以收集有關家庭如何使用其電器的資訊。借助人工智慧，製造商可以利用家用電器的使用資訊來推斷生活模式，然後將其出售給其他公司，以便更佳鎖定潛在客戶。

維持 Wi-Fi 連線來控製家電和通知的現狀可能會無限期地持續下去。然而，較大的智慧家庭生態系統中的其他公司開始提供替代技術，這些技術可能解決先前與連網設備相關的一些功能。一些創新且資金雄厚的公司該領域激烈競爭。如果他們的成功持續下去，可以預測連接設備進行能源管理將變得越來越不重要。

本報告調查了連網家電市場，並總結了市場概況以及技術趨勢、競爭格局、市場預測和區域趨勢。

The integration of large appliances within a smart home sparked the imaginations of many stakeholders when the first models with Wi-Fi became available at retail a few decades ago. Within a few years, many appliance manufacturers were offering connectivity for certain high end product lines. However, connectivity for appliances has failed to live up to its hype.

The prospects for connected appliances are modest. Manufacturers may continue to include connectivity as a feature mentioned in merchandising, regardless of its lack of adoption, to avoid the accusation of not being state-of-the-art. But the current implementation of connected appliances does not generate much customer satisfaction or increase energy efficiency, and efforts to address this situation have been incremental.

Several drivers are associated with connectivity. Remote control and notification have been enabled on some appliances, but customers are largely unexcited about these capabilities and their value is limited by safety concerns. Other valuable capabilities that connectivity could enable are enhanced troubleshooting assistance and information sharing with home energy management systems (HEMS), but manufacturers do not currently offer these options. Narrowly targeted smart home applications involving connected appliances that promise greater safety, security, and convenience and lower energy costs have not had the chance to germinate while the adoption of connectivity is low.

Some appliance manufacturers are doubling down on promoting appliance connectivity. Benefits accrue to manufacturers when they can track how customers use the appliance and enhance the most popular features. Manufacturers can also collect information on how a household uses appliances. With AI, manufacturers can use information on household appliance usage to draw inferences about lifestyle patterns, which can be sold to other companies for better targeting of prospective customers.

The status quo of keeping Wi-Fi connectivity for appliance control and notification might continue indefinitely. However, other companies within the greater smart home ecosystem are starting to offer alternative technologies that have the potential to address some of the capabilities previously associated with connected appliances. Several innovative and well-financed companies are competing aggressively in this area. If their success continues, Guidehouse Insights expects appliance connectivity for energy management to become increasingly less relevant.

1. Executive Summary

1.1 Market Forecast

2. Market Issues

2.1 Market Overview
2.2 Technologies
- 2.2.1 Connected Appliances for Cleaning
- 2.2.2 Connected Appliances for Food Preservation and Preparation
- 2.2.3 Connectivity Options for Appliances
2.3 Market Drivers
- 2.3.1 Current Drivers for Appliance Users
- 2.3.2 Current Drivers for Appliance Manufacturers
- 2.3.3 Latent Drivers with Potential to Encourage Greater Adoption
2.4 Market Barriers
2.5 Pricing

3. Industry Value Chain

3.1 Competitive Landscape

4. Market Forecasts

4.1 Methodology
4.2 Global Forecasts
- 4.2.1 Equipment Type
- 4.2.2 Building Type
- 4.2.3 Construction Type
4.3 Regional Forecasts
- 4.3.1 North America
- 4.3.2 Europe
- 4.3.3 Asia Pacific
- 4.3.4 Latin America
- 4.3.5 Middle East & Africa

5. Conclusions and Recommendations

5.1 Three Big Takeaways
5.2 Recommendations
- 5.2.1 Appliance Manufacturers
- 5.2.2 Home Energy Management Suppliers
- 5.2.3 Smart Home Software and Connectivity Vendors