市場調查報告書
商品編碼
1270945
2023-2030 年全球採購點 (POP) 顯示器市場Global POP (Point of Purchase) display Market 2023-2030 |
在預測期內,全球 POP 展示市場預計將以 6.1% 的複合年增長率顯著增長。 POP 展示是放置在零售店商品附近的促銷工具。 這些展示通常由製造商製造並分發給批發商和零售商。 戰略性地放置在客戶做出購買決定的地方。 POP 展示可以採用多種形式,從具有視覺吸引力的標籤到復雜的構圖。 POP 展示可以通過為您的客戶提供交互式體驗來增加銷售額、減少對銷售人員的需求並降低間接成本。 在當今競爭激烈的零售環境中,企業在產品營銷方面投入巨資,POP 展示發揮著關鍵作用。 因此,對 POP 展示架的需求正在增長。
全球 POP 展示市場按產品類型、材料和最終用戶細分。 根據產品類型,市場分為檯面顯示器、地板顯示器、托盤顯示器、搭檔顯示器、端蓋顯示器、旋轉器顯示器和零售標牌等其他產品。 按材質分為硬紙板、塑料、金屬、木材、玻璃、其他(如泡沫板)。 按最終用戶劃分,市場分為食品和飲料、藥品、化妝品和個人護理、電子產品、汽車、家居用品、其他運動和娛樂以及葡萄酒和烈酒。 在終端用戶中,食品和飲料領域預計將佔據最大的市場份額。 便利店和快餐店大量使用 POP 展示來展示商品和促進購買,推動了該行業的增長。 此外,隨著消費者越來越看重便利性和節省時間,POP 對於推廣便攜式產品(如預包裝零食和飲料)變得越來越重要。
按產品類型劃分,它分為檯面展示、地板展示、貨盤展示、搭檔展示、端蓋展示、轉盤展示和零售標牌等其他展示。 其中,落地顯示領域有望佔據最大的市場份額。 落地式展示架在 POP 展示架市場很受歡迎,因為它們具有用於展示多種產品的大表面積、在人流量大的區域具有高可見度以及可定制的設計以吸引顧客。 它也可以很容易地改變以匹配季節或促銷品。 這些因素促使顯示器越來越受歡迎。
全球 POP 展示市場細分為北美(美國、加拿大)、歐洲(意大利、西班牙、德國、法國等)、亞太地區(印度、中國、日本、韓國等)、其他(中東和非洲、中美洲和南美洲)按地區分類。 可以根據要求在特定地區或國家層面分析市場。 按地區劃分,亞太地區預計將佔據最高的市場份額,其次是北美市場。
由於多種因素,亞太地區的 POP 展示市場正在增長。 該地區人口激增和城市化進程加快推動了對零售和消費品的需求,導致對展示這些商品的 POP 展示架的需求不斷增長。 此外,使用引人注目和創新的 POP 展示的趨勢越來越明顯,尤其是在中國和印度等零售業迅速擴張的國家。 一些零售商正在使用交互式展示、增強現實 (AR) 和虛擬現實 (VR) 技術來吸引和吸引顧客。 例如,阿裡巴巴在中國的盒馬鮮生超市使用了一款 AR 應用程序,允許顧客使用智能手機掃描產品並接收有關產品的信息,例如營養信息和食譜。 同樣,日本資生堂正在使用 AR 技術打造“魔鏡”,讓顧客在購買前虛擬試妝。
服務於全球 POP 展示市場的主要公司包括 Assemblies Unlimited, Inc.、Classic Acrylics, Inc.、DS Smith Plc、Farris Group、Georgia-Pacific LLC 等。 這些公司採取了各種戰略,如併購、合作、合作、投資和新產品發布,以保持市場競爭力,為市場增長做出重大貢獻。 例如,2022 年 10 月,總部位於美國的數字標牌公司 Glass-Media 與總部位於以色列的遠程無線充電解決方案開發商 Wi-Charge 合作開發了一款無線智能數字標牌顯示器。 與互聯網廣告相比,此次合作旨在以獨特的方式在店內購買期間接觸客戶、提高參與度、推動消費並降低成本。 硬件包括平板電腦大小的無線 4G 顯示屏和無線充電範圍可達 30 英尺的 Wi-Charge。 該聯盟將探索智能家居應用和零售。
The global POP (point of purchase) display market is anticipated to grow at a considerable CAGR of 6.1% during the forecast period. A point-of-purchase display is a promotional tool placed near the merchandise in retail stores. These displays are typically created by manufacturers and distributed to wholesalers or retailers. They are strategically placed at the location where customers make their purchasing decisions. POP displays can take many forms, ranging from visually appealing labels to intricate configurations. By providing an interactive experience for customers, POP displays can help drive sales while reducing the need for sales staff, which can lower overhead costs. In today's competitive retail environment, companies are investing heavily in product marketing, and POP displays play a significant role in it. Hence, the demand for POP displays is growing.
