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市場調查報告書
商品編碼
1270950
2023-2030 年全球 CPQ 軟件市場Global Configure Price and Quote CPQ Software Market 2023-2030 |
在預測期內,全球 CPQ(規範、定價和報價)軟件市場預計將以 13.6% 的複合年增長率增長。 CPQ 軟件是企業用來簡化和自動化銷售報價和提案流程的工具。 該軟件可幫助銷售團隊快速準確地配置產品和服務,根據客戶要求設定價格,並為客戶創建報價單和建議書。 CPQ 軟件可以與其他業務系統集成,例如客戶關係管理 (CRM) 和企業資源規劃 (ERP) 系統,以確保產品和定價信息在所有系統中保持最新和一致。您可以查看。 您還可以向您的銷售團隊提供有關產品可用性和交貨時間的實時信息。 這些因素推動了對 CPQ 軟件的需求。
CPQ 軟件的全球市場按部署類型和最終用戶細分。 根據部署類型,市場分為雲和本地。 基於最終用戶,市場分為中小企業(SME)和大型企業。 在部署類型中,基於雲的 CPQ 軟件解決方案因其易於部署、靈活性和成本效益而變得越來越流行。 基於雲的 CPQ 解決方案託管在供應商的服務器上並通過 Internet 訪問,公司無需投資昂貴的硬件和基礎設施。
基於最終用戶,市場分為中小企業和大型企業。 其中,大公司似乎使用最多的是 PDF 編輯軟件。 大公司往往有復雜的銷售流程、龐大的產品目錄和大量的報價,使 CPQ 軟件成為精簡和精簡銷售業務的寶貴工具。 因此,大型企業往往比中小企業更頻繁地使用 CPQ 軟件。
CPQ 軟件的全球市場分為北美(美國、加拿大)、歐洲(意大利、西班牙、德國、法國等)、亞太地區(印度、中國、日本、韓國等)、其他(中東和非洲、南美洲)按地區分類。 可以根據要求在特定地區或國家層面分析市場。 按地區劃分,北美地區預計將佔據最高的市場份額,其次是歐洲市場。 然而,由於幾家大公司和科技行業的增長,預計亞太地區也將強勁增長。
北美地區有大量使用 CPQ 軟件來促進其銷售活動的大公司,例如 Glassdoor 和 Tuffshed,它們使用 Salesforce 的 CPQ 軟件。 隨著市場競爭的加劇,公司正在尋找簡化銷售流程和提高效率的方法。 此外,該地區的公司正在尋求與其他大公司的合作和夥伴關係,這正在推動市場的增長。 例如,2021 年 12 月,CPQ 解決方案的全球領導者 Tacton 宣布與 KETIV 建立合作夥伴關係,KETIV 是一家為尋求數字化轉型的設計和製造公司提供全方位服務的解決方案供應商。 根據合作協議,KETIV 現在在北美銷售和實施 Tacton 同類最佳的設計自動化和 CPQ 軟件,並為客戶提供無縫 IT 集成的支持服務。 這種合作將使更多的製造商和工業公司能夠正確設計、定價和報價高度定制的商品,從而減少報價錯誤、節省時間並更快地簽訂合同。
全球 CPQ 軟件市場的主要參與者包括 Aspire Technologies, Inc.、Cincom Systems, Inc.、Configure One, Inc.、ConnectWise, LLC 和 Epicor Software Corp。 這些公司通過採用併購、合作、合作、投資和新產品發布等各種戰略來保持市場競爭力,為市場的增長做出了重大貢獻。 例如,2022 年 10 月,為電子商務和 CPQ 體驗提供支持的商務邏輯引擎技術的製造商 Logik.io 宣布,Oracle CPQ 客戶將從 Oracle CPQ 遷移到 Logik.io 和 Salesforce CPQ。宣布了一項新計劃可在幾週內簡化報價到收款 (QTC) 流程,而不是傳統 CPQ 相關的幾個月。
The global configure price and quote (CPQ) software market is anticipated to grow at a CAGR of 13.6% during the forecast period. CPQ software is a tool used by businesses to streamline and automate the sales quoting and proposal processes. The software helps sales teams quickly and accurately configure products or services, price them based on the customer's requirements, and generate a quote or proposal for the customer. CPQ software can integrate with other business systems, such as customer relationship management (CRM) and enterprise resource planning (ERP) systems, to ensure that product and pricing information is up-to-date and consistent across all systems. It can also provide sales teams with real-time information on product availability and lead times. Owing to all such factors, the demand for CPQ software is growing.
The global CPQ software market is segmented by deployment type and end users. Based on deployment type, the market is bifurcated into cloud and on-premise. Based on end users, the market is bifurcated into SMEs (small and medium enterprises) and large enterprises. Among deployment types, cloud-based CPQ software solutions have become increasingly popular due to their ease of deployment, flexibility, and cost-effectiveness. Cloud-based CPQ solutions are hosted on the vendor's servers and accessed through the internet, which eliminates the need for companies to invest in expensive hardware and infrastructure.
Based on end users, the market is bifurcated into SMEs and large enterprises. Among these, large enterprises are likely to use PDF editing software the most. Large enterprises often have more complex sales processes, larger product catalogs, and a higher volume of quotes, making CPQ software a valuable tool to streamline sales operations and improve efficiency. Therefore, large enterprises tend to use CPQ software more frequently than SMEs.
The global CPQ software market is segmented based on geography, including North America (the US and Canada), Europe (Italy, Spain, Germany, France, and others), Asia-Pacific (India, China, Japan, South Korea, and others), and the rest of the world (the Middle East and Africa and Latin America). The market can be analyzed for a particular region or country level as per the requirement. Among the regions, the North American region is expected to generate the highest market share, followed by the European market. However, the Asia-Pacific market is also expected to grow significantly, owing to several big organizations and a growing technological industry.
The North American region holds a huge number of large organizations that use CPQ software to ease their sales operations, such as Glassdoor and Tuffshed, that use Salesforce's CPQ software. With increasing competition in the market, businesses are looking for ways to streamline their sales processes and improve efficiency. The companies in the region are also collaborating and partnering with other major players, which is increasing the market's growth. For instance, in December 2021, Tacton, a global leader in CPQ solutions, announced a cooperation with KETIV, a full-service solutions supplier for design and manufacturing firms seeking digital transformation. According to the partnership agreement, in North America, KETIV currently distributes and deploys Tacton's best-of-breed Design Automation and CPQ software, as well as providing customers with support services to ensure seamless IT integration. The collaboration enables more manufacturers and industrial firms to correctly design, price, and quote highly customized goods, reducing quoting mistakes, saving time, and closing agreements faster.
The major companies serving the global CPQ software market include Aspire Technologies, Inc., Cincom Systems, Inc., Configure One, Inc., ConnectWise, LLC, Epicor Software Corp., and others. These companies are considerably contributing to the market's growth through the adoption of various strategies, including mergers and acquisitions, partnerships, collaborations, investments, and new product launches to stay competitive in the market. For instance, in October 2022, Logik.io, the maker of Commerce Logic Engine technology that powers configuration for e-commerce and CPQ experiences, announced a new program that allows Oracle CPQ customers to migrate from Oracle CPQ to the duo of Logik.io and Salesforce CPQ to streamline the quote-to-cash (QTC) process in weeks rather than the months and years associated with traditional CPQ.