The global POP display market is segmented by product type, material, and end-user. Based on product type, the market is sub-segmented into countertop displays, floor displays, pallet displays, sidekick displays, end cap displays, and others such as spinner displays and retail signage. Based on material, the market is sub-segmented into corrugated board, plastic, metal, wood, glass, and others, such as foam boards. Based on end-user, the market is sub-segmented into food and beverages, pharmaceuticals, cosmetics and personal care, electronics, automotive, home furnishings, and others such as sports and recreation, and wine and spirits. Among end-users, the food and beverage segment is expected to hold the largest market share. The rise of convenience stores and quick-service restaurants, which rely heavily on POP displays to showcase their products and encourage purchases, is increasing the segment's growth. Additionally, as consumers increasingly prioritize convenience and time-saving options, point-of-purchase displays are becoming more important for promoting grab-and-go items such as pre-packaged snacks and beverages.
Based on product type, the market is sub-segmented into countertop displays, floor displays, pallet displays, sidekick displays, end cap displays, and others such as spinner displays and retail signage. Among these, the floor displays segment is expected to hold the largest market share. Floor displays are popular in the POP display market due to their larger surface area for showcasing multiple products, high visibility in high-traffic areas, and customizable designs that attract customers. Additionally, they are easily changeable for seasonal or promotional items. These factors have led to their growth in popularity.
The global POP display market is segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the rest of the world (the Middle East and Africa and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among the regions, the Asia-Pacific region is expected to generate the highest market share, followed by the North American market.
The Asia-Pacific POP display market is growing due to several factors. The region's rapidly growing population and urbanization are driving demand for retail and consumer goods, which in turn is increasing the demand for POP displays to showcase these products. Additionally, there is a growing trend towards the use of eye-catching and innovative POP displays, particularly in countries such as China and India where the retail industry is expanding rapidly. Some retailers are using interactive displays, augmented reality (AR), and virtual reality (VR) technology to attract and engage customers. For instance, Alibaba's Hema supermarkets in China use an AR app that allows customers to scan products with their smartphones and receive information about the product, such as nutritional information and recipes. Similarly, Shiseido in Japan has used AR technology to create a "magic mirror" that allows customers to try on makeup virtually before making a purchase.
The major companies serving the global POP display market include Assemblies Unlimited, Inc., Classic Acrylics, Inc., DS Smith Plc, Farris Group, Georgia-Pacific LLC, and others. These companies are considerably contributing to the market's growth through the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, investments, and new product launches to stay competitive in the market. For instance, in October 2022, Glass-Media, a digital signage company located in the United States, and Wi-Charge, a developer of long-range wireless charging solutions based in Israel, collaborated to create wireless smart digital signage displays. The collaboration intends to contact customers in-store in unique ways at points of purchase to enhance engagement, drive spending, and lower costs as compared to internet advertising. The hardware choices include tablet-sized wireless 4G displays and Wi-Charge wireless charging ranges of up to 30 feet. The alliance intends to investigate smart home applications as well as retail ones.